A Comprehensive Project Report On,

STREET FOOD VS. RESTURANT FOOD

Submitted To: Amish Sir

Submitted by:

Kalgi Shah-1553

Komal Pandya- 1536

Yash Patel-1543

Dipesh Solanki-1558

Dhvani Shah-1551

Vidhi Kakwani-1516

Shivani Amin-1502
 Declaration

We Kalgi shah, Komal pandya, Yash Patel, Dhvani shah, Dipesh solanki, Vidhi kakwani,
Shivani amin students of GLS MBA declare that we have successfully completed this project
on Street food vs. Restaurant food in the academic year 2015-2016.

We declare that this submitted work is done by us and to the best of our knowledge; no
such work has been submitted by any other person for the award of degree or diploma.

We also declared that all the information collected from various secondary and
primary sources has been acknowledged in this project report.

i
 Preface

MBA is a professional course where in students to posses only theoretical knowledge alone is
not enough but also to improve practical skill which is helpful to them in every field of life in
their future. Student need to have a practical implementation in the current scenario.

As a part of first semester we studied research methodology and prepare report on

Street food vs. Restaurant food

This project report promotes potentials and inner qualities and thereby students come to
know about their knowledge works in actual sense in any unit.

This information furnished here are correct and true according to us.

ii
 Acknowledgement

Many people have contributed effectively towards the preparation of this report our grateful
thanks to all.

We are very thankful to Mr. Ruparal Sir and Prof. Amish Soni who has given us the
opportunity to make this report Street food vs. Restaurant food. We would also thank
management of GLS institute for providing us guidance.

iii
 Executive Summary

This information deals with the detailed study of survey between the street food and
restaurant food.

Street Food:
The term "street foods" describes a wide range of ready-to-eat foods and beverages sold and
sometimes prepared in public places, notably streets. Like fast foods, the final preparation of
street foods occurs when the customer orders the meal which can be consumed where it is
purchased or taken away. Vendors' stalls are usually located outdoors or under a roof which is
easily accessible from the street. They have low-cost seating facilities. Street food businesses are
usually owned and operated by individuals or families but benefits from their trade extend
throughout the local economy. For instance, vendors buy their fresh food locally, thus linking
their enterprises directly with small-scale farms and market gardens.
Restaurant Food:
A restaurant is an establishment which prepares and serves food and drink to customer in
return for money, either paid before the meal, after the meal, or with a running tab. Meals are
generally served and eaten on premises, but many restaurants also offer take-out and food
delivery services Restaurants vary greatly in appearance and offerings, including a wide variety.
A fast food restaurant also known as a Quick services Restaurant or QSR within the industry
itself, is a specific type of restaurant characterized oath by its fast food cuisine and by minimal
table services. Food served in fast food restaurant typically caters to a meat-sweet diet and is
offered from a limited menu; is cooked in bulk in advance and kept hot; is finished and packaged
to order; and is usually available ready to take away through seating may be provided .Fast food
restaurants are usually part of a chain or franchise operation, which provisions standardized
ingredients and/or partially prepared foods and supplies to each restaurant through controlled
supply channels.
Service is excellent - honest, knowledgeable, attentive and friendly. The food is as good as the
menu makes it sound. Fast Food restaurant is a leading online lifestyle guide with the most up-to-
date information on businesses.

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 Comparison

The street food and restaurant are compared:

Street food is ready-to-eat foods or beverages, which includes types of foods ranging
from cereal and fruits to cooked meats and drinks. The restaurant provides more
facility. Typically, customer sit at tables, their orders are taken by a waiter, who
brings the food when it is ready, and the customers pay the bill before leaving. In finer
restaurants there will be a host or hostess to welcome customers and to seat them.
Other staffs waiting on customers include busboys and sommeliers. Street foods and
fast foods are low in cost compared with restaurant meals and offer an attractive
alternative to home-cooked food. In spite of these similarities, street food and fast
food enterprises differ in variety, environment, marketing techniques and ownership.
Restaurant food is also other type fast food but it is costlier than street foods.
Street food requires less capital as compared to restaurants. The street food relatively
low capital expenditures of street food businesses are also attractive for certain types
of sellers.
Street foods often reflect traditional local cultures and exist in an endless variety.
There is much diversity in the raw materials as well as in the preparation of street
food beverages, snacks and meals.
Even within a single restaurant much choice was available, and people ordered the
entree they wanted from written menus. The people can sit and they are served by
others and they can enjoy the meal and in the street foods provides less facility than
restaurant and the main advantage is street food is cheaper than restaurant.
Furthermore, vendors can choose their work hours; they have few constraints on their
movements and are self-employed. In spite of the benefits of street food trade,
vendors may have to work long hours under adverse conditions and the risks are
borne exclusively by the seller. Vendors can face problems with local officials and
may also have to deal with criminals who try to extort "protection money" from them.
In. addition, their profession is often considered to be of low status.
Thus, the comparison between two is necessary to know the objectives and
analyzing the data.

