Professional Documents
Culture Documents
1 Letter from Google Chief Legal Officer David Drummond to FTC Chairman Jon Leibowitz, December 27, 2012,
available at https://www.ftc.gov/system/files/documents/closing_letters/google-
inc./130103googleletterchairmanleibowitzdf (Google Commitments Letter).
2 Google Commitments Letter, pp. 1-2.
3 Id., p. 2.
4 Id., p. 1 at n. 1.
5 Email exchange between Marissa Mayer and Yelp CEO attached as Appendix A.
As Google ultimately complied with the cease and desist demand, the scraping of
Yelp content stopped eighteen months before the suspension of this behavior was
codified in Googles commitments letter to the FTC. As such, Yelp content was
already opted out of inclusion when the webmaster tool was launched. At no point
since the introduction of the tool has Yelp authorized the display of its content
within Local OneBoxes appearing on Google.com.6 Google has resumed the display
of Yelp content in its Local OneBox, the successor to Google+ Local. Specifically,
Google is scraping image content of local businesses posted by Yelp users and
displaying this content as part of Googles own local search results.7
A technique developed by Yelps engineering team has allowed Yelp to estimate a
fraction of the frequency of Googles scraping behavior. Over the period of a single
hour of measurement, the technique detected 385,888 incidents of Googles
scraping. Given the detection method only captures a fraction of incidents, a
conservative estimate suggests Yelp content is being displayed in violation of
Googles commitments to the FTC at the rate of thousands of violations per minute.
In at least one instance, when the media reported on similarly aggressive and
anticompetitive content by Google, the company dismissed the issue as a bug.8 The
scale of this image content scraping suggests this is not an unintended glitch, but a
systematic contravention of Googles commitments to the FTC.
Despite the scale of Googles renewed scraping of Yelp content, it appears carefully
designed to evade detection. In the attached example set of fifty instances
(randomly selected from the 385,888 incidents), it seems Yelp images are only
displayed in cases where Google has a small number of images for the business
listings and where the listings traffic is relatively low.9 While the conduct primarily
occurs in the United States, international examples of the conduct have also been
uncovered. This conduct mirrors the same behavior the FTC staff identified and
deemed unlawful in 2012. In the FTC case team's own words, Googles scraping
conduct helped it maintain, preserve, and enhance Googles monopoly position in
the markets for search and search advertising.10 Commissioners embraced the
recommendation by the staff to condemn and prohibit content scraping, which led
to Googles letter of commitments.
When the FTC accepted Googles commitments and decided to close its
investigation, the Commission concluded its public statement on the decision with a
promise to remain vigilant and continue to monitor Google for conduct that may
harm competition and consumers.11 Following a 2013 oversight hearing,
Chairwoman Ramirez responded to a question from Senator Patrick Leahy by noting
6 Screen shot showing Yelps opted out status attached as Appendix B.
7 A visual diagram of the image content scraping attached as Appendix C.
8 https://www.recode.net/2015/11/24/11620920/google-says-local-search-result-that-buried-rivals-yelp-
tripadvisor
9 Spreadsheet attached as Appendix D.
10 http://graphics.wsj.com/google-ftc-report/
11 Statement of the Federal Trade Commission Regarding Googles Search Practices, In the Matter of Google, Inc.,
https://www.judiciary.senate.gov/imo/media/doc/041613QFRs-Ramirez.pdf.
