Professional Documents
Culture Documents
now...
Kia ora Welcome to the Les Mills family and thanks for choosing to partner with us. Were an extremely passionate team, and
were really looking forward to working with you to bring inspiration and even greater fitness success to you and your members!
We have huge ambitions for the future. Our ultimate goal is to Additionally, to help you attract and secure engaged and
change the health of the world and create a fitter planet. To make enthused participants, we provide you with marketing
this happen were continually innovating to find new ways to make resources that are so eye-catching and effective youll be
working out fun and effective, to increase the number of people who proud to use them. And well give you ongoing club and
love Les Mills group fitness and support you to grow your business. group fitness training and support, which makes tackling
some of those tricky business issues simple. As part of
Over the last 20 years weve worked with more than 15,500 health and
the international Les Mills community youll love
fitness clubs and have seen first-hand that, no matter how successful
the great networking opportunities, as well
a business is, theres always room for growth. Rather than settling for
as the helpful insights and case studies
the global average of between 500 and 1,000 visits each week, we
that Les Mills clubs across the world are
encourage you to aim higher 2,000, 4,000 or even 6,000 visits each
so willing to share.
week in your club and in group fitness!
This Implementation Manual is just
Some clubs whove been offering Les Mills group fitness for some time
the first of many tools well be making
are attracting more than 10,000 group fitness visits per week and
available to help you. It covers
making an amazing profit from it. If this is where you want to be, we
everything you need to implement
can help you get there.
our programs and become a highly
We know that getting packed facilities and classes comes down to successful market leading business.
having out-of-this-world programming and instructors. Thats why We hope you find it useful and look
weve invested so much in developing the best possible programs and forward to working together to create
creating an industry-leading instructor training system that will supply a successful partnership.
you with hugely inspired and motivated group fitness masters.
FOR A FITTER PLANET.
We help you develop individuals who are committed to supporting
your business goals and bringing thousands of people to your club.
Setting smaller goals on the way to your BHAG (Big Hairy Audacious Goal) provides you with a useful measuring stick for progress.
How do we know people love our classes? They vote with their feet. Having a target for group fitness visits keeps you focused on
delivering great classes right across your schedule. Classes that members love and attend regularly.
STATUS QUO BHAG (Big Hairy Audacious Goal) SIZE OF THE PRIZE
Whats your BHAG?
Whats your current How many weekly group fitness visits Potential additional annual revenue.
group fitness weekly do you think you could achieve in three Divide the difference between your
attendance? to five years if your instructors were BHAG and your actual attendance by
delivering the best experience in every three (thats the average number of group
% of group fitness
visits to total club visits class? Could you double that number? fitness visits per week per person in clubs
How about tripling it? with LES MILLS classes) and multiply it by
your average yearly membership.
Current
membership size 3-5 year group fitness $
attendance goal?
2. Scheduling
WHEN TO Attracts maximum Due to its broad appeal Attracts maximum CXWORX attracts big Attracts maximum
SCHEDULE? numbers when scheduled BODYBALANCE / numbers when numbers whenever its numbers when
during peak and shoulder BODYFLOW attracts scheduled during peak scheduled. scheduled during
times. big numbers across all and shoulder times. peak and shoulder
time slots. times.
Weekdays - late
afternoons and evenings.
Weekends - anytime.
HOW OFTEN? Minimum of 3-5 times Minimum of 5-7 times Minimum of 5-7 times At peak or shoulder times 1-2 Minimum 3-5
per week. per week. per week. a day (between 7-14 times times per week.
a week).
EXTRA TIPS Short format or low Can work well off-peak if CXWORX will fatigue
impact options help fill the class is led by a top participants core muscles.
classes for morning and instructor and given a Following a CXWORX class
lunchtime sessions. strong marketing push. they may not be able to
safely support weight bearing
exercises afterwards.
Avoid running a strength class
e.g. BODYPUMP/LES MILLS
GRIT directly afterwards.
The ideal number of each class depends on your clubs positioning on the
Consumer Matrix Analysis model and on your goals.
LES MILLS GRIT Series BODYJAM BODYPUMP RPM SHBAM BODYSTEP Available
Features three unique 30-minute in two formats:
high-intensity interval training BODYSTEP original and
workouts, each offering distinct BODYSTEP Athletic.
training benefits.
