A

Summer Training Report

on
CONSUMER ATTITUDE TOWARDS

LIBRA LEHAR ADVERTISING PVT. LTD.

Submitted

In Partial fulfillment for the requirement of

Bachelors of Business Administration

(2015-2018)

Submitted to: Submitted by:

Dr. SUMAN YADAV Mr. SUJEET KUMAR
(Asst. Professor) Roll no. : 42190101715

FAIRFIELD INSTITUTE OF MANAGEMENT & TECHNOLOGY

KAPASHERA,
New delhi-110037
 ACKNOWLEDGEMENT

I take this opportunity to express my heartiest gratitude to Fairfield Institute of Management &
Technology for permitting me to undertake this research and supporting me during this report
and otherwise also.

I would like to thank Dr. Suman Yadav who not only played the role of my philosopher and
guide but also mentored me at every stage of my report work. I would like to extend my hearty
thanks to entire faculty members of BBA department for their constant cooperation and support
to take decision during the course of my training report . I would also like to thank my parents
for their support and blessing without which this project could not have been completed. Indeed I
shall remain ever grateful to them.

I am also thankful to college library and computer centre management staff for their constant
support.

The experience I gained during this summer training report is of immense importance in the
academically and more on professionally.

Sujeet Kumar
BBA (5th SEM)
Enrollment No.- 42190101715
 DECLARATION

I, Sujeet Kumar hereby declare that the summer training project entitled Consumer
Behaviour towards Advertising agency: A Special Study of Libra Lehar Advertising,
submitted to Guru Gobind Singh Indraprastha University, New Delhi, is a record of an original
work done by me under the guidance of Dr. Suman Yadav, Faculty, Fairfield Institute of
Management & Technology, New Delhi, and this project work has not performed the basis for
the award of any degree or diploma and similar project if any.

Sujeet Kumar
42190101715

Place:
Date:
 CERTIFICATE

This is to certified that the summer training project titled Consumer Behaviour towards
Advertising agency: A Special Study of Libra Lehar Advertising, submitted by Sujeet
Kumar to Guru Gobind Singh Indraprastha University in Partial fulfillment of requirement
for the award of the BBA. Degree in an original piece of work carried out under my guidance
and may be submitted for evaluation.

The assistance rendered during the study has been duly acknowledged.

No part of this has ever been submitted for any other degree.

Place: Dr. Suman Yadav

Date: (Faculty Guide)
 TABLE OF CONTENTS

S.No. CONTENTS PAGE NO.

