0

To make this business plan yours, please fill in the parts in Blue with
information about you and your business. Please do not hesitate to
seek assistance in preparing your financials. Call Karriem Ali @ 770-
744-4371.

Confidentiality Agreement

This agreement is to acknowledge that the information provided by

_____________ in this business plan is unique to this business and
confidential; therefore, anyone reading this plan agrees not to disclose
any of the information in this business plan without the express written
permission of _____________. The reader of this business plan that the
information furnished in this business plan, other than information that
is in the public domain, may cause serious harm or damage to
_____________and will be kept in the strictest confidence also
acknowledges it.

Upon request, this document is to be immediately returned to

_____________.
Signature ____________________

Name (typed or printed) ________________________

Date ___________________________
This is the business plan for _____________. The presentation of this
business plan does not imply an offering of securities.

1
Strategic & Tactical Business Plan
For
Tarzan Boat
An oasis of adrenaline... right on the water

Your Name __________________

Your Business Address _________________________
City State Zip _____________________________
Your Phone ___________________________
Your Email Address _____________________________
Your Website _____________________________

2
TABLE OF CONTENTS

Executive Summary

Products and Services

Market Analysis

Competition

Operational Processes

Sales Strategy

Management and Staffing

Sales Forecast

Important Assumptions

Startup Costs

Company Growth & Exit Strategy

Financial Narrative

3 Year Proforma / Cash Projections

Exhibits

EXECUTIVE SUMMARY

3
Brief Business Description

For the purposes of this business plan, ____________, incorporated is a

co-owned by _________________________. This entity is assessed taxes as
an __ Corporation under the guidelines of the state of
__________________.

_____________ has entered the water park industry, and is doing

business as, Tarzan Boat LLC. Tarzan Boat is a wholly owned
subsidiary of Avery Designs, Inc., and has opened its offices in -
_____________, __.

This business plan will be used for four purposes:

To map out all the necessary components to create a successful

and well-run mobile water park company
To provide ourselves with a solid blueprint to follow.
To secure financing through private institutions and investors.
Tarzan Boat is assembled at our water site by Avery Designs.
Training, business model guidance, media kits, safety rules, and
manual is provided by Avery Designs.
Tarzan Boat is a turn-key business opportunity.

The product our company wishes to purchase is The Tarzan Boat.

Avery Designs currently manufactures the Tarzan Boat in
approximately 12 weeks. This is an existing business that is making
the Tarzan Boat available to its market place at a rate of $63,700 per
unit. The Tarzan Boat is brand new on the market place.

It would seem that the market for this product is seasonal, but it is year
round because this product can be shipped anywhere in the world just
in time for beautiful weather.

Tarzan Boat is a mobile is a mobile floating water park for all ages.
An oasis of adrenaline - right on the water. Avery Designs has
researched and developed a safe, well engineered floating water park
full of jumps, slides, and swings that will allow individuals and groups
hours of water park fun from the comfort of a large boat.

This mobile vehicle can be driven anywhere there is a beach and

become an instant party center. Uses of this vehicle include private
parties, public water parks, and personal ownership. Our
manufacturing team has taken every safety measure into account to

4
ensure our clienteles customers will enjoy uninterrupted fun and
excitement.

Present Situation

While Avery Designs has full manufacturing capabilities, it is creating a

new market, and needs to make it easy for users to purchase and use
the Tarzan Boat

Risks

Our major strengths lie in our opportunities of our business model.

Tarzan Boat is the only product of its kind in this region. This could
deem our operation as risky. Our management believes that through
our experience and capable management, business skills, personnel
plan, and our unique service, low overhead, high margin, good service,
emphasis on quality, we will take advantage of our opportunities and
proceed with success.

Summary of Products & Services

Tarzan Boat is a floating water park. It has six water attraction

packages to choose from, and can operate in many climates and
waterways in most of the world. Life Jackets, Training and installation
is included with each package

Packages include:
Monkey Jump Gorilla Jump
Monkey Bounce Gorilla Bounce
Tarzan Swing & Jungle Jungle Slide
Climb

Summary of Our Market

Target Market

Our target market includes anyone who wants to visit our outdoor
entertainment attraction, state run beaches, and water parks, and
private owners.

