Entrepreneurship Assignment 2 Body

3033 Entrepreneurship May-Aug 2010
Executive Summary
Executive Summary
Kuching Friendly Computer Consulting Services (KFCCS) is friendly computer consulting

services for the people of Kuching. KFCCS is founded by Kenneth Chong and Catherine
Ling. KFCCS specializes in on-site computer, laptop, and other computer related electronic
repairs for Kuching people at an affordable cost. KFCCS specializes in, in Home and On-Site
Small Business Computer Repair, Product Support: Laptops, Desktops, and Attached
Peripherals, Hardware Installation: Components, Printers, iPods, Etc., Spyware Removal,
Virus Removal, Peace of Mind Service Plans (Preventative Maintenance), Custom Built PC's
(Gaming Computers, Specialty Business Systems), Upgrades: Hardware & Software,
Restoration Services (Fire, Flood, Etc.), Laptop Power Jack Repair (DC Jack), Insurance
Quotations/Estimations, Family Internet Filtering, Data Recovery and Data Backup
Solutions, New Installation and Reinstallation of Software, Windows, and Other Software,
Home and Small Business Networking (Wired & Wireless), Outlook Calendar Sharing
Solutions, Product Training & Tutorials, Free Computer Help Articles. We service just about
any PC out there that is Microsoft Windows based: Custom, Dell, HP, Compaq, Sony, Acer,
Alienware, & More. It is a new computer consulting company and has the potential to have a
steady growth and to expand one day by becoming the most efficient and well-known
computer consulting company in Kuching and then perhaps Malaysia. The total costs for
running this computer consulting company is about RM 500,000. The purpose of having such
a Business Plan is so that we are able to plan well or to have a good guide as to how our
resources flows and how to utilized them well for our own benefits.
Main Body of Business Plan
Introduction
Kuching Friendly Computer Consulting Services (KFCCS) is friendly computer consulting

services for the people of Kuching. KFCCS is founded by Kenneth Chong and Catherine
Ling. KFCCS specializes in on-site computer, laptop, and other computer related electronic
repairs for Kuching people at an affordable cost. KFCCS specializes in, in Home and On-Site
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Alienware, & More.
Our business is located at Lot 3.08, Third floor, Wisma Saberkas, Jalan Green/Jalan Rock,
93150 Kuching, Sarawak, Malaysia. The business will commerce on 1st July 2010. We
choose to have this business because most people in Kuching are computer literate and there
is a high percentage of young people and young adults. Plus, by providing such service such
as by customizing built PC's (Gaming Computers, Specialty Business Systems), we are able
to help the different groups of people (youngsters, young adults and new companies) with our
new system and service. The future prospects for our business is that there is a possibility that
more people will come to our company for servicing their computers or laptops as we are
able to provide additional computer consulting services to our customers and clients as we are
specialized in our field of expertise as compare to other companies who does not fully
specialized in computer consulting services but is more towards selling computers, laptops,
computer accessories, laptop accessories, mp3 players, mp4 players, and computer and
equipment.
Purpose
This business plan is prepared by Kuching Friendly Computer Consulting Services (KFCCS)
for the purpose of obtaining working capital loan from Maybank for the amount of RM
250,000.
Company Background
The name of our company is Kuching Friendly Computer Consulting Services (KFCCS) and
it is located at Lot 3.08, Third floor, Wisma Saberkas, Jalan Green/Jalan Rock, 93150
Kuching, Sarawak, Malaysia and the correspondence address is at Lot 3.08, Third floor,
Wisma Saberkas, Jalan Green/Jalan Rock, 93150 Kuching, Sarawak, Malaysia. Our
customers can contact us at our website at http://www.kfccs.com.my and our company’s
email address is at kfccs@kfccs.com.my. We can be contacted at this telephone number: 082-
456668.
We are a specialized computer consulting service company that specializes in various on-site
computers, laptop, and other computer related electronic repair services for Kuching. Our
main activities are to provide various types of computer consulting services, such as
operation technical problems, software applications, computer and laptop repairs, help other
to connect with other electronic devices for example; camera, CCTV, and audio/video
equipment and others security applications, sales of accessories.
Our business wills commerce on the 1st July 2010. The date of registration for KFCCS is on
1st of May 2010 and the registration number is No.56066/2010.
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Malayan Banking Bhd, Jalan Satok. Bank Account No. 111153896601.
Owner/Partners Background
Kenneth Chong Kah Hing is the main owner and operator of Kuching Friendly Computer
Consulting Services (KFCCS). His identification card number is 750120-55-5233 and his
permanent address is at Lot. 85, 66, Jalan Green, 92150 Kuching, Sarawak. His
correspondence address is at lot. 85, 66, Jalan Green, 92150 Kuching, Sarawak. Kenneth’s
telephone number is 082-455680 and his personal working handphone number is 016-866-
6799. His date of birth is 20th January 1975 and he is 35 years old. He is still single. His
academic qualifications are Degree in Computer Information Systems and Computer
Engineering. He has attended several computer information systems workshop when he was
working under Mr. Jacob in a J’s Computer Shop as a computer consultant service technician.
He also attended several public seminars on how to be a good entrepreneur, time
management and how to cope with stress in working life. He has excellent computer
programming skills as well as able to the various types of hardware and software that is
suitable of each unique computer or laptop that belongs to the customer or just about any
computer or laptop and other related computer or laptop problems that needed fixing. He has
5 years of experience in the computer technical field when he was working under Mr. Jacob
in J’s Computer Shop as a computer consultant service technician. And he has an excellent
record of being one of the best computer consultant service technicians under Mr. Jacob. His
present occupation is working as a computer consultant service technician in GoodWay
Computer Bhd. His previous business experience mostly comes from working under Mr.
Jacob and working for GoodWay Computer Bhd.
Catherine Ling is Kenneth’s Current Assistant of Kuching Friendly Computer Consulting