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 INDEX

CHAPTER PARTTICULAR PAGE

NO.
Declaration i.
Preface ii.
Acknowledgement iii.
Executive summary iv.
Comparison v.
CH:1 Introduction of Industry
1.1 Industry profile 2
1.2 Introduction of street food 3
1.3 Some of famous places in Ahmedabad for street food 5
Restaurant
1.4 Introduction to Restaurant 7
1.5 Street food vs. Restaurant food 8
CH:2 Research Proposal
Introduction 10

2.1 Problem statement 11

2.2 Research Objective 11

2.3 Literature review 12

2.4 Benefits of study 17
2.5 Research Design 17
2.6 Hypotheses 17
2.7 Data Analysis and tools 18
2.8 Nature and Form 18
2.9 Research Qualification 18
2.10 Schedule 19
2.11 Facilities 19
CH :3 Analysis of Street Food and Restaurant Food

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 3.1 One variable analysis 21

3.2 Hypothesis testing 37

CH: 4 Key findings/results 40

CH:5 Conclusion 43
Bibliography 44
Annexure 46

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 CHAPTER I
INTRODUCTION OF INDUSTRY

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"Indian food is laden with history, culture, religion, economic conditions as well as weather,"

1.1 Industry profile

1. Description of the business

Our project is on the food industry mainly in Ahmedabad. Locally we will be providing good
food to the consumers at affordable rates. Our main aim is consumer satisfaction. As
consumers are searching for good food at minimal rates so we will try our best to cater to
these needs.

2. Target area
Our targeted consumer will mainly be the youth. The youth is craving for good food and the
idea of meals on wheels will first attract the youth. The maximum population is of the youth
and they are ready to shell out their money on food.

3. Market research
As it is just a start-up we have consulted our seniors and friends. We all know that the food
sector is the most profitable business. It will only expand as time passes. We want to keep it
small for now and will want to expand if profitable. We have observed the spending capacity
of the youth and we also belonging to that same age group know that we too spend more than
half of our pocket money on food and are always in search of unique places to eat.

4. Consumer preferences and areas of improvement

The consumers mostly prefer good and hygienic food at affordable prices. The main need of
the consumers is a comfortable place where they can hangout as well as have food.We could
improve on our ambience and would want to establish our business more and more as soon as
possible. We could also increase the areas we are covering for profit.

5. Growth of business
We have a lot of competition but we can distinguish ourselves from others as we are on
wheels, we are moving and providing food as well as we give facility in the bus itself to sit
and have your food in the vehicle itself so this is unique in Ahmedabad. There is no one
doing this type of business. This business will grow eventually as this will gain popularity as

2
time passes. This business will attract the eye of the consumers and food business that is
unique will grow.
6. Strength & opportunities
We will provide reasonable customer satisfaction. We will provide tasty and hygienic food
in a clean and neat dining room with washing and toilet facility. With a reasonable rate &
quantity. All the members of management team are properly qualified for this sector. We have
adequate knowledge about renowned restaurant services all over the world.

1.2 Introduction of street food

With variations within regions and cultures street food vending is found across the world.
Sold by vendors and peddlers street food is the ready to eat food or drink sold on street and
public spaces. Vendors usually use portable booth, food cart or truck to sale the food items.
The importance of street food vending lies on the fact that besides offering business
opportunities for developing entrepreneurs, the sale of street foods can make a sizeable
contribution to the economies of developing countries like India.
Street food often reflects traditional local cultures and exists in an endless variety. There is
much diversity in the raw materials as well as in the preparation of street food beverages,
snacks and meals. Vendors stalls are usually located outdoors or under a roof which is easily
accessible from the street. Their marketing success depends exclusively on location and
word-of-mouth promotion. Street food businesses are usually owned and operated by
individuals or families but benefits from their trade extend throughout the local economy.One
of the important aspects related to the street food is the importance and the necessity for
maintaining the nutritional status to the large section of population.
Despite the importance of the street food and the street food vending the fact that the street
food vending involves many problems cannot be ignored. The present condition in which
most of the street food vendors cook and sale are unsuitable .The place is not clean, well lit
and far from source of contamination. Most of the street food vendors do not practice
hygienic method of covering food and water. Food not covered is exposed to flies, birds,
rodents etc which may cause food borne pathogens. Street food vendors also lack proper food
handling and waste disposal training.

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A majority of food vendors are not aware of causes of food poisoning and food borne disease
which can spread through their food if not handled properly. Many studies have indicated that
Water is a critical raw material in many street-vended operations.

1.2 Industry overview of street food

In Ahmedabad the municipal law in Gujarat prohibits the hawking of goods without a license.
The Municipal Corporation is also empowered to remove any encroachments and obstruction
made on the streets. The Bombay Police Act 1950 empowers the police to arrest hawkers for
obstructing free flow of traffic under sections 102 and 107. A natural market is a place where
vending activities take place, due to the profitable locational aspect. There are 142 Natural
markets in Ahmedabad. Most of the markets are located in the eastern part of the city, as it is
the old city. Vendors tend to concentrate at places with high traffic and high residential
densities. The spatial dimensions at the macro level are guided by forces of factors, which
create demand at particular locations, extent of demand, and the reasons for choices of
location. According to Kulkarni (2010) the location map of Ahmedabad city shows
approximately 142 natural markets and illustrates that street vending is not related to one
specific location in the city. In fact the natural markets are distributed all over the city. This is
because street vendors cater a variety of demands at many diverse locations such as
residential neighbourhoods, squares, parks and other nodes.

Innovation - remaining small and mobile allows street food businesses to experiment with new
ideas, tastes and products with relatively small risk. Without the overheads of high street
premises and with the advantage of an ever-changing clientele, mobile foodservice businesses can
adapt and respond to changing tastes, new ideas, changing local produce and emerging trends far
more quickly than established food providers.

Experiences - the culture of food trucks, supported by social media such as Twitter and
Facebook, benefits from lifestyle appeal. As many of the locations are only advertised on the day,
communities are established online which makes consumers identify with, and feel part of the
business. Also the diversity of food trucks means that any type of food, eating occasion, regional
speciality and flavour combination is possible.
Street food in India safer than other tourist restaurants elaborating on Indian food cuisine,
Indian regional food was most complex and offered a diverse cuisine unlike known to outside

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world. Dispelling the common misconception that street food available in India is 'unhealthy
and unhygienic; a well known Australian culinary historian has said that she found street
foods safer than restaurants catering to tourists.