Chapter 1 Introduction and nature of job assigned

Chapter 2 Industry overview

2.1 Past, present and future trends

2.2 Major Players and their respective market share

Chapter 3 Company profile

3.1 History of Company

3.2 Company Profile

3.3 Vision, Mission and objectives of the company

3.4 Organizational structure/Management hierarchy

3.5 Products and services offered

3.6 Future plans

Chapter 4 Job Description

4.1 Job description statement

4.2 Detailed Job Profile

4.3 Area Assigned

4.4 Target Assigned

4.5 Week to week on job experience

Chapter 5 Findings about the company and analysis

5.1 Major findings

5.2 Future growth prospects

Chapter 6 Limitations, Conclusion and suggestions

Annexure

Bibliography
 LIST OF TABLES, CHARTS AND FIGURE

Sl No Title Page No
1 Charts and Tables Regarding advertisement for printings

2 Charts and Tables Regarding Main consideration while giving

advertisement at Libra Lehar advertising

3 Charts and Tables Regarding satisfaction with printing quality of

Libra Lehar advertising

4 Charts and Tables Regarding Compared with other printing

agencies

5 Charts and Tables Regarding reprinting of brochure or ads print

from Libra Lehar advertising

7 Charts and Tables Regarding rating of Libra Lehar advertising

on the performance scale

9 Charts and Tables Regarding innovation in printing method

adopted by Libra Lehar

10 Charts and Tables Regarding inclusion of the company in the

finest printing companies
 CHAPTER-1

Introduction and Nature of Job

Assigned
1.1 INTRODUCTION AND NATURE OF JOB ASSIGNED

This summer training is about the promotion with respect to advertising agency. In this work the
factors affecting consumer satisfaction as well as their purchasing behavior is tried to be
explored and evaluated. This project work is descriptive in nature and descriptive in terms of
content. After a careful selection of sample and with the help of a proper research methodology
the required data has been collected and then presented in an attractive and informative manner.
In the present work the advertising agency is highlighted and the concept of consumer
satisfaction is also presented.
Libra Lehar Advertising introduce itself as India's one of the most promising, enthusiastic,
innovative and result-oriented advertising agency. Libra Lehar Advertising Pvt. Ltd., established
in the year 2000 with a very limited infrastructure has marked its position in the industry with its
dedicated and expert team. Today, with 52 crore turnover we grow further and set sights on far
bigger and greater horizons. Libra Lehar Advertising offer the entire spectrum of brand and
image communication competencies across all divisions.
The company has inducted professionals to come together and collectively offer you elaborate
services in the field of: Media, Creative, Brand Management and strategy planning. Our range of
services includes Copywriting, Preparation of Design and Artworks, Conceptualization, design
and release of advertisements & Campaigns, Media Planning, Strategy Planning, Outdoors-
Hoardings, Bus Shelters, Kiosks, Wall- painting, Designing and printing of brochures,
Pamphlets, Posters, leaflets, wobblers etc.

Libra Lehar advertising had started its journey from very small business of printing press from
local area. But slowly and gradually it has built its position in the market at a so high stage that it
remains the only favorable printing press company in New Delhi and more over preferred by
many peoples. Libra Lehar advertising serves its customers with different facilities like printing
Kiosks, Wall- painting, Designing and printing of brochures, Pamphlets, Posters, leaflets,
wobblers etc. which usually other printing company to not print it gives the quality which the
customers wants in printing there any important documents.
Over the years we have gather to build up the expert team of 40 highly qualified professionals in
their respective field, who have built a reputation for rendering prompt, efficient and cost
effective service. Their Professional competence and commitment has accolade Libra with many
awards and reorganization.

The present work was started to know about the promotional technique used by advertising
agencies to make the company visible in market. It also explains different technique used by the
advertising agency for their promotion. This project work has started after deciding a set of
objective and then a well drafted research methodology was followed to carry out the research
work and at last the findings were presented and some suggestion were also given to the
company.

NATURE OF JOB ASSIGNED

The nature of the Job assigned was very challenging and Flexible. The flexible nature of the job
has provided me the platform to learn. I was in to marketing department of the company and my
basic profile was related to sales and recording the consumer regarding the product and services
provided by Libra Lehar advertising. The job profile was also observatory in nature and it consist
an important element of reporting too. Careful selection of data , its collection was a regular part
and like all the summer training was mainly for revenue generation from the companies point of
view.
 CHAPTER- 2

Industry overview
2.1 PAST, PRESENT AND FUTURE TRENDS

Past

Printing goes back to the duplication of images by means of stamps in very early times. The use
of round seals for rolling an impression into clay tablets goes back to early Mesopotamian
civilization before 3000 BC, where they are the most common works of art to survive, and
feature complex and beautiful images. The printing press is considered one of the most important
inventions in history. This device has made it possible for books, newspapers, magazines, and
other reading materials to be produced in great numbers, and it plays an important role in
promoting literacy among the masses. It was developed based on early principles of printing, and
it has undergone many modifications over the years to meet the needs of people in different eras.
In both China and Egypt, the use of small stamps for seals preceded the use of larger blocks. In
Europe and India, the printing certainly preceded the printing of paper or papyrus. This was also
the case in China. The process is essentially the same - in Europe special presentation
impressions of prints were often printed on silk until the seventeenth century.

