Professional Documents
Culture Documents
Malaysia
Sustainable and Recyclable Casing Malaysia
Members:
Chan Su Ming (7440286)
Lim Beng Hooi (4309685)
Felix Kok (4307852)
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Executive Summary
Sustainable and Recyclable Casing Company is established to manufacture green case
which support the use of solar energy and recycling of unused PET bottles. The case
produced will be applicable for several brands such as Apple, Samsung, Sony, Blackberry
and Xiaomi. There are 3 investors who invested RM 600, 000 as capital for this business.
Our company will be located in Kuching, East Malaysia and will gradually expend to West
Malaysia and foreign country when it is highly demanded by the market. The product price
will be very affordable which separated to three categories; low, medium and high. To
ensure the safety of use, our company will always focus on the quality of the products
produced in order to avoid the unnecessary cost such as customer dissatisfaction, warranty
and service, internal scrap and repair, and costs to society. After the company is established,
our company has expected to break-even point within three years and increase profit
afterwards. If the company is well-known and trusted within 3 years, our company will
start expand the market to west Malaysia.
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Mission
The mission of Sustainable & Recyclable Casing Company is to support the use of solar
energy which is kind of green and sustainable energy. This is accomplished by introducing
the new brand of casing to major devices especially smart phone or tablet. The goals of this
product are as follow:
Objectives
The target of Sustainable & Recyclable Casing is to become renowned and recognized as
a leader in selling the high quality case in Malaysia and also in foreign country. The
company will produce more innovative case in term of its design and function. To
achieve these goals, the company will:
Introduce the new product to the market to ensure the awareness of product by the
public.
Encourage the customer to support and use a completely green product to improve
their live.
Invest in hiring the best and qualified designer to design out many different casing.
This is to increase the preference of casing to customers to suit their own style.
Invest in Research and Development to improve and sustain the quality of product
and being competitive in the market.
Provide the affordable price based on the need of customer.
Increase the production to be exported to foreign countries.
Keys to Success
1. Produce quality products and improve through receiving feedback from
customers.
2. Selling through internet with retail price.
3. Provide warranty of the product to customers.
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Table of Contents
Executive Summary...2
1.1 Objectives...3
1.2 Mission...3
1.3 Keys to Success..........3
2.0 Company Background......6
3.0 Introduction of the product...6-7
4.0 Market Analysis7-8
4.1 Similarity products in local market....7
4.2 Market size.8
4.3 Target market.....8
4.4 Target customer..8
5.0 Market Strategy...8-12
5.1 Entry Strategy...8-9
5.2 Strategy to reach customer..9-10
5.3 Promotional Strategy..11
6.0 Competitive Analysis12-15
6.1 SWOT12
6.2 Porters 5 Forces...12-13
6.3 Physical and Service aspects....13-14
6.4 House of Quality15
7.0 Operating Plan......16-26
7.1 Characteristics of business location...16
7.2 Specification of the factory....16
7.3 Land Detail.17
7.4 Facilities17-18
7.5 Machineries....19
7.6 Raw Materials20
7.7 Production flow chart....21-22
7.8 Process strategy..22
7.9 Level of production...22-23
7.10 Made and buy23
7.11 Quality Control....23-24
7.12 Product specification...24-25
7.13 Product quality..25
7.14 Packaging specification...25-26
7.15 Safety requirements..26
7.16 Labelling information...26
8.0 Management Team....27-28
9.0 Proposed financial statements and projections..28-40
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10.0 Exit strategy ...40
11.0 Recommendation....40
12.0 Conclusion..41
13.0 References..42-43
14.0 Appendixes.44
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2.0 Company Background
S&R Casing was started by three mechanical engineering students with the idea of giving
a better way to deliver clean and affordable energy. S&R Casing Company plan to establish
in 2016, sooner or later will plan to become the Malaysias largest solar casing provider.
We are just getting started.
Statistics shows that Malaysia has a high mobile penetration. This has caused huge
electricity consumption from Malaysia which is not sustainable and hence, we are trying
to make a change. For all solar energy you have collected, the solar casing will convert it
to electrical energy that can store in the battery. It's how S&R Casing can make a difference
and save the energy in the world.
S&R Casing is Malaysia's first solar power provider for smartphones and tablets. We make
green energy available to students, workers, homeowners, and organizations than they pay
for electrical energy which were generated by fossil fuels or oil and gas. Our approach is
to design a solar casing that can fit into common smartphones by using high quality plastic
and solar panels. Subsequently, we will transform the way energy is delivered by giving
our customers a greener and affordable alternative way to charge up their devices.
S&R Casing makes it easy for customers to utilize the solar energy. Solar energy is
completely free and reliable energy which you can obtain when you are exposed to light.
You can use normal electricity if you like on your devices because we do not speedy
electrical charging though it is more feasible. We are striving to provide customer the best
quality we can give and the most reliable sales service we can run.
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The case produced by the company is unique in term of design as well. The case produced
is confirmed to be many kinds. This is to increase the preferences to customers so that they
can choose the perfect one that suit to their style.
Moreover, the design of the company product will be a lot so that the customer can find
the suitable one. Unlike the current case that sold in the market, all the devices case are
majority similar and just a bit different from design and color.
Even though there are some similar case in the foreign market that uses solar power for
charging, but they are not recyclable and their charging speed is quite slow. The company
product has make improvement to this aspect to slightly increase the charging speed. In
today technology, there is the limitation to the ability of solar panel to convert sunlight to
electricity, so, the charging speed cant be increase too much. But, the solar case may still
useful especially during emergency when there is no power supply for you to charge the
device.
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4.2 Market size
Every customers are our potential customer regardless of poor or rich. There are several
categories of our product; different category will have different price range. Therefore,
customers can purchase based on their affordable price.
