ART FOR T HE WELL- BEIN G

What a beautiful project!

Sally Kraus CODAWORX
CODAWORX - Review by specialized in showcase art projects at public spaces:
www.codaworx.com

Ambientes montonos e sem cores, especialmente os chamados projetos de

espao hi-tech, que muitos ambientes de trabalho adotam para parecerem
sofisticados, atuais e modernos, so totalmente errneos para o bem-estar dos
seus frequentadores tanto do ponto de vista psicolgico como fisiolgico.
Considerando todas as pesquisas j feitas seguro concluir e sugerir que a
variedade de cores o mais benfico psicologicamente.

Frank H. Manhke Color, Environment & Human Responses

ART F OR T HE WE LL-BE ING

WATCH THE VDEO B L U E TO D E C R E A S E B L O O D P R E S S U R E ,

G O L D TO R E V I TA L I Z AT I O N , G R E E N F O R

(portuguese audio) H O M E O S TA S I S .
AC RY L I C O N WA L L
2,75M X 9 METERS
2017
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BIRD-GEOMETRY

What made this project exceptional?

TheconcernofthisprojectARTfortheWELL-BEINGofviewers.
This is achieved by AN ARTISTIC MURAL PAINTING (SITE SPECIFIC PUBLIC
ART) with access available for almost 892.000 citizens in So Paulo/BRAZIL
AREA per month. This project aims to contribute with ART, VISUAL CULTURE
and WELL-BEING.

Moreover the project beneficies a public school and the students from the high
grade with an art open class.
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BIRD-GEOMETRY

BEFORE AFTER
28.800 citizens each day. Up to 892.000 citizens month. 25 meters painting. 24 litters of paint. Partnership with biggest
ink provider from Brazil, and world biggest chemical provider worldwide. Contributed to bring beauty to So Paulo city,
with art and culture to the spot. During 17 days of action. Implemented the wall of a public school creating access to
Art and culture with free access in So Paulo. Allowing a positive experience decreasing the pulse rate in even 17%
the direct cause of stress (scientific approved). And bringing a good brand experience for all the sponsorship.

Local: Brazil > SAO PAULO > Av. Juscelino Kubtschek, 800
More Info: Dado motta +5511 98292 0642 - dado@mandala.art.br
Press: lizandra.silva@basf.com
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BIRD-GEOMETRY

RESULTS
BRAND EXPERIENCE TO
432.000 PEOPLE A-B PUBLIC
up to 892.000 PEOPLE MONTH!
ASSOCIATED WITH ART, CULTURE and WELL-BEING
BETTER WALL FOR SCHOLL BENEFIT TO TEENAGERS
IMPROVEMENT IN PUBLIC SPACE
LOCAL VALUE AND AESTHETIC CULTURE
RESPECTING PUBLIC AND FEDERAL LAWS.
A POSITIVE EXPERIENCE FOR BRAND, ART, AND CITIZENS.
AND CAN BECOME EVEN BETTER.
 ART F OR T HE WE LL-BE ING
BIRD-GEOMETRY
What are the benefits of this Artistic Mural?
-PASS VISUAL CULTURE WITH INTERNATIONAL REPERTORY (Brasil, Oriente e Europa)
-PERCEPTIVE DEVELOPMENT IN ARTS BY COLORS, SHAPES AND PLASTIC SERIES.
-DECREASING BLOOD PRESSURE BY17% DECREASING STRESS POSSIBILITIES. (Color & Human
responses - Faber Birren and others researches)
-CREAT BETTER EMOTIONS SUCHA AS BEAUTY(Scientific research under geometry)
-BETTER ATTITUDES, DECREASE IN 9% IN CRIME (Nara, Japo research)
-AFFECT HEALTH POSITIVELY (Effects used to heal Ictercia disease in Hospitals)
-STIMULATE BRAIN: PRE FRONTAL CORTEX & HIPPOCAMPUS AS SEEN ALIVE. (Hire now)
-STIMULATE PARASYMPATHETIC NERVOUS SYSTEM
-STIMULATE ENDOCRENOUS SYSTEM WITH SEROTONIN LIBERATION (Color, Environment &
Human Response)
-CREATE HARMONY, GROUNDEDNESS AND WELL-BEING
-INCREASE BETTER ATITTUDES IN CHILDREN
-CREATE STABILITY AND HELP CIRCADIAN CICLE.
SOME RESEARCHES:
Nara, Japan, University of kyoto, Japan, Michigan University, EUA, Times, EUA, Best Health Magazine Canada, Merleau Ponty, FR UE,
Faber Birren, EUA, June Mcleod, UK,, Frank H. Manhke and others.
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BIRD-GEOMETRY
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BIRD-GEOMETRY
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AND WILL CONTINUE FOR 2 YEARS AT LEAST