A printing press is a mechanical device for applying pressure to an inked surface resting upon a
medium (such as paper or cloth), thereby transferring an image. The systems involved were first
assembled in Germany by the goldsmith Johannes Gutenberg in the mid-15th century. Printing
methods based on Gutenberg's printing press spread rapidly throughout first Europe and then the
rest of the world, replacing most block printing and making it the sole progenitor of modern
movable type printing. As a method of creating reproductions for mass consumption, The
printing press has been superseded by the advent of offset printing.

Johannes Gutenberg's work in the printing press began in approximately 1436 when he partnered
with Andreas Dritzehena man he had previously instructed in gem-cuttingand Andreas
Heilmann, owner of a paper mill. It was not until a 1439 lawsuit against Gutenberg that official
record exists; witnesses testimony discussed type, an inventory of metals (including lead) and
his type mold.
Present

In todays world, printing technology has evolved tremendously and doesnt seem to be slowing
down at all. All those cool magazines and newspapers we buy everyday come from giant web
printers that are capable of printing hundreds of thousands and even millions of copies. Wide
format printers produce all of those giant banners and posters we see everywhere we go. And its
truly amazing thats theres probably some kind of printer in every corporate office in the world.
And now the current trend in the printing world is to print green and is certainly taking printing
green into consideration. Its no secret that the printing industry has had an effect on our
environment especially with our forests, water and energy supplies. So as time progresses it will
become even more important to make printing green a standard and not a trend. And we here will
do our best to make that happen in order to continue the success and evolution of the worlds
printing industry.

Future
Printing is planning to become a one of the key objectives of almost all organizations today and
creating visibility and memorability. Printing in high quality of multi media advertising .The
challenge on the road is more than just in time delivery and competitive price. It is more about
creating one stop shop for transforming products and services. The best media plans to provide
the target audience with an optimum level of coverage according to full creative approach. Print
media seeks to determine the most appropriate media mix for achieving agreed objectives in
terms of ad weight, awareness, response levels. Lehar advertising will offer a comprehensive
public relations service that goes a long way in making your presence felt in the right media at
the right time. And in future Lehar will span across categories like retailing, and consumer and
cooperate services to consumers
2.2 MAJOR PLAYERS AND THEIR RESPECTIVE MARKET SHARE

1. Color square Advertising

2. Mudra Communication Pvt. Ltd

3. FCB-Ulka Advertising Ltd

4. Contract Advertising India Ltd

Color Square Advertisings: One of the most popular company in the advertising industry is J
Walter Thompson India. Their objective is to make advertising a part of the life of the
consumers. This is also world's advertising brand with about 200 offices in 90 countries. This
company is the first one to introduce pioneer careers in ad for women, ads and also produced the
first ever sponsored -TV program. The company is primarily based in Mumbai and has offices in
Kolkata, Ahmadabad, Bangalore and New Delhi. It is a subsidiary of Grey Worldwide. The
company specializes in advertising

Mudra Communication Pvt. Ltd: This is one of the renowned advertising company. This
advertising organization was founded at Mumbai. Recently the Ad company declared the
addition of public relations, rural marketing, events etc. The head office of the company is in
Bombay Area. This advertising agency was awarded the 'Worldwide Agency of the Year' in
2004.They are proficient in explaining how a single image is worth thousand words and can
break the barriers of language but not at the cost of the ad's emotional power.

FCB-Ulka Advertising Ltd:- FCB Ulka is one of the famous advertising and printing company
which print all types of print media from multimedia printing to digital printing.fcb have high
share in market but lack in terms of advertising.

Contract Advertising India Ltd: It is the advertising company of India is one of the decreasing
advertising agencies in India. It is one-to-one customer lifecycle management advertising
agency. It was founded in 1992 and is situated in Mumbai. It offers a wide range of services like
online printing and many others.
 Chapter-3
Company Profile
3.1 COMPANY HISTORY

Lehar Advertising were established in 1991 and establish its good will by end of 1995. and has
existed for as long has humans have been trading with each other, from our earliest days, evident
in archaeological artifacts found from all parts of the ancient world. In 1440, German Goldsmith
Johannes Gutenberg invented the printing press, a mechanism that would allow merchants to
duplicate advertisements for their wares. With the advent of mass production in the late 19th and
20th centuries, print advertising became the primary means for companies to communicate with
consumers through newspapers, magazines, flyers, posters and billboards.