1.3 Some of famous places in Ahmedabad for street food

Manek chowk
Manek Chowk is a prominent city square in Old Ahmedabad, India. It is
surrounded by historical structures. It is a vegetable market in the morning, a bullion market
in the noon and the street food market at night

Law Garden
Law Garden eatery market would be regularized. The standing committee has
asked the municipal commissioner to get the design and policy prepared. The regularization
will help generate employment and will help the civic body to keep a close watch on the
quality of food served there

Kaushals food court

If the thought of fluffy idlis and piping hot sambhar makes you salivate, then this is
just the spot to satiate that craving

Ambica Daal Vada

If you do not know what you're looking for, you will probably miss this tiny
hole-in-the-wall located near LD Arts College in Navrangpura. That would be a fatal
mistake. The Daal Vadas dished out here are perfect in any weather but the monsoons
just beg them to be tasted. Served with fried green chillies and chutney, you can enjoy
a plate right there and then or else pack up the batter to make some at home.

Jay Bhavani

The Campus roundup

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 NID, IIM, CEPT and MICA have made Ahmedabad a sought-after destination for
students. Each of these institutes has a must-visit foodie joint nearby. Go back in time to your
college days and sip on chai at Rambhai ni chai near IIM. If you don't mind the drive, head
to RK Egg Centre near NID for their omelettes.

Bhatiyar Gali
This lane at Teen Darwaza in the old city is renowned for its non-vegetarian street
food. If you dig Tandoori Chicken or kebabs then this is the place to go to. And while you are
in the vicinity, you may want to try the Mutton Samosas and Hara Kebabs at Khanpur.

Municipal Market
Municipal Market on CG road, this is the place to go to if you want variety of all
kind of food pinjabi, chiness, south Indian, shakes, pani puri, and all other snacks.

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 Restaurant

1.4 Introduction to Restaurant

A restaurant is a business which prepares and serves food and drinks to customers in
exchange for money, either paid before the meal, after the meal, or with an open account.
Meals are generally served and eaten on premises, but many restaurants also offer take-
out and food delivery services. Restaurants vary greatly in appearance and offerings,
including a wide variety of cuisines and service models ranging from inexpensive fast
food restaurants to high-priced luxury establishments. In Western countries, most mid- to
high-range restaurants serve alcoholic beverages such as beer and wine. Some restaurants
serve all the major meals, such as breakfast, lunch and dinner (e.g., major fast food chains,
hotel restaurants and airport restaurants). Other restaurants may only serve a single meal
(e.g., a pancake house may only serve breakfast) or they may serve two meals (e.g., lunch and
dinner). Restaurants range from inexpensive and informal lunching or dining places catering
to people working nearby, with simple food served in simple settings at low prices, to
expensive establishments serving refined food and fine wines in a formal setting. In the
former case, customers usually wear casual clothing. In the latter case, depending on culture
and local traditions, customers might wear semi-casual, semi-formal or formal wear.
Typically, customers sit at tables, their orders are taken by a waiter, who brings the food
when it is ready. After eating, the customers then pay the bill.

Restaurants may be classified or distinguished in many different ways. The primary

factors are usually the food itself (e.g. vegetarian, seafood, steak); the cuisine (e.g. Italian,
Chinese, Japanese, Indian, French, Mexican, Thai) and/or the style of offering (e.g. tapas bar,
a sushi train, a restaurant, a buffet restaurant or a yum cha restaurant). Beyond this,
restaurants may differentiate themselves on factors including speed (see fast food), formality,
location, cost, service, or novelty themes (such as automated restaurants)

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 1.5 Street food vs. Restaurant food

Restaurants can be loosely broken down into two broad categories: fast food and
casual sit-down establishments. The same general factors discussed above dictate the
performance of each group, but sit-down restaurants tend to be more expensive, making them
even more sensitive to consumer budgets and the health of the economy. Fast-food
restaurants, being less dependent on macroeconomic conditions, are better defensive
investment plays. In a recessionary environment, their convenience and value make them
attractive options for diners seeking inexpensive meals or for those trading down from
casual-dining establishments.
Convenience is a major part of the fast-food business model, so a vast network of
stores is essential to success. In addition to expansive hamburger chains, there are a number
of large players that focus on niches, such as sandwiches and pizza.
Fast food is responsible for most of the industry's international sales. Foreign markets
offer vast growth potential for companies willing to take on the challenge of finding a
successful formula that appeals to a wide array of customs and tastes. A well-know brand
name provides a huge leg up when expanding overseas, which is one reason why fast-food
makers dominate the international arena. The convenience of these restaurants and their
typically inoffensive menus, which appeal to most diners, are other pluses.

8
 CHAPTER II

RESEARCH PROPOSAL

9
 Introduction

This information deals with the detailed study of survey between the street food and
restaurant food.

Street foods" describes a wide range of ready-to-eat foods and beverages sold and
sometimes prepared in public places, notably streets. Like fast foods, the final preparation of
street foods occurs when the customer orders the meal which can be consumed where it is
purchased or taken away. Vendors' stalls are usually located outdoors or under a roof which
is easily accessible from the street. They have low-cost seating facilities. Their marketing
success depends exclusively on location and word-of-mouth promotion.

BENIFITS:

Use of local resources, Employment opportunities, Adequate earnings for vendors,

Varied and nutritious food.

