Spains Most Attractive Employers 2017

STUDENTS
2 | THE MOST ATTRACTIVE EMPLOYERS 2017

Where do you rank?

Todays businesses operate in a highly

competitive employment landscape, and
you can gain a valuable insight into how
your organization is perceived by
tomorrows workforce with the results of
our 2017 Talent Survey in Spain.
3 | THE MOST ATTRACTIVE EMPLOYERS 2017

What is this?

AN ESSENTIAL RESOURCE ACTIONABLE ASSESSMENTS

Its so important to secure the very best young But this preview is only the beginning. By
talent out there, which is why HR and C-level becoming a member you can access
leaders around the world refer to Universums Universums full report, which contains
research. Drawing on the opinions of more company-specific findings and custom insights
than 20.000 students, this preview of the and recommendations that are critical when it
2017 Talent Survey gives a clear indication of comes to developing your employer branding
where your organization ranks when it comes strategy.
to its potential to attract new recruits.
WANT TO LEARN MORE?
VALUABLE INSIGHTS
This preview provides you with an
understanding of where your organization
Contact us
currently ranks, as well as highlighting career
aspirations and desirable industries identified
by the respondents.
4 | THE MOST ATTRACTIVE EMPLOYERS 2017

Survey specifics

Field Period: The survey for this ranking was

carried out between October 2016 and
20.349 Respondents are drawn from
STUDENTS share views on

53
March 2017.
their career path and
employers
UNIVERSITIES...

...and represent
Armed with

149 69.270
Business/Commerce 5.015

Engineering/IT 5.305
DIFFERENT areas of study
employer related EVALUATIONS,
Humanities/Liberal Arts/ we help major brands understand
Education
4.401
their prospective talent.