Print advertising has always reflected and evolved in symmetry with societies cultures and
technological advancements. The new post brings together 22 examples, laid out
chronologically, representing the creative and technical development of print advertising
throughout its history. After the development of the printing press, advertisements began
appearing in weekly newspapers and periodical journals in England, notably during the 17th and
18th centuries. These adverts often promoted the publishers other productions, declared new
medicines, or reported the discoveries and inventions of the Enlightenment era. This advert from
the 1760s announces a demonstration of a microscope by John Cuff and his collection of
Objects, Insects and Animalcula. through printing advertisements. In the second half of the
19th Century, trade cards became a popular means of advertising goods. The cards could be
given out in towns and cities, distributed by shops and businessmen, or shared in social circles.
Scented cards were used to promote perfumes, such as this example from the 1880s advertising
Hoyts German Cologne. In contemporary print advertising designers are able to visualize almost
infinite possibilities through digital image manipulation, but some of the best graphics return to
basics to carry a commercial message. The advert made by Nike Basketball League players using
traditional screen-printing techniques. In the early years of the 21st Century, worries of climate
change and ethical concerns resulted in many companies trying to emphasize their green
credentials and the sustainability of their product by means of their advertising.
3.2 COMPANY PROFILE

We are not just an advertising agency. We effectively integrate marketing communication tools
effectively & diligently and provide communication solutions in a holistic manner.

Lehar Advertising Pvt Ltd. commenced its operations way back in the year 2000 and have since
never looked back. From a rather humble beginning, we have grown consistently and today is a
Full Fledged Advertising Agency - with a 360 degree Marketing Solutions and Promotions -
Creative and Release Design Shop.

We are a pool of experienced, skilled, passionate, enthusiastic and motivated professional who
strive to provide amazing communication solutions to the clients and help them to achieve their
communication goals. The spirit of creativity that channels through a young team of copy
writers, designers, visualizers and creative directors enable us to crave out requisite exposition
material, specific to our clients need.

Our state of the art design studio integrates conventional and neotric designing solutions to
number of corporate entities. We offer as complete spectrum of services across all media, with
great conviction.
3.3 MISSION VISION AND OBJECTIVES OF THE COMPANY

Mission

To be a global Player recognized for quality.

To be the best company to work with as chosen by clients.
To be amongst the top organizations known for their commitment and effectiveness.

Vision

To attain world class Excellency by demonstrating value added services to customer

Objective

Libra Lehar advertising is to cater the market needs of customer by providing them high quality
of printings services to cater to the changing market requirements. Based on the customer
feedback, improvements are being made continuously in the existing products.
3.4 ORGANIZATIONAL STRUCTURE