Total Market

Our total market includes the population anywhere near a beach, lake
or large body of water, including hotels, homes on the water, resorts
and camps, etc.

5
Summary of Competition

Competition is limited to other fun outdoor activities, jump parks, or

water parks in the vicinity of the Tarzan Boat

Sales Strategy
People/Personnel Distribution
Price Effort
Packaging Financing
Product Identity of Brand
Press Marketing
Uniqueness Product Placement

Location Needs

The ideal location for a Tarzan Boat is of course the water. The most
advantageous thing to do is leave the Tarzan Boat in the water at all
times, however you can take Tarzan Boat out of the water with a
large trailer, but it is not advised that you do this frequently or travel
far. Often times, a marina can trade slip space for being your rent
agent.

Summary of Management Background

How does your background experience help you in this business?

Management Responsibilities

___________ and _________ currently share in the responsibility of the

business. Tarzan Boat has a complete staff available to help fulfill its
needs.

Loan Needs

Total Capital Investment

$______.00
Amount Possible Loan From Bank:(50%) $______.00
Amount Possible From SBA:(30%) $______.00
Liquid Capital Required:(20%) $______.00

A starting bank account of $__________.00 will be used, only if needed,

for unexpected costs associated with the working capital.

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Investor Needs $__________

_____ will seek funding through private investors. We are anticipating a

positive return for our investors within a 3-5 year span.

Investor Proposition

The following investor proposition uses a number of variables to

determine a hypothetical share of the Company in exchange for
investment. The following scenario is up for negotiation and is
dependent on operating and valuation assumptions. The investor
share is based on an investor-required rate of return of 50% per year,
and a Year 5 Company valuation at 5 times EBITDA (Earnings Before
Interest, Taxes, Depreciation and Amortization). It should be noted that
the rate of return is dependent on subjective measurements of risk and
reward, and valuations are subject to market conditions.

7
A starting bank account of $_______.00 will be used, only if needed, for
unexpected costs associated with the working capital.

The Mission

The Tarzan Boat provides guests with an exciting and enjoyable

aquatic experience through the highest quality standards of safety.
Each vessel will focus on their individual entertainment aspects to all
guests and maintain the highest level of fun and use.

Objectives, Earnings, and Projections

______________ has definite objectives in order to fulfill its desire to

participate and achieve an ever-growing market share of the exciting
outdoor adventure industry. What follows is a brief summary of the key
objectives:

Penetrate the market in the business of providing opportunities

for our clients to fully enjoy their outdoor adventures on the
Tarzan Boat,
Develop employee capabilities to ensure a strong foundation for
participation in a rapidly growing company.
Increase sales and revenue at a rate no less than 10 % per year.
Capitalize on excellent product opportunity.
Launch the venue with a highly publicized grand opening event
in ________ 2015.
Maintain tight control of costs, operations, and cash flow through
diligent management and automated computer control.
Exceed $1 million in annual sales by the 3 rd year of plan
implementation.

8
PRODUCTS & SERVICES

9
One boat - Six attractions

Six water attractions make up the patented new sensation that is

designed for young and old swimmers and can operate in many
climates and waterways in most of the world.

We will have the opportunity to be the first to own a Tarzan Boat in

our area. We will offer adrenaline as both a by the hour attraction,
and private party services, a featured attraction for a resort, waterway,
marina, lake/river or behind a home.

Monkey Jump Gorilla Jump

Monkey Jump is the
shortest staircase leading
you to a 6-foot platform
allowing you to leap seven
feet to the water.
Monkey Bounce
Located on the same
staircase as Monkey Jump,
people can opt to jump on
the smaller trampoline
that ejects you out above
the water at heights of
more than eight feet.
Tarzan Swing & Jungle
Climb
From a 6-foot platform,
Tarzan Swing takes you on
a rope swing or switch out
for the military-grade poly
cargo net to climb and
ring the bell -- a challenge
for all!
The high dive is Tarzan's
tall leap from a 12-foot
platform allowing you to
fall with no restraints out
into the wind onto a full
14-foot drop to the water.
Gorilla Bounce
Who ever thought you
might be leaping from a
12-foot platform down to
an Olympic-grade
trampoline launching you
as high as 20 feet above
the water surface? Don't
forget your Tarzan yell!
Jungle Slide
Starting from the 12-foot
platform, join your fellow
monkeys one-by-one into
the slide and jet down the
slide to be ultimately
thrown across the water!