Services (KFCCS). Her identification card number is 800306-66-5606 and her permanent
address is at lot 125, 78 Jalan Poh Kuang Park, 93150 Kuching, Sarawak. Her
correspondence is at lot 125, 78 Jalan Poh Kuang Park, 93150 Kuching, Sarawak. Catherine’s
telephone number is 082-466567 and her personal working handphone number is 016-882-
8667. Her date of birth is 6th March 1980 and she is 30 years old. She is still single. Her
academic qualifications are Degree in Computer Programming and Business Management.
So far she has not yet attended any courses because the company she is working under now
does not offer any additional training or computer courses. However, she did attend for
various courses outside her working schedule such as Time Management, How to manage
office or work stress, How to relax, and How to be creative with what you have. She is
skillful in business management and some computer programming skills when she worked
for Mr. Lim as a business manager in Harpy Computer Sdn. Bhd. and she sometimes helped
around in the technician area of this company when the technician’s of Harpy Computer Sdn.
Bhd. takes annual leave, or when they are sick or when they resign. She has about 3 years
experience in mainly business management and minor in computer programming while she
was working in Harpy Computer Sdn. Bhd.. Her present occupation is a sales manager in
HappyWay Sdn. Bhd. selling various vitamins, skin and healthy products to customers in
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Kuching. She has about 2 years working experience while working as a business manager in
Elle Company previously after she graduated.
Location of the Business
KFCCS is located at Lot 3.08, Third floor, Wisma Saberkas, Jalan Green/Jalan Rock, 93150
Kuching, Sarawak, Malaysia. KFCCS is located inside Wisma Saberkas and it is the first
shop lot facing the central escalator entrance of Wisma Saberkas. It is a medium size shop lot
at least 2,000 square feet with concrete floor and proper partition and sound proof and fire
proof partition. And the rental of the shop lot is about RM12, 000 per month, plus service
charges (RM1, 200 per month). Must have electricity, telephone lines, and Wi-Fi, broadband
and also StreamyX.
Administrative Plan
Kuching Friendly Computer Consulting Services (KFCCS) is an affordable on-site computer,

laptop, and other computer related electronic repair consulting service that plans to help
Kuching local people on any computer or laptop issues whenever they have encounter any
problems on their computer and laptop problems such as computer networking, spyware
removal, virus removal, repair or replace spoilt hard disc or hard drive, backing up their
computers or laptops for business purposes and even installing of new computer or laptop
software for our customers.
Our mission is to become a leading provider of high quality computer, networking and
Internet based solutions consulting services. We achieve our mission by providing
economical, reliable, and customized solutions that increase a business's or organization's
efficiency, productivity and profitability while reducing its total cost of ownership and
management. We are a business's strategic partner for information technology.
Our vision is to provide better computer consulting services, customer friendly services, and
up-to-date services and to achieve steady growth of our company.
The objectives of KFCCS are to:
1. Profit - To generate sufficient profit to finance future growth and to provide the
resources needed to achieve the other objectives of the company and its owner.
2. Growth - Steadily grow the business at a rate that is both challenging and manageable,
leading the market with innovation and adaptability.
3. Citizenship - To be an intellectual and social asset to the community and environment.
Kuching Friendly Computer Consulting Services (KFCCS) business structure:
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The head
manager
(Kenneth
Chong)
The
assistant
manager
(Catherine
Ling)
Sales Accounts Operations Administrati Technical

