Idea : Online gifting & florist business

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Name of your startup idea
www.sepalpetals.com - Online gifting & florist business

Write down the real problem/customer pain your idea solves.

In flower delivery business customer order online, hence the quality and speed of delivery
is the key which we will be taken care in our startup.

Explain your solution to the above problem.

It is similar to the others except the two areas where it will continue to focus which are
high quality & fast delivery.

Subscription Plan Opted : FREE Plan

Startup Owner: Abhishek Singh

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90% start-ups fail...
SELLING SOMETHING NOBODY WANTS

We're here to
change that.

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What we do?

Is my idea good enough?

Validate, Validate, Validate

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Get your idea validated in 3 steps
Spend just 10 minutes to answer our questions & get your idea validated in 24hrs

Insightful
Submit
Research & diagnostic
your idea
Ranking of report
your idea

Step 1 Step 2 Step 3

Startup owner will submit his/her
idea on our website & make the
payment. Based on the
subscription plan they receive
questionnaire. For enterprise plan
a telephonic interview will be
conducted.
For every response submitted, our
internal algorithm will generate N
number of questions which will be
evaluated by our expert team and
scores are assigned on each
evaluation parameter.
Client will receive a detailed
research & rating report
wherein evaluation on each
parameter with score out of 10,
feedback/suggestion are
provided. A certificate will be
issued with overall score.

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Secondary Research (Validation)
Brainstorming Session
Conceptualization & Prototyping
Research & Rating
Idea Validated

Validation Process...
Validate it before its too late

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Idea Validation Methodologies

MVP Test
Pro-Order Form
Crowd Funding
Secondary
Research

Find Similar
Product/Service
Already Exists
Idea Shared
With Experts

The biggest mistake startup owner makes is keeping the idea to themselves. You must share your idea with others to receive constructive
feedback. You can find product/services similar to yours which already exist, someone else has already spent the time and money to
validate that idea for you.

You can create a Mini Version of your product first (MVP) instead of going all out with the full creation of a product. It may not be 100%
fully functional, but youll get honest feedback on a version people can sort of use, instead of just the idea of that thing.

You can also sell before you build i.e., create a landing page with pre-order form. True validation comes from people actually paying you for
that idea, even before they can get it. Another very popular way to validate a product idea is thru Crowd Funding.

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Idea Validation (Free Plan)
Your idea validated on the following parameters and rating from 1-10 will be assigned.

Business How your company will operate and earn revenue? Is

Model this a proven business model or disruptive one?

The industry you will operate in and your target

Market Size customers? Are you a local (niche) /global player?

Concept Customer pain your business idea solves & how it

Check solved? Is this concept is unique or generic?

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Basic Plan

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Idea Validation (Basic Plan)
Get access to all the FREE Idea Validation Reports

All the parameters validated under FREE Plan will be included in the
Free Plan basic plan like business model, market size & concept validation will
also be a part of basic plan.

Disruptive An idea is said to be disruptive enough only if it either creates a

market which initially didnt exist or if it pays heed on providing a better
Potential product to the ignored less-demanding consumers..

Competitive What differentiates you from everybody else, and why should people
choose you and your business over your competitors? Leverage can
Advantage change your life and business, but only if you take full advantage of it.

Comparative study of your peer group companies . Their best

Peer Group practices which you can incorporate. What ways you can create a
differentiation between your own & others business model.

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Professional Plan

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Idea Validation (Professional Plan)
Your idea validated on the following parameters and rating from 1-10 will be assigned.

All the parameters validated under BASIC Plan will be included in

Basic Plan the professional plan like disruptive potential check, competitive
advantage check & peer group analysis.

Feedback We create a feedback loop of expert panel and do a brainstorming

on your idea followed by extensive secondary research. Expert
Loop opinion are taken and presented in the report.

Founders Startup founders are focused on making their businesses work,

and eliminate any hindrances or distractions to their goals. They
Quality have overarching strategies and outline the tactics to accomplish.

Execution Without strategy, execution is aimless. Without execution, strategy

is useless. Planning plays a key role in any business, what is even
Capabilities more important is how, effectively those plans are executed.

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Enterprise Plan

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Idea Validation (Enterprise Plan)
Your idea validated on the following parameters and rating from 1-10 will be assigned.

All the parameters validated under PRO Plan will be included in the
Pro Plan enterprise plan like founders quality, feedback loop, & execution
capabilities are checked.

Your ideas are shared with angle investors and their opinions are
Investment recorded. Their investment philosophy rests on four pillars
Readiness quality of the founding team, disruptive potential of the idea, market
opportunity and validation in that order of priority.

Does a project have a long-term future and is it capable of

Sustainability sustaining itself? While a project that can be scaled up to benefit
Scalability hundreds of thousands (or perhaps even millions) is clearly
preferable then the project which is only catering to thousands.

SWOT analysis is a strategic planning tool that helps a business

SWOT owner identify his or her own strengths and weaknesses, as well as
Analysis any opportunities and threats that may exist in a specific business
situation.

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Parameter wise scores & observations
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 Business Model Validation
How your company will operate and earn revenue?

