BUS6007 STRATEGIC MANAGEMENT & COMPETITION ANALYSIS

FALL TERM 2017-2018

Instructor : Rfat Kamaak, PhD

Textbook : Wheelen, Hunger, Hoffman & Bamford, Strategic Management &
Business Policy: Globalization, Innovation & Sustainability 14th Edition, Pearson, 2015
Grade Composition:

Final (Written exam) %60

Midterm - Case Study Presentation (Group study) %40

COURSE OVERVIEW
The course focuses on the tasks of business people as they formulate and implement the
strategies that set the general direction of an organization and thus critically affect its
success. One task is developing an understanding of a companys current position and its
historical development. A second task is generating and evaluating strategic alternatives
and selecting from them. A third task is coordinating all the operational and functional
components of the organization, such as managing the classic tension between
marketing and production. We will use readings and cases, to enhance our understanding
of these managerial tasks. This course consists of two essential parts learning and
doing. The smaller learning part of the course involves extending your understanding of
critical decision making via readings and lectures. The doing part of the course involves
applying your knowledge to the analysis of cases, assignments and other experiential
exercises.

GROUP PRESENTATIONS
According to the class size, a number groups will be formed between 4-5 students. Each
group will be assigned a strategic management case and will be required to make a
presentation. Presentations will start in the 11 th or 12th week (the exact date will be
discussed later on). It is expected from students to use some visual presentation tools.
After the presentation, a feedback report will be distributed to the groups. There will be
some comments about the presentations. I will grade the presentation via the numbers
from 1-5. The numbers will have a meaning such as:

CASE EVALUATION MATRIX

Meaning Problem Analysis Alternative Recommendations Writing
of the Statement Strategies Style
numbers
Clear, concise Comprehensive, no Original ideas with Clearly resolves the Stimulating,
5 and accurate issues omitted unusual insight problem, detailed no errors
implementation
Generally Includes most Generally good, Resolves the issues in a Clear, no
4 accurate but not important issues solid reasoning general sense only significant
specific errors
Parts of the Overlooks some OK, but suggests Resolves only some of the Clear, some
3 problem not issues only the obvious issues errors
identified issues
Vague problem Omits some Lacks Vague solution Difficult to
2 statement important issues understanding of follow
the issues
Inaccurate Omits most Misses the main Does not resolve the Incomplete
1 assesment of important issues points issues at all thoughts,
the problem excessive
errors