PROBLEMS:

Contamination Poor hygiene, not a recognized industry, Lack of social status,

Complex or non-existent licensing.

Restaurant Food:

A fast food restaurant also known as a Quick services Restaurant or QSR within the industry
itself, is a specific type of restaurant characterized oath by its fast food cuisine and by
minimal table services. Food served in fast food restaurant typically caters to a meat-sweet
diet and is offered from a limited menu; is cooked in bulk in advance and kept hot; is
finished and packaged to order; and is usually available ready to take away through seating
may be provided .Fast food restaurants are usually part of a chain or franchise operation,
which provisions standardized ingredients and/or partially prepared foods and supplies to
each restaurant through controlled supply channels.

10
Service is excellent - honest, knowledgeable, attentive and friendly. The food is as good as
the menu makes it sound. Fast Food restaurant is a leading online lifestyle guide with the
most up-to-date information on businesses. From restaurants and bar, to hotels and retail.

2.1 Problem statement

Is street food preferred more by youngsters then restaurant food...?

2.2 Research Objective

To study preferences of youngster

To study consumer behaviour
To study the hygiene factor maintained in street food
To study class of people who prefer street food over restaurant food.
To analyze where youngsters get satisfaction.
To study the mind sets of youngsters.
To study which area is more preferred by youngsters for street food.

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2.3 Literature review

Why street food vendors are fighting among themselves?

Street food was always about the spirit of sharing. Traders, parking up at the side of
a road (or in the middle of a field) and happily lending out their socket sets and jump leads to
fellow traders. But, as of late, the sharing has been getting out of hand. Traders are making
off with each others property intellectual property and passing off recipes, logos and
ideas as their own. Its getting nasty. (Johnson, 2015)

The most vocal is The Ribman, purveyor of fine ribs and the creator of Holy Fuck hot sauce.
Maybe it was just a coincidence when a burrito place in Glasgow came up with their own
Holy Fuck hot sauce. In a virtually identical bottle. Or maybe they knew that the name
Holy Fuck wasnt covered under trademark law because it was deemed too offensive. When
(Ribman, 2015 ) berated them on Twitter, the burrito place changed the name to Fuck a
Duck.

Street food represent ready-to-eat food sold on streets. It could be on a bicycle, a stall
or a small shop around the corner. While some street food are authentic regional
delicacies, others are invented ones. These ready-to-eat street food of Ahmedabad are
often referred as finger-food too. Youll find a number of such vendors / stalls outside
schools & colleges, in markets, near vegetable market (sabji mandi), near bus stands
& railway stations etc. With variety in flavor and taste, Ahmedabad street food is
delicious as well as economical. Someone rightly said Some of the worlds most
authentic eats can be found in tiny street-side stalls. Street food is a luxury we can all
afford. (Popular Street Food Guide: Best Street Food in Ahmedabad, 2010)

Street Food in Ahmedabad is synonymous with great food! And it's just because I
love the city and its food so much, its just the way it is. The city has great street food
to offer in the day as well as in the night and there are specific places where you must

12
 go to enjoy the food at specific times of the day. If you go to Ahmedabad and not eat
the street food at the Night Street Food Market at Manek Chwok, your trip is certainly
incomplete. So if you did miss out on this, you must plan another trip just for eating at
the market. It's THAT legendary. (Joshi, 2015 )

Manek Chowk in history

Ahmedabad has a very interesting city planning style, and I believe many cities built in past
followed this. The city traditionally had a city-centre where precious metals and gems were
traded, and this region came to be known as Manek Chowk. Even today some of the oldest
jewellery shops are located here. After Manek Chowk the city developed in rough concentric
circles with trading as the key deciding factor. Most precious things were traded at the center
and as one moved farther form this hub the traded products would be much less costlier.

Based on this logic the center was also well protected part and the access to it was limited.
The traditional housing areas (known as pols) were also in this region where the outside
traders had only limited access. Some of the most prominent structures in the city, including
citys biggest mosque, Jama Masjid, was also built here.

However, with time things changed and threat from outsiders also disappeared. Manek
Chowk remains the center of Old Ahmedabad and is still flocked by locals and tourists alike
for the shopping opportunities it offers during the day. (Manek Chowk in history, 2015)

Morning, Day and Night - Manek Chowk lives on!

Manek Chowk also has a prominent vegetable market which is active in the wee hours of the
day. As the day progresses, jewellery shops open and turns into a Jewellery Market. Rani no
Hajiro is right next to the chowk and its a great place for shopping for fabrics. If you are in
the area do look out for the shop of Gamthiwala for traditional Gujarati fabrics and prints. I
have been going there since NID days and can totally vouch for its authenticity, though its a
little expensive.

However, its in the night when the area truly comes alive and transforms itself into a Street
Food Market. The change is so phenomenal that its difficult to believe unless you see it

13
happening yourself. So I this time when I was in Ahmedabad, I decided to go there early in
the evening when the place was just getting ready to host the foodies of the city.

The food typically starts moving to the tables at about 8pm and goes on till about 1.30am.
Apart from this, only Law Garden has good food at such late hours. But when it comes to
ambiance and the sheer variety of food served there is just no match between the two. The
seating area is common and all around that, there are carts which make fresh food which is
served sizzling hot on the tables. (Morning, Day and Night - Manek Chowk lives on!, 2015)

Street Food at Manek Chowk

All sorts of food is available, but the most popular is Pavbhaji, special Amdavadi
sandwiches and Kulfi. There are many stalls selling pavbhaji, but the most famous one is
Mahalaxmi Pavbhaji Centre. I love the pavbhaji in the city, but frankly speaking I cant
quite differentiate this delicacy from the different stalls here! In my opinion its all great.
(Joshi, Street food at manekchowk, 2015 )

Manek Chowk in history

Ahmedabad has a very interesting city planning style, and I believe many cities built in past
followed this. The city traditionally had a city-centre where precious metals and gems were
traded, and this region came to be known as Manek Chowk. Even today some of the oldest
jewellery shops are located here. After Manek Chowk the city developed in rough concentric
circles with trading as the key deciding factor. Most precious things were traded at the center
and as one moved farther form this hub the traded products would be much less costlier.