Officer Clerk Officer ve Clerk experts
Our business structure is based mainly on the different positions in the company as shown in
the organizational chart above. Below is shown a list of all the staff positions in our company
and the number of active staff working in our company:
Position Number of Staff
The head manager 1
The assistant manager 1
Sales officer 1
Accounts clerk 1
Operations officer 1
Administrative clerk 2
Technical experts 3
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Besides that, we also have a schedule of tasks and responsibilities for each of the staffs’
position and their purpose as to holding the particular post as shown below:
Position Main Tasks
The head manger • To plan, implement and control the

overall management of the business.
• To plan and monitor the strategies

progress of the business.
• Plan, direct and coordinate various

aspects of his operating business.
• Will ensure that vendors and suppliers

are properly compensated and
continue to meet the needs of the
company.
• Will screen, interview, hire and train

managers and supervisors that report
to him
• Is responsible for ensuring that

administrative services are completed
and addressed in a timely fashion.
• Is required to implement the

company’s policies and procedures.
• Ensure that his managers and

supervisors implement and support
the policies with their crews.
The assistant manager • Help to assist the head manager in his

business.
• Also expected to act as a liaison

between the senior manager and the
various teams that are working, in
order to achieve a common objective.
• Supports the manager in the day-to-

day running of a specific department,
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office or store.
• Focusing her time on directing the

work of subordinates.
• Also be responsible for ensuring that

health and safety policies are adhered
to.
• Involved in training of other staff, and

perform paperwork duties.
Sales officer • To create a marketing/sales plan for

events, products and services.
• Responsible to show our customers

what we are offering is worth buying.
• To push a product or service and

close a deal.
Accounts clerk • Maintains files, including filing of

general ledger journal vouchers,
accounts payable documentation, and
other miscellaneous filings.
• Types a variety of documents, reports,

and records.
• Keys daily worksheets to the general

ledger system.
• Prints daily accounts payable checks

and inserts checks and invoices into
envelopes for mailing.
• Prepares requisitions for office,

computer, and routine supply
purchases.
• Assumes responsibility for effectively

researching, tracking, and resolving
(or properly referring) accounting or
documentation problems and
discrepancies.
• Maintains regular contact with other

departments to obtain and convey
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information and/or to correct

transactions.
• Keeps management informed of area

activities and of any significant
problems.
• Attends and participates in meetings

as required.
• Ensures that work area is clean,

secure, and well maintained.
• Completes special projects and

miscellaneous assignments as
required.
• Audit daily sales reports.
• Discuss report results with manager

and assistant manager.
• Post data to sales journal.
• Handle customer and employee

accounts receivable.
• Assist with accounts payable, prepare

checks.
• Assist with payroll preparation.
• Other duties as assigned.
Operations officer • Is responsible for regularly supporting

the manager.
• Ensures operational activities run

smoothly and efficiently.
• Provides leadership, training and

limited supervision within the
company.
• Promotes business for our company

by maintaining good customer
relations and referring customers to
appropriate personnel for new
services.
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• Performs limited supervisory duties as

assigned by the head manager.
Administrative clerk • Is responsible for providing

administrative and clerical services in
order to ensure effective and efficient
administrative operations.
• Types agendas for meetings.
• Attends records and transcribes

minutes of all meetings.
• Transcribes formats, inputs, edits,

retrieves, copies and transmits
correspondence, documents, data and
graphics.
• Word processes all manuscripts,

letters, documents and proposals.
• Records, date stamps and distributes

all incoming mail.
• Processes outgoing mail.
• Compiles and maintain an up to date

telephone directory of numbers and
addresses.
• Files all correspondence.
• Updates the bulletin board by posting

and removal of outdated materials.
• Ensures the Administrative Offices

and Reception Area are kept clean
and organized.
• Provide receptionist services.
Technical experts • Lead the implementation of an

integration solution and drive the
design effort.
• Write, test, and maintain the detailed

instructions, called programs that
computers must follow to perform
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their functions.
• Conceive, design, and test logical

structures for solving problems by
computer.
• Update, repair, modify, and expand

existing programs.
• Skillful in testing and debugging.
• Responsible for both the systems

analysis and the actual programming
work.
• Work directly with other experts from

various fields to create software either
program designed for specific clients
or packaged software for general use,
ranging from games and educational
software to programs for desktop
publishing and financial planning.
• Able to write programs to handle a

specific job, such as a program to
track inventory within an organization
as well as revise existing packaged
software or customize generic
applications called middleware.
• Able to write programs to maintain

and control computer systems
software, such as operating systems,
networked systems, and database
systems.
Then there’s a schedule of remuneration (and as such also includes non-monetary benefits):
Position No. Monthly EPF SOCSO Total Other

