Professional Documents
Culture Documents
E-COMMERCE
GROUP MEMBERS:
v. Irfan Umrani
Scope of E-commerce in Pakistan
Pakistan has the capability to move into the Era of electronic trade.
Due to the use of Internet more and more countries are involved in E-
Business. Doing business via internet is easy task and billion of people
can be connected at same time.
Those Companies who wants to start business via internet then they
should prepare their own web sites, containing all the information
about their organization, also providing the extra facilities to their
customers such as providing free detailed information about the
product and services.
However, Pakistan is still far behind in chasing the west in this regard.
Entrepreneurs in Pakistan are of the opinion that e- commerce means
being able to make and receive payments through internet and any
other activity through internet is not considered as e-commerce. This
low level of understanding has led many Pakistani firms to give low
priority to e-commerce due to unavailability of proper
framework for the internet in our country.
However, the SBP has recently put a crack on the barriers when it
approved the merchant ID accounts to facilitate online transactions.
But there is still a long way to go and requires government to continue
to grease the wheels of e-commerce to speed up the process.
Prospects: Those who create, distribute, and sell goods and services
to consumers also have reason to look forward to this new mechanism.
All enterprises, including the small and medium sized can reach
customers throughout the world instantly and comparatively
inexpensively. Many vendors can sell globally without the costly
infrastructure of worldwide retail stores, sales offices, distributors,
or warehouses.
Greater sales and inventory efficiency maybe possible through the
increased interaction with prospective customers, which electronic
commerce can afford. One to one marketing becomes possible on
massive and global scale. Active and alert supplier will also benefit
from the new structure of product and service distribution likely to
results from electronic commerce. With conventional distribution, a
manufacturer must reply to wholesalers and retailers to serve
customers in large volumes. E-commerce’s automated customer’s self-
service capabilities can eliminate the need for these intermediaries.
The manufacturer no longer has to share profit with others. In
addition, the manufacturer gains direct contact with consumers that
can facilitate future sales.
Legal barriers:
It may however be remembered, are not necessarily the greatest
barriers to the evolution of e-commerce. Commercial difficulties and
user resistance probably offer an equal, if not greater, barrier to its
widespread use at present. In fact, it would be fair to say that some
legal barriers may be even desirable, for the protection of the public
interest, including the prevention and detection of crime.