Professional Documents
Culture Documents
Zhang Haizhen
Department of Economic and Management,
Heze University, Heze, China
122293872@qq.com
Manuscript History
Number: IJIRIS/RS/Vol.04/Issue09/SPIS10081
DOI: 10.26562/IJIRIS.2017.SPIS10081
Received: 27, August 2017
Final Correction: 05, September 2017
Final Accepted: 13, September 2017
Published: September 2017
Citation: H. Zhang. misc, (September 2017) 1. WU Qinggang. The Current Situation and the Counter measures of
China Cold Chain Logistics Development. China Business and Market, 2011. 2. Zhang Zixiang, Cui Yan. Study on
Fresh Farm Product E-commerce Mode Based on SWOT Analysis. Logistics technology, 2016..
Editor: Dr.A.Arul L.S, Chief Editor, IJIRIS, AM Publications, India
Copyright: 2017 This is an open access article distributed under the terms of the Creative Commons Attribution
License, Which Permits unrestricted use, distribution, and reproduction in any medium, provided the original author
and source are credited
AbstractWith the increase of the demand of people for agricultural by-product, cold chain logistics, which can
guarantee the quality of products, has attracted more and more attention .As a new mode of logistics cold chain
logistics give consumers better product quality and user experience through modern technological means.
Although cold chain logistics has developed rapidly in recent years there are still some problems. The paper
uses SWTO method to analyze the strengths, weakness, opportunities and threats of development of cold chain
logistics in China. Finally according to the results of study gives some corresponding measures and suggestions on
how to develop the cold chain logistics.
KeywordsCold Chain Logistics, SWOT, Internal weaknesses, Internal advantage, External opportunities
The company must improve the working condition and pay higher wage to employees. In addition, the company
should provide strong education and training opportunities for employees, and provide them with the support
and guidance to their careers every step of the way.
B. Formulate industry standard and perfect laws and regulations system
Chaotic industrial management has brought about severe negative impact, it is necessary to consummate the
system of policy and regulation, implement standardization management. Setting a uniform industry standard
involves advantages of the many main body, such as consumers, businesses and governments. It is need to
bring the functions of government into full play to maximum of the social revenue. In business administration
process, the cold chain logistics enterprise must follow that industry standard.
C. Emphasizing international cooperation
Though more and more cold chain logistics enterprises enter the Chinese market lead to greater competitionit
gave domestic companies the opportunity to study advanced technologies and modern management experience in
foreign invested enterprises. Importation of advanced technology and modern management experience from
abroad is a very effective way to boost our enterprise development. The company should encouraged employee to
study abroad. Through seminars, training sessions and field trips to study and master advanced technologies and
managerial expertise of other countries.
REFERENCES
1. WU Qinggang. The Current Situation and the Countermeasures of China Cold Chain Logistics Development.
China Business and Market, 2011.
2. Zhang Zixiang, Cui Yan. Study on Fresh Farm Product E-commerce Mode Based on SWOT Analysis. Logistics
technology, 2016.
___________________________________________________________________________________________________________________________________
IJIRIS: Impact Factor Value SJIF: Innospace, Morocco (2016): 4.651
Indexcopernicus: (ICV 2015): 73.48
2014- 17, IJIRIS- All Rights Reserved Page -4