DISTRIBUTION PROCESS

The sales stock of the company received from company depot, and the frequency of stock
receipt from depot is weekly.

The credit period allow by the company is 5-10 days; and distributors are satisfied with
the credit facility offered by the company.

The company fully support to the distributors so distributors are very happy.

Distributors are agree that their business is having significant growth with the company
product

company provide pre-launching information on new product at the appropriate time to the
distributors.

Distributors have two to four staffs they are collecting order, and they have two to three
delivery staffs.

Distributors are very happy overall support of the company because company handles
their complained and address it promptly

SUGGESSION BY THE RETAILERS

Kokum crushes launch in Can.

Mention MRP on the box.

Launch sugar free all varieties of products .

Rename the name of RAW MANGO crush to KARI PANNA

Launch AMLA single product because MAPRO has AMLA GINGER.

Stop produces the products like MUSK MELON, GRAP, and BLUE BERRY because
People dont like those products.

Combo pack should launch in crushes.

Product material should be show from the outside because people want to see the product
before purchase.

MARKET SURVEY ON MAPRO KOKUM CRUSH

ABOUT KOKUM CRUSH

BENEFIT:
 1. Solve problems of acidity and hyperacidity.

2. Act as a Digestive aid

3. Instant refreshment

4. Instant Energy

Kokum Crush suitable with water and Soda.

Price = 750 ml. - Rs 144

Ratio = 5:1

FINDING/OBSERVATION CO MPAN Y PROFILE

Mapro Foods Pvt. Ltd is fruit processing company. It was founded by visionary Shri
KishoreVora. It came into existence in 1959 A. D. The company used to produce jams from
strawberries and raspberries when it was established but later it started manufacturing various
other products like crushes, squash, confectionaries, sweets, jellies and many more products. The
company is one of the leading companies in India. The Managing Director of the company at
present isMayur Vora.
The company is situated at Chesson Road, Mahableshwar, Panchgani.

The plant is BVQIcertified and provided with facility of state of art food park and cold storage
.Mapro Foods Private Limited is the flat organization where management works along with
their technical and sales functionaries to achieve the vision and mission of MFPL.

Mi ssion of MFPL:Mapro will develop, produce, package & sell food products, with high regards
for safety, nutrition & taste, which we can confidently give to our customers by implementing
and continually improving Quality Management system & food safety management system to
meet & exceed customers expectations.

History of MFPL:
Over 40 years ago, in small town of Panchgani, near Mahabaleshwar, a businessman named
Kishor Vora decided to make some Strawberry Jam. Today his 'Hobby' has borne fruit in the
shape of Mapro one of the most modern, hygienic, quality- conscious Jamand Fruit Products
Manufacturing Concerns in Western India.

Mr. Vora could have rested easyon success of his Fruit recipe. But he wanted to on develop
innovative ideas such as Vegetarian Jelly Sweets, Fruit Cubes with Fruit Juice and Rose Syrups
with Rose Petals . All for the first time in country.

Mapro does not use advertising medium like press, radio and television to propagate its product
but the taste of product and nutritional value, and uniqueness result inrepeat sales. Today Mapro
is leading supplier of tasty as well as nutritious fruit product to the International market. Mapro
is known to care for its employees. Mapro is a home where there is mutual understanding
between employee and employer like members in the family. It features a blend of hard
work and dedication. It is now in the process of certification under ISO 9000.Most of Mapro's
business is largely concentrated in the Western regions of India. Currently,Mapro exports its
products to about 12 countries through merchant distributors; these account for less than 10 per
cent of its total sales. It has its manufacturing units in Panchgani, Wai, Gurgoan. The company is
going to open its manufacturing units in Delhi and Pathankot lately.The main market segment
currently is in Maharashtra and Gujarat. It is also concentrating inexpanding its market to the
other cities like Kanpur, Lucknow, and in Punjab. The annual growth rate of the company is
more than 50%. It earns 40%-50% profits from the sales of its products. The leading product of
Mapro is Rose syrup (made from the rose petals and their extracts).For the production of the
products the company buys the fruits from both the sectors i.e. the local farmers and market and
import from other countries as well. The machineries and other raw materials are imported from
various countries like Egypt, China, New Zealand, Australia, etc
 Customer perception kokum available in Can.

Customer are more concuss about Health.

Mapro Kokum crush average monthly sale in super market is 5-10 bottle.

Customer told that Mapro Kokum crush is more expensive according to other brand.

Retailer selling other kokum brand because they earn more profit from other brand
according to Mapro kokum crush.

In Pune Mapro has strong distribution channel when retailers give order in emergency
they always deliver their product within 12-24 hrs.

Now the company giving 12*2 scheme for all crush & Sharbat only 12*3 scheme for
Rose Sharbat.

MY SUGGESSION

We can promote and selling kokum crush by product quality.

We can use R&D process for understand the market situation and understand the need
and demand of the customers.

We can give free sample in front of various retailers.

We can give special discount of Kokum Crush