Professional Documents
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MARKET FEASIBILITY
The market study shows the estimated number of government agencies and
population of nearby towns that will patronize and utilize the said project.
The proposed project provides facilities that shall cater the needs of numerous
expected clients. These facilities that are offered are designed to meet and surpass the
expectations of the potential clients in terms of size, ambiance, services offered and
orientation. Its location is accessible to nearby towns, a 27 min ride from the Central
Business District of Tacloban City. This project aims to attract local and domestic
tourists.
Demand Analysis
The number of tourist arrivals, foreign and domestic, in Region VIII is considered
for the demand analysis since they are much expected to patronize the said project.
The determinant in analyzing the demand in this study is the lack of an ecotourism park
and resorts that are offered in Region VIII. Thus, the proposed project aims to offer the
public with a park and resort that offers accommodation, recreation activities and also
Arrivals
Events Conducted
Name of Agency
per year
Civil Service Commission 50
Department of Health 40
Depatment of Public Works and Highways 30
Bureau of Internal Revenue 24
National Economic and Developmentg Authority 300
Departmene of Education 200
Department of Trade an Industry 16
National Food Authority 24
Philippine Coconut Authority 20
Commission on Audit 100
Department of Social Welfare Development 300
Total 1104
Table 1 shows that the number of tourists arrival in Region VIII is constantly increasing
from 2012-2016 thus the demand for facilities that offers accommodation is sought
after. Also, Table 2 shows the potential clients that may patronize the resort to cater
visit and patronize the proposed project. There are a total of 100 respondents in the
survey.
2. If you answered yes to question a, do you feel that you have lived a greener
lifestyle since the media interest has pushed green issues into the public eye?
4. Are you interested in ecotourism parks that offer a more environmentally friendly
experience on holidays?
6. Would you pay more to go on a holiday that ensures as less damage to the
holiday.
8. What do you consider to be the most important factors when choosing your
holiday?
1 2 3 4 5
Destination 0 3 7 39 51
Price 2 3 20 33 42
Referrals 2 6 26 34 32
Popularity 3 3 15 36 43
Conservation 5 9 12 35 39
1 to 3 days (40/100)
4 to 6 days (47/100)
1 to 2 weeks (13/100)
Others (0/100)
P 0-500 (0/100)
P 500-1000 (7/100)
P 1000-1500 (7/100)
P 1500-2000 (24/100)
P 2500+ (62/100)
13. Do you agree that Barangay San Antonio, Basey, Samar has enough attractive
Disagree (14/100)
Neutral (34/100)
Agree (52/100)
assessments. The survey instrument was made with the following question given to the
random representatives from Region VIII. The questionnaire shows that majority of the
respondents will patronize the proposed project. The results indicate that the project is
needed. A follow-up question was asked to those who answered yes on question
number four (4). Furthermore, the results indicate that majority of those who
responded yes says that they are interested in an ecotourism park and resort that
Supply
The project offers different types of facilities that offer accommodation and
amenities that aim to surpass the expectations of the potential clients. The proponents
designed these facilities to suit their specific purposes. The availability of the supply
Spa
Indoor
Couple 12 2 2 pax/room
Single 6 2 1 pax/room
Outdoor 30 10 1 pax/bed
Gift Shop 52.00 1 20 pax
Coffee Shop 147.62 1 75 pax
Chapel 99.65 1 30 pax
Camp and Grill 500 1 165 pax
Table 3 shows that the number of maximum capacity of each hotel room and
other facilities offered. The table also shows that the project can supply the potential
clients with rooms that would satisfy their expectations and facilities to cater their social
preferences.
Competition of Supply
The project is not the only one that offers rooms and accommodation to local,
domestic and foreign clients. The major competitors of the project are The Balicuatro
Islands, Cuatro Islas Protected Landscape and Seascapes and other hotels within
Taclobans Central Business District. Some of the top competitors are Leyte Park Resort
Hotel, Hotel XYZ, Tacloban Plaza Hotel, Hotel Alejandro and etc.
The project does not only supply rooms and accommodation but also land and
water sport that offers recreational activities open for all interested clients. There are
only few ecotourism park and resorts offered in the region thus with this project more
potential clients are expected to patronize the area since it is accessible by land and sea
and only a 27 minute ride by land from Taclobans Central Business District.
Demand-Supply Analysis
After the onslaught of the super typhoon Yolanda, annual celebration of the
tragedy stimulates visitors; local, domestic and foreign to Samar and Leyte. Hotels
particularly in Tacloban could not accommodate all of this visitors hence the demand for
and events at a regular basis. They do not have the facility to accommodate these
events.
The demand is obtained from the number of tourists arrival from year 2012-
2016, the number of events conducted by government offices and the survey
conducted in the target market. There are around 1.2 million tourists arrival in region
VIII. The demand was narrowed down to those who will patronize the project.
According to the survey 90 out of 100 says that they are interested to be in an
ecotourism park and resort that offer a more environmentally friendly experience.
The number of supply that the project can provide is fixed. However, it will
depend upon the occurrence of new structures to be built for a wider development of
the area.
Market Strategies
Product
The different kinds of facilities and recreational activities offered in the project
will serve as its commodities. These amenities and activities of the project shall be the
Place
The proposed ecotourism park and resort is located in Barangay San Antonio,
Basey, Samar, and is 6.9 kms. (12 minute ride by land) away from the town proper and
16.1 kms. (27 minute ride by land) away from Central Business District of Tacloban
City.
Price
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Promotion
The following are the management scheme and programs to gain the expected
than using traditional mass market and niche media. Internet ads shall be viewed by
facility, its location and amenities offered. These 3 x 3 meters billboards shall be placed