Artist:
Dado Motta born in Sao Paulo, 1981. Currently
represented by the international gallery SaatchiArt. Has
individual and collective exhibitions in Brazil and
canvas around the world. Fine Arts degree, with
maximum grade, at Belas Artes de Sao Paulo,
drawing and illustration at EPA Escola Panamericana,
painting and arts graduations at MAC Museu de Arte
Contempornea. Taught creativity workshops at high
quality universities. Selected for exhibitions and
international prizes more than one edition and has
signed projects for private commissions. With projects
of this size, has signed (2017) a partnership with BASF
for color in public art projects bigger than this one.

Obra vendia para os EUA of art collector.

 CREDITS:

SPONSORSHIP SUVINIL - BASF

ART: Dado Motta

COMMUNICATION Virgnia Rodrigues
ASSISTENCE: Gabriela Stewart
PICTURES & VIDEO: Diogo Mendona (S365 agency)
SCHOOL DIRECTOR: Oneida
PRESS: Lizandra, Manuela (Mquina de notcia)
CITY HALL: Csar e Equipe (So Paulo)
PROJECT UNDER: Alm da Cor SUVINIL
INK PROVIDER: Tinta MC JK
Dado Motta Art. 2017.

Thanks to all people in this project specially Suvinil - Basf and its
team for the next project to come! To make this city more cultural,
artistic and beauty.
ART FOR THE WELL-BEING 2
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BIRD-GEOMETRY

What make this project special?

INCREASE TO 8.640.000 PEOPLE or 864.000 PEOPLE
ART FOR THE WELL-BEING.
BRAND EXPOSURE FOR SPONSORSHIP TO A-B PUBLIC

INSTITUCIONAL VISIBILITY UNDER ARTS, CULTURE AND WELL-BEING.

INCREASE A WALL STRUCTURE FOR YOUNG STUDENTS
BETTER PUBLIC SPACE AMPLIFYING LOCAL SENSE, AESTHETIC CULTURE
UNDER SAO PAULO/BRAZIL CITY AND FEDERAL LAWS WITH
POSITIVE BRAND EXPERIENCE.
 ARTE QUE FAZ BEM
RETURN FOR INVESTORS
BRAND EXPOSUTE TO INVESTORS UP TO
892.000 PEOPLE (A-B PBLIC) each Public art.
TAGS: ART, VISUAL ART, URBAN CULTURE, WELL-BEING.

In accordance with urban, security, economic and federal laws.

BELLOW A BANNER WITH THE INVESTORS BRAND.

ARTE QUE FAZ BEM

PROJETO: PSSARO-GEOMETRIA
Bem-estar no trnsito pelas cores e formas.
Como? Comprovado cientificamente, que
as freqncias de cores que voc v, se
transformam em impulsos eletro-
magnticos que estimulam o crebro e
interagem com o sistema endcrino
produzindo sensaes e liberando emoes,
alm dos efeitos psicolgicos j
comprovados a muito tempo.
O artista Dado Motta trabalha com esses
estudos na prtica plstica para produzir
sensaes e sentimos positivos para quem
v suas obras. Mais que beleza, arte e bem-
estar no espao pblico: incentive esse
projeto!

