A GUIDE FOR USING THE CIMA PRACTISING CERTIFICATE HOLDER LOGO

m
FOCUS
BUILDING A DYNAMIC GLOBAL BRAND
CIMA is recognised across the world as the
authority on management accounting. The CIMA
brand has been developed to reflect our strategic
directions which is spearheaded by our purpose,
vision and misson:
Purpose:
the ever greater employability of CIMA
members.
Vision:
CIMA members driving the worlds successful
organisations.
Mission
To be the first choice for employers in the
qualification and development of professional
accountants in business.
To maintain and build on this CIMA must
present itself consistently and build on the key
attributes of the brand.
02 A GUIDE FOR USING THE CIMA PRACTISING CERTIFICATE HOLDER LOGO
Supporting our brand purpose are CIMAs values: These play an important role in guiding our
communications materials. The CIMA logo
Customer focused reflects these values and the strength and
We always remember that the needs of our progressiveness of the organisation and the new
customers are critical to everything we do. generation professional qualifications.
Professional A consistent use of colour, size and
We understand our market, have and use our positioning, builds awareness and
expertise appropriately and behave ethically.
recognition of the logo and the CIMA
Innovative brand.
We encourage and recognise creativity, new
ideas and continuous improvement.
Accountable
We reward and encourage responsibility, success
and the courage to take calculated risks.
Open
We share our knowledge, communicate
effectively and behave with integrity.
USING THE CIMA PRACTISING CERTIFICATE HOLDER LOGO

As a Practising Certificate Holder you can use You can use the logo on:
the logo in accordance with your Specific
Licence Agreement. Letterhead
Online/website
When applied correctly, the CIMA Business cards
Practising Certificate Holder logo can add Your intranet
value and credibility to the appearance of Marketing material
your marketing material, promoting your Profiles
relationship with CIMA. It is recommended that your designer and
printer read this guide at an early stage.

To ensure the CIMA logo is used correctly and

consistently in all circumstances we ask you to
seek approval from our marketing department
prior to print. Please send a pdf proof to
marketing@cimaglobal.com. A response will be
provided within 48 hours of receipt of your
email.

If you have any questions on any aspects of this

guide please contact CIMAs Brand Marketing
team by emailing marketing@cimaglobal.com.

03 A GUIDE FOR USING THE CIMA PRACTISING CERTIFICATE HOLDER LOGO

THE CIMA PRACTISING CERTIFICATE HOLDER LOGO

The CIMA Practising Certificate Holder logo CIMA Pantone CMYK CIMA Pantone CMYK
LIGHT 3135 C 100 DARK 276 C 87
BLUE M0 BLUE M 87
This two colour version is the preferred use of Y 15 Y 0
the CIMA Practising Certificate Holder logo. K 6 K 51

It can be used in two ways:

using two special colours PMS 276 and PMS

3135
using 4 colour process

The grey/black and single colour black versions

of the CIMA Practising Certificate Holder logo
are made from black only.

BLACK AND WHITE MONO

When designing with one colour, or one colour

plus black, or when placing the CIMA Practising
Certificate logo on a solid colour background in
less than two colour designs, it may be
necessary to use a one colour or white out
version of the logo. ONE COLOUR

WHITE OUT WHITE OUT

The two colour version of the logo is always the
preferred option but single colour logos can be
used if absolutely necessary.

04 A GUIDE FOR USING THE CIMA PRACTISING CERTIFICATE HOLDER LOGO

LOGO SIZE AND EXCLUSION ZONE
40mm

The size of the CIMA Practising Certificate Holder A4 (210mm x 297mm)

10mm
logo needs to be proportional to the size of the Logo at 100%
page. width: 40mm
height: 22mm
exclusion: 10mm 22mm 10mm 10mm
There are four different sizes of logo for printed
publications, all of which incorporate a set
exclusion zone to maintain a consistent clear

10mm
distance from the edge of the page and other
elements.

Provided here are instructions on the size of logo 36mm

and exclusion zone for standard paper sizes as A5 (148mm x 210mm)

8mm
well as the minimum size for usage of the logo. DL (110 mm x 20mm)

Logo at 90%
The logo should never be reproduced larger than width: 36mm 20mm 8mm
8mm
the size of your own company logo. height: 20mm
exclusion: 8mm

8mm
54mm

A3 (297mm x 420mm)
13mm

Logo at 135%
width: 54mm 29mm
Minimum size
height: 30mm 5mm
exclusion: 13mm
Logo at 72%
width: 29mm

5mm

5mm
30mm 13mm 13mm 16mm
height: 16mm
exclusion: 5mm
5mm
13mm

05 A GUIDE FOR USING THE CIMA PRACTISING CERTIFICATE HOLDER LOGO

POSITIONAL GUIDE

On letterhead:
Top or bottom right and centre.
10mm away from the right and top/bottom
edge.

On business cards:
Top or bottom right and centre.
5mm away from right and top/bottom edge.

On marketing material:
e.g. brochures, adverts or newsletters.
Top or bottom right and centre.
Incorporating the appropriate exclusion zone.

The CIMA Practising Certificate Holder logo should always be placed away from the edge of the page.

06 A GUIDE FOR USING THE CIMA PRACTISING CERTIFICATE HOLDER LOGO

POSITIONAL GUIDE - USING THE DESCRIPTOR

You may prefer to include the descriptor: Letterhead examples

the Chartered Institute of Management your own
your own logo might
Accountants be here
logo might
alongside the CIMA Practising Certificate Holder be here
logo. If you want to do this, you must follow the
guidelines set out below.

On letterhead:
The logo should be 10mm away from the right
and bottom edge. The descriptor should be
positioned directly below the logo and right
aligned.

On business cards:
The logo should be 5mm from the right and
bottom edge. The descriptor should be
positioned directly below the logo and right
aligned.

On marketing material:
e.g. brochures, adverts or newsletters.
The logo should be positioned in the bottom
right corner incorporating the appropriate
exclusion zone. The descriptor should be
positioned directly below the logo and right
aligned.
Descriptor specifications: The Chartered Institute of Management Accountants

Font: Bliss Light The Chartered Institute of Management Accountants

Colour: PMS 276 or black

Size: 8pt
07 A GUIDE FOR USING THE CIMA PRACTISING CERTIFICATE HOLDER LOGO
Letterhead example - actual size your own
logo might
be here
The Chartered Institute of Management Accountants