10
There Are 2 Ways to Earn Revenue with Tarzan Boat

1 Promoting Private Parties

Tarzan Boat can be used to promote private parties such as Birthday

parties, adult parties, graduation parties, sports parties and
fundraisers....the list goes on and on.

Parties can scheduled back-to-back, and conducted all day near a

public accessible well-known entrance to the water with ample parking.
Schedule them in advance and take payment in advance. The Tarzan
Boat will never be turned over completely to a renter (such as jet-ski
or pontoon rental). To maintain an excellent safety record, Tarzan
Boat needs excellent supervision at all times.

30 Tarzan Boat invitations (provided in a media kit), will be provided

to every renter in advance of their party. Not only will people be
thrilled to get the invitation, but the clients are helping with advertising
by sending them all around. All of the people attending the party are
sure to book Tarzan Boat when they have their special occasions.

Sales can be boosted by having add-ons such as food, drinks or even a

photographer taking action shots and selling them.

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2 By the Hour

With Tarzan Boat parked at a visible location, it won't take long for
people to gather. Traffic stops, people take photos and more
importantly, people want on the boat.

Tarzan Boat will have a staff member ready to sell tickets at an

affordable price. The object is to price the adventure at a rate that
attracts customers for one hour, yet affordable enough so the
customer will want to add an additional hour to their stay.

After they purchase, their leg is stamped with the hour they need to
get off the boat and they swim out to the boat which is anchored at the
safe depth and on watch by one or two lifeguards.

As the new swimmers board, they play among the other swimmers
with other markings that signal their time to depart the boat. The
lifeguards welcome new swimmers and brief on the rules and people
enjoy the six attractions that entertain them and wear them out with
fun!

This is an all-day rotation with people waiting on shore, buying tickets,

swimming out and keeping 40 people every hour on the boat for a 10
or 11 hour day...combined with food sales, drink sales, merchandise
and action photos...it makes for a very profitable day. And they will be
back for more!

12
 MARKET ANALYSIS

Market Research and Evaluation

__________________ has captured good information regarding their

market and knows a great deal about the common attributes of the
most prized customers. Our team has leveraged this information to
better understand who should be served, their specific needs, and how
Tarzan Boat can attract and keep its share of the marketplace. The
profile for Tarzan Boat users consists of the following geographic,
demographic, and behavior factors:

Geographic:

The immediate geographic target is the city of _____________, with

a population of _____________.
The total targeted population within 2.4 miles is estimated to be
__________.

Market Demographic:

13
To Be Added based on location

Behavior Factors:

Tarzan Boat users have participated in outdoor adventures.

Tarzan Boat users enjoy swimming.
Tarzan Boat users have children and host parties for their
children.
Tarzan Boat users travel to resorts.
Tarzan Boat users travel to beaches.

Market Attractiveness:

Selection: Avery Designs, Inc has made Tarzan Boat accessible

worldwide and has 6 different vehicles to choose from.
Accessibility: The central location and wide range of products
available is designed to accommodate all customer needs.
Customer service: The patron will be impressed with the degree
of care that they receive.
Competitive pricing: while this is the only product of its kind, its
pricing strategy was designed to keep cost low enough for the
average entrepreneur to purchase, use and make a profit from
day one.

Our Tarzan Boat name will become the source of "critical mass" upon
which expansion efforts are based. Not only does it add marketing
muscle but it also becomes the framework for further expansion by
providing more varieties of vehicles in the future.

Target Market

In General, the target market will depend on usage by the potential

purchaser.

To ensure success, however, the establishment will need to appeal to a

wider market sector and attempt to attract customers throughout the
day.

Age - Seniors, Baby-Boomers, young married couples with children,

and blue-collar workers of all ages.
Family Unit - We will appeal to young families with new babies or
mature families with children under the driving age. Most of our family
units will have two wage earners.
Gender - We will equally target both sexes.

14
Income - We will appeal to the high side of low-income individuals and
to all in the middle income bracket.
Occupation - We will target the blue-collar worker, young
professionals with a family, and most of mid-America.
Education - All education levels.