Based on this logic the center was also well protected part and the access to it was limited.
The traditional housing areas (known as pols) were also in this region where the outside
traders had only limited access. Some of the most prominent structures in the city, including
citys biggest mosque, Jama Masjid, was also built here.

However, with time things changed and threat from outsiders also disappeared. Manek
Chowk remains the center of Old Ahmedabad and is still flocked by locals and tourists alike
for the shopping opportunities it offers during the day. (Joshi, Manek Chowk in history,
2015)

14
All sorts of food is available, but the most popular is Pavbhaji, special Amdavadi sandwiches
and Kulfi. There are many stalls selling pavbhaji, but the most famous one is Mahalaxmi
Pavbhaji Centre. I love the pavbhaji in the city, but frankly speaking I cant quite differentiate
this delicacy from the different stalls here! In my opinion its all great :)

Coming back to the special sandwiches, the one that moves the fastest here is the Chocolate
Sandwich! Yes, you read it right - its bread with oodles of hot chocolate in the center. The
chocolate is also unique and made specially for these in the city itself. I remember the first
time I came here and someone suggested it to me, I refused to even try it out. However, one
bite after much cajoling, I was a fan. And its not a snack or dessert, its part of the main
course. If you are not done with chocolate yet, do try out Chocolate Pizza - unique in taste but
delicious once you get over the initial inhibition!

South Indian food is also enormously popular and you can see a few of stalls making only
dosas. Masala dosa seems to be most popular and I saw it on many tables there. It's
something that surprises me always - the love for South Indian food can be seen in every big
city, and it's made rather well in most places. In fact my food mantra is this - 'When in doubt,
eat South Indian'!

And finally the meal at Manek Chowk is never done without the famous Asharfi kulfi. The
legend is that the first stall to set foot here was this kulfiwala, and when it became so popular
others also loved in and slowly the area developed. The hustle bustle that we see here started
in the 1970s, so that makes the tradition almost four decades old.

Gujjus are foodies yes we are. And Gujjus also invented some of the most amazing
snack items in the world the khaman, dhokla, fafda, thepla, khakhra, dalwada,
chavana.. Now these items may or may not have been invented in Gujarat but
Gujaratis have certainly made them their own. These items are carried along on every
journey in shiny stainless steel containers with all requisite accompaniments like
achaar, chhundo, chutney, chheenn and so on. No sooner does the bus/train start than
do those containers emerge; to be generously offered around to all within arms
reach. So even non-Gujaratis have at least a nodding acquaintance with Gujarati
food, because you know theyve traveled in the same train compartment redolent with
various aromas of Gujju Nashtas. But Gujarati food is about more than just its snacks.

15
 Here are some Ahmedabad street foods you cannot afford to miss; residents and
visitors alike. (14 Ahmedabad Street Foods No One Should Miss, 2014)
Asharfi Ni Kulfi

There is a mind boggling variety of ice-cream available in Ahmedabad, but it goes

beyond the Vadialals, the Amuls and even the Havmor ice creams. There is a robust kulfi
tradition people head out after dinner to sample the delights of malai kulfi, , strawberry,
chocolate, sitaphal, mango, BPK (badam pista kesar), Rajbhog.. The list goes on.

Das Surti Khaman

This besan dish has many variants, served with or without the strangely named nylon sev.
There is TamTam khaman, Sada Khaman, Mariwala (pepper) Khaman, and green-fry
khaman and more!

Induben na khakhra

This is a veritable Alibabas cave for the snacker theplas, puris, ganthiyas, khakhras of
every hue with Chinese flavoring, for the diet conscious, you name it!

Kitlli ni Chai

Outside every college or close to every office is that ubiquitous Indian thing the chai
thela. In Ahmedabad it is known as the kitli (literally kettle). Boiled to within an inch of
its life, thick, syrupy sweet, delicious, chai is but an excuse. The kitli is a place to meet
and greet, exchange news; even to have a really cheap date!

16
2.4 Benefits of study

It will be benefit to students to study the difference

Benefited to the youngsters to make the chioce

It helps to news players in food market

Also let the society be aware about the current trend

Helpful to know economy of the Industry.

2.5 Research Design

This is a descriptive study with causal study.

Independent variables: environment, peer influence, parental supervision, economic well

being, culture and wellbeing.

Dependent variable: situation or circumstances, stability, psychological study.

in simple words, hypothesis consists pre-assumptions.

2.6 Hypotheses

1. Ho: there is no difference between gender and preference of street food/restaurant

food.

H1: There is difference between gender and preference of street food/restaurant food.

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 2. Ho: people do no prefer to hang out with friend at street food

H1: people prefer to hang out with friends at street food

3. Ho: people do not get satisfied eating at street food

H1: people get satisfied eating at street food

4. Ho: qualification does not affect the preference of street food/ restaurant food

H1: qualification does affect the preference of street food/ restaurant food

2.7 Data Analysis and tools

Primary data for the age of 16-30 years.

Secondary data

Online survey and questionnaire

Data analysis tool which is used is SPSSsoftware.

