N ' S

M A I O
H L O L
O
K RT F
P O
ENVIRONMENTS
Saks Style Center
EXPERIENCE THE FUTURE
TECHNOLOGICAL
INTEGRATION
Customer Facing
Sizing Machine
3D sensors digitize body measurments
Allows customer to virtually try on clothes,
and gives size suggestions
Business Focused
Infrared Sensor
Quantify customer reaction from proximity
and engagement
Optimize content to determine effective
media & presentation for time of day
Mutually Beneficial
Radio-Frequency Identification
RFID tags can be attached to clothes
Can track location, filter SKUs, provide
real-time inventory, and interact with
environment
I created this space and coinciding
service in 2015 to Saks Fifth Avenue for
their planned flagship store renovation.
The concept for it was born while I was
helping my friend Sihan shop for Casual
Friday basics in this store. He likes nice
clothes, but was clueless where to find
ones within the 10 floors of merchandise
that fit his unique body and lifestyle.
My expertise in fashion helped him find
jeans and loafers he loved, but he later
admitted that without me as his guide
he would have left the store long be-
fore. My experience shopping alongside
Sihan made me rethink how the average
customer perceives and interacts with
the space, the merchandise, and the
employees of a large department store.
It initiated a string of inquiry into how a
company like Saks could make an over-
whelming environment approachable to
any potential customer, and help them
find the perfect piece despite their body
or budget.
The end result of this investigation, and
the solution to this problem, was the
Saks Style Center. The space democra-
tizes a sterling service of the company,
its personal shopping experience, while
simultaneous creating an exciting brand
hub and community for its employees
and customers.
BRANDING
This was a rebrand for a company formerly known as the Red Devil Paint Company. They have a storied history,
a passionate following, and are dedicated to their values and their old-school approach to business. Its a hum-
ble company that desired its quality product & service to speak for itself. Although Radia was initially hesitant
about social media and its compatibility with their traditional customer-base, our team developed on-brand
O F R E TA I L
marketing and ad strategies that would amplify their competencies without alienating current clients.
O N LY AT VIRTUAL SHOW ROOM
S A K S F I F T H AV E N U E We did this by approaching social media as a tool to unify their community, and tell the brands story in a viscer-
Digitally view omni merchandise or
al way. build a compelling and relatable story to attract new ones. They could tell stories about the veteran em-
BENEFITS
special direct only items ployees who made their product possible, cover the Mom & Pop stores in rural Minnesota that had been using
Search and filter enabled catalog the same paint shakers for 20+ years, and share how their reenergized Radia spirit would help their dedicated
Provide Customer-Tailored
Experience
Item shows data integrated from
direct, and interactive 3D model fanbase live & work better. We hoped to enable Red Devils transition into the 21st century as Radia without
Associate Training, sacrificing the hard working, humble, everyman mentality comprising its strong & sustainable foundation.
Development &
Growth
Market
Differentiation
Increase Brand
Involvement
Fluid Space That Can
Evolve Alongside Store
Delight The Customer
This space is akin to the genius bar at Ap-
ple: customers sit down with a Saks Stylist,
share information on aesthetic prefer-
ences, price range, possible occasions
for the sought outfit, and their desired
fit. The Saks Stylist would integrate this
feedback into a Saks Stylist application,
and use their unique store knowledge to
help the customer quickly hone in on the
perfect piece. After finding their item(s),
the customer would ride the elevator to Engineering Ideas.
the proper floor. A sales associate would
meet them upon their emergence, and
lead them to a changing room containing
their item(s).
RADIA
In addition to this feature, the space is
equipped with a variety of features to
prepare Saks Fifth Avenue for the inevita-
ble transition to an omnichanel shopping
experience i.e. the resulting convergence
of the online and physical marketplaces.
Touchscreen portals and kiosks encour-
age customers to explore curated content,
size scanners enable them to find their
perfect fit, and a virtual showroom allows
them to preview upcoming and online-on-
ly merchandise. Additionally, the entire
floor would be easily reconfigurable to
enable future redesigns, and allow the Design-Driven Solutions.
addition of pop-up shops, capsule collec-
RADIA
tions, events, or whatever else the future
might bring.
 PRESENTATION DESIGN
This deck was prepared to highlight exciting and emerging brands within the fashion marketplaceWW. The
brands strategically built off Saks Fifth Avenues existing audience and brand portfolio, and aims to enhance
the stores appeal to Millennial and Generation X shoppers who have fallen away from larger luxury brands
while gravitating towards smaller boutique and specialty designers.

From the pictures to the layout An inlaid snapshot of each

of the presentation, the design of brands Instagram page provides
each slide was created to a tangible summary of brands
communicate the thoughts of the market position while the curated
brand within a simple visual looks and layout exemplify the
language. labels distinct ethos.

This deck was distributed for Fendis FW 2015 Season. It helped retailers better romance the brand
story and product by refreshing and refamiliarize associates with the Fendi narrative while providing
updated information on the latest collection.

Its important that this information is consistently and correctly conveyed to the customer. After all,
luxury customers dont just buy the product, they buy a story: one hundred years of heritage, designs
stemming from the hand of Karl Lagerfeld himself, a one-of-a-kind shopping experience, a member-
ship card into a sophisticated brand community of tastemakers and discerning
consumers, and a product that reminds them of all of this upon every wear.
 EDITORIAL DESIGN
This poster was created for a University-spon-

P O -
sored global seminar. I drew inspiration from it
from the principles of Japanese design such as
Fukinsei (Asymmetry) and Shibumi (Understated
Beauty), and created a simple brush stroke and

S T E R
character to comprise the core design.

Demand an end to
manufactured

D E -
sophistication.

Priority Application Deadline - February 1st

S I G N

Final Application Deadline - March 1st

AND
NAMELESS Who Are You Wearing?

Nameless is a brand built off contractions: traditional yet avant-garde,

reserved aggression, and demurred boldness. We are the result of a collision
between the traditional and contemporary & the urban and rural.
Were comfortable and conscientious. Were humorous and quirky. Aware and authentic.
Were tired of conforming. Were tired of leaders following. Were tired of looking the same. We dont fit in, and are tired of conforming.
We believe that what we dawn each morning is an extension of our selves, our mood, and our ambitions. In an industry dominated by names...

We let our clothing

. reflect this. Nameless stands alone.

We are influenced
Japanese Design by life
+ Aesthetics
Global Seminar-May Term 2015 We refuse to be pigeon holed , and create with
no restraints. We make clothes for those with a
well-honed sense of self and
adventurous soul.

T Y P-
We are influenced by
our world; what we hear
and see every day on the
streets and in our travels.
What we read and listen
to, and what angers and
excites us.

Each piece makes a

O -
statement, while being
versatile and adaptive to your evolving
environment.

We want to share our

G R A -
expereinces with you

P H Y
This poster was made to promotea Riff Raff & I created this concept to explore the possibility of a fashion company that
Allen Kindom concert in Minneapolis. I wanted deemphasizes its brand, and proposes a new focus on enabling individual
expression.
the poster to reflect the personalities of the
performing artists, and appear how the concert Its a brand for dreamers and doers, for the weird and wild, and the brave and
experience might feel: high-energy and zaney. bold. Its a brand that encourages its wearers to break away from the status
quo, and above all be themselves.