Biscuit Industry

The industry has several players, the top most being the Britannia and Parle, which
accounts for 70% of the industrys volume and revenues. Other companies dealing
in this sector include Sara, Heinz, Excelsia (Nestle), SmithKline Consumer, United
Biscuits, Brakemans, Champion, Kwality and Priya.

Regulatory Bodies:
1) FBMI (Federation of biscuit Manufacture of India) which is the apex body
for the industry.
2) IBMA (Indian Biscuits Manufacturer Association) is also a body regulating
and promoting biscuit industry in India.

Objective: Their main objective is to protect the interests and development

with a systematic and hygienic Biscuit manufacturing Industry in India.

Max Consumption In India : Maharashtra and West Bengal

 After 2005, India is the third largest producer of biscuits in the world. In
the recent past, the growth in the industry has been stagnant.

There are many factors that have slowed down the

rates:
Price hikes due to inflation, late monsoon rains, unacceptable expensive
and exposure of new biscuits in rural market
The rural grew faster than urban areas in last few years but the demands of
rural population in the last two year have slowed drastically.

To sustain in the field with future growth prospects many players are trying
to innovate various options. Companies are taking prominent steps to
growth and become the industry leaders.
Glaxo SmithKline is promoting Horlicks. It is trying to make it stand for
various breakfast products & biscuits.
ITC tops in cream biscuits while Britannia tie up with Kotak results into
benefit from improvements in its manufacturing efficiency and distribution
and better profitability.

But if the environment and the economic factors remain stable the biscuit
industry will show potential growth in the future years
Reference: more insights in following links,pls
refer
https://www.slideshare.net/itsprasun/biscut-
industry-ppt
https://www.slideshare.net/ValueNotes/slide-
share-biscuits-and-cookies20152019

BTL, ATL Activities of competitors

 BRITANNIA
Britannia is running three different programmes to connect
with consumers.
Company is hosting a consumer contact programme for
Britannia Nutrition Foundation through which it has ihealthu,
an online consumer health platform.
In addition, the company is running another consumer connect
initiative titled 'Treat Quest' which covers 20 cities this year
with the stated objective to make learning fun for children.
These programs work along two important dimensions, that is,
strengthen the core connect of the brand with consumers, and
persuade new consumers. It has delivered a business growth of
29% in the first half of the year for these brands.
HUL
Khushiyon Ki Doli
HUL has Khushiyon Ki Doli, a multi-brand rural marketing initiative in
three states Uttar Pradesh, Andhra Pradesh and Maharashtra in 2010. It
was a big success and in 2011, it was extended to two more states.
70,000 villages were covered in five states across West Bengal, Bihar,
Maharashtra, Andhra Pradesh and Uttar Pradesh, said the
spokesperson. According to HUL, through a multi-brand approach,
Khushiyon Ki Doli helps create a cost efficient rural activation module. It
involves various personal care and home care brands of HUL including
Wheel, Surf Excel, Fair & Lovely, Sunsilk, Vim, Lifebuoy and Closeup
With this move, HUL aims to reach out to media dark villages with its
brand messages and engage with consumers directly and qualitatively to
rapidly change brand adoption metrics. The main aim is to change
attitudes of the rural mass to inculcate good personal hygiene and
through this, create greater preference for the company brands by
association to daily hygiene habits, the spokesperson added.
 Dabur India
Dabur India, is hosting a number of consumer contact programmes,
which include a rural beauty pageant in the villages of Uttar Pradesh to
promote its flagship brand Dabur Alma Hair oil, and model hunts across
the country for its skin care brand Dabur Gulabari.
Engage the consumer but also give an opportunity to touch, feel and
experience the brand. Be it through participation in haats (village
markets), nukkad nataks (street plays), Kumbh Mela or innovative
initiatives such as 'Dabur Amla Banke Dikhao Rani' rural beauty pageant
and 'Dabur Gulabari Miss Rose Glow' model hunts, Dabur has
effectively captured the rural and semi-urban consumer mind-space, he
explains.
BTL/ATL activities of McVities, India
.