Delivery Guide for SAP Services

Service Name Rapid Deployment of SAP Hybris Marketing

Service Number 11

Service Version 12

Service Component N/A

Published Date 11 SEP 2017

Version History

Service Change Date Description

Version

8.12 17.JUL 2016 First version

9.12 13. FEB 2017 New content Marketing for Banking. Exclusion of SAP BusinessObjects and inclusion of SAP
BusinessObjects Lumira, server version for SAP BusinessObjects BI Platform

10.12 10. MAR 2017 Scope Option Marketing for Retail removed

11.12 07. AUG 2017 Scope Option Marketing for Telecommunication removed
Scope Option Marketing for Banking removed
Removal of Marketing Executive Dashboard

Customer
Delivery Guide for SAP Services 1
Contents
Introduction.............................................................................................................................................................................. 3
Preparation .......................................................................................................................................................................... 3
Suggested Enablement ....................................................................................................................................................... 3
SAP Hybris Marketing Functional Analyst Online ................................................................................................................... 3
Delivery ................................................................................................................................................................................... 3
SAP RDS/Best Practices Package Release Changes ........................................................................................................ 3
Service/Service Component Release Changes .................................................................................................................. 4
Role Details ......................................................................................................................................................................... 4
Typical Service Organization ............................................................................................................................................... 6
Typical Service Schedule .................................................................................................................................................... 6
Delivery Steps...................................................................................................................................................................... 7
Additional Information ............................................................................................................................................................. 7
Additional Service Delivery Assumptions/Notes/Frequently Asked Questions ................................................................... 7
Reporting Incidents .............................................................................................................................................................. 7
Providing Service Feedback ................................................................................................................................................ 8

Customer
Delivery Guide for SAP Services 2
 Introduction
The purpose of this document is to provide the consultant with a guide on how to execute this service. It can also be used
by Project Managers or TQMs to understand the typical roles, timeline and steps required to deliver the service.
This guide describes the different steps that need to be taken to execute the service and provides links/references to
additional accelerators where relevant, where further details can be found on the execution of some of the steps.
Preparation
Please review the following documents for the services and/or customer project to understand what needs to be delivered
at the customer:
- Signed Contract Scope Document to understand the scope of the service that has been sold to the customer
- Customer Presentations and One Page Slides to understand the service offering
- Software and Delivery Requirements to understand the general, software and technical specific requirements
required to deliver the service.
- SAP Best Practices Package Content at https://rapid.sap.com/bp/RDS_CEI_HANA - to access and download the
package content of the SAP Best Practices Package.

Suggested Enablement

Project Role Course Title Course Code Certification Link

All SAP Activate

Methodology
Business Process SAP Hybris Marketing HY750 No Overview
Consultant Customization &
Integration
Technology Consultant SAP Hybris Marketing HY750 No Overview
Customization &
Integration
Project Manager HY730E No Overview
SAP Hybris Marketing
Functional Analyst
Online

Additional sites to review:

SAP Activate Methodology

https://rapid.sap.com/bp/RDS_CEI_HANA
RDS Service Assets:
o https://serviceportfolio.wdf.sap.corp:443/b2b_spm/init/(layout=6_4_9&uiarea=1)/.do?forward=view
details&startupmatnr=50116526&language=EN&shop=SPM_SBLIVE

Delivery

SAP RDS/Best Practices Package Release Changes

- No New Processes.
- Modified Process: Removal of the Marketing Executive Dashboard step from the Marketing Insight process
- Removed Processes: Marketing for Telecommunications and Marketing for Banking
- No New Implementation Content.
- Modified Implementation Content:

Customer
Delivery Guide for SAP Services 3
 o Removal of settings for Marketing Executive Dashboard from the Settings for Marketing Insight (CEC)
configuration guide.
o Updated settings to use the new campaign UI in case of a system upgrade in the Business Roles and
User Management for SAP Hybris Marketing (CEQ) configuration guide.

