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TYPES OF MEDIA

LESSON 4
MEDIA AND INFORMATION LITERACY
Objectives
classify contents of different media types
define media convergence through current
examples
relate media with culture
discuss in class how a particular individual or society
is portrayed in public using different types of
media
demonstrate the role of Philippine media in the
global media landscape
Sequence of media form

press cinema radio television


video Internet/
games WWW
PRINT MEDIA
aka press
materials that are written and physically distributed
1440: invention of printing press by Johannes
Gutenberg
example: book, newspaper, magazine, etc.
PRINT MEDIA
Books
firstmass media in human history
contains records of past experiences and human
knowledge that are passed on to later generation
offer more idea about a topic
enables you to stretch imagination and thin deeper
about ideas that you do not normally encounter in your
everyday life
movers shakers of culture
stored digitally (e-book)
PRINT MEDIA
Newspapers and magazine
advertising-based

published regularly
targeted for the general audience

magazines contain features or human interest articles

newspapers have news stories and occasionally have


other types of articles
have online version
Film/Cinema
impressionable and has a cathartic effect to its
audience
enhance media experience (audio-video
component)
reflects desire, ideologies, and sensibilities of the
culture to which they originate from
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Do the Lesson 4: Reflect Upon 1
Broadcast Media
household media
example: radio and television
Broadcast Media
young peoples media
FMradio stations catering to the musical taste of younger
generations
AM dominated by news
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Do the Lesson 4: What I Have Learned So Far 1?
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Do the Lesson 4: Reflect Upon 2
Video Games
continue to grow because of interactivity and
interconnectivity
Internet and WWW
the heart of all the convergence that you see
occurring in traditional media
enables to address easily the wide in all corners of
the world in a short period of time
societies are more connected than ever
contents are accessible 24/7
Points of intersection among media
forms
synergy
aninteraction of two or more agents or forces so that
the combined effect is greater than the sum of their
individual effect
convergence
combination of various elements to create a new whole
Convergence of different types of
media
Media type/form Convergence
Book E-books
Print on demand (POD)
Newspaper Online version
Mobile application version
Magazine Online publishing
Custom publishing
Movement from print to television (or
vice versa)
Advertorial
Film Concept movies
Sequels, remakes, and franchise
Television, comic book, and video game
remakes
Convergence of different types of
media
Media type/form Convergence
Radio digital radio
Internet-based radio and podcasting
radio on television (and vice versa)
Television Video cassette recorder (VCR)
Digital video disk (DVD)
Digital video recorder (DVR)
digital television or high-definition
television
Internet-based television
Video on the Internet
Interactive television
Pone-over-cable
Mobile video
Television recording
Convergence of different types of
media
Media type/form Convergence
Video games online interactive gaming
Internet-capable handheld game
devices
Advergaming
Advocacy gaming
Internet and World Wide Web Functionalities of the traditional media
moving to the Web platform
Internet technology incorporate to
mobile technology
Internet connected, Wi-Fi capable
television monitor
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Do the Lesson 4: What I Have Learn So Far 2
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Do the Lesson 4: Reflect Upon 3
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Do the Lesson 4: Reflect Upon 4
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Do the Lesson 4: Reflect Upon 4
1. Philippine media is regarded by some critics to be highly
identical to American media. Do you think there is some
truth to this assumption? Expound your answer.
2. Do you agree that teleseryes are well-linked among
Philippine audiences because these programs appeal to
Filipino aspirations? Why or why not?
3. What do you think is the reason why Philippine
telenovelas are well-accepted in some contries abroad?
4. How has social media changed the landscape of
reporting both locally and globally?
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Do the Lesson 4: Beyond the Walls 1
Think of yourself as a program monitory/analyst in a television
network. Your job is to watch the programs of the network in a
particular timeslot or segment of the day. The head of the program
monitoring division assigned you to watch a prime time soap opera
of your network in the same time slot. You were asked to write a
report comparing two programs o theme, content, target audience,
and advertisement. The report must
Between 500 and 700 words
Be logical and critical
Be a professional tone
Suggest ways on how the two programs can be improved in terms of
content and production value
References
www.freedictionary.com
Liquigan, B. C. (2016). DIWA Senior High School
Series: Media and Information Literacy Module.
Makati: DIWAS LEARNING SYSTEM, INC.

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