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Posted in Web Based Business Models and tagged as online o ce food delivery by FATbit Chef.
Food ordering and delivery is not a new online business idea; however, it has evolved with
technology coming into the forefront. So far, we have seen startups, whose business models were
based on grocery delivery, meal-kit delivery, restaurant table booking, midnight food delivery, and
more. The most recent being online o ce food ordering and delivery business, as analyzed by
experts at FATbit Technologies.
Getting food from your favorite restaurants during work week can often become a hassle. The
online o ce food ordering and delivery business surely lls the void between busy professionals
and delicious food from nearby restaurants.
Many follow online food ordering & delivery business model but only a few startups adhere to the
o ce food-delivery business. This is the reason why new startups like Caviar and Peach have
managed to create a niche for themselves and seize the opportunity.
To know how you can earn from this business idea, you need to implement the following business
model and key website features. Without further ado, Online
let us look at the business model to get a
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10/31/2017 Here is a Brilliant Startup Idea of Online Office Food Ordering & Delivery Business
Same boring meals may upset any o ce worker. To bring deliciousness back into the lives of
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working professionals and removing the hassle of food delivery, this business model clicks the
perfect chord. Here is the breakdown of how things work in this innovative business model:
The user will create a pro le on the website or get registered with the platform.
Every day at a given speci c time (di erent for breakfast, lunch and dinner), users receive a
message of the available meal options.
Interested users place the order and make payment. The order will then get forwarded to the
associated restaurant. After the order has been processed, the platform will collect all the
order and deliver the same to the respective o ces at a given time.
Online
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Online
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For those who want to start online o ce food delivery business, the margins on food are always a
concern, which is why it is always advised to have multiple streams of revenue. Moreover, the
delivery charges should not make the value of the food rise to a level where the consumers do not
consider it value for money. One aspect that falls in favor of such a business model is that you
have to deliver all the orders in a single time. This reduces the delivery logistics as well as cost.
The following are the main revenue models that such a startup can incorporate:
Online Advertisements: Google AdSense can be one of the primary sources of generating
revenue through advertisements.
Strategic Partnership: People willing to open a restaurant or small kitchen can sign up by
paying a small fee to the platform.
Online
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Contact Us
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Online
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The signup process should be easy enough for an average user without much technical know-
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how. The following steps resemble an ideal signup process:
On the sign-up page, the user lls details like rst name, last name, o ce address, the number
of employees, email id, new password, veri cation through OTP, and credit card details.
After veri cation and an acknowledgment from the website, the user can start receiving a
message regarding meal of the day.
Through Website:
After logging in, the user can choose di erent options for breakfast/lunch/dinner.
The user then selects his meal and proceeds to order, otherwise, he may log out.
Upon 10
ordering, the lunch
23 is served
0 hot at users
11o ce at the respective time.
Through Mobile:
If the user wants the meal, then he replies Yes to the message.
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Website Overview
Good user experience is the key to success for any business. When it comes to a website, the user
experience is the most important thing for the survival of the online business. Here is a list of
website features that we think should be there on any o ce food ordering and delivery website:
Homepage
The homepage is the rst point of contact with the users. If your homepage is not able to garner
the attention of the users, chances are that people may stop coming to your website after some
time. To make your websites homepage highly engaging, use the following tips:
Use high-resolution images, but ensure they are not resourced hungry.
The most recent trend is to use a banner video instead of the banner image. This approach is
useful in decreasing the bounce rate of the store by keeping the visitor engaged.
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Process Work ow
You can dedicate a section on your websites homepage to explain the entire work ow in few
simple steps. This is really helpful for new visitors to better understand your services and signup
with con dence.
O ce Locations
Google map o ers an API to showcase all your o ce locations. This is helpful to gain customers
trust and making people believe that there are human beings that are running the business.
Contact us form
Plain and simple contact form is not good for user engagement. FATbit analysts went through
several major websites and found that most of them have implemented the content of the form in
paragraphs. Not only this is a unique approach to getting users attention but also it results in
more lead generation while providing a personalized experience.
Testimonials
Trust in a brand is hard to come by. Showing what other people are talking about your brand is a
good way to build trust. By dedicating a place for testimonials or user reviews on your homepage,
you can easily build trust and earn more potential customers.
Online
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10/31/2017 Here is a Brilliant Startup Idea of Online Office Food Ordering & Delivery Business
Meal Section
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This is the most important section of any o ce food delivery website. By showing todays meal,
visitors are more likely to order it. To increase the engagement, try to put a high de nition close-
up shot of the cooked meal.
The meal section can also have Upcoming / Tomorrows Meal section, which can be used to
showcase meals available on the next day. That way, users can also book meals in advance.
Help Center
The help center should have a proper documentation explaining the working of your mobile app
and website. The entire process should be explained in a well-de ned way so that the entire
experience can instill trust in the visitor.
FAQ Section
Frequently Asked Questions is an important section to which many users will come and clear their
doubts. Following are few questions that should be present in the FAQ section:
Pro le Pages
Every person has his own eating preference. Some may like less spicy food while others may want
spicy food. Being the owner of the store, you should respect the wishes of the user and give then
exactly what they expect.
Some users may also su er from certain food allergies and it is vital to allow the user to put such
information in his pro le. The pro le area presents a great opportunity to o er a high level of
customer satisfaction.
Registering on websites requires time and e ort. Instead of lling pro les, visitors should be
allowed to use social login to just click and enter the website. Social login buttons are really helpful
to drive the user engagement rate.
Cost
reason why delivery cost should be less and more discounts should be o ered.
Social Media
10 and Blogging
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Blogging and social media is the best way to attract attention and let people know that you exist.
Consider starting a major campaign to generate maximum leads to solidify your presence on The
Internet.
Online
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Online
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Conclusion Online
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The o ce food ordering and delivery business is gradually increasing in parts of America and
Europe. As for the startup ecosystem, it presents a tremendous opportunity to ll the need of
feeding hungry mouths working tirelessly at the o ce.
Making a 10
website for your
23 online food
0 ordering and
11 delivery business with features mentioned in
the above sections will de nitely give you the perfect start in this segment of food tech industry.
To get more tips on website design and development for better user engagement, consult experts.
Disclaimer: The Blog has been created with consideration and care. We strive to ensure that all information is as complete,
correct, comprehensible, accurate and up-to-date as possible. Despite our continuing e orts, we cannot guarantee that the
information made available is complete, correct, accurate or up-to-date. We advise - the readers should not take decisions
completely based on the information and views shared by FATbit on its blog, readers should do their own research to further
assure themselves before taking any commercial decision. The 3rd party trademarks, logos and screenshots of the websites and
mobile applications are property of their respective owners, we are not directly associated with most of them.
Posted in Web Based Business Models and tagged as online o ce food delivery by FATbit Chef.
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BHW says:
April 9, 2017 at 11:44 am
Keep on writing,
10 great job!
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Reply
Ryan says:
June 26, 2017 at 12:21 pm
The idea is very nice. Can you send me an estimated cost of developing the solution?
Reply
Sure, Our expert will get in touch with you to discuss the same. Meanwhile, you can
share your detailed requirements with us via https://www.fatbit.com/website-design-
company/requestaquote.html
Regards,
FATbit Team
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Team FATbit.
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