Industry Trends

A water park is an amusement park featuring water play areas in

various pools of flowing or static water with various slides, tubes,
splash pads, spray grounds, lazy rivers, or casual bathing, swimming,
and bare-footing environments. Water parks more currently are
equipped with surfing flow-riders, wave pools, or funnel bowls which
increase thrill rides and skill levels.

Today there are more than 1,000 water parks in the United States. The
first outdoor water park credit goes to George Millay who built the Wet
N Wild in Orlando in 1977. The first indoor water park is credited to the
Polynesian Resort Hotel and Suites at the Wisconsin Dells in 1989. The
indoor park was so successful that today the Wisconsin Dells has the
highest concentration of indoor water parks in the world, eighteen.

From the beginning of this recreation boom, innovation in water rides

has continually changed water park landscapes to maintain and
increase their popularity. Every conceivable motion is explored
including wave pools, 120 foot tower slides, leisure rivers, raft rides,
coaster slides, funnel bowls, and numerous enclosed twisters and
slides.
The phenomenon has caught on worldwide with the fastest growing
regions occurring in the Far East and Eastern Europe. But the U.S.
continues to build water parks, many being smaller facilities for hotels,
motels, and municipal parks, but also for major regional theme parks.
Even campgrounds, ski resorts, and cruise ships are cashing in on this
popular family entertainment. The attraction is obvious with
attendance at the leading parks such as Typhoon Lagoon and Blizzard
Beach in Disney World totaling 3,692,000 visits in one season. At an
average per visit gross of $40, the amount of revenue created quickly
translates into a profitable investment. And water parks nested into
major theme parks and destination resorts offer greater returns as they
can typically create the most stable visitation rate over a twelve month
period.

The market that makes these water theme parks feasible totals $119.8
million amusement park visits in the U.S. This is twice as much as
Europe and ten times greater than Latin America and twice as much as
Asia and the Pacific Rim. The top fifteen water parks in the US

15
captured 11.8 million visitors in 2006, an increase of 2.5% over the
previous year. Increased growth also comes from water park
enhancements to increase the quality of a guest experience. This
includes more attractive settings and multiple conveniences including
quality restaurants, relaxation zones, retail zones, ride education for
surfers, and group activities including slide races.

For a resort, water parks also extend the length of an operating day as
well as the overall length of stay. And with the subject, nestled among
the worlds top theme park attractions, with a family oriented water
park, the potential for high occupancy may increase by as much as
20%.

This is at least proven true for indoor water park resorts with a 28%
higher occupancy and $69 ADR higher than non-water park rates. And
the age range appeal is especially broad with water parks, when spas
and hydrotherapy are included with non-physically demanding rides
such as lazy rivers.

Another key to the success of the water park is its safety and security
appeal. In a tourist world plagued with fears of terrorism, hostage
taking, and kidnapping, a safe and secure place to take a family,
readily appears as an appealing prospect for a family vacation. And
the water park industry has an excellent safety record. Safe clean
water in a well protected environment for children and adults of all
ages well supervised by lifeguards and attendants are hallmarks of
water park advertising and their track records. And park design has
become sophisticated in design flexibility with computer controls,
corrosion free materials, and efficient recovery and use of recycled
water, geothermal heating, solar heating, secondary recycling, and
efficient water valve and filter systems.

Water parks are more than a fad in the entertainment and amusement
industry. Water parks are lifestyle properties that come under the
influence of the single largest and most dominant demographic group
in the United States. According the US Census in 2006 there were
more than 68 million Americans over age 55. That number will double
with aging baby boomers by 2035. With more discretionary income
going to family activity at home and away from home, the
entertainment of children and grandchildren are a big ticket item. It is
a billion dollar industry that will remain for some time in an
economically viable setting.

Indeed, in the year 2006 there were 335 million water park visitors
creating total revenue of 11.5 billion dollars, with an average revenue
per attendee of $34.33. (Source IAAPA).

16
The Water Parks industry has made a big splash during the past five
years. After a recession-induced slip in 2009 when revenue fell 5.8%,
the industry has made an impressive and sustained recovery. Driven
by encouraging growth in both domestic and international tourist
numbers, the industry has grown at a faster rate than the overall
economy since the recession, according to IBIS World industry analyst
Andy Brennan.