Natural Sciences/Health/
Medicine
3.563

Law 2.065

Total number of respondents 20.349

5 | THE MOST ATTRACTIVE EMPLOYERS 2017

The most attractive employers of 2017 Business/Commerce

1 Google 26 RTVE 51 Grupo PRISA 76 Philip Morris International

2 Apple 27 J.P. Morgan 52 Globomedia 77 Sanitas

3 INDITEX 28 PwC 53 Danone 78 Allianz

4 Coca-Cola 29 KPMG 54 Morgan Stanley 79 Cuatrecasas, Gonalves Pereira

5 BBVA 30 Sony 55 Daimler/Mercedes-Benz 80 ONCE

6 NH Hoteles 31 LVMH 56 Iberdrola 81 Vodafone

7 Meli Hotels International 32 The Boston Consulting Group 57 Amadeus 82 Campofro

8 Grupo Santander 33 Banco Sabadell 58 Bankinter 83 Volvo Cars

9 El Corte Ingls 34 Goldman Sachs 59 Grupo Cortefiel 84 Correos

10 Atresmedia 35 Deutsche Bank 60 Barclays 85 Acciona

11 Amazon 36 Bank of America Merrill Lynch 61 Johnson & Johnson 86 Unidad Editorial

12 Iberia 37 Bankia 62 Garrigues 87 INDRA

13 Microsoft 38 Procter & Gamble (P&G) 63 Grupo Mapfre 88 Zurich Seguros

14 Deloitte 39 Airbus Group 64 Grupo Damm 89 Mutua Madrilea

15 L'Oral Group 40 Mercadona 65 Desigual 90 Grupo Ferrovial

16 adidas group 41 EY (Ernst & Young) 66 SEAT 91 Bain & Company

17 IKEA 42 Telefnica 67 PepsiCo 92 Hewlett Packard Enterprise

18 Mediaset 43 McKinsey & Company 68 Credit Suisse 93 Bosch

19 BMW Group 44 IBM 69 Endesa 94 AXA

20 Hilton Worldwide 45 Grupo Planeta 70 Grupo Mahou-San Miguel 95 Abengoa

21 Caixabank 46 Unilever 71 Carrefour 96 Cepsa

22 Mango 47 Grupo Banco Popular 72 ING Group 97 Bayer

23 Nestl 48 Grupo Aena 73 BNP Paribas 98 Vocento

24 HEINEKEN 49 Repsol 74 Accenture 99 Oracle

25 Volkswagen 50 Canon 75 Intel 100 Roche

6 | THE MOST ATTRACTIVE EMPLOYERS 2017

The most attractive employers of 2017 Engineering/IT

1 Google 26 Daimler/Mercedes-Benz 51 RTVE 76 Shell

2 Apple 27 Volvo Cars 52 adidas group 77 Mercadona

3 BMW Group 28 General Electric (GE) 53 Gamesa 78 Mango

4 Volkswagen 29 Sacyr 54 Cisco Systems 79 Nokia

5 Airbus Group 30 Telefnica 55 El Corte Ingls 80 J.P. Morgan

6 Microsoft 31 Coca-Cola 56 Canon 81 Everis

7 Iberdrola 32 REE - Red Elctrica de Espaa 57 Michelin 82 Grupo Mahou-San Miguel

8 Repsol 33 bq 58 Philips 83 Vestas

9 Samsung 34 Gas Natural Fenosa 59 Oracle 84 Enags

10 Centro Nacional de Inteligencia (CNI) 35 INDRA 60 Danone 85 Grupo Damm

11 Sony 36 HEINEKEN 61 ABB 86 PepsiCo

12 Boeing 37 Cepsa 62 NH Hoteles 87 Procter & Gamble (P&G)

13 Dragados (Grupo ACS) 38 Bosch 63 Hewlett Packard Enterprise 88 Globomedia

14 IKEA 39 PSA Peugeot Citron 64 BP 89 KPMG

15 SEAT 40 Grupo Aena 65 Accenture 90 Grifols

16 Amazon 41 Groupe Renault 66 The Boston Consulting Group 91 LVMH

17 Endesa 42 FCC 67 Vodafone 92 Thales

18 Intel 43 Nestl 68 Tcnicas Reunidas 93 Sanitas

19 Acciona 44 OHL 69 Altran 94 EY (Ernst & Young)

20 IBM 45 Schneider Electric 70 BASF 95 Roche

21 INDITEX 46 Abengoa 71 Grupo Santander 96 Orange

22 Grupo Ferrovial 47 Bayer 72 BBVA 97 Goodyear Dunlop

23 Siemens 48 L'Oral Group 73 PwC 98 Caixabank

24 Renfe 49 Deloitte 74 McKinsey & Company 99 CLH

25 Iberia 50 Bombardier 75 Johnson & Johnson 100 Pfizer

7 | THE MOST ATTRACTIVE EMPLOYERS 2017

The most attractive employers of 2017 Natural Sciences/Health/Medicine

1 Sanitas 26 GSK (GlaxoSmithKline) 51 Grupo Aena 76 INDRA

2 Bayer 27 Sony 52 Globomedia 77 REE - Red Elctrica de Espaa

3 Centro Nacional de Inteligencia (CNI) 28 Mango 53 Airbus Group 78 Banco Sabadell

4 Google 29 Mercadona 54 Caixabank 79 MSD (Merck Sharp & Dohme)

5 Apple 30 Samsung 55 Allianz 80 Hewlett Packard Enterprise

6 Nestl 31 Endesa 56 AXA 81 Dragados (Grupo ACS)

7 L'Oral Group 32 BMW Group 57 Unilever 82 Gamesa

8 Coca-Cola 33 Canon 58 Telefnica 83 PwC

