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Compounds A
Match the words to make compounds.

Compounds B

Complete the sentences with the compounds from task A.

1. Retail sales growth has slowed and businesses fear that . will suffer this
year as public sector jobs are cut and incomes squeezed.
2. The with men is expected to narrow further as the number of women
being educated grows at a greater rate than the number of men being educated.
3. We sell these clothes to the in department stores and to high earners
in boutiques.
4. As women tend to be less influenced by ads, subtler ways of communicating such as word-of-mouth
marketing and might work.
5. Walmart introduced its MoneyCard largely to build among its
primarily low-income core customers, many of whom lack bank accounts.
6. China now accounts for half of sales and all of operating profit, with a ...
two-thirds bigger than HP and Dell combined.

Compounds C
Select the word in each group which does not normally make a compound with the noun in bold.
1. customer profile / loyalty / deficit / research
2. advertising campaign / loan / budget / agency
3. marketing trade / mix / intelligence / guru
4. market study / venture / research / economy
5. product endorsement / development / line / balance
6. price promotion / account / tag / range
7. brand image / name / production / awareness
8. consumer expense / resistance / goods / behavior