Increased consumer spending, which is estimated to rise 1.3% per year

on average during the five years to 2013, has also played into the
industry's growth as consumers have splurged on discretionary items
like water park tickets. In the five years to 2013, industry revenue is
expected to grow an annualized 2.5%, including impressive growth of
5.7% in 2013, reaching $4.3 billion.

The Water Park industry's biggest parks are owned and operated by
global players such as SeaWorld Entertainment Inc. and The Walt
Disney Company. According to the Themed Entertainment Association,
the top 20 water parks in the United States recorded attendance of
15.4 million people in 2012, up 2.2% from 2011. These destination
parks attract visitors from out-of-state and overseas who sometimes
make the trip for the specific purpose of visiting a water park, says
Brennan.

Disney and SeaWorld's parks alone attract more than 5.0 million
visitors each year. Outside of these major operators, the industry
consists of a wide range of local water parks run by local municipalities
and independent firms. These smaller water parks serve the local area
and tend to be less profitable than major parks due to their limited
economies of scale.

The Water Parks industry exhibits a moderate level of market share

concentration. Large-scale water parks are able to attract a significant
number of visitors because of the variety of activities they provide
alongside their water parks. While there are more than 550 enterprises
operating in this industry in 2013, the majority of these water parks
are small regional locations that serve local markets. Major players
include SeaWorld Parks & Entertainment, The Walt Disney Company,
Universal Parks & Resorts and Six Flags Inc.

The Water Parks industry's recent growth is set to continue during the
next five years. Growing consumer confidence in the United States,
which will boost discretionary spending, will help the domestic tourism
sector. Additionally, the number of international tourists visiting the
United States is expected to grow during the three years to 2018. In an

17
increasingly saturated market, water park operators will try to bring in
revenue year-round through indoor attractions and winter shows,
decreasing the reliance on the peak summer period. IBIS World expects
industry revenue to rise during the three years to 2018.

Pricing Strategy

With ________________________ being a new business, we will adopt a

competitive pricing strategy. The success of this business will depend
on how our prices are to the other business establishment in this
industry, along with the quality of the products we offer.

Operating a profitable mobile water park requires the ability to

accurately price your services. _______________ has decided to use the
following pricing formula to cover expenses while earning a profit:

Materials + Overhead + Labor + Profit = Price (Lastovica,

Roberts, & Brochetti, 1999).

Establishing a price for services is not easy. The manufacturer of

Tarzan Boat recommends one price point for private events, and
another price point for by the hour. We have considered three pricing
choices:

Charge the same as competitors

Charge more than competitors
Charge less than competitors

Our base pricing point for a private event will be $400 - $450 for a 2-
hour party to include a certified lifeguard to watch over everyone.
However, we may choose a price point of as much as $_______ for a 2-
hr party.

Our base pricing point for by the Hour will be $10/hr. However, we
may choose a price point that may be as high as $15/hr.

Marketing Strategy

A variety of promotional strategies will be implemented to achieve a

high clientele for Tarzan Boat. A marketing package that will consist
of brochures that will go out in the Primary Market Area order to
established connections with local and regional beach goers, as well as
national and international resort and hotel visitors.

At some point we will hit critical mass. Then word will spread about our
regular location or we can send a tweet about our new locations.
18
Our marketing and sales strategy will focus using advertisements that
will cause awareness of our business. Using mostly word-of-mouth
from our existent customer is very critical to our business succeeding
in the future in gaining new clientele. The market objective is:

To increase awareness of the business

Contact and establish new customers, by continuing to provide
quality services to the existing ones
Establish competitive pricing polices to attract new customers
Utilize all source of advertisement

Our Marketing Methods

Distribution

Mailings-U.S. Postal Services

Radio and television advertising
Word-of-mouth
Flyers/Postcards/brochures

Promotion

Public Service Announcement

Flyers/brochures
Word-of-mouth
Radio and television commercials
Telemarketing
Contests

19
 COMPETITION

Our major competition comes from ___________________, they have been

in business for over ___ years.

How large are they compared to your business?

Sales (in dollars)
Number of employees
Number of locations
Number of customers

What Ive learned from their operations?

Describe what you know of your competitors.