9 Danone 34 NH Hoteles 59 Boeing 84 Siemens

10 INDITEX 35 Volkswagen 60 Abengoa 85 Accenture

11 Microsoft 36 Grupo Mahou-San Miguel 61 BASF 86 Syngenta

12 Johnson & Johnson 37 Lilly 62 Acciona 87 BP

13 Pfizer 38 Renfe 63 Procter & Gamble (P&G) 88 Philips

14 Roche 39 Gas Natural Fenosa 64 Sacyr 89 J.P. Morgan

15 HEINEKEN 40 Grupo Mapfre 65 Desigual 90 Viscofan

16 adidas group 41 Carrefour 66 Deutsche Bank 91 Generali

17 El Corte Ingls 42 Grifols 67 SEAT 92 AbbVie

18 Novartis 43 PepsiCo 68 Zurich Seguros 93 KPMG

19 Repsol 44 IBM 69 Correos 94 Hilton Worldwide

20 Amazon 45 Cepsa 70 The Boston Consulting Group 95 British American Tobacco

21 Iberia 46 Grupo Damm 71 Shell 96 Grupo Ferrovial

22 RTVE 47 BBVA 72 Deloitte 97 Philip Morris International

23 Mutua Madrilea 48 Intel 73 LVMH 98 Nokia

24 Iberdrola 49 Grupo Santander 74 General Electric (GE) 99 Cuatrecasas, Gonalves Pereira

25 IKEA 50 bq 75 Bankia 100 Volvo Cars

8 | THE MOST ATTRACTIVE EMPLOYERS 2017

The most attractive employers of 2017 Humanities/Liberal Arts/Education

1 Google 26 Desigual 51 Deutsche Bank 76 Mutua Madrilea

2 Atresmedia 27 Nestl 52 Acciona 77 Unilever

3 Apple 28 LVMH 53 Philip Morris International 78 Orange

4 RTVE 29 Hilton Worldwide 54 Grupo Damm 79 Gas Natural Fenosa

5 Mediaset 30 Correos 55 IBM 80 Siemens

6 INDITEX 31 HEINEKEN 56 Daimler/Mercedes-Benz 81 Goldman Sachs

7 Grupo Planeta 32 Sanitas 57 Grupo Mapfre 82 Bank of America Merrill Lynch

8 El Corte Ingls 33 Carrefour 58 Iberdrola 83 DIA

9 IKEA 34 Grupo Cortefiel 59 Intel 84 Barclays

10 Unidad Editorial 35 BMW Group 60 PepsiCo 85 Allianz

11 Iberia 36 Volkswagen 61 Affinity Petcare 86 Banco Sabadell

12 Mango 37 Vocento 62 Bayer 87 McKinsey & Company

13 NH Hoteles 38 Grupo Santander 63 British American Tobacco 88 Bankia

14 Amazon 39 BBVA 64 SEAT 89 Grupo Ferrovial

15 adidas group 40 Telefnica 65 Grupo Mahou-San Miguel 90 Campofro

16 L'Oral Group 41 Grupo Aena 66 Nokia 91 Groupe Renault

17 Coca-Cola 42 Airbus Group 67 Roche 92 PSA Peugeot Citron

18 Microsoft 43 Amadeus 68 INDRA 93 Liberty Seguros

19 Canon 44 Danone 69 Endesa 94 Sacyr

20 ONCE 45 Caixabank 70 Volvo Cars 95 AXA

21 Meli Hotels International 46 Repsol 71 Procter & Gamble (P&G) 96 Bosch

22 Grupo PRISA 47 Johnson & Johnson 72 Garrigues 97 Bain & Company

23 Globomedia 48 Deloitte 73 Abengoa 98 Hewlett Packard Enterprise

24 Sony 49 The Boston Consulting Group 74 Mondelez International 99 Zurich Seguros

25 Mercadona 50 Vodafone 75 PwC 100 J.P. Morgan

9 | THE MOST ATTRACTIVE EMPLOYERS 2017

The most attractive employers of 2017 Law

1 Apple 26 J.P. Morgan 51 Grupo Planeta 76 Unidad Editorial

2 Garrigues 27 EY (Ernst & Young) 52 IBM 77 Dragados (Grupo ACS)

3 INDITEX 28 KPMG 53 Philip Morris International 78 Morgan Stanley

4 Google 29 Sony 54 Endesa 79 Grupo PRISA

5 Cuatrecasas, Gonalves Pereira 30 IKEA 55 Grupo Banco Popular 80 Vodafone

6 El Corte Ingls 31 The Boston Consulting Group 56 Hilton Worldwide 81 BNP Paribas

7 BBVA 32 Nestl 57 Securitas Direct 82 Bankinter

8 Ura Menndez 33 Volkswagen 58 Allianz 83 Gas Natural Fenosa

9 Grupo Santander 34 Banco Sabadell 59 Barclays 84 Generali

10 Coca-Cola 35 Iberdrola 60 Sanitas 85 Bain & Company

11 Deloitte 36 Repsol 61 Liberty Seguros 86 Bayer

12 Atresmedia 37 Mercadona 62 Canon 87 Volvo Cars

13 Microsoft 38 Deutsche Bank 63 Abengoa 88 Danone

14 L'Oral Group 39 LVMH 64 Carrefour 89 Cepsa

15 Amazon 40 Bankia 65 Grupo Aena 90 Grupo Mahou-San Miguel

16 Mediaset 41 HEINEKEN 66 Zurich Seguros 91 Michelin

17 Iberia 42 ONCE 67 SEAT 92 Unilever

18 BMW Group 43 Goldman Sachs 68 Desigual 93 Credit Suisse

