R.

Ajbilou

Sets of gapped sentences

Complete each set of sentences with the same word.

A. 1. Apparently, women control 72 per cent of purchasing and spending in the US.
2. Many retailers and goods companies acknowledge that women are in charge of
shopping and household spending.
3. A glass is someone that companies can see through and know exactly how they
behave and how they think.

B. 1. Home Depot, the US home improvement retailer, has ..a range of home products by
a female designer.
2. Samsung has successfully .its marketing campaign.
3. Our bank has .a commercial insurance service for small businesses.

C. 1. It seems that consumer companies, still predominantly ..by men, need to listen
more to female customers.
2. Barclays put effort into communicating specifically with women. For example, they sponsor
'Women In Business Awards' and ..marketing seminars.
3. The company believes that the move will save it money in the long ..
.

D. 1. These coats look like Armani, they feel like Armani, but they ..a fraction of the
price.
2. With increased competition prices are pushed down, inviting more competitors such as supermarket
low-. home brands.
3. Under Trilantic's ownership, MW Brands increased profits by about 50 per cent, partly due
to .. savings from closing factories in France.

E. 1. Market research shows that young Hispanic customers are an important .

group.
2. Some retail sectors which were considered traditionally 'male' are now beginning to
female consumers.
3. What promotional events will you organise bearing in mind the market?