In order to increase the profit and to achieve the break-even point earlier, our company has
targeted certain groups of customer such as students and professional members. Normally,
students whose are from secondary school or university are more interested on the new
technology and try something new, and this lead us to focus on this group. Furthermore,
professional members are targeted due to the reason of insufficient of battery during
working hour.
With the help of government to promote renewable energy, more and more people will
consider to use the green energy to confront the depletion of non-renewable energy
resources. Some business man and women are using mobile phones and tablet every hour,
hence S&R Casing is the best choice to helps them counter the high electricity consumption.
The company will form alliances with other company. There are four advantages to form
alliance with other company, such as, organizational advantages, economic advantages,
strategic advantages and political advantages. For the organizational advantages, the
company can learn more necessary skills and receive same capabilities from strategic
partner. Since the company is newly established, it is important to have strategic partner
which is reputed or well-known as they will add creditability and legitimacy to companys
venture. The economic advantage is that the company can reduce the risks and costs of the
business. This is because the costs and risks are distributed across each member of alliance.
Notwithstanding, the strategic advantages of forming alliance is another important as it will
assist the company more in the future. The S&R Casing Company will not compete with
the rivals of the market, corporate with them instead. This may very useful to create
competitive advantages by the resources and skills. Through strategic alliances, it also
helps the company in the future business opportunities and develops more challenging
products and technologies. (StravCORP, 2015)
Furthermore, the company will use the direct export to enter the market of other country.
Exporting is the most preferred entry strategy by companies to enter the international
market. Basically, it requires both agent and distributor to sell the product to foreign
country. The company will use the direct export to increase the profit of the company. In
the first stage, the company will explore the potential of the business in certain country in
order to reduce the risk of investment. After that, the company looks for few agent to sell
the product into the foreign market.
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5.2.1 Retail and direct selling
Since S&R Casing product will be targets in Malaysia and foreign country, the location
setup in Kuching is highly feasible since Kuching is the capital city of Sarawak State in
Malaysia. There is Boulevard Mall and Wisma Saberkas nearby which are selling hi-tech
based products such as laptop, tablet and smartphones. This helped to build up solar case
market as the ease of usage of IT products in Kuching is very high. Besides, with the
advantages of both domestic and International connections by Kuching International
Airport to other cities and also the existing Kuching Port Authority, shipping by land, air
and sea to foreign country becomes very convenience.
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5.3 Promotion Strategies
Advertising Membership
Promotion
Starategies
5.3.1 Advertising
S&R Casing will definitely introduce product through social media such as Facebook page
and twitter. As a result, customer service can be contacted by customer through multiple
of channel. Feedback and survey can also be done easily by customers to ensure maximum
satisfactions. Latest promotion of S&R Casing need to be advertise in newspaper and
magazine every month in order to grab the attention of potential customer as the proverb
goes ''where there's a will, there's a way.''
5.3.2 Memberships
Customer can earn member points if they present physical member card during purchases
in local stores or enter their member card id during purchasing at online store. Every single
amount of money that customer spend will be accumulated and converted into member
points. The collection of points can be used as partial or full cash rebate for products.
Furthermore, gorgeous calendar will be given away every year to all existing qualified
member.
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there are additional free gift to all the early birds. Vouchers are also available on the
newspaper from time to time for product discount during purchases.
6.0 Competitive Analysis
6.1 SWOT of S&R Casing Company
6.1.1 Strength
The demands of electricity for smart devices are getting higher and higher nowadays. The
solar casing not only charge up the devices of the user, but also promotes the use of green
technology which can help to reduce the consumption of non-renewable energy resources.
It becomes a good helper to reduce electricity consumption either at home, at office or at
school. Since solar casing does not require electricity to operate, it is convenient to bring
to outdoor.
6.1.2 Weakness
The manufacturing cost of solar casing will be a higher than the normal casing. Besides,
the thickness of solar casing will be thicker than the normal casing as there is battery
embedded in the solar casing. The solar casing will also take a long time to recharge the
user devices. Furthermore, there are also some customers that might not be confident to try
out new type product. Hence, it may cause the customer to make further consideration
before buying this product.
6.1.3Opportunity
The opportunity on the local market is high because there are none of the similar product
exists in the local market. Since this product is still new in Malaysia, S&R Casing can
target the local customer by introducing the product with strong advertisement. The
opportunity on the international market is also high because green product is popular in
many foreign countries. Although the casing is designed for all range of people, traveler
and backpacker find that it is extremely helpful to charge their devices since the casing can
be independent from the electric socket.
6.1.4 Threat
S&R Casing have many strong competitors because the pricing of solar case is higher than
the normal casing. This situation caused S&R Casing need to face intense competition from
other competitor in current market. Some company will also try to sell the same products
from S&R Casing to the market. As a result, S&R Casing will conduct research and
development in future to further improve all the casing products and apply for independent
intellectual property rights.
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S&R Casing Company produces a new generation of solar casing series which is
compatible with a variety kind of device that is available in the market. The solar casing is
designed to have a solar panel that is able to fit into a plastic case which is made up of PET.
The solar panel is interchangeability from the case so that the customer can choose to buy
the case individually without the solar panel. The products designed from S&R Casing
adopt human factor, which means humanized design. The wall of the solar casing is a
plastic material that it can act as an insulator to protect the leakage of current to the user.