19 PwC 44 McKinsey & Company 69 Daimler/Mercedes-Benz 94 Intel

20 Mango 45 Telefnica 70 Johnson & Johnson 95 Mondelez International

21 adidas group 46 Grupo Mapfre 71 Globomedia 96 Sacyr

22 Meli Hotels International 47 Bank of America Merrill Lynch 72 Correos 97 ING Group

23 RTVE 48 Mutua Madrilea 73 Acciona 98 Hewlett Packard Enterprise

24 NH Hoteles 49 Grupo Cortefiel 74 AXA 99 Grant Thornton

25 Caixabank 50 Airbus Group 75 Procter & Gamble (P&G) 100 Siemens

10 | THE MOST ATTRACTIVE EMPLOYERS 2017

Career
aspirations To have work/life balance
To be secure or stable in my job 48%
65%

To be competitively or intellectually challenged 39%

TALENT GOALS
Which of these career goals are
most important to you?
Up to 3 career goals could be
chosen.
To be dedicated to a cause or to feel that I am serving a greater good 36%
To be entrepreneurial or creative/innovative 33%
To be a leader or manager of people 27%
To have an international career 26%
To be autonomous or independent 10%
To be a technical or functional expert 8%

0% 20% 40% 60% 80%

Media and Advertising 15%

Arts, Entertainment and Recreation 13%
Educational and Scientific Institutions 12%
PREFERRED INDUSTRIES Management and Strategy Consulting 11%
In which industry would you
most like to work after Banks 11%
graduating? Tourism, Hospitality and Leisure Activities 10%
Fashion, Accessories and Luxury Goods 10%
Up to 3 industries could be
chosen.
Public Sector and Governmental Agencies 10%
Legal Services 9%
Industrial engineering and manufacturing 9%

0% 5% 10% 15% 20%

11 | THE MOST ATTRACTIVE EMPLOYERS 2017
Where do I go from here?
Hopefully you have learned something new about
Spains employment landscape, and the qualities
students want from an employer. But this is just the
first step in thinking strategically about employer
branding and attracting the talent you need to
embrace the future.
Through the high-level data contained in the full report,
members can uncover areas of weakness and identify demand
they might not know existed. Armed with this comprehensive
information, you have the ability to make real and positive
change and, most importantly, position your organization as a
highly attractive employer.
Want to know more about our insightful data? We
recommend you to start with Universum Access!
Universum Access is a strategic tool that allows you to explore
every facet of our talent research, powered by a comprehensive
framework of attributes to give tremendous granularity. With
Universum Access, you can:
Access to Universum data and much more,
Stay abreast of the latest trends with exclusive content,
Build an Employer Brand and a communication strategy that
will attract and retain the right talent.
Learn more
 12 | THE MOST ATTRACTIVE EMPLOYERS 2017

About us

Universum is the global leader in employer branding, During our

25+ years we have established ourselves in 60 markets
throughout the globe and our diverse workforce is physically
present in 20 countries.

Our services include actionable research, strategic advisory, data

driven communication and social media solutions for talent
branding, sourcing and analytics.

A trusted partner to over 1.700 clients, including many Fortune

500 companies, as well as global media partners that publish our
annual rankings and trend reports.

We work with over 2.000 universities, alumni groups, and

professional organizations to gather insights from students and
professionals in order to advise employers on how to attract and
retain talent that fits their culture and purpose. On an annual basis
Universum surveys over1.500.000 students and professionals
worldwide.

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