TABLE 1: COEFFICIENTS TABLE

UNSTANDARDIZED STANDARDIZED
COEFFICIENT COEFFICIENT
MODEL t Sig.
Standard
b Beta
Error

Constant .703 .331 2.127 .036

Brand
.151 .119 .113 1.272 .207
Awareness

Brand
.310 .087 .342 3.543 .001
Loyalty

Perceived
.370 .096 .340 3.884 000
Quality

INTERPRETATION:
The constant () is .703 which indicates the value of purchase intention when all
other variables are zero.
The unstandardized coefficients for brand awareness is 0.151 which indicates that
one unit change in brand awareness will bring about .151 change in purchase
intentions of consumers. For brand loyalty, the value of standardized coefficient is
.310 which indicates that one unit change in brand loyalty will bring about .310
change in purchase intentions of consumers. Lastly, the value of b for perceived
quality is .370 which indicates that one unit change in perceived quality will bring
about .370-unit change in purchase intention.
The standardized coefficient (Beta) for brand awareness, brand loyalty and
perceived quality are .113, 0.342, 0.340 respectively. This implies that .113 standard
deviation change in purchase intention is caused by standard deviation change in
brand awareness. While one standard deviation change in brand loyalty will bring
about .342 standard deviation change in purchase intention. And perceived qualitys
one standard deviation change will result in .340 standard deviation change in
purchase intention. In short, we can say that brand loyalty contributes more in
bringing variation in purchase intention as compared to brand awareness and
perceived quality because its beta is greater than the other two variables.
The significance value of brand awareness, brand loyalty and perceived quality is
.207, .001 and .000 respectively. This show that brand loyalty and perceived quality
has significant effect on purchase because p value is less than .05 while that of brand
awareness, its p value is greater than .05, which implies that it does not make
significant contribution in effecting purchase intention. In other words, due to
greater p value of brand awareness than .05, the null hypothesis for brand awareness
and purchase intention is accepted.
MISTAKES:
The mistake was that we wrongly interpret beta. In project beta was interpreted in terms of units
while in actual it is interpreted in terms of standard deviation.