Salary Contribution (RM) Amount benefits
(RM) (RM) (RM) (RM)
The head 1 2,500 500 100 3,100 Annual

manager bonus +
10
petrol
allowance
The assistant 1 1,800 360 72 2,232 Annual

manager bonus +
petrol
allowance
Sales officer 1 900 180 36 1,116 1% of his

sales and
annual
bonus
Accounts 1 700 140 28 868 Annual

clerk bonus
Operations 1 750 150 30 930 0.25 % of

officer his work
value and
annual
bonus
Administrative 2 600 120 24 1,488 Annual

clerk bonus
Technical 3 2,250 450 90 8,370 1% of

Experts work
value and
annual
bonus
Here we also include the appropriate list of office furniture and equipment needed that is
necessary to facilitate layout planning and budget considerations:
Item Quantity Price/per Unit (RM) Total Cost (RM)
Office Furniture 10 sets 2,000 20,000
Personal Computers 11 sets (1 spare in 3,000 33,000

case of computer
11
breakdowns)
Canon Printer MX- 2 sets 1,600 3,200

868 (5 in one printer)
Air -conditions 6 sets 3,000 18,000
Tele-fax machines 2 sets 500 1,000
Telephones 3 sets Supply by telecom Supply by telecom
We also need to include the administrative budget which consists of:
Fixed assets where investments are made in the purchase of assets that will be used in the
organization for a period more than one year.
Monthly expenses that refers to the payments that have to be made every month as part of
maintaining the business existence (for example; electricity, telephone, water, rental, and
office supplies)
Other expenses are the expenses that do not fall into the above categories such as vehicle road
tax, insurance, business registration fees and others.
Item Total Cost (RM)
Fixed Assets 75,200
Monthly Expenses- 400

Electricity
Water
Monthly Expenses- 13,200

Rental
Office supplies
Other Monthly 200

Expenses-Insurance
Other Monthly 2
Expenses-Business
Registration Fees
(But is RM25 per
year)
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Marketing Plan
Product/Service Description of KFCCS
We provide various kinds of computer consultation services such as in Home and On-Site
Alienware, & More. This is mainly because we specialize in mainly providing such services
for our customers. It is also mainly because that we found out that more and more teenagers,
young adults and new companies needed our unique services as there is a new demand for
our services in this market. Teenagers and young adults are interested in upgrading their
computers or laptops for gaming and doing projects as well as with their assignments or
works that require computer or laptop programming and installation of new software and
hardware while new companies require our services to upgrade or to install new software and
hardware as well as installation of new programs to help them run their company more
efficiently and more effectively and to be up-to-date and to follow the business trend these
days.
Besides that, we also provide spyware removal and virus removal for all our customers. This
is also because now a days, laptops and computers are prone to being hacked or getting virus
online as more and more people surf the internet for various purposes.
Target Market
However, our main target market will be teenagers, young adults, and new companies. This is
because based on our survey and marketing research, we realized that this target market is
one of the largest in Kuching as compare to other market segments. Through our marketing
research and consumer behavior research we also realized that this group of people are more
interested in computer consultant services as well as computer-related issues or problems or
information and this is an added advantage to our company. This is because these groups of
people are computer literate and they also understand how a computer or laptop works and
these groups of people will find for helping with their computer or laptop problems as well as
helping them update anything that has to do with their computers or laptops such as update of
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computer or laptop anti-viruses or even updating their computer or laptop software and
hardware for business or leisure purposes.
Market Size
The market size for our target customers would be about 35 percent to 40 percent of
Kuching’s population and it is growing to about 2 per cent each year. This especially applies
to the growth of young pc and laptop users throughout Kuching as well as new companies
who are bound to use our services to compete well with other companies in Kuching.
Competition
Based on our company KFCCS, we need to analyse well as to who are our competitors are
and determine their strengths and weaknesses and also to determine our own strengths,
weakness, opportunity, and threats for our own company so that we are able to compete well
with our competitors.
Below are the lists of our competitors as well as their strengths and weaknesses:
Strengths Weaknesses
PCimage Sdn. Bhd • Good brand name • Only specializes in various

computer and laptop products as
• Customer friendly well as accessories but mostly
• Provided free computer focus on the sale of computers,
services and laptop laptops and their accessories.
services when
customers buy
computers or laptops
from them
• Provides computer and

laptop consultation
services for a few but is
properly done and their
technicians are
experience people in
their field of expertise.
Goodway • Customer friendly • Still new to the market (just

Computer Sdn. opened not long ago)
Bhd • Specializes in various
computers and laptops • Only specializes in various
and their parts as well computer and laptop products as
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as their accessories well as accessories but mostly

focus on the sale of computers,
laptops and their accessories.
• Small company
Green Road • Customer friendly • Still new to the market

Computer Sdn.
Bhd. • Provided a few free of • Only specializes in various
charged services even if computer and laptop products as
the customers did not well as accessories but mostly
purchase any computers focus on the sale of computers,
or laptops or computer laptops and their accessories.
related accessories from
them. • Small company
Boulevard IT • Customer friendly • Still new to the market

Superstore
• Only specializes in various
computer and laptop products as
well as accessories but mostly
• Small company
• Limited computer consultation

resources to enable them provide
proper consultation services for
their customers
Compuway Sdn. • Good brand name • Only specializes in various

