Super Bowl LI

Emily Ledezma

MEDIA ALERT
January 31, 2017

WHAT: Super Bowl LI

WHO: Commissioner Roger Goodell, Houston Mayor Sylvester

Turner, Head coaches Bill Belichick and Dan Quin

WHERE: NRG Stadium

1 NRG Pkwy. Houston, TX 77054

WHEN: Sunday, February 5, 2017

Event begins at 5:30 p.m. CST

BACKGROUND: For its 22nd year, NFL will bring Kickoff to Rebuild to Houston in
which it plans to help a historic and African American community.
This event and project will repair homes, set food pantries and help
low income communities of the Super Bowl cities. The Super
Bowl Gospel Celebration and Super Bowl Breakfast will help
kickoff Super Bowl LI celebration this year. Pop artist Lady Gaga
will perform the Pepsi Zero Sugar Halftime Show.

NEWS INTEREST: New technology such as, Be the Player and drones, will be
featured. The new technology will allow fans to view the field
through players perspective as well amplify the halftime show
experience. New technology will also be featured in events held a
week prior to Super Bowl LI, such as Journey to Mars.

PHOTO
OPPORTUNITIES: Capture live images of the events held a week prior to Super Bowl
LI such as the Kickoff to Rebuild, Breakfast and Journey to Mars.
Also capture live interviews of coaches and player during pre-
game events. B-roll prior kick off events such as national anthem
and coin toss will be provided. B-roll of halftime show and game
highlights will also be provided.

FOR INFORMATION: Emily Ledezma

Day: 714-591-6423
Eve/Wknd: 714-437-7090
emilyledezma@csu.fullerton.edu

212-450-2000 t 345 Park Avenue New York, New York t www.nfl.com

 NEWS RELEASE

FOR INFORMATION: Emily Ledezma

Day: 714-591-6423
Eve/Wknd: 714-437-7090
emilyledezma@csu.fullerton.edu

FOR RELEASE: February 5, 2017

NFL PREVIEWS SUPER BOWL LI HIGHLIGHTS

New Technologies Enhance Fan Experience

NEW YORK: The NFL previewed new technology that will be featured throughout

Super Bowl LI today. The new technology is presented by Intel Corporation and it includes Be

the Player and drone technology. The new technology was also present during Super Bowl Live

events which were available the week before the game day.

A week prior to Super Bowl LI day, the NFL hosted events where new technology was

also featured to enhance the fan experience. One of those events was, Journey to Mars, in

partnership with NASA which uses virtual reality technology to transport fans to Mars surface.

The technology and ride primary goal was to enhance the experience but also to inspire the next

generation of explorers.

"Best scenario would be that this is going to inspire that young child, that one day is

really going to be the first person to walk on Mars," said Colonel Mike Hopkins.

- more -

212-450-2000 t 345 Park Avenue New York, New York 10154 t www.nfl.com
National Football League
NFL Previews Super Bowl LI Highlights
February 5, 2017
Page 2

The next piece of technology that was previewed was, Be the Player, which uses 360

replay technology. Be the Player allows fans to better understand what a player is experiencing

through the 360-replay technology and 3D view. This updated technology will deliver fans a

better product and experience to those at home. The NFL used 38 cameras with the ability to

capture 30 gigabytes per second, five miles of fiber optic cable and more 4K cameras compared

to past Super Bowl. It is also the first time an on field perspective has been used.

Im excited for the potential of 360 replay technology to transform the viewing

experience for sports fans, says Tom Brady quarterback of the New England Patriots.

The drone innovation experience included 300 drones specifically made for light shows

that weigh less than 230 grams. The drones could reach 700 feet and all 300 drones were

controlled by one drone pilot and one computer to perform the choreograph. Due to the drone

ban by the Federal Aviation Administration, a special waiver had to be given so the drones could

above NRG Stadium. This drone technology was a first as well the largest scale use at a live

event.

We were able to combine artistry with Intel drone innovation to pull off a truly unique

experience, said Intel Senior Vice President and General Manager Josh Walden.

The full list of events and highlights from the Super Bowl LI visit the official NFL

and Super Bowl LI website www.nfl.com. There one can also find the official NFL

merchandise of both teams and Super Bowl LI.

# # #

EDITORS NOTE: National Football League is a professional American football league that
is comprised of 32 teams.
 NEWSLETTER ARTICLE

FOR INFORMATION: Emily Ledezma

Day: 714-591-6423
Eve/Wknd:714-437-7090
emilyledezma@csu.fullerton.edu

FOR RELEASE: February 6, 2017

113.7 MILLION WATCH SUPER BOWL LI

Combined Viewership is Second-Best Multiplatform Performance

NEW YORK: NFL announced a combined total of 113.7 million viewers for Super

Bowl LI, making it the second-best multiplatform performance for the Super Bowl.

Super Bowl LI was broadcasted through television and online streams which includes

applications. The Super Bowl had a total of an additional 1.72 million viewers from online

streams, which indicate it was able to achieve a better experience for fans. The Super Bowl was

broadcasted through television, online and applications in partnership with Fox. NFL also

reported that Super Bowl LI had a total of 190.8 million social media interactions the most

coming from Facebook and Twitter.

The NFL also announced the success of Kickoff to Rebuild that took place days before

the game. The focus of this event was to help rebuild a historic African American community.

This year marked its 22nd year through this event six low income homes were repaired, a food

212-450-2000 t 345 Park Avenue New York, New York t www.nfl.com

pantry was established, and a community green space was created. Also a neighborhood

welcome center was built, which is a first for the community.

More information will be given through emails, newsletters and meetings will be held to

answer any further questions.

# # #
February 4, 2017

Katie Atkinson
Senior Editor
Billboard
katieatkinson@billboard.com

Dear Katie Atkinson:

The article, Lady Gaga Takes You Behind the Scenes of Super Bowl Halftime Show: Ive
Been Planning This Show Since I was 4, perfectly captures the excitement, dedication, and
passion invested into the halftime show by an artist. Both the halftime and Super Bowl game
complement each other to give the fans a memorable performance at the end of the day.

It was until 1991 that fans had the opportunity to experience its first pop music act led by New
Kids on The Block. From then on, artists such as Michael Jackson, ZZ Top, Prince, and Beyonc
have given fans memorable performances. With singles such as, Poker Face, that has over 9.5
million sales and her recent album, Joanne, Lady Gaga embodies a growth over time that is
similar to that of the halftime show. Lady Gaga is known for her creativity and going beyond to
give the audience and fans a memorable experience. With the help of Pepsi and the NFL, Lady
Gaga is set to deliver and exceed in her dream performance while the use of new technology
being featured to amplify the experience of the fans.

To help you with the story, I can coordinate a meeting with Pepsi North America Head of Music
Emma Quigley and Pepsi Sports Marketing Director Justin Toman. B-roll footage of the Pepsi
Zero Sugar Super Bowl LI Halftime Show press conference and live performance will be
provided.

I will contact you next week to answer any questions and provide more information. In the
meantime, if you need anything, you may reach me at 714-591-6423 or
emilyledezma@csu.fulleton.edu.

Sincerely,

Emily Ledezma

212-450-2000 t 345 Park Avenue New York, New York t www.nfl.com