You can offer one or both
LES MILLS GRIT Strength options depending on your
LES MILLS GRIT Plyo target market and goals.
LES MILLS GRIT Cardio Ensure each format is
properly communicated
using correct logos.
Attracts maximum numbers when Attracts maximum Attracts high Attracts high Attracts Attracts maximum numbers
scheduled during peak and numbers when numbers across numbers across all maximum when scheduled during
shoulder times. scheduled during all time slots. time slots. numbers when peak and shoulder times,
peak and shoulder scheduled especially mornings.
times. during peak and
shoulder times.
Minimum of 3 times per week Minimum of 3-7 Minimum of 7-12 At least 10-20 times 5-7 times per Minimum 3-5 times per
per workout (at least 9 workouts times per week. times per week. per week. week. week.
per week). Clubs that have a
dedicated cycling
studio, offer classes
3-7 per day.
Consider charging a booking fee Works well off-peak Most clubs offer Charge a booking Works well off-peak if
per class for a great additional if the class is led at least 2 classes fee per class for a the class is led by a top
revenue stream. by a top instructor per day. great additional instructor and given a
and given a strong revenue stream. strong marketing push.
Please refer to the LES MILLS marketing push.
GRIT Implementation Guide for
more details.
BODYATTACK
TIN LE
IVA AD
PT ING
CA ED
SHBAM
BODYJAM
RPM
CXWORX
BODYBALANCE
NU
TU
RIN
G
BODYFLOW AS
IVE
&P SU
ER
Renewal RO
TE
CT
IVE NIN
G
&P Perfection
R
CE
DIS
If you are launching a new program to attract a new market segment its a specialty program. Go with a smaller number of classes, and support
the launch and ongoing classes with heavy external marketing and bring a friend promotions. Wait to get strong attendance before increasing
the number of classes.
new market. GE
SHBAM
BODYJAM
RPM
CXWORX
NU
BODYBALANCE
TU
RIN
G
BODYFLOW AS
IVE
&P SU
ER
Renewal RO
TE
CT
IVE NIN
G
&P Perfection
R
CE
DIS
Dont offer a program that doesnt attract enough people to ll up two to three classes per week.
Once youve identied your core programs allocate at least 70% of your schedule to them. Schedule them across
all time slots and give them priority in peak and shoulder times.
Your specialty programs shouldnt occupy more than 20% of your schedule. Dont schedule them in peak time slots.
They can be good crowd pullers at shoulder and off-peak times.
Complement your core and specialty programs with a small number of service classes, such as 30-minute introductory classes.
Aim to offer cardio, strength/toning and mind-body/exibility training options in every two-hour time slot.
These are the types of activities people need in their training plan to successfully sustain an exercise habit.
Having a balanced schedule really helps membership sales and retention.
months time? 5
Tip! 7
8
Consider your previous
class attendance. 9
Do!
Count all class
numbers.
Review class
performance against
targets every
quarter.
Look for balanced internal and external motivations. Ideal instructors are:
C
redible physical role models and passionate about sport
N
aturally able to interact and connect with a large variety of people
N
aturally able to catch and hold peoples attention
P
assionate about inspiring your members and developing social bonds
Looking to positively influence peoples lives and the wider community
Committed to ongoing training and up-skilling
A
ble to represent your club culture and willing to help grow your club
Review and assess candidates as they take Candidates with teaching experience Interview all selected
a class, introduce themselves and coach a teach 10 minutes on stage candidates thoroughly
simple exercise
Do they move in time with the music? Take part in lifechanging training for certification in each program
1. The choreography of the track flowed.
Continuously improve through quarterly external training
PROGRAM ESSENCE: EVALUATE WHEN CANDIDATE PARTICIPATES IN CLASS Develop skills to improve the health and wellbeing of their community
2. His/her focus was outward, not on what the next move might be.
BODYATTACK Teach established programs with a global reputation
NO
TECHNIQUE YES HAS POTENTIAL Have access to worldclass training materials
1. They are high-energy
3. The candidate moved in time with the music and on the correct beat. Obtain an international certification that allows them to travel and work
2. They are athletic and have a high fitness level
Access a range of career options.
4. The candidate is physically fit to teach the program.
BODYBALANCE/BODYFLOW The opportunity is substantial, so its critical to set the scene for new recruits by explaining the bigger picture at the
beginning of the interview.