Besides, the surface of the casing is also easy to clean. It is designed to be able to sustain a
considerable amount of temperature that the user might face in daily life. The solar casing
has embedded a high quality Lithium-ion batteries and a protection circuit to prevent the
casing from overcharging, over discharge and short-circuit. The battery of solar casing not
only can be charged up by sunlight, but also the light from indoor fluorescent bulb. It is so
versatile that the casing can be recharged overnight by the indoor light. So when the user
wakes up in the morning, the user can actually see that their devices have been charged up
without using the electricity from their socket. One of the important factors is that S&R
Casing has considered the sustainability life cycle of the solar casing which helps in
reducing the impacts on the environment. With the help of modern sustainability tools, life
cycle assessment can be performed on solar casing to account for environmental
conservation. Although the charging time for the solar casing may not be as fast as expected,
solar energy is always a better choice compared to the use of normal electricity since it is
more environmentally friendly.
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6.4 House of Quality
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7.0 Operating Plan
7.1 Characteristics of business location
The most important thing that comes in our mind and to be concerned when we talked
about business no matter in which century, is choosing the right and strategic location for
the business, to ensure the business to be well-established. That is a place where consumers
can access easily to our products and services; a place where can be easily seen; a place
where is very accessible for transportation and communication from anywhere; and for
sustainable business, it should be a place where allowed to be able to expand in future time.
These can be very challenging characteristics to look for the place based on overview of
that place and area through a long period.
As the business grows, it might need more space to establish our business, to cater for the
needs of consumers and our business, as it could happen after some times, that is why we
should concern about.
In addition, we have considered about the demand in the area. At the beginning, we
mentioned about the strategic location, if our business cannot fit into that area regarding to
our products and services, all the things we have done in vain. And therefore we must
ensure that our products and services can satisfy needs of people.
Moreover, as we are into manufacturing business, supply and market price of raw materials
are used in manufacturing processes that are mainly concerned, acts as the important
factors to save the costs. Therefore, it is good that we are able to find those materials from
nearby area.
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7.3 Land Details
The selected land shown above is located at Lorong Demak Indah 1, Demak Laut Industrial
Park, and it has a land size of 1.25 acres and a reasonable price of RM 1,700,000.00. The
thing is that it fulfilled the characteristics of business location we have mentioned, as it is
located at the centre of the industrial area and the land size is more than enough for current
situation. The most important is that it allows further expand in future as our business
grows and it is not far from the town area.
7.4 Facilities
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environment hygiene.
Public restroom. A place where is provided to keep peoples hygiene and have rest for
staff.
FIRST FLOOR
Warehouse
Office Manufacturing area
Rest-
room
SECOND FLOOR
Office
Small
conference
room
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7.5 Machineries
(i) 170 Ton High Speed Thin Wall Plastic Injection Moulding Machine GH-170
Quantity: 2 units
Quantity: 2 units
Description: Plastic Case Injection Mould is used to form the shape of case. (Alibaba
2015)
Description: Plastic Material Sorting Machine is used to crush bottles and extract
plastics, further sort plastics by type and colour. (Alibaba 2015)
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7.6 Raw Material
The casing of the devices is make of mainly by recycled content. The material chosen to
manufacture the casing is Recycled Polyethylene terephthalate (PET) plastics bottle. A
PET plastic is material that consists of polymerized units of the monomer ethylene
terephthalate that has repeating (C10H8O4) units. Hence, this material is the most preferred
material to be recycled. For the casing, the company will buy the bottles scrap from the
bottle scrap collector company and to be used in manufacturing the casing. The companies
to be targeted as the supplier of bottle scrap are Recycle Networks SDN BHD., Mts Mega
Metal (m) SDN BHD. Dinkargo Recycle SDN BHD and Ecoserve Recycler SDN BHD.
Both of these companies are located in Klang, Malaysia.
Besides, S&R Company will also cooperate with Miniwiz Co. Ltd to provide the casing.
This company is a global innovator which reuses, reduce and recycle the used product.
There are many attractive casing has been made by the company and all of them are made
of recycled materials.
The company will also cooperate with China solar panel manufacturer which is China Blue
Solar Company and Ligitek Photovoltic Co. Ltd as a suppliers of solar panel and battery.
This company is one of the most professional solar panel manufacturing in China which
produces many solar panel and solar cell with different shape and output. The business
range of the company included amorphous silicon solar cells, flexible thin film solar panel,
solar charger and solar kits.
Raw Materials Company
PET Bottle Recycle Network SDN BHD
Dinkargo Recycle Sdn Bhd
Ecoserve Recycler Sdn Bhd
Mts Mega Metal (m) SDN BHD
Miniwiz Case Miniwiz Co. Ltd
Solar Panel China Blue Solar Company
Battery &
Ligitek Photovoltaic Co. Ltd
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7.7 Production Flow Chart
Supplier
Supplier
No
QC
QC Accept?
Accept? Workstation 1
Yes
Raw
Raw Material
Material Workstation 2
Workstation 3
Production
Production
No
Production
Production Workstation 4
QC
QC Accept?
Accept? Workstation 5
Yes
Workstation 6
Sub-Con
Sub-Con
No
QC
QC Workstation 7
Accept?
Accept?
Yes
Logistic
Logistic Workstation 8
Delivery
Delivery
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contractor to paint the casing. Lastly, OQC Inspector will be checking the solar casings
that have painted. Finished products are ready to be delivering to customer. Workstation 8
is the logistic department which used up some space from warehouse to keep the finalized
products. Authorized personnel work in the warehouse is required to handle inventory
management, products preservation and goods shipping. On the other hand, S&R Casing
is planned to have at some of the basic facilities such as office, meeting room, production
area, warehouse, canteen and public restroom. Expansion of facilities is expected in the
future depends on the scope and manpower of S&R Casing.
In order to meet the demands of customers, S&R Casing Company will use the mass
customization strategy. In Malaysia, there are no sellers who sell the product that
completely similar to our company which has extra function of solar charging ability.