Chairman

Vice Chairman

President

Secretary

Managing Director

General Manager

Manager
MANAGEMENT TEAM

Angesh Kumar Chairman

Anmol Kumar Vice chairman

Rahul Kumar CEO

Neha chawla Company Secretary

Raj Kumar Managing Director

Khushalsharma Executive Director

Vipin singh General Manager

3.5 PRODUCT AND SERVICE OFFERED
These are the services offered by Libra Lehar advertising.

Multi Media Advertising

PRINTING ADVERTISEMENTS
DIGITAL PRINTING

CUSTOM CREATIVE ADVERTISING PRINTING

BROCHURE DESIGN AND PRINT
3.7 LIBRA- LEHAR ADVERTISING FUTURE PLAN

The financial Year 2014 2015 will be the year of investment and profit for Lehar advertising.
The company is developing all new techniques of high quality of printings which will be
launched in the second half of the financial year. Lehar advertising will also step into Flex
printing in upcoming months. Beside this, the company is also planning for delivery at door step.
The company is planning for web printings for future which will have next generation
technology. Web printing will be the latest printing service provided by Lehar advertising to its
customer .After the launch of new printing techniques the company will replace some old
printing methods. After the launch of web printing and block printing the company expects its
market share to increase up to 40 50 % from current 27% in the domestic market.
Libra Lehar advertising are evolving to keep up with the ever changing needs of clients. At
Pomegranate, they are on a mission to understand the new needs of businesses and how to create
the most value by leveraging new agency models, new talent and new media. In order to reduce
debt and turn profitable, Libra Lehar advertising plans to increase ambos, leaf and foil printings .
Libra Lehar advertisements have also planned for just in time delivery to its customer as to make
more and more numbers of clients. as well as they are planning to do the work according to the
needs of their clients..
 CHAPTER- 4
JOB DESCRIPTION
4.1 JOB DESCRIPTION STATEMENT

JOB TITLE: - Summer Trainee (Marketing)

JOB LOCATION: -D-9&10 1stFloor,Pushpa Bhawan, Alaknanda New Delhi10019

DEPARTMENT: - Marketing Department

IMMEDIATE SUPERVISION: - Mr.Angesh Kumar (Assistant Manager)

JOB SUMMARY: -The job assigned to us as a summer trainee was full of learning. Though it
was of basic in nature but was very interesting and challenging. Initially we were given the task
to handle the clients related to printing advertisement The profile includes the task related sales,
interaction with customers, Dealers and Complain Solution.

JOB DUTIES:-Understanding the print media advertising.

Interacting with clients and customers
Collecting and filing the information collected clients and customers.
Know and collect information about other printing media in the Market.
Generate Revenue

WORKING CONDITIONS: -Healthy working and learning environment

Challenging as the task also includes going to market

Conveyance not provided but the charges were reimbursed by the company

Four to five hours of work per day

Weekends off

EQUIPMENT TOOLS and MACHINES: -Computers for maintaining information.

NATURE OF SUPERVISION: -Intensive, close but flexible monitoring approach was adopted
for the trainees and all the trainees were treated with utmost patience.
4.2 DETAILED JOB PROFILE

As a part of management training we were told to perform some on the job activities and
research to gain maximum and enriching experience from this training.

Tracking Marketing Trend: Under this heading / Profile my task was to collect the
information related to printing advertisements. I have to collect information related to
what is going on new in the market, which schemes /strategies are being followed by the
competitors.
Tele Calling: Under this Profile my task was to call the different clients and customers,
numbers were collected through prospecting list. We collect the information and
responses of the clients and customers.
Data collection: Under this profile we collect the all information of different advertising
agencies and dealers dealing in the desired segment.
Identifying Promotional Trends: Under this Heading/Profile we identifying the which
promotional trend were by competitors use to convenience dealers..
Recording Consumer Responses: Under this task I have recorded the customer
responses by making questionnaire form. However, I recorded thousands of responses to
make a substantial about print media and printing advertisements.
Visiting Dealers/Marketers: Under this profile my task was, we visit the dealers &
marketers for promoting our agency and bringing the clients.
Complaint Resolution Related to the product and services that we offer: Under this
heading & profile my task was handling clients, promoting and convincing the clients to
give their advertisement and any type printing to them.
File & Record: Under this profile my task was note down the responses of the customer
are recorded in the computer & make a separate file of watch industry.
Daily Reporting : Under this heading /profile my work was, whatever responses we get
from the customer , we reported daily and .give the Proper information of the customers
to my supervision
4.3 AREA ASSIGNED

As a trainee in Libra Lehar I was in the Marketing Department. My work station was in D-
9&10 1stFloor,Pushpa Bhawan, Alaknanda New Delhi10019 , Libra Lehar advertising agency,
the geographical location of my organization was at New Delhi.

4.4 TARGET ASSIGNED

The target assigned to me was to bring the clients who are interested in printing their
advertisement or print media and then make them to give their add to our agency .

4.5 WEEK TO WEEK JOB EXPERIENCE

Reporting time: 10:00 AM

Getting training for 10 days of getting knowledge of the company profile, product &
services, customers, etc.
Manage the clients and their responses.
Market Mapping and Sales.
Tele calling and report Generations

WEEK 1

This was our first week in the organization as a management trainee and was named the
orientation week. In this week we were given an overview about the company and we were
introduced to its rules and regulation and we were also told about the job performed and duties of
different sections of the marketing department.