Sample size: total sample size of our survey is 100
Sample unit: selected area is Ahmedabad

2.8 Nature and Form

Basic research

We have started with descriptive and ends up with causal

2.9 Research Qualification

Kalgi shah: B.COM

Komal pandya: B.COM

Dipesh solanki: B.COM

18
Vidhi kakwani: B.COM

Dhwani shah: BBA

Yash patel: BBA

Shivani amin : BBA

2.10 Schedule

1st week: analysing the topic

2nd week: deciding the objectives, collecting data,

Deciding its benefits,

Preparing questionnaire

3rd week: Distributing questionnaire and

Analysing it.

4th week: making conclusion and making report.

2.11 Facilities

Vehicles Stationery

Manpower Internet

19
 CHAPTER III

ANALYSIS OF STREET FOOD AND

RESTAURANT FOOD

20
 3.1 One variable analysis

Frequency tables and bar chart for one variable

1. Your qualification?
a) Student
b) Working
c) House wife

Frequency Percent Valid Percent Cumulative

Percent
Student 56 56.0 56.0 56.0
Working 33 33.0 33.0 89.0
Valid
house wife 11 11.0 11.0 100.0
Total 100 100.0 100.0

21
Interpretation:

from the research we can say that 56% of our respondent are students. Who prefer more street
food and restaurant food

2. Which food do you prefer?

a) Street food
b) Restaurant food
c) Others

Preference

Frequenc Percent Valid Cumulative

y Percent Percent
street food 53 53.0 53.0 53.0
resturant
41 41.0 41.0 94.0
Valid food
Others 6 6.0 6.0 100.0
Total 100 100.0 100.0

22
Interpretation
From the survey of 100 we found that 53% of people prefer street food.
41% people prefer restaurant food.

3. Why do you choose Restaurant food/street food?

a) Quality d) Variety
b) Others e) Taste
c) Budget

Frequency Percent Valid Percent Cumulative Percent

quality 33 33.0 35.5 35.5

variety 20 20.0 21.5 57.0
others 20 20.0 21.5 78.5
Valid
taste 13 13.0 14.0 92.5
budget 7 7.0 7.5 100.0
Total 93 93.0 100.0
Missing System 7 7.0

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 Total 100 100.0

Interpretation

From the above graph we can say that people choose street food/restaurant food because of
quality. As from graph we can see that 33% people from total chose quality for deciding to
have street food/restaurant food.

4. How many times in a week do you prefer to go out for food?

a) 1s a week
b) 2s a week
c) 3s a week

Frequency Percent Valid Percent Cumulative

Percent
1's in week 42 42.0 42.4 42.4
2's in week 26 26.0 26.3 68.7
Valid
3's in week 20 20.0 20.2 88.9
more than 3 days a week 11 11.0 11.1 100.0

24
 Total 99 99.0 100.0
Missing System 1 1.0
Total 100 100.0
d) More than 3 days a week

Interpretation

From the survey we can say that 42% of people from 100 people goes out ones in week for
food.

5. How many times in a month do you prefer Street food?

a) 1s in month
b) 2s in month
c) 3s in month
d) More than three times in month

Frequency Percent Valid Percent Cumulative

Percent
Valid 1's in month 34 34.0 34.0 34.0

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 2's in month 24 24.0 24.0 58.0
3's in month 22 22.0 22.0 80.0

more than 3 times in month 20 20.0 20.0 100.0

Total 100 100.0 100.0

Interpretation

From the table we can say that from 100 people 34% of people goes out for street food
ones in month.
6. How many times in a month do you prefer Restaurant food?
a) 1s in month
b) 2s in month
c) 3s in month
d) More than three times in month

Frequency Percent Valid Percent Cumulative

Percent
Valid 1's in month 34 34.0 34.0 34.0

26
 2's in month 34 34.0 34.0 68.0
3's in month 20 20.0 20.0 88.0
More than three times in
12 12.0 12.0 100.0
month
Total 100 100.0 100.0

Interpretation

Among the total respondents 34% of the respondents goes ones or twice for restaurant food .

7. Where do you get satisfied?

a) Street food
b) Restaurant food

Frequency Percent Valid Percent Cumulative

Percent
street food 50 50.0 50.5 50.5
Valid
restaurant food 46 46.0 46.5 97.0

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 3 1 1.0 1.0 98.0
4 2 2.0 2.0 100.0
Total 99 99.0 100.0
Missing System 1 1.0
Total 100 100.0

Interpretation
From the above graph we can say that from the survey of 100 people 50% of people prefer
street food and get satisfied.
8. How much of Rupees in a month do you spend for eating on Street food?
a) 1000
b) 1500
c) 2000

28
 Frequency Percent Valid Percent Cumulative
Percent
1000 58 58.0 58.6 58.6
1500 22 22.0 22.2 80.8

Valid 2000 15 15.0 15.2 96.0

more than 2000 4 4.0 4.0 100.0

Total 99 99.0 100.0

Missing System 1 1.0
Total 100 100.0
d) More then 2000

Interpretation
From survey of 100 people 58% people spend 1000rs on street food in a month and only
4% people spend more than 2000Rs. In a month for street food, this says that street food
is not very costly.
9. How much of Rupees in a month do you spend for eating in Restaurant?
a) 1000
b) 2000
c) 3000
d) More then 3000

29
 Frequency Percent Valid Percent Cumulative
Percent
1000 28 28.0 28.3 28.3
2000 45 45.0 45.5 73.7

Valid 3000 18 18.0 18.2 91.9

more than 3000 8 8.0 8.1 100.0

Total 99 99.0 100.0

Missing System 1 1.0
Total 100 100.0

Interpretation
From the above table 45% of people spend 2000Rs. In restaurant food and only 8%spend
more than 3000Rs. In month for restaurant food.
10. Do you prefer Street food to hang out with friends?
a) Yes
b) No
c) May be