However, there are plenty brands of normal casing that made by various company can be
found in the local market. In a sense that, the variety and volume of the normal casing that
can be found from the market is extremely high. So, our company decided to apply mass
customization strategy in order to produce high volume and variety products since it is still
not exist in market. As for the variety of product, our company decided to produce the
casing that not only being unique in term of solar charging, however, extra function will
be installed to the casing. Besides, the casings will be variety in terms of design as well.
All customers have their own favorite design and this mostly differed due to personal style,
behavior, jobs and ages. As for a business man, the design must not be too flower or
cartooned as they have to be very formal and looks professional within business time.
Furthermore, our company will also considered the economy ability of customers as not all
customers are able to afford the price of casing. S&R Casing Company has decide to design
out a very simple casing with as low price as possible to this group of customers.
Notwithstanding, our company casing will always guaranteed with the quality of product
and the price will never affect the quality. In shorts, there will be variety of design to be
produced by the company in order to suit the majority customers needs.
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domestic production. Domestic production is that the production is more than survival level.
It provides product that only meet the demands of local market and is insufficient for
exporting. This production level is preferred because our product is currently exist in
foreign country so it is not suitable to have surplus or export level of production. However,
this might happen once our company product has gain trust or has attractive unique features
as compared to foreign company, S&R Company will considering the export level of
production.
There are three processes of quality control that have been used by the company which are
as below:
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Incoming In- Process Outgoing
Quality Quality Quality
Control Control Assuarance
(IQC) (IPQC) (OQA)
The below are the packaging specifications that under consideration of S&R Casing
Company:
I. Eye-catching appearance
An eye-catching appearance of packaging of product is very important because most
of the consumers especially the younger ones will respond very positively.
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The reason of well-considered design with creative printing and finishing is to entice
customers in order to pay more attention to our product pack as well as the contents.
III. Innovation
Innovation in aspect of packaging also plays a main role to win attraction over other
products. An innovative pack will make a product to be a new product even familiar
product does exist in the market. Thus, it is considered a strategy to boost sales of
product.
IV. Appropriateness
Appropriateness of packaging is considered to be extremely important as well as it
implies the quality of the product. Instead of just promising the good quality product
to be produced, our company also pays more attention on packaging so as the quality
of product is communicated by packaging itself.
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8.0 Management Team
Chairperson
Vice
Secretary
Chairperson
Operations
Marketing
Manager Accountant
Officer
Customer
Quality Control, Professional
Supervisor Service
Safety and Staff
Officer
Environmental
Manager
Equipment
Operators
Sustainable & Recyclable Casing Company is running a medium business, therefore there
are few staffs with many duties. As some people must have several positions, it is important
to make clear the duties and corresponding responsibilities. Below is an outline of some
positions in our business.
Operations manager. This is the leader of all operations which is running in the
company, and has the overall responsibility for financial success of the business. The
operations manager has to handle external relationship with lenders, community
leaders and vendors such as phone case supplier, materials supplier, solar panels
suppliers and suchlike.
Quality control, safety and environmental manager. This is a key function of our
company. One has to be responsible for monitoring product quality, air and water
quality that are so much important and training of employees.
Accountant. This is another key function in our company. The one has to be
responsible for monthly income statements and balance sheets, payroll, collection of
receivables and a key aspect that is to manage the cash.
Office manager and receptionist. This individual serves as HR director, purchasing
agent and supervisor of salespeople and vendors. Sometimes acts as the front-desk
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person whom has to handle mail and calls, greet visitors to our company, and settle
billing such as monthly electricity and water bill.
Supervisor. This person is the second-in-command in the factory whom will supervise
production line when owner absent from the factory and must have an overall
understanding of all aspects of the business. Sometimes this will handle the new
employees, including setting up training or orientation, settle schedules and contact
with outside training provider for additional training to employees somehow.
Equipment operators. Trained and skilled workers whom operate certain machine or
piece of equipment.
Professional staff. These staff are instrumental as they are the firms professional staff
resources. These may be include a CPA accountant, an IT consultant and a lawyer.
