INTRODUCTION

In spite of the rising popularity of internet shopping combined with home delivery of

groceries and convenience items, starting and operating a 'mini convenience store is still a good

business venture to activate that has the potential to generate respectable profits. The name suggest

it all. In order to succeed in this segment of highly competitive retail industry, the store must be

convenient. This means an easily accessible and highly competitive retail industry, the store must

be convenient. This means an easily accessible and highly visible business location well-stocked

with the most popular convenience products and fast and friendly service. Remember, if a

customer's shopping experience at the store is not convenient then there won't be any repeat

business. In addition to the usual supply of convenience products, such as milk, eggs, bread, snack

items, and soda pop, be sure to add other products and services to attract customers to the store

and keep them returning as repeat business. These products and services can include lottery, ticket

sales, tobacco products, newspaper and magazines, a fax services, photocopying, calling card,

postal stamps, and even fresh -cut flowers for sale on a daily basis. Once again business location

is the key to success. The business must be located with West street access and good parking, or

alternately in an area of heavy foot traffic like a mall, transportation terminal, or office district.

Tacloban City is the regional center of Eastern Visayas and the main gateway by air to the

region, thus, it is in need of a benchmark of businesses that are mostly available to other Highly

Urbanized Cities. Dubbed as the Rising Phoenix of the East, new business ventures are already

opening up for the city. As the only automated mini mart in the city, this could be one of Tacloban

Citys best offers for tourists and locals.

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 HIGHLIGHTS OF THE STUDY

Market Aspect

The proposed SNACK PRO VENDING is a business that will cater the needs of busy

individuals who need to grab a bite before they go on with their day (or night) as well as individuals

who are active at night and have no access to a quick snacks especially down the southern part of

the city.

Technical Aspect

The business establishment conveniently be located near the Daniel Z. Romualdez

Domestic Airport wherein most vehicles load and unload passengers coming in and out of the city.

The location is also close to residential barangays in San Jose, Tacloban City.

Management Aspect

To make the operations efficient and effective, the proponents created a well-structured

organizational chart. The screening process will be rigid to ensure quality customer service for the

business. Also, the proponents will create a general partnership by which all of them will be general

partners, thus they have equal rights to manage and control the company.

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Financial Aspect

Each proponent agreed to contribute Php 2,500,000.00 for the common funds to be used to

start up and for initial operations. Since it will be a general partnership, partners will pool all

resources to the business and will share profits and losses in accordance to the terms of partnership

agreement.

Based on the financial statements and the ratios, putting up this kind of business in

Tacloban is profitable and will give the proponents only one year and a half to recover their

respective investments.

Socio-Economic Aspect

Aside from gaining profit from this business endeavour, the proponents also considered the socio-

economic impact it can give to the community. This business activity will give benefits to the

government in terms of taxation. It will also help uplift the standard of living of those people that

will be hired to work in the business establishment.

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 EXECUTIVE SUMMARY

Business Name

Snack Pro Vending is the name of the proposed business entity. it is an automated mini

mart that will operating 24 hours a day. The name Snack Pro was selected since the products that

will be offered will be mostly snacks to go.

Nature of the Business

SNACK PRO VENDING will be a 24-hour fully automated mani mart whose services

mainly uses computerized equipment and high -end vending machines. The need for human

resources will be very minimal as almost all the facilities May be used with self-services.

Location

The proponents plan to build the establishment along Sitio Alimasag, Brgy. 88, San Jose,

Tacloban City just across the Daniel Z. Romualdez Domestic Airport. This is because it is known

as a virtual terminal for commuters from the DZR Airport and the nearby barangays as well as

a constant establishment you can pass by if you are coming from San Jose going to Marasbaras or

Downtown. The vehicles available for our target market is also available 24 hours every day so it

is a great location. Aside from that, as a virtual terminal, it can serve as a one top shop for travellers

waiting inside the airport terminal. The location is also close to residential areas in San Jose. It

rarely has any traffic and the loading and unloading stop is very close to the location. The area

with the star symbol is the exact location of the proposed business establishment.

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Form of Business

The proponents decided to form a general partnership for the business. They have agreed

that each one will equally share the profits that will be generated by the business operations and

will be equally liable for the partnerships financial obligations.

Target Market

The business will be targeting all travelers and nearby residential areas in San Jose. To be

specific, we have the following target market:

Travelers going on their way to the airport may grab on-the-go snacks from the

establishment.

Commuters Brgy. Alimasag and beyond that are waiting for San Jose PUJs may use the

establishment as a virtual terminal as they wait for their ride.

Public Utility Vehicle drivers and delivery/truck drivers may also get a fast snack from

the establishment without wasting too much time in falling in line.

Private cars owners from and to San Jose may pass by the establishment, as well.

Capitalization

The capital requirement is ten million pesos (Php 10,000,000.00) each to efficiently and

effectively start the operations of the business. The proponents have agreed to contribute two

million five hundred thousand (Php 2,500,000.00) each.

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Proponents

The proponents of this feasibility study are Nilo M Magdua, Phoebe S. Maquilan, Marelle

Marie T. Mendoza, and May Ann A. Rama who will be general partners.

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