30
 Frequency Percent Valid Percent Cumulative
Percent
Yes 61 61.0 62.2 62.2
No 12 12.0 12.2 74.5

Valid may be 24 24.0 24.5 99.0

13 1 1.0 1.0 100.0

Total 98 98.0 100.0

Missing System 2 2.0

Total 100 100.0

Interpretation
From the data we can conclude that 61% people prefer street food to hang out at street food
with their friends. So street food is preferred more by youngsters.
11. Do you think street food is hygienic?
a) Yes
b) No
c) May be

31
 Frequency Percent Valid Percent Cumulative
Percent
yes 22 22.0 22.0 22.0
no 28 28.0 28.0 50.0
Valid
may be 50 50.0 50.0 100.0
Total 100 100.0 100.0

Interpretation
This says that only 22% people think that street food is hygienic and 50% people are not sure
about the hygiene factor in street food. This says that street food vendors should consider
hygiene factor in their food.

12. Do you think street food be encouraged?

a) Yes
b) No
c) May be

Frequency Percent Valid Percent Cumulative

Percent
Yes 49 49.0 49.5 49.5
No 20 20.0 20.2 69.7
Valid
may be 30 30.0 30.3 100.0
Total 99 99.0 100.0

32
 Missing System 1 1.0
Total 100 100.0

Interpretation
From the survey we conclude that 49% people think that street food should be encouraged.
This would help new players in food market to come with new ideas and variety of food.

13. Do you think eating at Street food affects you status?

a) Yes
b) No
c) May be

Frequency Percent Valid Percent Cumulative

Percent
yes 8 8.0 8.0 8.0
Valid No 72 72.0 72.0 80.0
may be 20 20.0 20.0 100.0

33
 Total 100 100.0 100.0

Interpretation

We can say that from survey of 100 people 72% thinks that eating at street food does not
affect their status.

14. Which area would you prefer for street food?

a) Manek chowk e)Maninagar
b) Law garden f) bhattha
c) highway g) city
d) Naranpura h) others

Frequency %

manekchowk 48 30.76

law garden 27 17.3

34
 highway 26 16.67

naranpura 5 3.2

maninagar 9 5.76

bhattha 21 13.46

city 10 6.41

others 10 6.41

total 156

60
48
50
40
27 26
30 21
20 10 10
9
10 5
Series1
0

Interpretation
From the area selected for the survey maximum no. of people prefer manekchowk to have
street food.
15. Gender:
a) Male
b) Female

Frequency Percent Valid Cumulative

Percent Percent
male 44 44.0 44.0 44.0
Valid
female 56 56.0 56.0 100.0

35
 Total 100 100.0 100.0

Interpretation
From the survey of 100 samples 46% of people were female and 36% were male.

16. Age:
a) 16-20
b) 21-25
c) 26-30

Frequency Percent Valid Percent Cumulative

Percent

36
 16-20 21 21.0 21.0 21.0
21-25 55 55.0 55.0 76.0
Valid
26-30 24 24.0 24.0 100.0
Total 100 100.0 100.0

Interpretation
From the survey of 100 samples there were 43% of people between the age group of 21-25
age

3.2 HYPOTHESIS TESTING

I. Ho: there is no difference between gender and preference of street food/restaurant

food.
H1: There is difference between gender and preference of street food/restaurant food.

Cases

37
 Valid Missing Total
N Percent N Percent N Percent
preference *
100 100.0% 0 0.0% 100 100.0%
gender

Gender Total
male Female
street food 25 28 53
preferenc restaurant
17 24 41
e food
others 2 4 6
Total 44 56 100

Interpretation

From this table we can prove that Ho is rejected as there is positive relation between the
gender and preference of people. There is Difference between gender and preference of street
food. 28 female prefer street food, 24 female prefer restaurant food and only 25 male prefer
street food and 17 male prefer restaurant food from survey of 100 people

II. Ho: people do no prefer to hang out with friend at street food

H1: people prefer to hang out with friends at street food

Cases

38
 Valid Missing Total
N Percent N Percent N Percent
do you prefer street
food to hang out with 98 98.0% 2 2.0% 100 100.0%
friends * preference

Preference Total
street resturant others
food food
yes 37 22 2 61
do you prefer street no 6 6 0 12
food to hang out with may
10 11 3 24
friends be
13 0 1 0 1
Total 53 40 5 98

Interpretation
From this hypothesis we can prove that people prefer street food to hang out with friends so
Ho is rejected and H1 is accepted

III. Ho: qualification does not affect the preference of street food/ restaurant food

H1: qualification does affect the preference of street food/ restaurant food

Cases
Valid Missing Total

39
 N Percent N Percent N Percent
your qualification *
100 100.0% 0 0.0% 100 100.0%
preference

preference Total
street resturant others
food food
student 30 23 3 56
your working 20 11 2 33
qualification house
3 7 1 11
wife
Total 53 41 6 100

Interpretation

From the above hypothesis we can say that qualification can affect the preference of food.
Student choose street food, working class of people also prefer more street food but house
wife prefer restaurant food.

40
 CHAPTER IV

KEY FINDINGS/RESULTS

41
 Findings

From the above first hypothesis we can easily see that 57 % peoples believe that because
of the engagement of their municipality the city has been clear. On the other side 17 %
peoples think that city has been cleaner because of the non-involvement of the
municipality.
Six percent people think that city has not been clear though municipality is involved in
the cleanliness activities.
Alternate hypothesis will be accepted as the 45% region is for cleaner city because of
municipality engagement.

