Marketing Management I Assignments:

Evaluation Component Weight age (%)

Mid Term Test 15
Individual/Group 25 %
Assignments
Case presentations 30 %
End-term Examination 30 %

1. Mid Term test : Date : ( 6th September ) 15%

Written test based on complete conceptual knowledge from Kotler Textbook two chapters Chapter 2
Creating long term loyalty relationships, Chapter 5 Conducting Marketing Research.

2. Group and Individual Assignments: 25%

2.1 Individual Assignment: Date To be submitted on 13th September 10%

Select one company or brand of your choice. Now study and prepare a document containing
following aspects:

1. Analyze the macroenvironment (refer chapter 4 of TB) ( prepare a detailed discussion based on
Needs & Trends, Demographics and PEST analysis)
2. Analyze the consumer markets (refer chapter 6 of TB) (prepare a detailed discussion based on
a. key factors that influence the buying patterns viz. cultural/social/personal etc.
b. Identify the buying decision process based on the five stage model given in TB)

2.2 Group Assignment : 15%

1. Video
2. 2 Theory Articles to be discussed and Summary of minimum 1000 words per article to be
submitted. Submitted on 18th September
3. Study 2 companies and provide following details Identify Market Segments and Target for
any given company or brand of your choice. Also identify what is the current positioning
Submitted on 23rd September

3.Case Study : Shall be distributed in this week. 30%

4. End Term : Case Study based or application based questions : 30%

PLEASE SUBMIT THE NAMES OF COMPANY/BRAND FOR GROUP ASSIGNMENT AND

NAME OF ONE COMPANY OR BRAND FOR INDIVIDUAL ASSIGNMENT TO ME BY FRIDAY 1ST

SEPTEMBER 10.00 PM ON MY EMAIL ID - swati.nalawade@flame.edu.in I shall be interacting
with each group personally regarding the same on Monday and Tuesday next week (4/5
September)