Production Expenses
Depreciation(RM)
Facilities 12 17, 267
Equipment 12 2,576
Machineries 10 14, 448
Total 34,291
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Financial and Administrative Expenses in Year 2016
Price (RM)
Licenses 25,000
Insurance 18,000
Legal and auditing 3,500
Telephone and Internet 4,200
expenses
Office Supplies 21,460
Electricity and water 33,000
Delivery Cost 24,000
Miscellaneous 14,640
Fixed Cost
Break-Even Point =
Sales revenue per unitVariable cost per unit
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826,091
= 13,324 units
8523
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Cannon Printer-Scanner-Photocopier 1 300.00 300.00
Panasonic KPX-1121 Dot Matrix Printer 1 560.00 560.00
Telephone 5 50.00 250.00
SUBTOTAL 21,460.00
OTHERS
Business Registration 500.00
Business License 25,000.00
Logo Registration 400.00
Legal Fee 3,500.00
SUBTOTAL 29,400.00
GRAND TOTAL 3,278,824.00
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SUBTOTAL 3,600.00
Equipment and Machinery
Maintenance 2,000 24,000
Utilities
Electricity 2,500.00 30,000.00
Water 250.00 3,000.00
Telephone and internet 350.00 4,200.00
SUBTOTAL 3,100.00 37,200.00
Miscellaneous
Drinking water 36 20.00 720.00 8,640.00
Office stationery 300.00 3,600.00
Delivery 2000.00 24,000.00
SUBTOTAL 3020.00 36,240.00
Other charges
Insurance 1,500.00 18,000.00
SUBTOTAL 18,000.00
Years
Items
2016 2017 2018
Supplies 607,320 705,120 841,440
Wages 558,000 558,000 601,200
Marketing 3,600 3,600 3,600
Equipment and Machinery 24,000 24,000 24,000
Utilities 37,200 38,200 41,000
Miscellaneous 36,240 36,240 36,240
Other Charges 18,000 18,000 18,000
Total expenses 1,284,360 1,383,160 1,565,480
Sales
Average cost per unit = RM85
Years Annual Sales Total Supplies Sales (RM)
2016 24,000 2,040,000
2017 24,600 2,091,000
2018 25,100 2,133,500
Sales Tax
GST per annual sales = 6%
Contribution per unit = RM 85 - RM 23
= RM 62
Years Sales per Contribution per Annual GST (6%)
Unit Unit(RM) Profit (RM)
2016 24,000 62 1,488,000 89,280
2017 24,600 62 1,525,200 91,512
2018 25,100 62 1,556,200 93,372
Delivery Cost
Years Sales Delivery Cost Total (RM)
per Unit (RM)
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2016 24,000 1 24,000
2017 24,600 1 24,600
2018 25,100 1 25,100
Sales Forecast
Year
Product Name 2016 2017 2018
(Units) (Units) (Units)
Iphone Case 3,000 3,600 4,100
Ipad Case 3,000 3,600 4,100
Samsung Case 5,400 6,000 6,500
Samsung Tablet Case 3,000 3,600 4,100
Xiaomi Case 4,200 4,800 5,300
Sony Case 3,000 3,600 4,100
HTC Case 2,400 3,000 3,500
Blackberry Case 1,800 2,400 2,900
Windows Phone Case 1,800 2,400 2,900
Total 27,600 28,200 28,700
Income Forecast
Year
Average
Product Name Price per 2016 2017 2018
Unit (RM)
(RM) (RM) (RM)
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Profit Forecast
Income Forecast Establishment Cost Running Cost Profit/Loss
Year
(RM) (RM) (RM) (RM)
2016 2,508,000 3,278,824 1,284,360 (2,055,184)
2017 3,000,000 - 1,383,160 1,616,840
2018 3,410,000 - 1,522,280 1,887,720
Project Viability
Net Cash Flows Cumulative Net Cash
Year Description
(RM) Flows (RM)
Immediate Establishment cost (3,278,824) (3,278,824)
2016 Net profit before depreciation 1,257,931 (2,020,893)
2017 Net profit before depreciation 1,651,131 (369,762)
2018 Net profit before depreciation 1,922,011 1,552,249
Payback Period
2016 2017 2018
Actual Cash (3,278,824) 1,257,931 1,651,131 1,922,011
Flow
Cumulative (3,278,824) (2,020,893) (369,762) 1,552,249
Cash Flow
369,762
Payback Period= 2 + 1,922,011 = 2.19 years = 2 year and 3 month
Income Statement of S&R Casing Company for the Year 2016, 2017 and 2018
2016 2017 2018
(RM) (RM) (RM)
Sales 2,508,000.00 3,000,000.00 3,410,000.00
Cost of sales (607,320.00) (705,120.00) (841,440.00)
Gross Profit 1,900,680.00 2,294,880.00 2,568,560.00
Expenses
Establishment Costs (3,278,824.00) 0.00 0.00
Marketing (3,600.00) (3,600.00) (3,600.00)
Depreciation (34,291.00) (34,291.00) (34,291.00)
Maintenance (24,000.00) (24,000.00) (24,000.00)
Gross salaries (558,000.00) (558,000.00) (601,200.00)
Licenses 0.00 (25,000.00) (25,000.00)
Insurance (18,000.00) (18,000.00) (18,000.00)
Legal and auditing 0.00 (3,500.00) (3,500.00)
Telephone and internet (4,200.00) (4,200.00) (4,200.00)
Office supplies (12,240.00) (12,240.00) (12,240.00)
Electricity and water (33,000.00) (34,000.00) (36,800.00)
Delivery cost (24,000.00) (24,600.00) (25,100.00)
Interest expenses (5%) (21,875.00) (21,875.00) (21,875.00)
P a g e 37 | 56
Net profit before tax (2,111,350.00) 1,531,574.00 1,758,754.00
Income tax (89,280.00) (91,512.00) (93,372.00)
Retained profit for the year (2,200,630.00) 1,440,062.00 1,665,382.00
Retained profit brought forward 0.00 (2,200,630.00) (760,568.00)
Retained Profit Carried Forward (2,200,630.00) (760,568.00) 904,814.00
Balance Sheet of S&R Casing Company for the Year 2016, 2017 and 2018
2016 2017 2018
(RM) (RM) (RM)
Assets
Current Assets
Cash at bank 50,000.00 1,450,000.00 2,700,000.00
Inventory(Supplies) 607,320.00 705,120.00 841,440.00
Trade debtors 10,000.00 30,000.00 40,000.00
Non-current Assets
Land purchased 1,700,000.00 1,700,000.00 1,700,000.00
Construction 1,200,000.00 1,200,000.00 1,200,000.00
Machinery 177,473.95 163,025.95 148,577.95
Depreciation (Machinery) (14,448.00) (14,448.00) (14,448.00)
Facilities 143,890.00 126,623.00 109,356.00
Depreciation (Facilities) (17,267.00) (17,267.00) (17,267.00)
Equipment 21,460.00 18,884.00 16,308.00
Depreciation (Equipment) (2,576.00) (2,576.00) (2,576.00)
Total Assets 3,875,852.95 5,359,361.95 6,721,390.95