Bhd. computer and laptop products as
• Customer friendly well as accessories but mostly
• Provided free computer
services and laptop
services when
customers buy
computers or laptops
from them
• Provides computer and

laptop consultation
services for a few but is
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properly done and their

technicians are
experience people in
their field of expertise.
Below is our company’s SWOT Analysis:
Strengths Weaknesses
• Friendly customer service • Still new to the market
• Specializes in various computer • Open to new threats relating with

consulting services computer, laptop and even computer
consultation services
• Able to provide free computer
services that are not so complicated
Opportunities Threats
• Opportunities to expand and grow • Our competitors who are specialized

steadily over time in both computer and laptop products
and services
• Opportunities to develop better
quality computer consultation • Threats to newcomers
services
Market Share
The possible market share we can obtain is about 20 per cent of the market size if we are able
to provide good and excellent computer consulting services as well as good or excellent
customer services and after-sales services so that we will constantly have repeated customers
and more new customers over time.
Sales forecast
Pro Forma Cash Flow
Year 1 Year 2 Year 3
Cash Received
Cash from RM 480,000 RM 576,000 RM 691,200

Operations
Cash from RM 50,000 RM 60,000 RM 72,000

Receivables
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Subtotal Cash from RM 530,000 RM 636,000 RM 763,200

Operations
Additional Cash RM 0 RM 0 RM 0
Received
Sales Tax, VAT, RM 0 RM 0 RM 0

HST/GST Received
New Current RM 0 RM 0 RM 0
Borrowing
New Other Liabilities RM 0 RM 0 RM 0

(interest-free)
New Long-term RM 0 RM 0 RM 0
Liabilities
Sales of Other RM 0 RM 0 RM 0
Current Assets
Sales of Long-term RM 0 RM 0 RM 0
Assets
New Investment RM 0 RM 0 RM 0
Received
Subtotal Cash RM 530,000 RM 636,000 RM 763,200

Received
Expenditures Year 1 Year 2 Year 3
Expenditures from
Operations
Cash Spending RM 0 RM 0 RM 0
Subtotal Spent on RM 390,000 RM 390,000 RM 390,000

Operations
Spent

HST/GST Paid Out
Principal Repayment RM 0 RM 0 RM 0
of Current Borrowing
Other Liabilities- RM 36,000 RM 36,000 RM 36,000
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Interest Payment
Long-term Liabilities RM 0 RM 0 RM 0
Principal Repayment
Purchase Other RM 0 RM 0 RM 0
Current Assets
Subtotal Cash Spent RM 426,000 RM 426,000 RM 426,000
Net Cash Flow RM 104,000 RM 210,000 RM 337,200
Cash Balance RM 104,000 RM 210,000 RM 337,200
Pro Forma Profit and Loss
Direct Cost of Sales RM 480,000 RM 576,000 RM 691,200
Other Costs of Sales RM 10,000 RM 15,000 RM 10,000

(Software, Software
licensing fee,
Hardware)
Total Costs of Sales RM 490,000 RM 591,000 RM 701,200
Gross Margin RM 104,000 RM 210,000 RM 337,200
Gross Margin % 21.23% 35% 48%
Expenses RM 60 RM 60 RM 60
Payroll RM 220,000 RM 242,000 RM 266,200
Marketing/Promotion RM 6,000 RM 6,000 RM 6,000
Rent RM 158,400 RM 158,400 RM 158,400
Utilities RM5,100 RM 5,100 RM 5,100
Insurance RM 2,400 RM 2,400 RM 2,400
Other RM 25 RM 25 RM 25
Total Operating RM 391,985 RM 413,985 RM 438,185

Expenses
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Profit Before Interest RM 104,000 RM 210,000 RM 337,200