Their Strengths

They been I business for a while

They have built up clientele
Management is strong

20
 The products in which they sell is up to date
The quality of service is good

Their Weaknesses (You should list as many of their weaknesses as you

can)

They do not meet all the needs of the customers in the area
They only sellyou should add more here if you can.

My products differ from them in the following ways:

Describe what makes your product, service or organization different.

Our organization believes that competing in the water park industry is

enhanced and amplified through:

Constant and mindful attention to customer service. This

requires the continuous, sometimes arduous, task of updating
and educating oneself on industry developments and evolving
techniques:
The ongoing maintenance of our Tarzan Boat.
Strategic contacts and relationships in the community to ensure
a broad understanding of the market and the ability to penetrate
and utilize the industry to our benefit;
Strong and knowledgeable business management to maximize
the potential and profitability of each future planned location.
Continuous application of accurate accountability of all
components to ensure as much as possible the successful
rendering of services to the satisfaction of each customer.

The goal is to succeed by providing customers with a combination of

great prices and pleasant atmosphere to attract all age groups.

21
 OPERATIONS PLAN & FACILITY

Operations

Describe how the program or service will be run; describe how

customers will receive service, describe how your business will operate
on a day-to-day basis.

Location

What are your local characteristics, notable features, what will make
you survive significant demographic shifts.

We need a complete address so we can do a demographic. Even if you

have not secured the location, we still need an address near where you
want to be. The location will be opened as a turnkey facility with a
showroom at a lease rate of $_______ per month.

2. How does the location affect your business in relation to: proximity
to
markets; proximity to supplies of raw materials, labor, and capital?

22
3. What major changes do you anticipate in your location in the near
future regarding: renovation costs, additional replacement facilities,
moving to a different location?

Physical Facility

Our facility will have over ____ square feet, and ample parking for
customer and employee vehicle access and/or entry and loading. The
facility will have the appropriate amount of storage space for our office
supplies, inventory, and our miscellaneous products.

Our facility will be fully equipped with electricity, heat, air conditioning,
venting, and water waste disposal. Our facility is in compliance with
federal, state and local laws and codes.

Layout and Flow Plan

Research and development started from the bottom: the floating

deck. In order to design a water park with trampolines, high jumps, a
slide and rope swing ...the deck had to provide the ultimate stability,
while staying close to water level and offering the strength and
capability of the nuts and bolts of the rest of the boat: the fun.
Engineers could not use a traditional barge, boat hull or pontoons, so a
state-of-the art floating combination of them all was developed.

23
Multiple slides were considered, trampolines on each sides of the boat
and also a single tier spiral staircase were portions of early concepts.

We expect little kids, teenagers and adults to be drawn to Tarzan

Boat for an experience to share with everyone. So this is not child's
play: it is adrenaline. Make it exciting.

Tarzan Boat had to be designed so you didn't want to leave.

Aluminum By Design

When you look closely at the customized aluminum "puddles", the fluid
staircases, the span of the rope swing and the trajectory of the
trampolines, it doesn't take an adrenaline junkie to realize the
precision of Tarzan Boat.

The high platform gives the diver a 14-foot jump to the water and a
skilled bounced can get you that kind of air when you try "Gorilla
Bounce", the boat's high trampoline attraction. The boat is also

24
designed to be self contained so it can safely close down and head to
the nearby marina for safe storage.

Safety Planning

Making Tarzan Boat safe but practical as a business was a big goal.
What if you are in shallow water? We don't want a deep hull so if
the water only sinks 12" in the water they could pull right up to a
beach or shallow area to pick up customers.

It was tempting to put too much on the boat, but lifeguard visibility
was crucial from the mid platform, you can see everything. So, then
we established the tight lifeguard rules for safe use. Weight capacity
was over-engineered, but ultimately safe since it holds 16 tons.

The Finished Product

25
Now we have a product. For the owner, there is no labor of setting up.
There is no inflating, lifting, breaking down and very little cleaning.
Just move the boat from the dock into deeper water and throw out the
anchor and you are ready.

No operation cost on the boat except for the small amount of gas from
your outboard engine. One marine battery is dedicated for the engine,
while another marine battery serves the water pump for the water
slide, the depth meter and the Bluetooth ready music system.

Strong, fun, capable, safe... Tarzan Boat was born.