Liabilities
Current Liabilities
Trade creditors 1,000,000.95 2,350,000.95 3,300,000.95
Tax payable 89,280.00 91,512.00 93,372.00
Bank Overdraft 3,800,000.00 300,000.00 200,000.00
Accruals 147,922.00 158,150.00 463,014.00
Non-current Liabilities
Loan 350,000.00 328,125.00 306,250.00
Total Liabilities 5,387,202.95 3,227,787.95 4,362,636.95
Owner's Equity
Capital 600,000.00 600,000.00 600,000.00
P a g e 38 | 56
Retained profit (2,111,350.00) 1,531,574.00 1,758,754.00
Total Owner's Equity (1,511,350.00) 2,131,574.00 2,358,754.00
Cash Flow Statement of S&R Casing Company for the Year 2016, 2017 and 2018
2016 2017 2018
(RM) (RM) (RM)
Calculate cash receipts from customers:
Opening balance of account receivable 0.00 10,000.00 30,000.00
plus sales for the period 2,508,000.00 3,000,000.00 3,410,000.00
gives amount expected to receive for the
2,508,000.00 3,010,000.00 3,440,000.00
period
less closing balance of account receivable (10,000.00) (30,000.00) (40,000.00)
equals cash received from customers 2,498,000.00 2,980,000.00 3,400,000.00
P a g e 39 | 56
Calculate income tax paid:
Opening balance of income tax paid 0.00 89,280.00 91,512.00
plus income tax expense for the period 89,280.00 91,512.00 93,372.00
gives amount expected for the period 89,280.00 180,792.00 184,884.00
less closing balance of income tax paid (89,280.00) (91,512.00) (93,372.00)
equals the income tax paid 0.00 89,280.00 91,512.00
One of the considerations is that we will sell to a friendly individual. Need not a buyer
from the inside but also maybe a buyer which has operation knowledge of our company
who is our employees or managers. This is a great way to cash the equity investments in,
therefore we can pay ourselves, and start another business again; meanwhile, less of due
diligence is required. We expect someone who has more skills and interest on operation to
scale it.
Another consideration is merger and acquisition. This is another great way we have
considered that is to merge with a similar company or to sell it to a larger company. This
will be a win-win situation when being merged with a bordering company that has
complementary skills where can cover one another. Therefore, this will increase the
probability for success and increase in its revenue.
11.0 Recommendation
Since the solar casing is still new to be use in Malaysia, attention to quality for the
current uniqueness casing is important to gain a competitive advantage. After the
introduction stage, S&R Casing Sdn. Bhd. will be producing solar casing for a variety
type of netbook and laptop. Some type of plastic can be self-produce by S&R Casing to
reduce the dependency on the supplier. As a result, the pricing of solar casing can be
further reduced to compete with other type of casing in the market. Besides,
environmental and quality issues are also need to be considered to gain the trust from
customer. Registration for ISO certificates such as environmental and quality
management will be applied to enhance the existing product line.
P a g e 41 | 56
12.0 Conclusion
Based on the income statement above, it shows that our business is very potential in current
market. As from the payback period calculated under project viability, our total
establishment can be regained within 3 years which is approximately until March 2018.
Since our product is unique and innovative, it will be able to attract the attention from
customers to try something new and increase the annual sales. In order to maintain the sales
annually, our company will make use of price strategy attract more customers. Since our
product involved the electronic components, we will ensured the products produced are
perfectly safe to use and with quality guaranteed. Lastly, S&R Casing Company goal is to
produce environmentally friendly products to reduce carbon footprint in earth.
13.0 References
Ningbo Beilun Fully Machinery Co., Ltd. 2015, 170 Ton High Speed Thin Wall Plastic
Injection Molding Machine (GH-170), Made-in-China.com, viewed 20 April 2015,
<http://nbfully.en.made-in-china.com/product/EvqmTAHKOtVB/China-170-Ton-High-
Speed-Thin-Wall-Plastic-Injection-Molding-Machine-GH-170-.html>.
Shenzhen Kayou Technology Co., Ltd 2015, Mobile Phone Case Plastic Injection Mould,
Alibaba.com, viewed 20 April 2015, <http://www.alibaba.com/product-detail/mobile-
phone-case-plastic-inject-mould_60193238016.html>.
Northern Top Lift Machinery M Sdn. Bhd. 2015, Imported Reconditioned Toyota 2.5ton
Forklift 3m Hinged, mudah.my, viewed 20 April 2015,
<http://www.alibaba.com/product-detail/mobile-phone-case-plastic-inject-
mould_60193238016.html>.
HUP SHENG Hardware Trading Co. 2015, SAKURA Hand Pallet Truck, HUP SHENG
Hardware Trading Co., viewed 20 April 2015,
<http://hupshenghware.com/p2851/SAKURA-Hand-Pallet-Truck-3Tons,-
550%28W%29x1100%28L%29mm,-96kg-SA-PM30/product_info.html>.
Don Hofstrand & Verl Anders 2009, Top Management and Key Personnel Positions in a
Business, Ag Decision Maker, viewed 20 April 2015,
<https://www.extension.iastate.edu/agdm/wholefarm/html/c5-111.html>.
P a g e 42 | 56
UPM Cargo Handling Manual 2011, Warehouse Requirements, UPM Cargo Handling
Manual, viewed 20 April 2015,
<http://cargohandling.upm.com/en/warehousing/warehouse-
requirements/Pages/default.aspx>.
Dinkargo Recycle Sdn. Bhd. 2015, About Dinkargo Recycle Kuching Sarawak, viewed
25 April 2015, <http://dinkargo.com.my/about.php>.
LIGITEK Photovoltaic Co., Ltd. 2010, LIGITEK Products, LIGITEK Photovoltaic Co.,
Ltd., viewed 25 April 2015, <http://www.ligitek-pv.com.tw/products.html>.