1. They are calm and centered 5. He/she moved in an authentic way for the program.
If youre interviewing a freestyle instructor, its important to effectively manage their preconceptions of choreographed GF.
NO Please review the answer to this everyday challenge (www.lesmills.com/global/en/clubs/3.recruitworldclassinstructors/
2. They look long and strong COACHING YES HAS POTENTIAL
everyday-challenges.aspx) in the LES MILLSTM GFM Explorer (www.lesmills.com/gfm).
BODYCOMBAT 6. The candidates cues were easily understood and followed. .
1. They look authentic in martial arts 7. Participants knew how to correctly execute the exercises/moves.
BODYJAM
8. Participants got coached and motivated when they were struggling.
CRUCIAL FACTORS TO CONSIDER FOR RECRUITMENT
NO
CONNECTION YES HAS POTENTIAL
1. They are hip and a bit funky Stay on track and select instructors who fit with the essence of the program they want to teach.
9. The candidate was welcoming and caring, and taught in an inclusive way. Past behavior is the best indicator of future behavior; so, whenever possible, get examples from each candidate of
2. They have individual style and dance really well
previous actions theyve taken.
BODYPUMP 10. The candidate taught in an enthusiastic and confident manner.
Be consistent with your questioning so its easy to compare candidates.
1. They look like they lift weights Make sure you understand any gaps in the candidates employment history to
11. Participants responded positively to the candidate.
obtain a clearer outline of their background.
2. They are grounded with a strong posture NO
FITNESS MAGIC YES HAS POTENTIAL Each country and/or state has different legislation regarding recruitment and employment issues, so make sure
BODYSTEP youre clear how local laws affect your interview process.
12. Does this candidate have the potential to consistently pack the
1. They are dynamic, friendly, uplifting and happy room?
2. They are coordinated Ideally, candidates will have a yes or has potential for both items in bold and has at least 6/12 yes or has potential comments
for the whole form.
BODYVIVE
If a candidate has less than 6/12 yes or has potential comments, and/or they do not have a yes or has potential for the items
1. They are approachable and welcoming in bold, consider if you are willing to provide/support the extra training required to help the candidate consistently pack the room for
that program.
2. They have great posture and technique
RPM
These tools are in the Manager Recruitment Guide. Download it from www.lesmills.com/eclub
Watch the training video on how to recruit rock-star instructors. Ask your local Les Mills team for more information.
Finish learning choreography Level 1: Practice alone or with Plan launch class(es)
DONE 100%. partner focusing on pre-cueing Allocate tracks to instructors
of choreography changes
Practice with DVD: Sort out stage position
Level 2: Practice with partner Choose someone to do
Firstly, face the TV screen to class introduction
and add basic coaching
ensure timing accuracy
cues: track focus, setup and Plan matching or
compulsory cues complementary gear
Secondly, turn away from the TV
Level 3: With partner, then with Script and rehearse class intros
Practice with partner in front of
group, introduce follow-up cues and send-off.
mirror focusing on technique
(how to improve technique and
and timing. Continue individual preparation.
benefits cues), corrections and
motivational cues Organize at least two team
Work on fitness using specific
practices with all instructors in the
program challenge (see Instructor
five days leading to the event:
Program Manual).
DONE The second team practice
should be a dress rehearsal 48
hours (max) before the event
All club staff (including the
sales and front desk team)
should be present and
provide feedback
DONE
STEP 4 STEP 5
Launch day International certification
DONE
interactive team- STEP 2 - Instructors teach the new program so the rest of the staff can experience it for real,
as participants and beginners.
training session by
STEP 3 - Give each staff member a copy of the Getting Started brochure and a copy of the
following this outline. product k nowledge page from this manual. Then organize three drills.
Put staff in groups of three, Invite staff to make different groups of three and give each group one of Ask all of the team to individually
ideally you want a mix of the following profiles: come up with the top five objections
instructors and the sales/front- people might have before attending
desk team in each group. 40-year-old woman who hasnt exercised regularly for some years a class (i.e. why they wouldnt
and is lacking in confidence but wants to lose weight and get back initially want to go), and the top five
Allocate each group three in shape. objections to do a class once theyve
characteristics of each program already tried it.
you are launching. 30-year-old guy with a highly driven personality, has a demanding job
and wants to maintain fitness and shape without spending too much Invite staff to share with the group
For example with time doing it. and then select the top five in both
BODYPUMP: weight training categories across your team.
to music, pre-choreographed 25-year-old woman, exercising already, who is looking for fun and
program, 55-minute full body energetic ways of exercising during the week. Put people into pairs and allocate a
workout, great sounds etc. Ask each group to discuss and prepare how they would present and sell few objections to each group.
