Learner Name: Joe Maine Unit 12

Specialist study in creative media production

LO1: Understand the principles and practices of a chosen discipline in creative media production
LO2: Be able to locate and evaluate information from a range of sources
LO3: Be able to communicate ideas and arguments in a variety of forms
Distinction Grade Achieved
Task 1 Research into chosen specialism
Comprehensive knowledge and understanding on the history of chosen specialism X
Comprehensive understanding on the development of the chosen specialism X
Insightful video analysis of a range of key texts within specialism to support and develop ideas
Task 2 Planning and Production of specialism documentary
Detailed and coherent self-directed planning and organisation X
Thorough scripting X
Professional voicing, conforming to conventions X
Visually engaging and educational production, aesthetic awareness and skills and knowledge applied to develop creative solutions X
Decisive demonstration of initiative in effectively solving problems and creatively adapting to unforeseen challenges X
Task 3 Development of knowledge
Demonstration of what they have learnt from the task
Use of this information to produce a comprehensive development plan
Task 4 Evaluation
Perceptive and insightful analysis of final product against identified goals
Clarity, sophistication and maturity in considering further steps for improvement
Merit Grade Achieved
Task 1 Research into chosen specialism
Good knowledge and understanding on the history of chosen specialism
Good understanding on the development of the chosen specialism
Thorough video analysis of a range of key texts within specialism to support and develop ideas X
Task 2 Planning and Production of specialism documentary
Detailed and coherent planning and organisation
Thorough scripting
Good quality voicing, conforming to conventions
Consistent and appropriate educational production. Skills and knowledge applied to develop creative solutions
Decisive demonstration of initiative in effectively solving problems and adapting to unforeseen challenges
Task 3 - Development of knowledge
Demonstration of what they have learnt from the task X
Use of this information to produce a detailed development plan X
Task 4 Evaluation
Effective and insightful analysis of final product against identified goals X
Application of reasoned decision making in considering further steps for improvement X
Pass Grade Achieved
Task 1 Research into chosen specialism
Knowledge and understanding on the history of chosen specialism
Understanding on the development of the chosen specialism
Sufficient video analysis of key texts within specialism to support and develop ideas
Task 2 Planning and Production of specialism documentary
Evidence of effective planning and organisation
Satisfactory scripting
Competent voicing, conforming to conventions
Adequate educational production. Skills and knowledge applied to develop solutions
Sufficient exploration of alternative ideas to resolve problems
Task 3 - Development of knowledge
Demonstration of what they have learnt from the task
Use of this information to produce an effective development plan
Task 4 Evaluation
Clearly communicated analysis of final product against identified goals
Evidence of considered decision making in considering further steps for improvement
Referral Grade Achieved
Task 1 Research into chosen specialism
Limited or no knowledge and understanding on the history of chosen specialism
Limited or no understanding on the development of the chosen specialism
Limited video analysis of key texts within specialism to support and develop ideas
Task 2 Planning and Production of specialism documentary
Limited or no evidence of effective planning and organisation
Ineffective or unsatisfactory scripting
Ineffective or unsatisfactory voicing
Poor educational production. Little evidence of skills and knowledge applied to develop solutions
Insufficient exploration of alternative ideas. Problems unresolved
Task 3 - Development of knowledge
Little or no demonstration of what they have learnt from the task
Ineffective or no use of information to produce an effective development plan
Task 4 Evaluation
Insufficient analysis of final product against identified goals
Little or no consideration of further steps for improvement
Assessment Criteria R P
1.1 Critically describe a range of contextual perspectives influencing a chosen discipline in creative media production (Task 1) X
1.2 Apply knowledge of critical perspectives to inform own practice (Task 1, 2) X
2.1 Identify a range of relevant academic and cultural sources for a personal research project (Task1) X
2.2 Critically evaluate information from a range of sources to inform ideas (Task 1, 3, 4) X
3.1 Apply academic conventions in the production and presentation of ideas (Task 2) X
3.2 Effectively communicate ideas in appropriate formats (Task 1, 2, 3, 4) x

Standard of work is: Referral Pass Merit Distinction

Feedback:

LO1 Research
You havent referenced anything in your secondary research
You need to undertake research on CGI (as this was in your production) as was Lee Smith and Alfred Hitchcock
More video analysis of some of the important films you discuss such as Psycho and Avatar

LO2 Production
Nice opening and nice editing! Your voice over becomes a little dull you need more enthusiasm in your voice if you are going to re-shoot
another production in this style

LO3 Evaluation

You should try to actually compare your work with other productions give examples
Learner Name: Joe Maine Learner Signature: Date: 20/10/17

Marker Name: Sarah Wilson Marker Signature: Date: 20/10/17

Verifier Name: Verifier Signature: Date: