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    35 views1 page

    Sally Carpenter Resume

    Uploaded by

    api-302067347

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    OBJECTIVE

    Looking tobuild a career in public relations or marketing


    communications.

    EXPERIENCE

    ASSISTANT PUBLICIST
    ZAPWATER COMMUNICATIONS | JAN 2017 - PRESENT
    Provided day-to-day support on seven accounts in the
    categories of beauty, consumer, lifestyle, and hospitality
    Executed media relations for six Wisconsin grocery
    openings resulting in 71 total media hits
    Secured coverage for beauty brand on The Coveteur driving
    250+ page visits
    Handled logistics for 10 press kits
    Created strategic plans for each account

    SALLY
    Assembled weekly status reports, monthly reports, and key
    findings
    Drafted and edited pitches and releases to pitch to national

    CARPENTER
    and local media
    Planned and executed client events from start to finish
    Compiled media lists using Cision
    Drafted blog posts for client newsletters
    Conducted competitive tracking to stay current with trends
    PUBLIC RELATIONS Facilitated branding workshops
    PROFESSIONAL
    PUBLIC RELATIONS INTERN
    ZAPWATER COMMUNICATIONS |MAY 2016 - DEC 2016
    CONTACT
    Provided media relations support on six accounts
    (608) 669-7818 Assisted with client events
    Compiled media lists using Cision
    sallycarpenter078@gmail.com Drafted blog posts for Zapwaters website
    Created social media content
    Monitored trends in the media
    Managed and updated calendar postings
    EDUCATION Assembled monthly clips and tracking report

    UNIVERSITY OF KANSAS | 2012 -2016


    CORPORATE COMMUNICATIONS INTERN
    BACHELOR OF SCIENCE- JOURNALISM,
    STRATEGIC COMMUNICATION WPS HEALTH SOLUTIONS | MAY 2015 - AUG 2015
    MINOR IN SOCIOLOGY
    Conducted an in-depth analysisof healthcare brands
    Researched the internalstate of the WPS brand
    Developed, presented, andexecuted a specific effort
    SKILLS intended to increase engagement among all business units
    Assisted in the development of the WPS Medicare annual
    Cision, Microsoft Excel, marketing plan, including in-depth research, identifying
    Powerpoint, Word, Social trends, analyzing the current state of the business units, and
    Media, Canva, Event developing a tactical marketing plan
    Planning, Media Pitching, Organized and executed biweekly brand champion meetings
    Press Releases, Press and Created and executed monthly blog posts to create
    Media Kits, Branding awareness
    Workshops, Public
    Speaking
    INVOLVEMENT
    PUBLIC RELATIONS SOCIETY OF AMERICA (PRSA)
    GALLUP STRENGTHS MEMBER

    ACTIVATOR, COMMUNICATION, EMPATHY, KAPPA DELTA SORORITY, ZETA EPSILON CHAPTER


    INDIVIDUALIZATION, STRATEGIC
    DAD'S WEEKEND CHAIR, SOCIAL CHAIR

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