Give them five minutes to find the program to that specific prospect or member. They must choose Ask each of them to work out how
three participant based benefits carefully the features and benefits they would use for a specific person. they would overcome each objection
for each of the characteristics. Group role play with one person from another group playing the role of and motivate the person to try the
the customer. class or to do it again.
Ask each group to present and
feedback if necessary. Feedback and repeat for each program you are about to launch. Debrief answers and share ideas of
your own.
BODYPUMP
BODYPUMP is the original barbell class, now running in more than 14,000 clubs worldwide.
This program is a proven crowd-puller. Its one of the fastest ways to shape up and lose body fat and ideal
for just about anybody who wants to add strength training into their aerobic workout, build lean muscles
and burn fat. Its simplicity makes it a great starting point to develop strength, tness and condence.
Essence The encouragement, motivation Benets
BODYPUMP is a weights and great music you get in a Shape and tone your body
class for absolutely everyone. BODYPUMP class will help
Improve bone health
This form of weight training will you achieve much more than on
your own! Improve your core strength
make you toned, lean and t.
Using light to moderate weights Instructors will show you all the
moves and techniques to make
with lots of repetition (reps), Getting started?
BODYPUMP gives you a your rst class safe and fun. You
will leave feeling challenged You can adjust a BODYPUMP
total body workout that burns
and motivated, ready to come workout to your current tness
lots of calories. Itll also tone
back for more. level:
and shape your body, without
adding bulky muscles. The rep Start with really light weights
effect a scientically proven or even just a bar
Les Mills formula is the secret Build up from four or ve
to developing lean athletic tracks to a full class
muscle without the need for Start slowly with one to
heavy weights. two classes a week
BODYCOMBAT
Essence Benets Getting started?
BODYCOMBAT is a high Have fun learning how You can adjust a
energy martial arts-inspired to punch and kick BODYCOMBAT workout
workout. Youll learn how to Destroy calories to your current tness level:
punch, kick and strike your way Take the options the
Build self-condence
to superior tness and strength. instructor gives
and co-ordination
This non-contact workout
Build up from four or ve
requires no experience but
tracks to a full class
teaches you moves from Karate,
Taekwondo, Boxing, Muay Thai, We guarantee youll walk
Capoeira and Kung Fu. Leave away with less on your
your inhibitions at the door and mind than when you
bring your best ghter attitude walked in - knocking the
youll be releasing stress, door down to your next
having a blast and feeling like a BODYCOMBAT class
champion before you know it.
BODYSTEP
Essence Benets Getting started?
BODYSTEP is a full body Get your heart rate up and All you need to do is follow your
cardio workout that gets increase cardio tness instructor as they coach you
everyone from newcomers to Tone and shape your butt through options:
tness veterans energized. and legs Start with a BODYSTEP
Basic stepping, just like walking Improve coordination Athletic class if you can, as
up and down stairs, is at the and agility you wont need to worry
heart of BODYSTEP - the about co-ordination or
class that will really tone your fancy footwork
butt and thighs. Build up from four or ve
BODYSTEP Classic features tracks to a full class
some quicker stepping where
you get the opportunity to
showcase your rhythm and air.
In the newest variation,
BODYSTEP Athletic, youll also
do moves like burpees, push
ups, and use a weight plate to
work the upper body. Theres
always lots of options to get you
through the workout safely.
RPM
Essence Benefits Getting started?
RPM is an indoor cycling class, Improve your aerobic Instructors will show you how
set to the rhythm of motivating fitness to set up your bike and you can
music. It burns a lot of calories Burn calories and fat adjust an RPM workout to your
and gets you fit. current fitness level.
Based on the sport of cycle Build up from four or five
racing, RPM uses a series of tracks to a full class
simulated climbs and sprints
to create a workout where you
control the intensity - its literally
easier than riding a bike.
Instructors will show you the
all the basic cycling moves
like standing up, sitting down,
changing hand positions,
speeding up and slowing down.
You control your own resistance
levels and sprint speed, so you
can build your training level up
over time.
An RPM class will leave you
with a sense of accomplishment
and feeling euphoric, ready to
come back for more.