SALES STRATEGY

A sales strategy is very important. It is the final point between a

decision to purchase our products and a decision not to purchase.
Some times the decision is purely base on the product itself, but more
often than not, it is decided by the experience the customer has with
26
the seller. In that means good training for our employees and an
incentive based pay scale.

My sales strategy will coincide with my marketing strategy. My

associates will be compensated along with giving quarterly bonuses
not only to the management team for making or exceeding the sales
forecasts but to the hourly employees as well. Too often the workers
are forgotten. I will do a yearly bonus for the management staff, but
quarterly for the supportive team members.

When training meets a good pay rate, you create an atmosphere that
is conducive to increased sales. On that note, we intend to train all
staff members in house on running a safe mobile water park.

If we find there may be some training that can be outsourced to Tarzan

Boats administrative offices we will enlist that source as well. As for
pay, we will always have an incentive based pay rate. Research has
shown that the happier the employee, the more they will appreciate
the consumer. An educated happy consumer is always what we are
looking for.

Our staff members will be experienced and attend in-house training on

an on going basis. They are given merit reviews based on customer
feed back that we receive through customer surveys that we ask our
customers to fill out.

MANAGEMENT & STAFFING

Ownership Plan

This section should include the personal history of the principals,

related work experience, duties and responsibilities, salaries,
organizational chart, resources available to the business, and a list of

27
the Board of Directors. All principals owning 10% or more of the
company should be listed. We highly recommend that a resume for
each principal is included as well.

Personnel Plan

You need to list out all of the positions that you may have available,
and the duties that they may have.

Personnel Count
No. of Managers 1
No. of Life Guards 2
No. of Admin/Other Staff
2
Total Staff Members
5

Personnel Wage
Managers $30,000.00
Life Guards $20000.00
Admin/Other Staff
$35,000.00

Personnel Costs
Managers $30,000.00
Life Guards $20000.00
Admin/Other Staff
$35,000.00
Total Payroll
$85,000.00

The objective is to hire a team that is representative of all ethnic, age

and gender target groups. The company expects to invest in a good
team by fairly compensating staff members in accordance with local
average wage base for the industry.

The following team building strategies will be invaluable to great

customer service:
Never compare employees
Never rank employees
Conduct team meetings and ongoing training
Ensure everyone is kept abreast of current _____________ trends
and expectations
Open and fair communications

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 Fair compensation based on the market and to make the
workplace enjoyable.

Training

What training is required?

Who will provide training?
What training time is required?
Is training required before the business opens, on the job, or
both?

Professional Personnel Plan

Lawyer
Accountant (CPA)
Trade associations
Consultants (marketing, advertising, etc.)

IMPORTANT ASSUMPTIONS

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The financial plan depends on important assumptions, most of which
are shown in the following table as annual figures. The key underlying
assumptions are:

1. We assume the Tarzan Boat is in good working order.

2. We assume this will happen in the next three to six months.
3. We assume a slow-growth economy, without major recession.
4. We assume that there are no unforeseen changes in the
expectancy in the popularity of our candidates.
5. We assume access to investments and financing are sufficient to
maintain and fulfill our financial plan as shown in the tables.

STARTUP COSTS

Startup Costs

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Tarzan Boat $63,700.00
Point of sale equipment $600.00
Merchant Services
$200.00
Online Marketing $1,000.00
Office Equipment $2,000.00
Dcor $1,000.00
Security System installation $250.00
Total
$69,050.00

Soft Costs
Initial Legal Fees $1,500.00
Insurance $4,000.00
3 Months of Fuel $300.00
3 Months of Boat Slip Fees $1,200.00
Brochures $1,000.00
3 Months of Advertising $300.00
Phones $300.00
Security System 40.00
Utilities $200.00
3 Months Salary $21,250.00
Contingency rate for errors 2%
$1,521.00
Total
$100,351.00

Sources of Supply

List where you will buy your startup needs.

GROWTH & EXIT STRATEGY

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It is the intent to build the corporation to where it can be self
sustaining after the fifth year. In the event, the business is not
successful it is imperative that the ownership develop an exit strategy.
The exit strategy would be to sell the business as a going concern and
repay the outstanding debt owed to the lender.

