How much of advertising creates consumer experience and

engagement?

Total EST spend Rs 61000 cr (Approx)

A Different Perspective
1. How did Uber/Ola replace your primary mode of
transport ?

2. How did Jio disrupt the telecom market?

3.How did PayTM create a new category ?

4. What helped RedBull/Blenders Pride capture

maximum market share?
All of them had one thing in common.
They created experiences and engaged
with their customers.
To reach todays over-communicated consumer, the
only effective way is to simply put your brand physically
in front of them- in their home and in their hands, to
drive an experience; preferably at his doorstep & give
him a chance to experience it.
With this in mind, let us introduce
you to the world of tryy.
Background

1. Tryy is promoted by Alia Group

2. Aliagroup is at the intersection of consumer, Brands and Markets for

the last two decades

3. It has been privileged to partner with over a 100 of the bluest of the
blue chip brand owners and 400+ of their leading brands

4. These include Unilever, LOreal, Diageo, Nestle, Amul, Coke, Pepsico,

Mattel, Air India, ITC, Dadur, Kelloggs, Marico and many more
Why Tryy?

1.Tryy is a neutral platform that help brands (products & services) and BROWSE
consumers discover each other through trial experiences.

2. Our technology-enabled platform allows the brands to talk to their

consumers.

3. It sets up a two-way communication and even recruits the target

consumer to talk about this experience to his peers PICK

4. We bypass the traditional barriers to sampling by reaching consumers

at his/ her home, instead of at a random event or in-store.

RECEIVE
 High Intent Consumer
Consumer trying a product out of his own
choice has high chances of purchasing it
in future
Home Mindset
Where better to influence consumer than in
their own homes?
Low pressure; consumer can engage on
their own terms
It becomes a talking point in the family
Fuels Acquisition
Direct consumer acquisition by
Product, Targeted Brand Communication
and Incentive
How Tryy Works
Tryys landing page for consumers Listing of products on the patform Any form of digital content can be uploaded
to the platform like Brand Values & Position-
ing, Video Snippets etc
 Trial product Call for action

Brand specific communication

Consumer is going to try the product sample - brand specific communication creates awareness
about the product and call for action brings the product into their consideration set.
Sample feedback from customer
Demographics
 Analytics

This is a sample report which depends on the feedback questionnares provided by the brand.
Try Something New!