BODYBALANCE
Essence Benets Getting started?
BODYBALANCE
Improve strength Instructors will show you
is a new yoga class for anyone and exibility appropriate options to
and everyone. It uses a range of Physical and mental adjust a BODYBALANCE
movements and motion set to benets class to your current level.
music that will improve your mind,
Leave feeling serene Build up from four or ve
your body and your life.
and relaxed tracks to a full class
Bending and stretching
through safe and simple yoga
moves, a BODYBALANCE
class blends elements of Tai Chi
and Pilates to strengthen
your entire body.
Breathing control is a part of all
the exercises, and instructors
will always provide options for
those just getting started.
If you havent tried yoga
before then BODYBALANCE
is a great introduction that
complements all other forms
of exercise. The variety in a
BODYBALANCE class also
makes it appealing to people
already doing some form of yoga.
BODYJAM
Essence Benefits Getting started?
BODYJAM is the ultimate Great for overall fitness Wear comfortable loose
combination of music, culture Lose yourself in chart clothing
and dance. Tracks that you topping music and the Build up from four or five
love right now? Theyre in hottest dance moves tracks to a full class
BODYJAM. That new style
Improve coordination
youve heard about? It was in
BODYJAM last year.
BODYJAM is made up of:
House, Hip Hop, Drum n Bass,
Trap, all styles of EDM, its the
soul of BODYJAM.
Choreographed by Gandalf
Archer-Mills.
BODYVIVE 3.1
Essence Benefits Getting started?
BODYVIVE 3.1 is a 45-minute Build fitness There are always options for
cross-training workout with Tone your body those new to exercise and group
the perfect mix of cardio, core fitness. Take the low impact
Increase energy
and strength. Its designed options, and spend your first
specifically for women, and will few classes learning the moves.
tone the entire body. Its time to get it all, so try a
Developed by a team of BODYVIVE 3.1 class today
leading fitness professionals,
BODYVIVE 3.1 is one of the
safest and most effective
workouts around. We mix
lunges, squats, running and
tubing exercises, with great
music to leave you feeling
satisfied, motivated
and energetic.
Guided by an experienced
instructor, youll get all the
attention you need to execute
movements correctly, whatever
your fitness level.
BODYATTACK
Essence Benefits Getting started?
BODYATTACK is a high-energy Functional fitness - feel You can adjust a
fitness class with moves that stronger in everyday life BODYATTACK workout to
cater for total beginners to our Tone and shape your body your current fitness level:
total addicts. We combine Take the low-impact
Improve your coordination
athletic movements like running, options
and agility
lunging and jumping with
Build up from four or five
strength exercises such as push-
tracks to a full class
ups and squats.
A fabulous LES MILLS instructor
will pump out some energising
tunes and lead you through
this whole-body workout. It will
challenge your limits in a good
way, leaving you with a sense
achievement. Be ready to keep
coming back for more.
One of the best things about
BODYATTACK is it improves
your functional fitness thats
the fitness that you need for
everyday life.
SHBAM
Essence Benefits Getting started?
A fun-loving, insanely addictive Master simple Wear comfortable
dance workout. SHBAM is an dance moves loose clothing
ego-free zone no dance Have fun whilst working Build up from four or five
experience required. Just bring up a sweat tracks to a full class
a playful attitude, an open
Build confidence
mind and a cheeky smile. Your
instructor will guide you through
simple (yet sassy) dance moves,
all set to a party playlist.
CXWORX
Essence Benets Getting started?
CXWORX provides the vital Stronger core in just Listen for the options
ingredient for a stronger body 30 minutes instructors give so you can
while chiselling your waist line. A Learn how to activate the adjust the workout to your
stronger core makes you better muscles responsible for own tness level.
at all things you do - its the glue optimal core control
that holds everything together.
All moves in CXWORX have
options, so its challenging but
achievable for your own level
of tness. Trained instructors
guide you through correct
technique as you work with
resistance tubes and weight
plates, as well as body weight
exercises like crunches and
hovers. We also include hip,
butt and lower back exercises.
Every CXWORX class
emphasizes great technique and
awareness so you learn about
your body and make it stronger.