Selling pain business is easier than selling pleasure business. You are not solving any
major customer pain rather than you are enhancing the pleasure by fulfilling the desire of a
customer. Well, they may not be a need based business but a minor change it your
business model will make it a must have product/services which everyone should consume
daily. Subscribe to our paid plans to get some insight on this area.

The path to profitability includes an emphasis on optimizing revenue and reducing costs.
Eliminating waste and controlling costs are important as well. To operate a profitable small
business, you have to constantly evaluate the productivity gains from people and resources.
Keep your business model - asset light, unique business model in terms of delivery
excellence is required because in your business timely delivery matter much.
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 Observations (Contd.)
The key to optimizing your profits lies in your ability to increase your revenue at a higher
ratio than your costs. In the short term, you need to generate the maximum value from each
customer and upsell them additional products and services to get more business.

It's advisable to take franchise of some leading players like Ferns 'N' Petals Pvt. Ltd. and
understand the pros & cones of the business before venturing into it with own brand.
Customers usually order same-day delivery, delivery a day in advance, midnight flower
delivery which will be difficult for a small players to execute because of network, execution
issue.

What makes you different from the rest? Why should people buy from you rather than the
competition? Be able to articulate the why and what of your business in a way that is truly
effective. You should be able to do it in ten words or less. Differentiating factor is missing in
your business model which is a must to avoid me too crowd.

In this business, backend is very important. You can either buy flowers from wholesale
market or you can have direct dealing with farmers wherein you can provide high quality
seeds and promise to buy their flowers, this will give you edge over many such players.
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 Market Size Validation
The industry you will operate in and your target customers?

Holiday purchases traditionally drive the florist industry. The holidays, along with birthdays
and anniversaries, are ideal dates for men to select as part of a Frequent Flower Gift
Program. Market size of organised business is small because hardly 10-15% players are
organised and leading player has revenue of just INR 250 Cr in the organised market.

Research says that in India, 2, 70,000 Facebook users have birthdays every day and a
whopping 2, 60,000 users have anniversaries every month. Typically, a user orders flowers
or a cake for a friend from one of the online gifting portals after realising its his/her birthday
through a social networking site..

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 Observations (Contd.)

The online gifting landscape, like any other industry, of course has certain challenges to
face. The promise of same day or specific day delivery, for instance, throws up logistical
obstacles quite often in terms of manpower and delivery transport etc

This is precisely why online gifting platforms are fast becoming a way of life. Gifting market
in India is estimated at $30 billion of which only around $400million is online. It is split into 3
broad categories Festival Gifting ($7.5billion), Personal Gifting ($20billion) and Corporate
Gifting ($2.5billion)
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 Concept Validation
Evaluating potential customer response to a product idea.

Your concept is not unique, there are large number of players already existing. You dont
have expertise in executing B2C business involving delivery partners located across
country. There is no differentiating factor ! Almost all the florist are doing same
business..just have a website, digital presence & deliver it.

e-commerce major Amazon has partnered with a number of flower retailers, their online
store offers over 1,500 products from about 10 flower sellers including Ferns N Petals, IGP
(earlier known as Indian Gifts Portal), FloraIndia and Flaberry for customers in Bangalore,
Hyderabad, Mumbai, Pune and Delhi. Others players like Bigbasket.com, Grofers etc has
also started operating in this segment which will impact the small players.
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 Observations (Contd.)
You should start analysing the training cost, availabily of products and also the needs and
quality of the products to be delivered. Customers usually order same-day delivery, delivery
a day in advance, midnight flower delivery which will be difficult for a small players to
execute because of network, execution issue.

Ecommerce has allowed firms to establish a market presence, or to enhance an existing

market position, by providing a cheaper and more efficient distribution chain for their
products or services. This mass retailer not only has physical stores, but also has an online
store where the customer can buy everything from clothes to flowers makers to action
figures.

You must create a prototype or minimum value product first. Lean model or idea which does
not take huge amount of capital to produce profit is the best one. Change your business
model to compete with large established players.

Based on alexa ranking top florists in India are fnp.com (2500), floweraura.com (5800),
flaberry.com (18,000), indiacakes.com (20,000) & justbake.in (21,000). You can read the
book - Stronger Than Dirt by Kim Schaye (Author), it will be your source of inspiration!!
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 Keys to success in this business are
Using technology to develop loyal, frequently-buying male clients instead of traditional,
walk-in retail shoppers. Communicating with potential customers through direct mail, print
advertising and an easy-to-use website.

Designing and selling innovative, high quality fresh flower arrangements using a variety of
design styles, flowers, and containers. Creating a storefront that resembles an art gallery,
with fresh, avant-garde floral arrangements displayed like art (and always for sale).

Offering additional products, including gourmet chocolates and original artwork from local
artists. Offering complimentary in-store events, such as book signings, cheese tastings, and
art showings, that coincide with other neighbourhood gallery openings.

Mistakes which are done by your leading player in this industry which you must not repeat -
Focus on your niche flower/gifting, dont do diversification into unrelated businesses like
food etc. You should not start a business without identifying the driver or CEO who will be
running the business in case if you are not a driver.

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