Day One: Sunday 16th of July (10:00 am 2:00 pm)

Guest speaker
What is innovation & Entrepreneurship
Product Ideation
Concepts generation
Concept feasibility and application (value creation + value capture)

Day Two: Tuesday 18th of July (10:00 am 2:00 pm)

Understanding market needs, behaviors, and desires
Market evaluation
Market segments
Competition analysis
Customer power
Supplier analysis

Day Three: Thursday 20th of July (10:00 am 12:00 pm)

Team formation (dividing participants into companies)
How to unleash team power
Enhancing team communication
Assigning team tasks
Elsevier workshop Thursday 20th of July at 12:30-2:30 pm

WEEK TWO: 6TH OF AUGUST - 10TH OF AUGUST

Day one: Sunday 6th of August (10:00 am 2:00 pm)
Project design and design thinking
Resource evaluation and management
Client communication
Risk assessment and problem solving
Operation plan

Day two: Tuesday 8th of August (10:00 am 2:00 pm)

Budgeting
Pro forma financial statements
Risk measures

Day three: Thursday 10th of August (10:00 am 2:00 pm)

Understanding profitability and liquidity
Startup expense
Financing your business
Fundraising

WEEK THREE: 20TH OF AUGUST - 24TH OF AUGUST

Day One: Sunday 20th of August (10:00 am 2:00 pm)
Differentiate between the different types of business models
Design and draft Business Model Canvas
Practice describing your business model for feedback

Day Two: Tuesday 22nd of August (10:00 am 2:00 PM)

Drafting Business Plan
Promoting your business
Strategic agility
Day Three: Thursday 24th of August (10:00 am 2:00 pm)
Guest speaker
Elevator pitch
Closing