From the second hypothesis 61 believes that the city has been cleaner and 27 believes that
it not has been clear from 100.
But looking upon the most preferable 61% people think that city has been cleaner due to
the awareness of the people.
Thus the alternative hypothesis will be accepted.

42
CHAPTER V

CONCLUSION

43
 CONCLUSION

From survey conducted for street food vs. Restaurant food for the sample of 100 that include
the people of age group of 16-30 years which had covered students, working and housewife,
we conclude that students get more satisfaction at street food, working class of people also
get more satisfaction at street food but house wife gets more satisfaction at restaurant food.
Street food should be encouraged. Students prefer street food to hang out with friends. We
can also say that street food is good option to start food chain. Street food should be
encouraged, new innovations and ideas can help the economy to develop.

44
 Bibliography

14 Ahmedabad Street Foods No One Should Miss. (2014). India Opines.

Retrieved from http://indiaopines.com/14-ahmedabad-street-foods/

Johnson, R. (2015, February Monday 23). why street food vendors are fighting
among themselves. Retrieved from
https://www.theguardian.com/lifeandstyle/wordofmouth/2015/feb/23/copycats-
why-street-food-vendors-are-fighting-among-themselves

Joshi, S. ( 2015 , June 04). Street Food in Ahmedabad - Manek Chowk at night .
Retrieved from The Wanderer.: http://www.sid-thewanderer.com/2015/05/indian-
street-food-ahmedabad-manek-chowk.html

Joshi, S. (2015 , June 04). Street food at manekchowk. Retrieved from The
Wandere: http://www.sid-thewanderer.com/2015/05/indian-street-food-
ahmedabad-manek-chowk.html

Joshi, S. (2015). Manek Chowk in history. Retrieved from The Wandeerer:

http://www.sid-thewanderer.com/2015/05/indian-street-food-ahmedabad-manek-
chowk.html

Manek Chowk in history. (2015, June). Retrieved from The Wanderer.:

http://www.sid-thewanderer.com/2015/05/indian-street-food-ahmedabad-manek-
chowk.html

Morning, Day and Night - Manek Chowk lives on! (2015, June). Retrieved from
The Wanderer: http://www.sid-thewanderer.com/2015/05/indian-street-food-
ahmedabad-manek-chowk.html

Popular Street Food Guide: Best Street Food in Ahmedabad. (2010). India
Marks. Retrieved from http://www.indiamarks.com/popular-street-food-guide-
best-street-food-in-ahmedabad/

Ribman, T. (2015 , February Monday 23 ). why street food vendors are fighting
among themselves . Retrieved from
https://www.theguardian.com/lifeandstyle/wordofmouth/2015/feb/23/copycats-
why-street-food-vendors-are-fighting-among-themselves

http://www.happytrips.com/topic/ahmedabad.
http://www.theguardian.com/lifeandstyle/wordofmouth/2015/feb/23/copycats-
why-street-food-vendors-are-fighting-among-themselves

45
 ftp://ftp.fao.org/docrep/fao/012/a0740e/a0740e00.pdf
http://www.ahmedabadmirror.com/others/food
http://www.ahmedabadmirror.com/ahmedabad/others/Wait-for-Sattvik-food-festival-
just-got-longer/articleshow/49898239.cms
http://www.indiamarks.com/popular-street-food-guide-best-street-food-in-
ahmedabad/
http://www.sid-thewanderer.com/2015/05/indian-street-food-ahmedabad-manek-
chowk.html
http://indiaopines.com/14-ahmedabad-street-foods/
http://www.ahmedabadmirror.com/ahmedabad/education/Students-refuse-to-
consume-bad-food/articleshow/49940122.cms
http://www.slideshare.net/g_g_sharma1986/project-work-on-fast-food-restaurant

46
 ANNEXTURE
Topic: Street food vs. Restaurant food.
1. Your qualification?
b) Student
c) Working
d) House wife

2. Which food do you prefer?

e) Street food
f) Restaurant food
g) Others

3. Why do you choose Restaurant food/street food?

h) Quality d) Variety
i) Others e) Taste
j) Budget

17. How many times in a week do you prefer to go out for food?
a) 1s a week
b) 2s a week
c) 3s a week
d) More than 3 days a week

18.How many times in a month do you prefer Street food?

a) 1s in month
b) 2s in month
c) 3s in month
d) More than three times in month

47
19. How many times in a month do you prefer Restaurant food?
a) 1s in month
b) 2s in month
c) 3s in month
d) More than three times in month

20.Where do you get satisfied?

a) Street food
b) Restaurant food

21.How much of Rupees in a month do you spend for eating on Street food?
a) 1000
b) 1500
c) 2000
d) More then 2000

22.How much of Rupees in a month do you spend for eating in Restaurant?

a) 1000
b) 2000
c) 3000
d) More then 3000

23.Do you prefer Street food to hang out with friends?

a) Yes
b) No
c) May be

24.Do you think street food is hygienic?

a) Yes
b) No
c) May be

25.Do you think street food be encouraged?

a) Yes
b) No
c) May be

48
26.Do you think eating at Street food affects you status?
a) Yes
b) No
c) May be

27.Which area would you prefer for street food?

a) Manek chowk e)Maninagar
b) Law garden f) bhattha
c) highway g) city
d) Naranpura h) others

28.Name:

29.Area :

30.Gender:
a) Male
b) Female

31.Age:
d) 16-20
e) 21-25
f) 26-30

THANK YOU

49