Objectives of the Plan Target Audience Procedures for Sharing Modalities Plan Evaluation
To communicate the Staff Social Media (closed To the Communities
Community members of YMCA rebranding Volunteers groups) blasts to the In the year preceding the affected communities will impacted individuals Affected Communities communities rebrand communications be polled via robo-calls and To emphasize the urgency o Facebook will be made quarterly voter buttons on social for rebranding to all o Twitter As the year progresses and media sites stakeholders and o Nextdoor App we are within 6 months of Community members will organization members o Intranet for staff the rebrand receive invitations to pre- To communicate coming Present at HOA and communications will be launch events to evaluate branch closures and neighborhood meetings made monthly their understanding of the potential employee removal Advertise on the local Within 2 months of the impending changes to the and/or replacement television and radio stations rebrand communications YMCA Staff and volunteers will be To keep all impacted Staff meetings will be made on a weekly basis polled via intranet surveys individuals involved and o Teams The YMCA will host open aware of the process o Divisions To Staff and Volunteers session meetings where staff and volunteers will The inevitability of change and the rumor weed that results from it is why organizations should be intentional Communication will be have the opportunity to with the delivery of their change message (Cawsey, Deszca, Ingols, 2016). There are many approaches that can ongoing as will training to communicate their be taken to implement change. Leaders are responsible for making the determination as to which approach will encourage excitement and understanding of the be best suited for the culture of their organization. Once that approach is determined the change management anticipation of the rebrand rebrand process so that any team must develop, not only the process plan for change, but they must also develop a plan for communication. inconsistencies can be -After implementation of the This document outlines the communication plan for the rebranding of the YMCA. The urgency for this corrected change, communication will be rebranding is initiated from the YMCAs decline in membership and community involvement as it looms in the ongoing until the rebrand Staff and volunteers will shadow of newer innovations. The goal of this change is to increase membership, restore the value of the YMCA attend pre-launch events to in communities, and regain member loyalty to the organization. The YMCA is prepared to communicate this becomes ingrained into the reiterate the plan to change which will also result in some branch closures. culture of the organization and community attendees the community
Speech by President Uhuru Kenyatta During The Commemoration of Africa Environment, Wangari Maathai Day and Wildlife Day at Kenya Wildlife Service Headquarters, Nairobi 3rd March, 2015