PATROCNIO CULTURAL:

TTULO: Azul para bem-estar, dourado para

revitalizar, falco mensageiros de boas notcias.
Srie Pssaro-Geometria, 2017.
Acrlica e Stencil sobre muro
2,75 x 9 metros
Dado Motta
Patrocnio Cultural: SUVINIL
 ART F OR T HE WE LL-BE ING 2
R E S U LT S O F A R T F O R T H E W E L L - B E I N G 1

BEFORE AFTER
28.800 citizens each day. 864.000 citizens month. 25 meters painting. 24 litters of paint. Partnership with biggest ink
provider from Brazil, and world biggest chemical provider worldwide. Contributed to bring beauty to So Paulo city,
with art and culture to the spot. During 17 days of action. Implemented the wall of a public school creating access to
Art and culture with free acces in So Paulo. Allowing a positive experience decreasing the pulse rate in even 17% the
direct cause of stress (scientific approved). And bringing a good brand experience for all the sponsorship.

Local: Brazil > SAO PAULO > Av. Juscelino Kubtschek, 800
More Info: Dado motta +5511 98292 0642
Press: lizandra.silva@basf.com
MORE INFO ABOUT THIS PROJECT AT PAGE 18.
 ART F OR T HE WE LL-BE ING 2

WHAT IS THE OBJETIVE OF THIS ART:

INCREASE BLOOD PRESSURE AND PULSE.
Color research Institute of America one of the early researches.
ACCELERATE NERVOUS SYSTEM
Pancoast quoted in Birren, 1963 p.61
GIVES VITALITY, LIBERATE ADRENALIN IN THE BLOOD, AMPLIFIES ATTENTION
Colours of the Soul June Mcleod, 2006
RED IS STIMULATING; COMPARABLE TO A SYMPATHOMIMETIC STIMULUS. () GIVES
LIFE, ENERGY, HELP TO ENCERRE HEALTH, LOVE AND POWER!() RED CAN CHANGE
PERCEPTION OF TEMPERATURE IN 5 TO 7 DEGREES IN A ROOM.
Color, Environment & Human Response Frank H. Manhke, 1947 - 1997
Fortify muscles, creta heat, amplifies the metabolic activity, stimulate the production of red globule,
energize the hearth, amplifies the heart beat, act as a body tonic, contract fibers, improve motor reaction
in fast and vigorous movements, energize the liver, gives pleasure, help the man vigor, keep health.
Cromotherapy - o segredo das cores Valcapelli 2017
 ART F OR T HE WE LL-BE ING 2

WHAT IS THE OBJETIVE OF THIS ART:

STIMULATE VITALITY
INCREASE BETTER EMOTIONS SUCH AS WELL-BEING AND VITALITY
Color & Human Responses, Faber Birren
HARMONY - Dicionrio dos Smbolos, June Macleod
WISDOM & COMPLETUDE - June Mcleod, Faber Birren, e pesquisas
INCREASE FROM 55 a 78% LEARNING - Virgnia Johnson 1992 N7. Pp 87,90.
COMPREENSION em 73% - Virgnia Johnson 1992 N7. Pp 87,90.
ADD CULTURE, ART AND WELL-BEING
(With the art and the painting)
JOY!
Bird-Geometry", 2017
Acrylic on canvas
1,10 x 1,8m
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BIRD-GEOMETRY

RESULTS
BRAND EXPERIENCE TO
892.000 / month PEOPLE A-B PUBLIC
WITH VISUAL ART, CULTURE and WELL-BEING
BETTER WALL FOR SCHOLL BENEFIT TO TEENAGERS
IMPROVEMENT IN PUBLIC SPACE
LOCAL VALUE AND AESTHETIC CULTURE
RESPECTING PUBLIC AND FEDERAL LAWS.
A POSITIVE EXPERIENCE FOR BRAND, ART, AND CITIZENS.
AND CAN BECOME EVEN BETTER.
 PROJECT 1
TIMESHEET: 46 days
PREPRODUCTION: 30
PRODUCTION: 17
POS: Depend on Marketing BUDGET

COUNTERPART
VISIBILITY FOR: 892.000 PEOPLE for 30 days.
BANNER WITH SPONSORS LOGO
FOR BETTER RESILIENCE IN MARKET A-B PUBLIC
local: Av. Juscelino Kubtschek, 300

ASSOCIATED WITH ART, CULTURE and WELL-BEING

BETTER WALL FOR SCHOLL BENEFIT TO TEENAGERS
IMPROVEMENT IN PUBLIC SPACE
LOCAL VALUE AND AESTHETIC CULTURE
RESPECTING PUBLIC AND FEDERAL LAWS.
A POSITIVE EXPERIENCE FOR BRAND, ART, AND CITIZENS.

