Professional Documents
Culture Documents
Name
Institution
DIGITAL MARKETING
STRATEGY
2
imperative for any company to become successful. While the strategy is important in increasing
the revenue and the clientele base of a firm, customers needs, tastes, and preferences are
marketing has played a key role in shaping consumers buying decisions. Hence, companies that
have not implemented appropriate digital strategies are facing major challenges including the
threat of being faced out of the market. Any company despite its size or the industry may take
advantage of strong digital marketing strategy to expand and compete favorably in the industry
of operation. In digital marketing, there is a need for the company to define its strategy before
implementation (Chaffey & Smith, 2013). The paper aims at creating a digital strategy and
implementation plan for SmaDiTec Solutions Company using the model of TCEO to launch its
widely used in digital marketing. The company has an exceptional organization culture that
promotes innovation while providing incomparable digital advertising solutions for marketers.
The companys management platform endeavors to streamline and scale ad buys throughout all
channels making it possible for advertisers to access guaranteed, as well as biddable inventory to
achieve their digital marketing targets and objectives. The companys holistic approach provides
the marketer with a distinct recording system to fulfill their planning, research, reporting and
optimization goals. Advertising is considered as one of the most powerful strategies for boosting
DIGITAL MARKETING
STRATEGY
3
the sales and increasing the market share for any firm, agency or an organization (Chaffey &
Smith, 2013).
across the world, the software will be helpful in promoting and supporting advertising campaigns
for companies and marketers. SmaDiTec Mobile App would be helpful in identifying distinct
sites where customers are likely to visit regularly improving media planning decisions. The
software has enhanced features including SmaDiTec Ad Planner that is effective in meeting the
advertising needs of the businesses, agencies and companies across the United States. Moreover,
the mobile application software is secure to serve an extensive market since each user has a
different account with enhanced login details (Chaffey & Smith, 2013).
In addition, the Mobile App software could be integrated with other software programs
that already exist in the market including the Mobile Ad-server that would be helpful in
enhancing the traffic based on quality and volume. The software is intended to minimize the
costs of advertisement such as those incurred in printing business catalogs, as well as the
banners. Also, the application will be helpful in making digital marketing advertising strategies
more efficient since it can be integrated with several applications enabling marketers and
agencies to reduce the cost and time for advertisement. Besides, the Ad-server supported by
SmaDiTec Mobile App software can be used by agencies and marketers for web-based, as well
as video advertisement campaigns. The mobile application software is also capable of allowing
the users to view distinct advertisement through the Youtube regardless of their geographical
locations. When a user views a similar video from a different locality, the Mobile App is capable
DIGITAL MARKETING
STRATEGY
4
2009).
marketers and agencies advertising campaigns and strategies. It aims at providing advertisement
solutions through the Mobile App application software by serving the customers ads using the
smartest ad server by volume. Moreover, the company intends to boost the speed through
trafficking using a simpler and effective interface that is user-friendly. Also, it aims at helping its
clients to access relevant advertising data in just a single search and display media enabled by the
SmaDiTec Mobile App software that would be helpful for the agencies and marketers in
promoting their advertising campaigns for their products, as well as services in the most effective
manner. Moreover, the strategy will include data-driven systems of management and streamlined
levels. Further, the market strategy will concentrate on launching the Mobile App software
for marketers and agencies across the United States. The digital marketing strategy will
streamline the workflow for trafficking, planning, optimizing, targeting, as well as reporting
The target customers will include marketers and agencies in the United States and across
the globe. The marketing strategy will offer solutions for trafficking in order to reduce the time
spent by our clients in managing their online advertising campaigns. The software would be
advertisement needs in the most appropriate manner. Also, differentiation will help the target
reducing users time on routine tasks and creating more time for other promotional activities
(Chaffey, 2009).
In addition, the company will penetrate the market as a merger where it will form a joint
venture with other digital advertising companies in the United States. The main reason for
adopting this marketing strategy includes access to technology, increase its competitiveness and
acquire management competencies from reputable advertising agencies in the United States.
Moreover, this market strategy of forming mergers will enable SmaDiTec Solutions Company to
access the channels of distribution, expansion, as well as research and development in the United
The implementation plan of the Mobile App software will include a three-stage approach.
During the first stage, the company will target information, computing, as well as high-end data
processing industries in the United States. After successful penetration of SmaDiTec Mobile App
software in these markets, the application will venture into the telecommunications industry and
later into business service, as well as finance industries. These stages of implementation will be
imperative in enabling the company to penetrate the entire United States market while providing
DIGITAL MARKETING
STRATEGY
6
solutions for ever-increasing demands, preferences, and needs for effective digital advertising
Timeline
Schedule Activity
18 months prior to implementation Review the Mobile App with key players in
industry.
members.
advertising industry.
evaluation.
The objectives of the digital marketing strategy will include integration of advanced
features of Mobile App such as conversion measurements and creative optimization to enhance
its efficiency. The tracking goals of the digital marketing strategy will include formulation of
optimize the functionality of the SmaDiTec Mobile App software. The outcomes of the digital
marketing strategy will include leveraged integrated reporting to improve the effectiveness of the
advertisement programs for our clients. This will enable the company in increasing its revenue
while providing solutions to the United States digital advertising industry (Chaffey & Smith,
2013).
Conclusion
The digital advertising industry in the United States has continued to grow significantly
Mobile App with enhanced features will play a significant role in promoting the growth of the
References
Chaffey, D. & Smith, P. R . (2013). E-marketing Excellence: Planning and Optimizing your