The Honorable Lisa Madigan, Attorney General of Illinois
The Honorable Curtis Hill, Jr., Attorney General of Indiana
The Honorable Tom Miller, Attorney General of Iowa
The Honorable Derek Schmidt, Attorney General of Kansas
The Honorable Andy Beshear, Attorney General of Kentucky
The Honorable Jeff Landry, Attorney General of Louisiana
The Honorable Janet Mills, Attorney General of Maine
The Honorable Brian Frosh, Attorney General of Maryland
The Honorable Maura Healy, Attorney General of Massachusetts
The Honorable Bill Schuette, Attorney General of Michigan
The Honorable Lori Swanson, Attorney General of Minnesota
The Honorable Jim Hood, Attorney General of Mississippi
The Honorable Joshua Hawley, Attorney General of Missouri
The Honorable Tim Fox, Attorney General of Montana
The Honorable Doug Peterson, Attorney General of Nebraska
The Honorable Adam Laxalt, Attorney General of Nevada
The Honorable Gordon MacDonald, Attorney General of New Hampshire
The Honorable Chris Porino, Attorney General of New Jersey
The Honorable Hector Balderas, Attorney General of New Mexico
The Honorable Eric Schneiderman, Attorney General of New York
The Honorable Josh Stein, Attorney General of North Carolina
The Honorable Wayne Stenehjem, Attorney General of North Dakota
The Honorable Mike DeWine, Attorney General of Ohio
The Honorable Mike Hunter, Attorney General of Oklahoma
The Honorable Ellen Rosenblum, Attorney General of Oregon
The Honorable Peter Kilmartin, Attorney General of Rhode Island
The Honorable Alan Wilson, Attorney General of South Carolina
The Honorable Marty Jackley, Attorney General of South Dakota
The Honorable Herbert Slatery, Attorney General of Tennessee
The Honorable Ken Paxton, Attorney General of Texas
The Honorable Sean Reyes, Attorney General of Utah
The Honorable TJ Donovan, Attorney General of Vermont
The Honorable Mark Herring, Attorney General of Virginia
The Honorable Bob Ferguson, Attorney General of Washington
The Honorable Patrick Morrisey, Attorney General of West Virginia
The Honorable Brad Schimel, Attorney General of Wisconsin
The Honorable Peter Michael, Attorney General of Wyoming
APPENDIX A
July 13, 2011 letter from Yelp demanding Google end scraping of all Yelp
content, including photos
APPENDIX A
July 21, 2011 email from Google VP of Maps and Local acknowledging receipt
and plan to end scraping of review and ratings content.
APPENDIX A
August 5, 2011 email from Google acknowledging the removal of Yelp
content identified in the cease and desist letter
APPENDIX B
APPENDIX C
Example search: [happy hollow park and zoo] (Desktop Search engine result page)
APPENDIX C
Example search: [happy hollow park and zoo] (Desktop After clicking on image within OneBox)
APPENDIX C
Example search: [happy hollow park and zoo] (Desktop Search engine result page)
Scraped photo
Scraped enlarged upon
image click
Example search: [happy hollow park and zoo] (HTML showing image location as Yelp server)
APPENDIX C
APPENDIX C
The original source of the image content was uploaded by Yelp Elite user Noelle J.
APPENDIX D
Business Name City, State Yelp URL of affected business with original image content
Bow Tie Annapolis Mall 11 Annapolis, MD http://www.yelp.com/biz/7ZFjcdaGkJr8oY8COJ121A
Cinemark Movies 16 San Antonio, TX http://www.yelp.com/biz/Ga_UalIQP1fbWzfqQlGWUQ
Altitude Trampoline Park Austin, TX http://www.yelp.com/biz/_0qQAGnOtYQ0-hsQ-2dn3g
AMC Bethlehem 12 Bethlehem, GA http://www.yelp.com/biz/p3j-y441VNN8m-LSOtwgeA
Lakewood Ranch Cinemas Bradenton, FL http://www.yelp.com/biz/8NZoHKkcYGaYLK6_G6Bffw
Cinepolis Chetumal Chetumal, MX http://www.yelp.com/biz/tpbEljfm4rAVkZosMQbgBg
