Digital Pharma East and Arteric Have Partnered to Lead Healthcare

Marketings Digital Transformation

Digital Marketing Agency Continues Support of Major Healthcare Conference.

Summit, NJ, October 04, 2017 --(PR.com)-- Arteric (http://arteric.com), a digital healthcare marketing
agency that fuses exceptional software-development skill with healthcare marketing expertise to help
brands connect patients, caregivers, and healthcare professionals with the health information and tools
that patients need to live longer, healthier lives announced today that they will again be a major sponsor
for the 2017 Digital Pharma East Conference taking place in Philadelphia from October 3 to October 6.

Digital Pharma East is one of the healthcare industry's most eagerly anticipated events. The event is
attended by leadership from pharmaceutical, biotechnology, and medical device organizations. The
attendees will include representatives from across these organizations, including clinical research, product
development, medical affairs, business development, corporate affairs, and brand marketing teams. The
event has a reputation for attracting digital change agents, key opinion leaders, and the industry's best
agencies and marketing technology providers. The presentations are always rich and insightful and
sometimes controversial.

Jayson Mercado, head of digital events for ExL Events and lead organizer for Digital Pharma East
comments. It's great to be working with Arteric again on Digital Pharma East. They're a true thought
leader in the digital space with second-to-none knowledge of the healthcare and pharma industry. It's a
boon to our conferences, knowing that they are in attendance to share their experience.

A major topic discussed at Digital Pharma East will be the impact of disruptive digital technology on
product promotion and audience engagement. A day-long preconference session is dedicated to
discussing how maturing platforms like social media and rapidly expanding technologies such as artificial
intelligence and virtual reality will affect ongoing and future business plans. The focus on disruptive
technology is especially important, explains Arteric President Hans Kaspersetz. The rate of change in
technologies and platforms is accelerating. Helping brands stay abreast of their options and make wise
choices about which technology to apply and when to apply it is a core service that we've delivered for
two decades. In 2017, Arteric has focused its efforts on improving customer engagement, optimizing
advertising spends, and enhancing content strategy using the latest in utility grade artificial intelligence.
We have found a key role in collaborating with brands and marketers to narrowly define their challenges
in a way that enables artificial intelligence and machine learning to accelerate brand-team learnings,
reduce costs, and increase customer engagement.

Mr. Kaspersetz sums up his feelings on disruptive technology this way. The sessions at Digital Pharma
East showcase boundary-pushing digital strategy and tactics from multiple perspectives, including the
perspective of the agency that conceived it, that of the HCPs and patients who engaged as a result, and
that of the brand managers who evaluated the commercial outcomes. Such comprehensive reviews
provide the critical feedback that our clients need.

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For two decades, Arteric has been guiding global brands through the evolving technology landscape,
developing digital marketing strategy for healthcare organizations and the websites, mobile apps, and
Web applications that bring those strategies to life. Contact Mr. Kaspersetz at 201.558.9910 for guidance
that's custom crafted to the needs of your brand and your organization.

About Arteric
Arteric is a digital healthcare marketing agency built on a foundation of technology expertise - digital
strategy, software engineering, search engine optimization, and search engine marketing. Arteric develops
the strategy and the software - websites, mobile apps, and Web applications - that drive pharmaceutical
and biotechnology digital marketing campaigns and connect the public and healthcare professionals with
information about life-changing therapies, technologies, and devices.

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Contact Information:
Arteric
Ross O'Shea
201.546.9910
Contact via Email
http://arteric.com

Online Version of Press Release:

You can read the online version of this press release at: http://www.pr.com/press-release/731824

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