Professional Documents
Culture Documents
2017
1
We Are
Gray Street Solutions
GSS is a boutique digital agencybringing
a Fearlessly Agile approach to digital
strategy consulting, Wordpress website
development and Social Media campaign
management. Based in Washington, D.C.
with clients across the country, GSS is a
Google Certified Partner & Brandwatch
for Agencies Partner specializing in
AdWords, Search Engine Optimization,
and Media Monitoring Advisory services.
METHODOLOGY: G.A.C.T.S.
GSS follows a precise methodology for all of its digital
projects, which we believe is highly beneficial to the
process and overall final product. By focusing on client-
specific Goals, Audience, Channel, Timeline, and
Stakeholders (G.A.C.T.S.) of the project, were able to
provide exceptional value throughout the duration of
the project and the client-vendor relationship.
GOALS
AUDIENCE
CHANNELS
TIMELINE
2017 Gray Street Solutions, LLC
STAKEHOLDERS
Our Clients
WEBSITE REDESIGN & DIGITAL MARKETING
GSS continues to work with the client in an ongoing Search Engine Marketing
(SEM; Google AdWords), Google Analytics, and technical support role. Below
is the client-defined key performance indicator (KPI) data since launch.
6
WEBSITE DESIGN SNAPSHOT
Internal Slides
navhealth.com
Promoted
Earned Media
Organic Traffic
1. Paid Media
2. Owned Media
3. Earned Media
12
DIGITAL STRATEGY: HUB & SPOKE MODEL
Conversion
Platform CPC CTR
Rate
GSS Managed
$0.63 2.54% 47.53%
Google AdWords
Industry
$4.29 2.13% 3.97%
Average
GSS Managed
$1.35 4.80% N/A
Promoted Tweets
Industry $2.50
2.00% N/A
Average $5.00
Tyler Gray
1440 G ST NW
Washington, DC 20005
Direct: +1 571-237-3350
Email: tyler@graystreetsolutions.com