INVESTIMENT: U$4,800
PLACE:
Artistic wall in Juscelino Kubistchek avenue with
sponsors brand exposure.
The avenue is one of the biggest in BRAZIL, great site
near big companies, malls and shoppings offering great
visibility for big companies.

Place: Av. Juscelino Kubtschek, 800

DAILY PUBLIC: 28.800 citizens daily
TAG: ART, CULTURE, WELL-BEING
 MATERIAL
MATERIAL
REA TOTAL: 27 m2 - 2,75 x 10 x 0 metros

SUVINIL
ACRILICA PREMIUN SEMPRE NOVA
3 Gales 3,24l Acrlica Sempre Nova Azul CARMIM
3 1/4 0,9l Acrlico Metalizado Ouro Egito
2 Galo 3,24l Acrlica Sempre Nova Branco Semi-Brilho
1 Galo 3,24l Acrlica Sempre Nova TURQUESA Semi-Brilho

SUVINIL FUNDO
1 Fundo Preparador Acrlico 3,6l = 55m2
10 unidades Sela Trinca 1 unidade, 390g
2 Galo Suviflex 3,6 l
3 Massa Acrlica 5,5k Exterior
1 Galo 3,24l Acrlica FOSCO TOTAL

APLICAO
Luva Maxflex G
 PROJECT 2
7 murals
8.640.000 People (Eight million)

COUNTERPART
VISIBILITY FOR: 864.000 PEOPLE for 30 days.
BANNER WITH SPONSORS LOGO
FOR BETTER RESILIENCE IN MARKET A-B PUBLIC
SEE NEXT PAGE

ASSOCIATED WITH ART, CULTURE and WELL-BEING

BETTER WALL FOR SCHOLL BENEFIT TO TEENAGERS
IMPROVEMENT IN PUBLIC SPACE
LOCAL VALUE AND AESTHETIC CULTURE
RESPECTING PUBLIC AND FEDERAL LAWS.
A POSITIVE EXPERIENCE FOR BRAND, ART, AND CITIZENS.

INVESTIMENT: U$ 6,600 x 7
 PROJECT 2
10 obras.
8.640.000 PESSOAS (Oito milhes de pessoas)
 Material
MATERIAL BASE
REA TOTAL: 270 m2 - 2,75 x 10 x 0 metros x 10 (ART U$38,500
SUVINIL MATERIALS U$7,700)*
ACRILICA PREMIUN SEMPRE NOVA
30 Gales 3,24l Acrlica Sempre Nova Azul CARMIM
30 1/4 0,9l Acrlico Metalizado Ouro Egito
20 Galo 3,24l Acrlica Sempre Nova Branco Semi-
Brilho *material and equipments values to be
10 Galo 3,24l Acrlica Sempre Nova TURQUESA
Semi-Brilho
confirmed. Minus costs can be done with
10 Galo 3,24l Acrlica Sempre Nova PASSAGEM Semi- approval by the artist sponsorship with ink
Brilho
provider BASF-SUVINIL.
SUVINIL FUNDO
10 Fundo Preparador Acrlico 3,6l = 55m2
30 unidades Sela Trinca 1 unidade, 390g
10 Galo Suviflex 3,6 l
30 Massa Acrlica 5,5k Exterior
15 Galo 3,24l Acrlica FOSCO TOTAL

APLICAO
Luva Maxflex G - R$37,50
HIRE , O RDER AND PROJEC T S:

ART FOR TH E WELL -BEING

T.+55 11 98292 0642
R. Dr. Renato Paes de Barros
502 ap71 sala 3, SP/SP
dadomotta.com.br

PARTNER / S PONS ORS HIP :