COMMUNICATION

STRATEGY
BLACKBOARD UPGRADE

IT@UC
University of Cincinnatis IT Community
 FOR THE AUDIENCE:

The opportunity to see the message

1-3 times.
THE STRATEGY The option to gain more information.

Polished, graphic-heavy
communication.
THE STRATEGY
Less is More
The university audience wants 3 things:

At least 1-month notice of any

changes

Short, concise messaging

The option to gather more

information
.7% 1.5% 24.7%
INDUSTRY CANOPY AVG CANOPY
OUTAGE
THE STRATEGY

PHASE 1 PHASE II

Face-to-face meetings University-wide communication

Physical presence News articles, social media,

emails, etc.
Personal interactions
Graphics roll-out
 THE NEW LOOK
Brand refresh: Blackboards New Look!

Still to come...
New Canopy portal and
Blackboard banner
graphics
Blackboard Graphic
Motion graphic and
To be displayed in the pinned
captioned video to be
Blackboard module
posted to the Bb module,
social media, news
Faculty requested, familiar
releases, and other
branding, high visibility
 THE TIMELINE
From Nov. 01 through Dec. 15

Graphics completed Last reminders Upgrade Outage

Branded graphics for use Social media, refreshed Outage has gone
in Bb modules and social Bb module post, etc. smoothly and we have
media not ONE complaint :)

11/01 11/11 11/15 12/11 12/15

Outage 2 messaging
First Outage
push
Messaging sent to:
Push tweets, graphics,
colleges, students, twitter,
video, news stories,
e-currents, Bb module
emails, Bb modules, etc.
LETS PARTNER
 COMMUNICATIONS NEEDS:

Re-packageable content

Marketing, support, how-to, etc.

LETS PARTNER Knowledge Base resources

Commitment to support

If something goes wrong, how

quickly can we get help, what
kind of help is available to us?