and Taxes
Interest Expense RM 36,000 RM 36,000 RM 36,000
Taxes Incurred RM 0 RM 0 RM 0
Net Profit RM 68,000 RM 174,000 RM 301,200
Net Profit/Sales 13.88% 29.44% 42.95%
Marketing Strategy
We will market our product and services according to product and service strategy, pricing
strategy and our direct to consumer strategies as well as various promotion strategies to meet
the demand of the market.
Product/Service strategy
Under product/service strategy, we will provide ourselves with a good brand name by slowly
establishing ourselves as a unique product and service that is different from our competitors.
We also value added services for laptops and computers free for simple computer and laptop
problems to encourage our customers to come back to our shop to service their computers
and laptops when they are in complicated computer and laptop trouble. This is also to
encourage customer loyalty to our product and services that we provide for them. We also
make sure our products and service provided is unique and different so that our customers are
able to recognize and remember our product and service that is different from our
competitors.
Besides that, we also make sure that our products and services provided are of good quality
or excellent quality especially when dealing with computer consultation services. We make
sure our computer technicians are skillful and provide excellent computer consultation
services at a good price as well as to perform well in providing such services. We also make
sure that our services provided are off good quality or excellent quality by ensuring that our
service provided is reliable, precise and excellent to ensure that their computers or laptops
that are sent for servicing will perform well after our service.
We also provides our customer with unique customization of computer programs and
softwares as well as hardwares to suit their need and demand of our customer. We also
provides various service packages to suit our customers need and demand of the market and
to fulfill their needs and wants well by providing these unique personalize packages for our
targeted customers. This helps us to be different from our competitors due to these unique
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services. We also makes sure that our services provided is also attractive and of good to
excellent quality so we will always have repeated customers and new customers coming in.
We also provide after sales services if our customers find that there maybe some errors in our
services or needed corrections, we will do so , so that our customers are always happy and
satisfied with our services. We also make an effort to improve our services for the benefit of
our customers.
Pricing Strategy
We provide value-based pricing that is where our customers’ perception of the value of our
product and service. We also did proper research on our services and products that are
provided for sell. We noticed that from our competitors if they provided too high pricing for
their products and services, it resulted in poor sales while pricing too low on their products
and services will generate less revenue than they would if the price were raised to the
perceived value level.
On the other hand, we also use competitor pricing so that we are able to compete with our
competitors but to also enable us to provide better quality services and packages than our
competitors. This is because we assume that our customers judge a product’s value or service
value on the competitors’ prices as well as their quality of service. So, we need to be able to
be competitive in the market. We have to sometimes follow our competitors’ pricing on their
products and services while provided good or excellent quality products and services for our
customers.
By applying these two kinds of pricing strategy, we will be able to at least main and keep our
repeated customers while encourages new customers to purchase our products or/and our
services more often over a longer period of time.
Distribution Strategy
We will then apply the distribution strategy when we choose who and how our products
or/and our services are distributed. As such, distribution strategy is aimed at establishing a
structured and controllable distribution system to ensure the product offered or services
offered reaches the targeted customer.
A distribution channel moves goods from producers to customers.
In our business, we choose to provide our products or/and services directly to our customers.
This is because it has no intermediary level and consists of a business selling directly to
customers.
Besides that, we also provide selling our products from selling through retailers or selling
through wholesalers. This is because we do not produce or make our own computer or laptop
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parts or accessories needed for servicing our customers’ computer. We also noticed it is much
cheaper to just buy through a good retailer or retailers, wholesaler or wholesalers and just
service our customers’ computer or laptop as when needed. This is also because we want to
concentrate mainly on our computer consultation services for our customers as we are more
specialized in this field of expertise.
Promotion Strategy
We also apply promotion strategy for our business. This strategy is used to disseminate
information about the company’s product or services with the purpose of attracting the target
market. Our target markets are a group of people who are teenagers, young adults and new
companies. So to apply this strategy, we need to advertise, have sales promotions, and to
build good public relations and have good publicity so that our customers will be aware of
our company as well as to encourage them to purchase products or/and services from us.
By advertising through various media format such as by printed media (newspapers,

magazines, and yellow pages), by broadcast media (television, radio, and cable TV), by
internet (through websites) and by also outdoor activities (billboard, banners).
Now and then we also have sales promotions where we give short incentives or special offers
to encourage our customers to comeback for our services or by giving special offers where
our customers can get free online games pack installation for a good value and as well as
extra computer consulting packages for our regular customers who are interested in
upgrading or updating their software and hardware and their programs for various purposes
such as for assignments, projects and various company activities that require computer
consulting services.
Besides that, we also need to have public relations and good publicity so that we will have
more customers coming to our company for computer consulting services. Public relations
functions includes press relations, public affairs and investor relations. And we also need to
emphasize on free media attention such as in articles, magazines, newspapers, TV or radios.
This is to attract our customers attention and to ensure that they are aware of our company
and its services to the community.
Marketing Budget
Item Fixed Assets Monthly Expenses Other Expenses

Expenses (RM) (RM) (RM)
Personal Computers 33,000
Canon Printer MX- 3,200

21
Promotions 500
Office Furniture 20,000
Air-conditions 18,000
Tele-fax machines 1,000
Telephones
Electricity 400
Water 25
Rental 13,200
Office supplies 60
Insurance 200
Business Registration 25 per year