The owner has a stake in the success of _____________ and has

committed to invest personal cash, time and personal property to
assist in the success of the organization. In addition, his skills and
outside income source will provide for another source of debt
repayment.

FINANCIAL NARRATIVE

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_____________ recognizes that the most important financial indicators
are cash and bottom line. We will be constantly monitoring the flow of
revenue to the company as well as the expense requirements that
deplete the company of its cash. We will always try to improve the
ratio of revenue and expenses to generate a healthier bottom line in
addition to a more healthy cash base.

SALES FORECAST

Assumptions are based on average revenue of $10.00 per hr per

patron, and over 40 patrons per hr, 3-days per week. This chart also
reflects a average of 2 private events per day 5 days per week at $450
per event. This is a conservative estimate and the business is
expected to outperform the projections within the first eight months of
operations.

The company projects net operational income before debt service of

$382,708.00 for the first year of operations. Estimated annual debt
service of $11,754.00 (Principle $6,185 & Interest $5,569) and can
adequately be supported by net income from operations by32.6xs.
Our net income after debt of service is $381,681.00.

EXPLANATION OF BREAK-EVEN ANALYSIS

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The break-even analysis for our company calculates at what point the
company becomes profitable, and also at what point the company will
be operating at a loss. The analysis takes into consideration
forecasted revenues as well as regular running fixed costs and average
per unit sales price also know as per unit revenue. For simplicity the
average per unit sales price is adjusted to $1 and the regular running
fixed cost are represented as a percentage of that dollar. The purpose
of this analysis is to maintain insight on financial realities. This
information is vital for all kinds of things, from deciding how to price
your products or service to figuring whether a marketing program is
worth the investment.

The Break even analysis depends on the following:

Fixed Cost (FC):

The sum of all costs required to produce the first unit of a
product or service. This amount does not vary as production
increases or decreases, until new capital expenditures are
needed.
Variable Unit Cost (VC):
Costs that vary directly with the production of one additional unit
of product or service.
Expected Unit Sales (US):
Number of units of the product or service projected to be sold
over a specific period of time.
Selling Price (SP): This is the price that each unit of product or
service will sell or retail for. The SP is generally expressed as
revenue in dollars per unit.

Based on (FC) + (VC) X (US) = (SP), our break even sales amount is:
$160,000.00

EXPLAINED PROJECTED PROFIT AND LOSS

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Our sales are forecasted to be increasing on a regular basis. Gross
margin is also expected to increase on a regular basis. Breaking down
our profit and loss projections and monitoring them on a regular basis
is essential to the foundation of our company.

EXPLAINED PROJECTED CASH FLOW

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As was said earlier, we at _____________ on focus our attention on
bottom line and cash. Our projected cash flow is very positive because
with forecasted increasing revenues and controls on overhead and
expenses we look to see an increasing bottom line as well as
increasing cash.

BUSINESS RATIOS

Equipped with income figures, a balance sheet, and a cash flow

statement we can present a complete financial picture of _____________.
To clarify and spotlight our financials we present the following ratios
and illustrate an accurate picture with all things having been
considered.

Put your personal assets and liabilities in the spaces. This is

based on personal numbers even if this is for a startup
company.

The first ratio is the current ratio = total assets $_____________.00

divided by current liabilities $___________.00. Our CURRENT RATIO is to
be determined.

The second ratio is the quick ratio = (liquid personal or cash +

investments + receivables) $___________.00, divided by current
liabilities $__________.00. Our QUICK RATIO is to be determined.

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Our net profit margin = net profit of $381,681.00 divided by gross
revenue on sales of $676,531.00. Our NET PROFIT MARGIN RATIO is
56%.

Our return on investment = net profit $381,681.00 divided by the

investment of $100,351.00. Our RETURN ON INVESTMENT RATIO or ROI
is 3.80xs.

EXPLAINED PROJECTED BALANCE SHEET

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The projected balance sheet for _____________ highlights total assets,
total liabilities, as well as capital. With projected cash flow already
established our balance sheet exemplifies a company whose revenues
are increasing as well as its bottom line in cash. The leadership of our
company offers our financials as proof positive of the workings of our
business plan.

3 YEAR PRO FORMA / CASH PROJECTIONS

Please see attached Excel spreadsheets. Call us immediately with any

questions or concerns.

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