Bisnes Ape Saje 2015, Panel Solar Monocrystalline, mudah.my, viewed 25 April 2015,
<http://www.mudah.my/Panel+Solar+Monocrystalline+DIY-34290769.htm>.
Solar Light Mart 2007, Solar Light Mart Solar Panel, viewed 25 April 2015,
<http://solarpower-mart.com/solar_panel>.
Solar Light Mart 2007, Solar Light Mart Solar Education, viewed 25 April 2015,
<http://solarpower-mart.com/solar_education>.
P a g e 43 | 56
Tutor: Piraiarasi Confirmation of Minutes:
Chelladorai Minutes of meeting was proposed by Felix Kok.
Member 3:
Name: Felix Kok
Course: Mechanical Engineering
Areas of interest: Software & Embedded Programming
Strength and Talent: Mental Arithmetic
Hobby: Reading & Surfing Internet
Member 4:
Name: Javenson Serit
Course: Civil Engineering
Areas of interest: Magazine Collection
Strength and Talent: Self-Management
Hobby: We chatting & Facebooking
Meeting Content
This main purpose of this general meeting among group member is to
ensure that all group members understand of this research project and
after that start our discussion based on Group Task 1 document. In this
meeting, we also introduce among each other and profiles of all
members were written down by Felix Kok. The first thing to do is to
nominate several products and services that are unique as compare to
what already exist. There are several product and services have been
nominated as below:
Opportunities
Services
The Best Internet High, as the internet provider
Provider nowadays such as Digi, Maxis and
P a g e 44 | 56
(by Javenson Serit) Celcom have the limitation of internet
quota to surf internet. When then users
exceed the internet quota, users will
get throttled after quota and requires
addition of cost to get extra high speed
internet. This new service will provide
a new brand of service which no quota
will be induced to the users.
Giant Tuition Center Moderate, as there are too many
(by Lim Beng Hooi) tuition centers everywhere and many
of them already planted their name
very well and being trusted by public.
However, the tuition center that we
will provide is quality guaranteed and
the subjects involved are basically
every single subject from primary and
secondary school. This center also
provides day care service that includes
monitoring of academic progress in
school and encouraging motivation of
learning which mainly targeted at
professional business man and women.
Hotel Low, as there are too many hotels have
(by Lim Beng Hooi) been built current day and hence this
business will be very risky and high
cost expenses. This hotel was planned
to build in Iskandar State of Johor,
Malaysia which consists of several
main places of interests such as theme
parks and tourist attraction. Among the
competitor, this proposal are factors
designed to seek the right balance
between price and quality service
while ensuring the hotel are
environmental designed through the
guidelines of green building.
Products
Sweetener Moderate, as the demand of sugar is
(by Felix Kok) extremely high in Malaysia and it can
be used in many purposes. Since
Malaysia is ranked top among Asian
countries for obesity, our idea is to
produce healthy sweet that have low
calorie and fat free that are able to
have possible health benefits.
Bricks Moderate, as the country still
(by Chan Su Ming) developing like state of Sarawak.
There are many construction projects
in present days, so the demand is quite
high and worth to invest in this
P a g e 45 | 56
business. Our brick will be slightly
different with the existing one, yet
tougher and cheaper. The usage of
renewable material will also be
considered into the proposal.
After discussion, we found that products that have think out is not quite
suitable as it really need to search more information to find new
materials and make it unique as compared to the existing one. And the
services can be taken into consideration.
After further discussing, Lim Beng Hooi thinks out with another
product and service. This time, we have start to consider the
sustainability, product potential and pragmatism as stated in the Group
Task 1 document.
In the same time, Chan Su Ming and Felix Kok also doing some
research to find what other services can be included and improve the
product to the new current idea.
P a g e 46 | 56
The result of the efforts can be noticed in the table below:
Product: Solar Sustainability It is sustainable since the energy used is
Tablet solar energy. It make convenient to users
Charging Case and reduce dependency power bank which
(by Lim Beng require to be recharged, while the casing
Hooi) can be used as long as there is sunlight or
indoor lights, it will charge the device
automatically.
Product This product is very potential in Malaysia
Potential since there is no such casing selling
currently from any IT store within
Malaysia. The awareness of energy crisis is
growing and it leads to the ease of use the
renewable technology.
Pragmatism It is very useful and very convenient to use.
The usage of solar energy in Malaysia is
highly desirable.
Service: Study Sustainability The environment provided will be very
Center conducive to study. This study center will
(by Lim Beng not only provide the service to study,
Hooi) however, we will include some simple gym
equipment and shower room and so on.
There are still many services can be
included to satisfy the customer needs.
Service This service is very potential as there are no
Potential such services that closed to Swinburne area
or it is still not found in Kuching. Library in
Swinburne are always noisy and crowded.
This service will not only target the
university students, however, it is open to
everyone that desire to use. It should be
beneficial to students that do not have a
comfortable study environment at home.
Pragmatism It is very useful for many aspect, for
examples, it can be for self-study or
revision in group and conduct meeting.
Closing
This meeting is ended at 12.00p.m.
FELIX KOK
Secretary P a gSU
e 47 | 56
CHAN MING
Chairperson
MME40001 Engineering Management II
Research Group 12
Title: Solar Tablet Charging Case
Lecturer : Introduction:
Piraiarasi The general meeting was held on 15th of March 2015 by Chan Su Ming
Chelladorai at 9.00a.m. in Block G Open Lab Swinburne Sarawak
Confirmation of Minutes:
Minutes of meeting was proposed by Javenson Serit.
Tutor: Piraiarasi
Chelladorai Closing
This meeting is ended at 11.30a.m.