Fees
Operational Plan
Process Flow Chart
Computer or Laptop Servicing Process Chart
22
Customer/
Customers
yes
Ask for computer
or laptop service Head manager
Company/
Companies no
Assistant Recommends
manager best or suitable
Technician
Install, replace,
improve, modify,
creates or service
computers or
laptops
no
yes no
Check satisfy at home Customer checks
End
or office on the spot
yes
no
Customer satisfy on
the spot
yes
End
23
Manpower Requirement
Position No. Job Status Remuneration EPF SOCSO Total

per month
The head 1 Permanent RM 2,500 RM 500 RM 100 RM 3,100

manager
The assistant 1 Permanent RM1,800 RM 360 RM 72 RM 2,232

manager
Sales Officer 1 Permanent RM 900 RM 180 RM 36 RM 1,116
Accounts 1 Permanent RM 700 RM 140 RM 28 RM 868

clerk
Operations 1 Permanent RM 750 RM 150 RM 30 RM 930

officer
Administrative 2 Permanent RM 600 RM 120 RM 24 RM 1,488

clerk
Technical 3 Permanent RM2,250 RM 450 RM 90 RM 8,370

experts
Machine and equipment
Item Price per Unit No. Required Total Cost Supplier
Office Furniture RM 2,000 10 sets RM 20,000 Chan’s Furniture

Shop
Personal RM 3,000 11 sets RM 33,000 Dell Computer

Computers Sdn. Bhd.
Canon Printer RM 1,600 2 sets RM 3,200 Canon Sdn. Bhd.

MX-868 (5 in
one printer)
Air-condition RM 3,000 6 sets RM 18,000 LG Sdn. Bhd
Tele-fax RM 500 2 sets RM 1,000 Canon Sdn. Bhd.

machine
Telephone 3 sets Supply by Supply by

telecom telecom
24
Operations Layout Plan
18800mm
27800mm
18700mm
Symbols:
25
Location
KFCCS is located at Lot 3.08, Third floor, Wisma Saberkas, Jalan Green/Jalan Rock, 93150
Kuching, Sarawak, Malaysia. KFCCS is located inside Wisma Saberkas and it is the first
shop lot facing the central escalator entrance of Wisma Saberkas. It is a medium size shop lot
at least 2,000 square feet with concrete floor and proper partition and sound proof and fire
proof partition. This will be where all our activities are done and held.
Operation Overheads
Item Total Costs (RM)

Electricity
Water
Monthly Expenses- 13,200

Rental
Office Supplies

Insurance
Other Monthly 2
Expenses- Business
Registration Fees (But
is RM 25 per year)
Telephones Supply by telecom
26
Operations Budget
Item Fixed Assets Monthly Expenses Other Expenses

Expenses (RM) (RM) (RM)
Personal Computers 33,000
Canon Printer MX- 3,200

Promotions 500
Office Furniture 20,000
Air-conditions 18,000
Tele-fax machines 1,000
Telephones
Electricity 400
Water 25
Rental 13,200
Office supplies 60
Insurance 200
Business Registration 25 per year

Fees
Financial Plan
Financial Plan
Pro Forma Balance Sheet
27
Assets RM 75,200 RM 75,200 RM 75,200
Current Assets RM 0 RM 0 RM 0
Cash RM 480,000 RM 552,000 RM 634,800
Accounts Receivable RM 50,000 RM 60,000 RM 72,000
Other Current Assets RM 0 RM 0 RM 0
Total Current Assets RM 605,200 RM 687,200 RM 782,000
Long-term Assets
Long-term Assets
Accumulated RM 7,450 RM 6,700 RM 6,050

Depreciation
Total Long-term RM 0 RM 0 RM 0
Assets
Total Assets RM 605,200 RM 687,200 RM 782,000
Liabilities and Year 1 Year 2 Year 3

Capital
Current Liabilities RM 391,985 RM 413,985 RM 438,185
Accounts Payable RM 0 RM 0 RM 0
Current Borrowing RM 0 RM 0 RM 0
Other Current RM 10,000 RM 10,000 RM 10,000

Liabilities
Subtotal Current RM 401,985 RM 423,985 RM 448,185

Liabilities
Long-term Liabilities RM 450,000 RM 405,000 RM 364,500
Total Liabilities RM 851,985 RM 828,985 RM 812,685
Retained Earnings RM 104,000 RM 210,000 RM 337,200
Total Capital RM 554,000 RM 615,000 RM 701,700
28
Conclusion
Based on this Business Plan, we both hope to gain the approval of the bank as well as the
possible potential investors to invest in our company’s business as well as to be able to
provide a good or excellent computer consulting service to our Kuching Community. We also
hope that by proper planning we are able to fulfill the needs of our Kuching Society which
mainly consists of teenagers, young adults as well as many new companies who may need of
our service. We also hope our plan goes smoothly after such a long business plan.
Appendix
Pro Forma Cash Flow
Cash Received
Cash from RM 480,000 RM 576,000 RM 691,200

Operations
29
Cash from RM 50,000 RM 60,000 RM 72,000

Receivables
Subtotal Cash from RM 530,000 RM 636,000 RM 763,200

Operations
Received

HST/GST Received
New Current RM 0 RM 0 RM 0
Borrowing
New Other Liabilities RM 0 RM 0 RM 0

