Mindsports Education Character Brief

Project Brief:
Create fun 3D characters to liven up the Mindsports Education website. These characters
should have personalities that resemble their games. A consideration should be how to
animate them. In the design, there should be a sentence or two on how you imagine them
moving / interacting with the webpage, and which part of that page. The images need to
appeal to children 5-7 years old however there must be an empathy with adults that can be
utilised as well.
There should be 4 types of characters:

1. Chess
2. Go
3. Scrabble
4. Mindsports

Personalities
1. Chess

Mindsports would like a whole family of chess characters. Here are their personality traits:

King - A father figure

Queen A mother figure
Pawns Children: cheeky, mischievous
Knights Like a pet: excited, bouncy, playful
Bishops The uncle of the family
Rooks Grandparents, old and wise

2. Go

The Go characters should have a personality relating to the game. Think fun, playful, and
acrobatic. The game is all about surrounding opponents pieces. If a white piece is
surrounded by a lot of black pieces that white piece is affectively taken, so would be
removed (and vice versa) consider this in animation thoughts.

3. Scrabble

There should be 3-4 scrabble letter characters which combined would all make an
interchangeable word. e.g CARE: This could become RACE, ACRE, CAR, ACE, ARC, REC, ERA,
ARE, EAR, AR, ER, RE, AE. So, the letters could animate to create new words.

4. Mindsports

There will also be 1 Mindsports character. It should relate to the Mindsports branding. This
character will be happy, helpful and informative.

Expected Outcome:
At least one of each character with an explanation of their aesthetic and how they would be
animated, and the interaction/placement on the home page.

Style:
We will want them to walk on our webpages, swing from certain fixed items and look like
they are playing and chasing each other.

Styling is in the area of:

We cant wait to
see your designs!