Chairperson:
Chan Su Ming
Vice Chairperson:
Lim Beng Hooi
Secretary: Felix
Kok
P a g e 48 | 56
Resource Manager: (i) Nominate at Total products and services that have
Javenson Serit least five been nominated are:
products or
Services The Best Internet Provider
Giant Tuition Center
Solar Energy Tablet Case
Hotel
Sugar
Bricks
Study Center
(ii) The The Best Internet Provider (High)
opportunity Giant Tuition Center (Moderate)
of the Solar Energy Tablet Case (High)
business Hotel (Low)
Sugar (Moderate)
Bricks (Moderate)
Giant Study Center (Moderate)
P a g e 49 | 56
The objective is to manufacture greener
product and reduce dependency on non-
renewable energy.
P a g e 50 | 56
MME40001 Engineering Management II
Research Group 12
Title: Solar Tablet Charging Case
Lecturer : Introduction:
Piraiarasi The general meeting was held on 16th of March 2015 by Chan Su
Chelladorai Ming at 5.30p.m. In Library Swinburne Sarawak.
Chairperson: Aim:
Chan Su Ming This meeting is conducted in order to complete the question 3 of
Group Task 1. We have separated the task to each member in order
Vice Chairperson: to complete it within the meeting time. After that, we used 15
Lim Beng Hooi minutes to discuss on what to write for the comment. All the
comment and summarization of these 3 samples of the business
Secretary: Felix plan are as below:
Kok Business Plan Sample 1
by Lim Beng Hooi
M.E.N realizes that men of all ages nowadays are educated with
Resource Manager:
hygienic products. Since the competitive weakness of their
Javenson Serit
business model in the industry is unknown brand image, M.E.N
tells us that to develop a new product, heavy advertising to the
public such as Internet, magazine and so on is a must. Therefore,
the establishing product website and trademark acquisition is
crucial in order to achieve their vision of becoming a recognized
leader in the industry for selling high value and household name
in the men's grooming products. The growing trends of more
and more men paying attention to their appearance are able to
attract manufacturers to invest into the mens toiletries industry.
This gives an insight to M.E.N founders of starting a business.
Besides, the location chose by M.E.N in Georgetown, DC was
great due to high human traffic and furthermore tourist and
university students were the potential buyers. M.E.N studies the
strategic layout of their shop display and store renovation
carefully which includes the arrangements of products and
customer services. The idea of unique products range and
rewards program were keen on to target the potential young to
professional men. With combined with great accessibility and
quality products, the aim of achieving 48 retail outlets
nationwide in 5 years together with selling products worldwide
shouldnt be hard. In overall, this business is very satisfied.
P a g e 51 | 56
The planning and assumptions in financial and management
aspects show the basic and fundamental way of how start a
business company.
Business Plan Sample 2
by Chan Su Ming
P a g e 52 | 56
understanding the market trend and demands of the customer.
Closing
This meeting is ended at 9.00p.m.
P a g e 53 | 56
Task 3 meeting minutes
MME40001 Engineering Management II
Research Group 12
Title: Sustainable and Renewable Casing Company
Lecturer : Introduction:
The general meeting was held on 13th of March 2015 by Chan
Piraiarasi Su Ming at 8.00a.m. in Chan Su Mings House
Chelladorai Confirmation of Minutes:
Minutes of meeting was proposed by Lim Beng Hooi.
Meeting Content:
This meeting discussed changing of business location that has
Tutor: Piraiarasi been decided in task 1. A few suggestions has been given:
Chelladorai
1. Next to Taman Tiya Vista A land that is still remained
as wood, and it is not far from
the city. But thing is that we
need more funds to cut down
the wood then to build.
Chairperson: 2. Demak Laut Industrial It is current for sale and very
Chan Su Ming Park convenient is that the main
road connects to the city.
Another thing is it has a land
size of 1.25 acres and costs
1.7 million ringgits. Also, it
comes with a warehouse with
Vice Chairperson: 3. Next to Jalan Kuching- There is a huge land with
Lim Beng Hooi Samarahan wood, also not far from the
city.
About the sustainability issues for the material extraction and its
processes, the processing and manufacturing of material and
disposal that we might face in the future, we suggested that PET
plastics to be the material, because of the ability of recycling,
low carbon footprint, easy processing and manufacturing and
getting it easily.
Closing
This meeting is ended at 10:30a.m. as due to the commence of
tutorial class for other subject.
P a g e 55 | 56
Task 4 meeting minutes
MME40001 Engineering Management II
Research Group 12
Title: Sustainable and Renewable Casing Company
Lecturer : Introduction:
The general meeting was held on 1st of May 2015 by Chan Su Ming
Piraiarasi at 8.00a.m. in Chan Su Mings House
Chelladorai Confirmation of Minutes:
Minutes of meeting was proposed by Lim Beng Hooi.
Tutor: Piraiarasi Meeting Content:
Chelladorai This meeting identified all fixed costs and confirmed all suppliers
offered price and our products prices. Then, we discussed about the
source of funds, that we able to get from loan and relative, and each
Chairperson: one of us will contribute RM 200,000 as our initial capital.
Chan Su Ming
At the end of the meeting, we distributed the workload as below: -
Lim Beng Hooi Establishment costs, Sales
forecast, Income forecast, Profit
Vice Chairperson: forecast and Project viability
Lim Beng Hooi Chan Su Ming Source of funds, Break-even
analysis, NPV, IRR, Payback
Period, Recommendations and
Conclusion
Secretary: Felix Felix Running costs, Income
Kok statement, Balance Sheet and
Cash flow statement
Closing
This meeting is ended at 9:30a.m.
CHAN SU MING
FELIX KOK
Chairperson
Secretary
P a g e 56 | 56