(interest-free)
New Long-term RM 0 RM 0 RM 0
Liabilities
Sales of Other RM 0 RM 0 RM 0
Current Assets
Sales of Long-term RM 0 RM 0 RM 0
Assets
New Investment RM 0 RM 0 RM 0
Received
Subtotal Cash RM 530,000 RM 636,000 RM 763,200

Received
Expenditures Year 1 Year 2 Year 3
Expenditures from
Operations
Cash Spending RM 0 RM 0 RM 0
Subtotal Spent on RM 390,000 RM 390,000 RM 390,000

Operations
Spent

HST/GST Paid Out
Principal Repayment RM 0 RM 0 RM 0
30
of Current Borrowing
Other Liabilities- RM 36,000 RM 36,000 RM 36,000

Interest Payment
Long-term Liabilities RM 0 RM 0 RM 0
Principal Repayment
Purchase Other RM 0 RM 0 RM 0
Current Assets
Subtotal Cash Spent RM 426,000 RM 426,000 RM 426,000
Net Cash Flow RM 104,000 RM 210,000 RM 337,200
Cash Balance RM 104,000 RM 210,000 RM 337,200
Pro Forma Balance Sheet
Assets RM 75,200 RM 75,200 RM 75,200
Current Assets
Cash RM 480,000 RM 552,000 RM 634,800
Accounts Receivable RM 50,000 RM 60,000 RM 72,000
Other Current Assets
Total Current Assets RM 605,200 RM 687,200 RM 782,000
Long-term Assets
Long-term Assets
Accumulated RM 7,450 RM 6,700 RM 6,050

Depreciation
Total Long-term
Assets
Total Assets RM 605,200 RM 687,200 RM 782,000
Liabilities and Year 1 Year 2 Year 3

Capital
Current Liabilities RM 391,985 RM 413,985 RM 438,185
31
Accounts Payable
Current Borrowing
Other Current RM 10,000 RM 10,000 RM 10,000

Liabilities
Subtotal Current RM 401,985 RM 423,985 RM 448,185

Liabilities
Long-term Liabilities RM 450,000 RM 405,000 RM 364,500
Total Liabilities RM 851,985 RM 828,985 RM 812,685
Paid-in Capital
Retained Earnings RM 104,000 RM 210,000 RM 337,200
Total Capital RM 554,000 RM 615,000 RM 701,700
32

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3033 Entrepreneurship May-Aug 2010

Kuching Friendly Computer Consulting Services (KFCCS) is friendly computer consulting

Main Body of Business Plan

Kuching Friendly Computer Consulting Services (KFCCS) is friendly computer consulting

Malayan Banking Bhd, Jalan Satok. Bank Account No. 111153896601.

Catherine Ling is Kenneth’s Current Assistant of Kuching Friendly Computer Consulting

Location of the Business

Kuching Friendly Computer Consulting Services (KFCCS) is an affordable on-site computer,

The objectives of KFCCS are to:

3. Citizenship - To be an intellectual and social asset to the community and environment.

Kuching Friendly Computer Consulting Services (KFCCS) business structure:

Sales Accounts Operations Administrati Technical

Position Number of Staff

The head manager 1

The assistant manager 1

Position Main Tasks

The head manger • To plan, implement and control the

• To plan and monitor the strategies

• Plan, direct and coordinate various

• Will ensure that vendors and suppliers

• Will screen, interview, hire and train

• Is responsible for ensuring that

• Is required to implement the

• Ensure that his managers and

The assistant manager • Help to assist the head manager in his

• Also expected to act as a liaison

• Supports the manager in the day-to-

• Focusing her time on directing the

• Also be responsible for ensuring that

• Involved in training of other staff, and

Sales officer • To create a marketing/sales plan for

• Responsible to show our customers

• To push a product or service and

Accounts clerk • Maintains files, including filing of

• Types a variety of documents, reports,

• Keys daily worksheets to the general

• Prints daily accounts payable checks

• Prepares requisitions for office,

• Assumes responsibility for effectively

• Maintains regular contact with other

information and/or to correct

• Keeps management informed of area

• Attends and participates in meetings

• Ensures that work area is clean,

• Completes special projects and

• Audit daily sales reports.

• Discuss report results with manager

• Post data to sales journal.

• Handle customer and employee

• Assist with accounts payable, prepare

• Assist with payroll preparation.

• Other duties as assigned.

Operations officer • Is responsible for regularly supporting

• Ensures operational activities run

• Provides leadership, training and

• Promotes business for our company

• Performs limited supervisory duties as

Administrative clerk • Is responsible for providing

• Types agendas for meetings.

• Attends records and transcribes

• Transcribes formats, inputs, edits,

• Word processes all manuscripts,

• Records, date stamps and distributes