Brand Perception Analysis

at Dainik Jagran, Varanasi

Summer Training Project Report

Submitted to

Dr. A. P. J. Abdul Kalam Technical University, Lucknow

In partial fulfillment of the requirements of the degree of

Master of Business Administration

Prepared by: Training Supervisor:

Rahul Singh Dr. Ankur Chaddha
MBA 3rd Semester Sr. Unit Manager
Roll Number: 1504070025 Dainik Jagran, Varanasi
Enrollment No.: 154070011259 (U.P.)

2016-17

Department of Business Administration

Technical Education & Research Institute
Post-Graduate College, Ghazipur 233001 (U.P.)
 Certificate

This is to certify that Rahul Singh, pursuing MBA 3rd Semester

from this institute, has prepared the summer training project report
entitled Brand Perception Analysis in partial fulfillment of the
requirements of the degree of Master of Business Administration from
Uttar Pradesh Technical University, Lucknow, for the session 2016-
2017.
This report is based on summer training project undertaken by
Rahul Singh at Dainik Jagran, Varanasi under the supervision of Dr.
Ankur Chaddha during the period 13 June 20016 to 12 July 20016
and fulfills the requirements of regulations relating to the nature and
standard of MBA course of U. P. Technical University.
I recommend that this project report may be sent for evaluation.

Rahul Anand Singh

Head, Dept. of Business Administration
 Declaration

I, Rahul Singh, hereby declare that this summer training project

report entitled Brand Perception Analysis has been prepared by
me on the basis of summer training done at Dainik Jagran, Varanasi
during the period 13 June 20016 to 12 July 20016 under the
supervision of Dr. Ankur Chaddha.

This project report is my bona fide work and has not been
submitted in any form to any University or Institute for the award of
any degree or diploma prior to the under mentioned date. I bear the
entire responsibility of submission of this project report.

30th August 2016 Rahul Singh

MBA 3rd Semester
Department of Business Administration
Technical Education & Research Institute
P. G. College, Ghazipur
 Acknowledgement

It is my pleasure to be indebted to various people, who directly or indirectly

contributed in the development of this work and who influenced my thinking,

behavior, and acts during the course of study.

I express my sincere gratitude to Mr. Rahul Anand Singh, worthy H.O.D. for

providing me an opportunity to undergo summer training at Business Standard.

I am thankful to Dr. Ankur Chaddha for his support, cooperation, and

motivation provided to me during the training for constant inspiration, presence

and blessings.

I also extend my sincere appreciation to Dr. Neetu Singh who provided his

valuable suggestions and precious time in accomplishing my project report.

Lastly, I would like to thank the almighty and my parents for their moral

support and my friends with whom I shared my day-to-day experience and

received lots of suggestions that improved my quality of work.

Rahul Singh