Ventra Customer Service Center Chicago, IL http://www.yelp.com/biz/DgG88c5AiRuz8eELN9UfUA
Tower City Center Cleveland, OH http://www.yelp.com/biz/V3Hz6fC1w4TQJj-PkXMiRw
AMC Clifton Commons 16 Clifton, NJ http://www.yelp.com/biz/gwoSdn_GJv5bN7zHrIoIpg
Corona del Mar State Beach Conora Del Mar, CA http://www.yelp.com/biz/fLR4rTwk9fjgbixZT-Wnpg
AMC Cupertino Square 16 Cupertino, CA http://www.yelp.com/biz/KpzVmN4Ehd-m8piLHvbbwA
Cedar Ridge Preserve Dallas, TX http://www.yelp.com/biz/OPNkUZNKHPKAPgiY4zClxQ
Dumb Friends League Denver, CO http://www.yelp.com/biz/Xu5pp5eoQobgUYfc24iQQw
California Department of Motor Vehicles El Cerrito, CA http://www.yelp.com/biz/HtoXChoDNfyW_Jrci66_Eg
DMV El Monte, CA http://www.yelp.com/biz/MzifA2nqkEiTkRASA4IKuw
Cinemark East Montana El Paso, TX http://www.yelp.com/biz/EF0fp3_CVjByXUZHqgAORg
AMC El Paso 16 El Paso, TX http://www.yelp.com/biz/TuwYat1VwvYT0Ple1No0ZQ
Chase Auto Finance Fort Worth, TX http://www.yelp.com/biz/0Z7nGwVBkDHOoaMusGccKw
AMC Fullerton 20 with Dine-in Theatres Fullerton, CA http://www.yelp.com/biz/HnSKGDUkRLdA3UPqqD0E5g
Greenfield Garden Cinemas Greenfield, MA http://www.yelp.com/biz/Vi_FFW8quhf_dy7a3pIYMA
Salud Digna Guadalajara, MX http://www.yelp.com/biz/F48H3xB6iaOkPVyo_10SRQ
Cinepolis Gran Terraza Oblatos Guadalajara, MX http://www.yelp.com/biz/cMIDZc73ZwbivoRoQCPNyw
AMC Hickory 15 Hickory, NC http://www.yelp.com/biz/o3miSrmUE41jqzsaFyhLaQ
Broadway Multiplex Cinemas Hicksville, NY http://www.yelp.com/biz/Hr5QasYo2DCjl75HhCqyrw
Cinema 6 Honesdale, PA http://www.yelp.com/biz/PfS4K2JZUoXW1FW1bXQr2Q
Houston Amtrak Station Houston TX http://www.yelp.com/biz/puMJd8a4COk5c1CjBN4KsA
Houston Womens Clinic Houston, TX http://www.yelp.com/biz/HDY-Dd6BBHkuNZMi2J-d1g
Premiere Renaissance Theater Houston, TX http://www.yelp.com/biz/w1_qZ85T41bqlMy5oUG8Pw
BARC Animal Shelter and Adoptions Houston, TX http://www.yelp.com/biz/vq9WCd5A_HXjOqXOYliDpQ
Blue Lagoon Huntsville, TX http://www.yelp.com/biz/1TOpGhLgRsvcMhaRWODdIQ
Jacks Small Engine & Generator Service Jarrettsville, MD http://www.yelp.com/biz/mAbghc-FNV5RDQuDv-oyJQ
AMC Newport Centre 11 Jersey City, NJ http://www.yelp.com/biz/bkvAJGcjzcd39GCVans7Lw
Americas Action Territory Kenosha, WI http://www.yelp.com/biz/uaNg_2T0GD5OOiET1TBrig
Regal Cinemas Martin Village 16 & IMAX Lacey, WA http://www.yelp.com/biz/elnN2BWO8vGpM3ENwMVDbg
AMC Classic Lexington 10 Lexington, KY http://www.yelp.com/biz/aaMP4CBBhhyAPFo1psUVTg
SF Kino Lillestrm Lillestrm, Norway http://www.yelp.com/biz/7bh0tJkQCGSCMhkje3GMig
Mall at Stonecrest Lithonia, GA http://www.yelp.com/biz/17xWZyEM1G_Srli25odlVw
Landmark Cinemas 8 London London, ON http://www.yelp.com/biz/Z3HCE0f9AxwoyR28ztGYOQ
Longview Family Dental Longview, WA http://www.yelp.com/biz/ICxtSQOaey8SaKUgcsvvuw
Mohican Adventures Loudonville, OH http://www.yelp.com/biz/M2kdxcI8RDKTw2OZzG13kQ
Pacific Mall Markham, ON http://www.yelp.com/biz/OEfvfMCJyC5kRWeRQQYQMg
Blue Hills Reservation Milton, MA http://www.yelp.com/biz/YD1hyAwclK_GG_ZI1eFq9Q
Bow Tie Bellevue Cinema 4 Montclair, NJ http://www.yelp.com/biz/zLiSdCZNzvlvym6oYpy2fA
AMC Classic Festival Plaza 16 Montgomery, AL http://www.yelp.com/biz/YnOFTE4jhL44JJAKEAiZRA
Villalobos Rescue Center New Orleans, LA http://www.yelp.com/biz/QNBMq7Yd67mCCb_6odVPLQ
New York Dolls New York, NY http://www.yelp.com/biz/_beRBqoeeoTHMTVu9SWfTA
Capital Mall Olympia, WA http://www.yelp.com/biz/PUqfC7688NBFS_OITwAojA
DMV - Opa Locka Branch Opa-Locka, FL http://www.yelp.com/biz/E4FRRv-P1q7aT2upOTgVVg
AMC Classic Blueridge 14 Raleigh, NC http://www.yelp.com/biz/SVzvj9QDeDIlXn9cJP_Ocg