The experience of acquiring information about the various sections and the work done in these
sections of such a large and reputed company was a great experience.
WEEK 2 & 3

These weeks also played important roles in our summer training period as during these weeks we
were assigned the jobs to be done by us under the supervision of our supervisor in which we
were given the task of (analyzing and collecting data.). We were given the job to be done
independently and were held responsibilities. This week was hectic as the target was related to
sales too and we have to generate revenue through printing the advertisement.

WEEK 4

This week was even more enriching as we were told to conduct a research amongst clients of
Libra Lehar in context with our summer training report. This was done with the help of a sample
questionnaire having variety of questions pertaining to different areas related to the companys
product and services. This was a great experience as the knowledge gained by talking to different
people with different mindsets.

In the last weeks of summer training we were provided with the information and help to
complete our summer training report along with the knowledge of how the work is conducted in
the marketing department.
 Chapter-5

Finding and Analysis

5.1 GENERAL FINDINGS

These findings were based upon the overall theoretical study of the reports which has been
published in different research project, newspaper and company manuals.
5.2 FINDINGS BASED ON QUESTIONNAIRE

Q1. Do you give advertisement for printings?

Yes

No

TABLE - 1

Response No. of Respondent Percentage

Yes 60 100%

No 0 0%

Total 60 100%

CHART -1

Interpretation: Charts-1 describes that 100% respondent gives advertisements.

Q2. Main consideration while giving advertisement at Libra lehar advertising?

Price Brand

Quality Promotion activity

TABLE 2

Reason for purchase No. of respondents Percentage

Price 9 15%

Brand 12 20%

Quality 30 50%

Promotion activity 9 15%

Total 60 100%

15% 15%
Price

20% Brand

Quality
50%

Interpretation: Chart-2 describe that when they give advertisement for printings main
considerations behind their giving advertisements (15%), Brand (20%), Quality (50%),
Promotion activity (15%) according to this survey.
Q3. Are you satisfied with printing quality that libra lehar advertising serves ?

Yes No

CHART3

Interpretation: Chart-3 describe that 75% respondent are satisfied and 24% respondent are not
satisfied and rest are n/a
Q4. Compared to other printing agencies, would you say about the printing quality of libra lehar
advertising?

Much better Much worse

Some what better Dont know

TABLE 4

Scaling Much better Much worse Somewhat Dont

better know

Frequency 39 12 6 3

Percentage 63 22 10 5

CHART 4

Interpretation: Chart 4 describe that 63% respondent says Libra Lehar advertising are much
better as compared to other printing companies , 22% says much worse, 10% respondent says that Libra
Lehar advertising are somewhat better and 5% respondent says that dont know while compared the
Libra Lehar advertising with other printing companies
Q5.Based on your experience with printing , how likely are you to again get your brochure or
ads print from Libra lehar advertising?

Very Unlikely Unlikely

Extremely Likely Very Likely
TABLE 5
Scaling Very Unlikely Unlikely Extremely Very Likely
Likely

Frequency 9 12 24 15

Percentage 10 20 45 25

CHART 5

Interpretation: chart 5 describe that 10% respondent are satisfied with libra lehar
advertising and if provided they would like to go for the same printing company again another
20% will not go for printing as they are not seems to be satisfied with the same 45% respondents
have shown their keen interest toward the Libra lehar advertising and Rest 10% are against the
idea of and 20% will not go for the printings at Libra lehar advertising as they are not seems to
be satisfied
Q6. How likely is you to recommend Libra lehar advertising to others?

definitely will recommend probably will not recommend

probably will recommend definitely will not recommend

TABLE 6

Scaling definitely will probably will probably will definitely will

recommend not recommend recommend not recommend

Frequency 39 12 6 3

Percentage 65 20 10 5

CHART 6

Interpretation: chart-6 describe that 65% respondent definitely will recommend libra lehar
advertising to other , another 20% respondent probably will not recommend as they himself are
not convinced enough regarding printings of libra lehar advertising, 10% probably will
recommend, 5% definitely will not recommend Libra lehar advertising to others.
Q7.How did you find Libra Lehar advertising on the performance scale?

