Professional Documents
Culture Documents
Index
1. Purpose of this Project
2. Project Pre-requisites
3. Project Outcomes & Deliverables
4. Project Definition
5. Project Task List
6. Project Evidences
7. Project Guidelines
8. Project Assumptions
9. Project Technical Environment
2. Project Pre-requisites
You should have access to the Project Brief, Project Report template and Project Presentation template and
should understand how to use the templates
To implement the project, you should have access to the website and online tools mentioned in the
document.
4. Project Definition
You can choose either of the following scenarios for your project:
2) You have been approached by a training Institute offering the following training programmes for
companies and individuals to create a digital marketing campaign:
a. Digital Marketing
b. Web development
c. Data Analytics
d. App development
Use the same company that you have used in the Basic DM Project
Will share my Social Media Marketing project report, which has company background, buyer
personas, etc.
You will plan an email & content marketing strategy. Make assumptions wherever required.
Once the plan is approved, you will have to execute it and analyse the effectiveness of the campaign.
5. Project Tasklist
You should perform the following tasks as part of the Project:
I have conducted competitor analysis for social media marketing strategy. Can use that to build on
the content marketing strategy.
Conduct a small competitor analysis for 3 main competitors. What is their content marketing strategy and
which channels do they use to promote their content? Research the type of content they promote and what
is their core message and calls to action. Identify gaps that you can utilize in your content marketing
strategy. Use Buzzsumo & SEM Rush or any other tools to conduct the research
Explore all the features available in Mailchimp / ActivCampaign and make a short report on how you will
use some of the features in your companys email marketing activities.
Create one email of the sequence and optimise for device. Install UTM codes in your email for tracking.
Send the email to your batch-mates and review the performance.
Download all your contacts from LinkedIn into an excel file OR share your email addresses with your
batch-mates and use this list (LF to coordinate)
Pls use your own contact list if possible.
Create an email on any content marketing / email marketing topic and send the email to your class. Add
one image and one link in the email.
5. Project Evidences
Competitor Analysis
Task 2
Blog
Landing Page
Task 4
Blog
Community Plan
Task 5
LinkedIn & Facegroup groups
6. Project Guidelines
You should follow the guidelines below while implementing the Project:
- Implement the project in the technical environment specified in the Project brief
- Follow the format specified for Project Report and Project Presentation
- Attach all project evidences for each milestone as part of your Project report (screenshots
needed as evidence to be added in the project report).
- Please refer to attached Social Media Marketing report as project background for selected
company and the format of report submission.
7. Project Assumptions
You can make the following assumptions while implementing the project:
- This project is not for commercial use and hence not fine-tuned for performance, but it is
desirable that you focus on optimization of the campaign.
The company that I have chosen is a part-time adult learning institution Lithan Hall Academy.
www.lithan.com It does not have a mailing list, hence, pls select another company to analyze.