What is Organization?

An organization, is an assembly of people working together to achieve common

objectives through a division of labor. An organization provides a means of using
individual strengths within a group to achieve more than can be accomplished by the
aggregate efforts of group members working individually. Business organizations are
formed to deliver goods or services to consumers in such a manner that they can
realize a profit at the conclusion of the transaction. Over the years, business analysts,
economists, and academic researchers have pondered several theories that attempt to
explain the dynamics of business organizations, including the ways in which they make
decisions, distribute power and control, resolve conflict, and promote or resist
organizational change. As Jeffrey Pfeffer summarized in New Directions for
Organization Theory, organizational theory studies provide "an interdisciplinary focus on
a) the effect of social organizations on the behavior and attitudes of individuals within
them, b) the effects of individual characteristics and action on organization, …c) the
performance, success, and survival of organizations, d) the mutual effects of
environments, including resource and task, political, and cultural environments on
organizations and vice versa, and e) concerns with both the epistemology and
methodology that undergird research on each of these topics."

Of the various organizational theories that have been studied in this realm, the open-
systems theory has emerged as perhaps the most widely known, but others have their
proponents as well. Indeed, some researchers into organizational theory propound a
blending of various theories, arguing that an enterprise will embrace different
organizational strategies in reaction to changes in its competitive circumstances,
structural design, and experiences.
Company Profile

GBC Scientific Equipment Pty Ltd commenced operations in 1978. GBC designs,
manufactures and markets a range of scientific instruments. GBC is a major
manufacturer of analytical instruments including the 5th Generation Atomic Absorption
Spectrometer (AAS), 4th Generation Inductively Coupled Plasma Optical Emission
Spectrometer (ICP-OES), 3rd Generation UV-Visible spectrophotometers, 2nd
Generation ICP-OTOFMS, HPLC, XRD and Rheometer systems. Endorsed by the
international quality standard, ISO 9001, the company prides itself on developing
products, which exceed market expectations. GBC has been the recipient of many
international export awards, acknowledging the superior standard and world acceptance
of both the organization and the products. The company's head office is based in
Melbourne, Australia. Worldwide, GBC is represented by one of the largest distribution
networks, in over 100 countries. 30 years after it's inception, GBC is renowned in the
elemental analysis field as a result of its successful portfolio. The company is now
leading the world in instrument development. GBC customers benefit from our efficient
and effective global organization.

Basic Products GBC Scientific Equipment Pty Ltd

AAS: Atomic Absorption Spectrophotometer. Element analysis of liquid samples used

Predominantly in mining, qc water analysis, forensic analysis, clinical analysis.

UV-VIS: Ultra Violet Visible Spectrophotometer used predominantly in clinical,

Pharmaceutical , environmental analysis and colour matching.

ICP-OES: Inductively coupled plasma optical emission spectrometer applications

Similar to AAS

ICP-TOFMS: inductively coupled plasma time of flight mass spectrometer application

To AAS but with PPT detection limits and simultaneous determinations
MFR: Micro Fourier Rheometer. Applications in the rheometric properties of printing ink
Bodily fluids and polymers

HPLC: High Performance Liquid Chromatograph used in the analysis and identification
Of biological and organic compounds such as drug, vitamin, proteins, etc
Including specialized biotechnological studies

Our Mission Statement

GBC Scientific Equipment Pty Ltd will design, manufacture, sell and service high quality
innovative analytical instruments to the world.

We will achieve this by -

Delivering value to customers and
providing outstanding levels of customer
service and support.
Continuous improvement and an open
mind to new technologies.
By striving for market leadership.
Making quality key in all we do.

Our Global Vision

GBC Scientific Equipment Pty Ltd will advance people's knowledge and their capacity to
enhance the quality of life for all humankind.

Business Awards

GBC Scientific Equipment Pty Ltd has won many awards for business achievement:

198 Australian Export Award for Outstanding Export Achievement.

4 Governor of Victoria Export Award Commendation for Export
Endeavour.
198 Australian Export Awards 25th Anniversary - Honoured for Export
7 Achievement.
198 Australian Bicentennial Export Award for Outstanding Export Performance.
8 Governor of Victoria Export Award Commendation for Significant Export
 Achievement.
199 Australian Export Award for Significant Business
0 Achievement
199 Australian Export Awards - Finalist Small/Medium Business
2 Category.
Governor of Victoria Export Award - Joint winner.
199 The Age, Dun and Bradstreet, Victorian Business Award - Manufacturing
5 Category.
199 R&D 100 Award (USA) - GBC Optimass 8000 ICP TOF MS.
8
199 Australia's Best Manufacturers Awards - Overall Achievement in Manufacturing
9 Excellence.
200 Australian Engineering Excellence Award 2001 - The Institute of Engineers
1 Australia.
200 Clunies Ross Award "For Excellence in the application of science and
3 technology" received by Ron Grey Managing Director of GBC.

Highest Quality Standards

GBC Scientific Equipment Pty Ltd has a mature quality management system, which was
originally certified to ISO9001 in October 1993. GBC contracts Lloyds Register Quality
Assurance, which are recognised around the world to assess the quality system. This
certification is your assurance that the procedures and processes used to produce the
goods and services, which GBC provides, comply with the relevant International
Standard, and demonstrates our commitment to meeting the needs and expectations of
our customers. GBC Scientific Equipment Pty Ltd has also implemented an auditable
Safety, Health and Environment management system.