Outstanding Satisfactory
Somewhat Satisfactory Not Sure

TABLE 7
Scaling Outstanding Satisfactory Somewhat Not Sure
Satisfactory

Frequency 30 15 12 3

Percentage 50 25 20 5

CHART 7

Interpretation: Chart-7 describe that 50% respondent says that the performance of libra lehar
advertising are outstanding, 25% says satisfactory, 20% says somewhat satisfactory, 5% says not
sure about the Libra lehar advertising on performance scale as they find the ads in tv are much
better than printings ads
Q8. Are you satisfied with the printing quality that libra lehar advertising serves?

Satisfied Very Satisfied

Dissatisfied Very Dissatisfied
Neutral
TABLE 8

Scaling Satisfied Very Dissatisfied Very Neutral

Satisfied Dissatisfied

Frequency 31 11 9 7 2

Percentage 52% 18% 15% 12% 3%

CHART - 8

Interpretation: In this graph 52% respondent are satisfied with the Libra advertising as they
serves new methods of printings to its customers, another 18% respondent very satisfied, 15%
respondent dissatisfied, 12% respondent are very dissatisfied and 3% respondent are neutral in
this survey.
Q9. Do you find new methods of printing adopted by libra lehar advertising are sufficient ?

Yes No

Cant Say

TABLE 9

Scaling Yes No Cant Say

Frequency 28 24 8

Percentage 47 40% 13%

CHART 9

Interpretation: In this graph 47% respondent say yes, 40% say No, and 13% say Cant Say
about the new methods of printing adopted by Libra lehar advertising
Q10.Do you think Libra advertising is steeping into the finest printing companies?
Yes No

Cant Say

TABLE 10

Scaling Yes No Cant Say

Frequency 28 24 8

Percentage 47 40% 13%

CHART 10

50%
45%
40%
35%
30%
Yes
25%
20% No
15% Can't Say
10%
5%
0%
Yes No Can't Say

Interpretation: In this graph 47% respondent say yes, 40% say No, and 13% say Cant Say
about the new methods of printing adopted by Libra lehar advertising
5.3 FINDINGS

They give advertisement for printings main considerations behind their giving
advertisements (15%), Brand (20%), Quality (50%), Promotion activity (15%) according
to this survey.

75% respondent are satisfied and 24% respondent are not satisfied and rest are n/a

63% respondent says Libra Lehar advertising are much better as compared to other
printing companies , 22% says much worse, 10% respondent says that Libra Lehar
advertising are somewhat better and 5% respondent says that dont know while
compared the Libra Lehar advertising with other printing companies

10% respondent are satisfied with libra lehar advertising and if provided they would like
to go for the same printing company again another 20% will not go for printing as they
are not seems to be satisfied with the same 45% respondents have shown their keen
interest toward the Libra lehar advertising and Rest 10% are against the idea of and 20%
will not go for the printings at Libra lehar advertising as they are not seems to be
satisfied

65% respondent definitely will recommend Libra lehar advertising to other , another
20% respondent probably will not recommend as they himself are not convinced
enough regarding printings of libra lehar advertising, 10% probably will recommend, 5%
definitely will not recommend Libra lehar advertising to others.

50% respondent says that the performance of libra Lehar advertising are outstanding,
25% says satisfactory, 20% says somewhat satisfactory, 5% says not sure about the Libra
lehar advertising on performance scale as they find the ads in tv are much better than
printings ads.
 52% respondent are satisfied with the Libra advertising as they serves new methods of
printings to its customers, another 18% respondent very satisfied, 15% respondent
dissatisfied, 12% respondent are very dissatisfied and 3% respondent are neutral in this
survey.
47% respondent say yes, 40% say No, and 13% say Cant Say about the new methods of
printing adopted by Libra lehar advertising

47% respondent say yes, 40% say No, and 13% say Cant Say about the new methods of
printing adopted by Libra lehar advertising
 Chapter-6
Limitations, Conclusions and
Suggestions
6.1 Limitations

Following are the important limitations faced during the research work; these limitations always
pose a challenge to the research.