Service/Service Component Release Changes

- Removed Scope Option: Marketing for Telecommunications
- Removed Scope Option: Marketing for Banking
- Removal of Marketing Executive Dashboard

Role Details
SAP
o Project Manager
Responsibilities:
Responsible for project organization and alignment with the customer
Project monitoring and controlling
Tasks:
Confirm Installation
Project setup
Control sign offs
Skills:
Implementation methodology for SAP Hybris Marketing rapid-deployment solution
Substantial knowledge of SAP ERP and/or SAP CRM Marketing and campaign
management
SAP HANA
o Business Process Consultant / Technology Consultant
Responsibilities:
Activate Solution
Confirm Activation of Solution (Unit Testing)
Key User Training Workshop
Go-Live Assistance
Tasks:
Implement Options
Train Key Users
Assist with: Set up Licensee Data
Assist with: Switch to Quality Assurance
Assist with: Customer to Test Solution (User Acceptance Testing)
Assist with: Switch to Production
Go-Live Support
Skills:
Implementation methodology for SAP Hybris Marketing rapid-deployment solution
Substantial knowledge of implementation of SAP ERP and/or SAP CRM Marketing and
Campaign Management,
Substantial knowledge of HANA architecture and modeling
Some knowledge of implementation of SAP Analytics incl. SAP BusinessObjects Lumira
and SAP Fiori

Customer
o Project Manager
Responsibilities:
Technical and commercial project management
Coordination of interfaces
Risk Management
Organization of project meetings
Controlling of the overall project
Controlling of project progress and results (including project reporting)

Customer
Delivery Guide for SAP Services 4
 Contact and reporting to the Steering Committee
Tasks:
Complete Scoping Questionnaire and Select Options
Coordinate / involve customer contacts
Skills:
o Application / Technology / Business/ Education Consultant
Responsibilities:
Servers and Software Installed
List of Options Selected
Customer data cleansed and migrated
Solution migrated to Quality Assurance
User Acceptance Testing
End-user Training and Change Management Activities
Solution migrated to Production
Go-Live and Go-Live Support
Tasks:
Train Key Users
Set up Customer Data
Switch to Quality Assurance
Test Solution (User Acceptance Testing)
Switch to Production
Prepare and Deliver End-user Training and Complete Change Management Activities
Go-Live Support
Skills:
Train Power Users
Set up Customer Data
Switch to Quality Assurance
Test Solution (User Acceptance Testing)
Switch to Production
Prepare and Deliver End-user Training and Complete Change Management Activities
Go-Live Support
o Business Manager
Responsibilities:
Owns business processes
Tasks:
Approves the solution
o Power User
Responsibilities:
Tasks:
Test the solution
Skills:
Deep knowledge of the business process

Customer
Delivery Guide for SAP Services 5
Typical Service Organization

Steering
Comittee

SAP Engagement
Project Sponsor
Manager

Project Management
Project Management SAP PM
Customer PM

Application Application
Consultant Consultant

Business Technology
Consultant Consultant

Technology
Consultant

Education
Consultant

Business
Manager

Power Users

Typical Service Schedule

Customer
Delivery Guide for SAP Services 6
Task repository

Delivery Steps
Prepare & Explore
Prepare Project
Confirm Installation
Project Governance
Scope Statement
Activate solution
Business Scenario Design
Project Kick-Off
Project Management Plan
Validation Workshop
User Access and Security
Data Load Preparation
Phase Closure and Sign-Off Phase Deliverables
Realize
Execution, Monitoring and Controlling Results
Implement Customer Defined Options
User Access and Security
Knowledge Transfer Workshop
Set up customer data
Switch to Quality Assurance Environment
Approved User Acceptance Test
Data Load / Quality Assurance Environment (QAS)
Phase Closure and Sign-Off Phase Deliverables
Deploy
Prepare End-user Training
Switch to Production
Go Live Support
Hand Over Deliverables

Additional Information

Additional Service Delivery Assumptions/Notes/Frequently Asked Questions

The installation of software is not part of the RDS and not included in any schedule.
Reporting Incidents
For technical issues, errors or questions about this service, open a customer incident at: https://support.sap.com/incident.
You will need to know the customer number and have a valid User Id.
For this service use the appropriate support component from the following list:
CEC-MKT-CEI General issues
CEC-MKT-CEI-FBI Facebook Integration
CEC-MKT-CEI-SEM Search Engine Marketing
CEC-MKT-CEI-CRM Integration CEI with CRM
CEC-MKT-CEI-CVI Customer Value Intelligence

Customer
Delivery Guide for SAP Services 7
Providing Service Feedback
Please provide feedback on this service to the Global Service Delivery Owner, defined in the Delivery Framework
document or in the Service Catalog, as applicable.

Customer
Delivery Guide for SAP Services 8