Employees are busy in their work so they did not interacted much.
It was difficult to converse with owner of the company and managing staff as they are
busy in their meetings and other urgent work.
Lack of time for taking their reviews about the company.
Money virtually fall short of what ideal field work would cost and may requires shortcuts
for the validity of findings.
Absence of research tool application may also be regarded as an important limitation
 6.2 Conclusions

On the basis of the study conducted I have concluded following things.

The most effective reason behind the increasing printing of advertisement is as they do all
types of printings according to customers needs.
Most of the Respondents (76%) are satisfied from Libra Lehar advertising and rest are not
satisfied as now days customers do not feel any importance of giving advertisement in pages,
The Price is one of the great motivating factors who influence the people to do their printing
works at Libra Lehar advertising as it also pushes the sale factor
Most of the Respondents (45%) have shown their keen interest in order to print
advertisement in Libra Lehar advertising and they would like to recommend the same to
other people and customers.
Most of the respondents (50%) rank the performance of Libra Lehar advertising to be the
satisfactory one.
6.3 Suggestions

On the basis of the work which I have undertaken in the geographical area of Alaknanda with
respect to Libra Lehar advertising, I have found some striking facts and on the basis of the facts
which I have found , I would like to recommend following points ( though the applicability of
these points is restricted to Alaknanda only)

The best target market for Libra advertising is the company who want to promote their
goods and services through advertisement so the advertisement campaign should focus
more upon this advertisements and the company should come out with more finance
option for this segment

Before the launch of a new web printing the company should also maintain its graphic
and digital printings as they are also in demand.

Continuous innovation in printing qualities and new technologies of printings will also
attract the company who want to print their advertisements as well as their clients.

Easily prints of advertisements at lower rates and door to door delivery will increase its
clients.

New techniques such as direct marketing and institutional sales should be explained more and
more in a new way.
Company should increase its coverage of advertising.
Company should increase its clients by giving orders in time.
ANNEXURE
 BIBLIOGRAPHY

Books

Meenakshi N. & Kumar A., (2013) Consumer attributes and characteristics, Marketing
Management, Chapter 6, Page No 103

Malhotra N., (2009) Research Methods: Process, Research Methodology, Chapter 4,

Page No 63

Magazine:
Business India
Business Today
Business world
Advertisement Marketing
Express Investment week
Newspapers

The Times of India

The Hindustan Times
The Hindu
Websites:
www.LibraLeharadvertising.com
www.wikipedia.com
 QUESTIONNAIRE

Q1. Do you give advertisement for printings?

Yes

No

Q2. Main consideration while giving advertisement at Libra lehar advertising?

Price Brand

Quality Promotion activity

Q3. Are you satisfied with printing quality that libra lehar advertising serves ?

Yes No

Q4. Compared to other printing agencies, would you say about the printing quality of libra lehar
advertising?

Much better Much worse

Some what better Dont know

Q5.Based on your experience with printing , how likely are you to again get your brochure or
ads print from Libra lehar advertising?

Very Unlikely Unlikely

Extremely Likely Very Likely
Q6. How likely is you to recommend Libra lehar advertising to others?

definitely will recommend probably will not recommend

probably will recommend definitely will not recommend

Q7.How did you find Libra Lehar advertising on the performance scale?

Outstanding Satisfactory
Somewhat Satisfactory Not Sure

Q8. Are you satisfied with the printing quality that libra lehar advertising serves?

Satisfied Very Satisfied

Dissatisfied Very Dissatisfied
Neutral

Q9. Do you find new methods of printing adopted by libra lehar advertising are sufficient ?

Yes No

Cant Say

Q10.Do you think Libra advertising is steeping into the finest printing companies?
Yes No

Cant Say