OFFER ENDS:
S
AS
NAME:
ADDRESS:
L
D
IEN
E CS
FR PHONE:
ING A EE EMAIL:
R
BR OR F
N
F
O AS
MEMBERS NAME:
MEMBERSHIP #:
P
EMAIL:
before your first class. density gradually lift the intensity of the workout by
bone health and Les Mills BODYSTEP is the invigorating step Les Mills BODYSTEP Athletic is the challenging,
Improve your
increasing our range of motion and adding
to bring? through 3, 4 & 5. In a BODYSTEP
and lung capacity
light propulsions.
workout that pushes your fat-burning systems functional step workout that motivates you to really
What do I need for foot stability. Dress your heart
Your legs
Athletic class tracks 3,4 and
of training shoes Increase into high gear. up the intensity.
Wear a good pair and water bottle. fitness workout 5 feature an interval-based
a full-body cardio
4. STEP ATHLETIC This is the first peak.
and bring a towel functional step training approach,
in comfortable clothes
Its time to lift the energy and your heart rate,
Using a height-adjustable step and movements on, Featuring short bursts of circuit-styled functional
OFFER ENDS: and break a sweat and climb higher with more which includes 45 seconds
to be? programs, new BODYSTEP over and around it, BODYSTEP combines fun, step- training combined with traditional step-based cardio athletic stepping moves. of push yourself to the limit
Like all Les Mills
S
How fit do I need levels. new music and
classes, featuring
intensity followed by 30 seconds
for people of all fitness BODYSTEP Athletic
based cardio blocks with muscle conditioning tracks blocks and muscle conditioning tracks, BODYSTEP
AS
you choose together with popular hit music and vibrant and you can embrace your inner athlete. bigger demands on the legs and glutes for
blast. Whatever option
more intense cardio
lower body strength and toning.
NAME: anytime by engaging instructors.
intensity of the workout BODYSTEP Athletic is the ideal option if you want
you can vary the 6. POWER PEAK Power up for the second peak. We use powerful stepping
of your step. The flavour-fuelled fun of BODYSTEP is ideal if you to push yourself to the limit and propel your fitness up
changing the height
eventually.
exercises and dynamic lateral movement to improve cardio and endurance fitness.
ADDRESS: like the idea of getting your groove on and having a a notch (or three).
CL
I take a class?
ND
How often should BODYSTEP or little fun as you work out.
TRY BODYSTEP ATHLETIC IF:
to attend of three
7. STEP RECOVERY Catch your breath with slower and more controlled stepping
For best results try exercises to focus on balance and stability and on lower body toning and sculpting.
RIE
classes a week. TRY BODYSTEP IF: You thrive on challenge
BODYSTEP Athletic
You get motivation from sing-along
AF E
PHONE: Youre looking to condition and tone your body 8. PARTY STEP Let your hair down and have
8 & 9. In a BODYSTEP Athletic
music and approachable instructors
Any tips for beginners?
fun in this anything goes part of the class.
You like the intensity of cardio blasts class this is where you need to
ING RE
step height We use different themes and movement styles
E
EMAIL: Start on a lower Focus on what
Youre looking to condition and tone your body
You want to push your fitness to the limit - quickly to create a party on the step. be prepared to give it everything
BR OR F
S
six blocks of intense Athletic
9. SPEED STEP A signature track for
do
ONAS
your feet need to
stepping. This track can come
stepping with a move
BODYSTEP. Lower the step height and
before or after the PEAK track.
a move, continue
F
step faster for speed and agility training.
MEMBERS NAME: If you get lost in if you feel
with. Observe, and
that you feel comfortable
give the move a go
10. PEAK This is the third and final cardio peak where you have the option to raise
MEMBERSHIP #: up to the challenge,
the height of your step. This track is a physically challenging combination of dynamic
propulsive exercises and strong lower-body moves.
Duration Exercise Intensity Burn Equipment Music Results Duration Exercise Intensity Burn Equipment Music Results
P
EMAIL: Type Rate Type Rate
11. RECOVERY/CONDITIONING Catch your breath as you work your
55 minutes Step based Moderate Up to Height Fun and Improves 55 minutes Step High Up to Height Chart Quickly gluteals and legs, then move to the floor for conditioning work for the upper
cardio to high 620 adjustable funky hit heart and based intensity 650 adjustable topping improves body and abdominals.
intensity calories step music lung fitness, featuring calories step tunes heart and
agility and interval lung fitness.
coordination. training Increases
Increases strength, 12. COOLDOWN/STRETCH We stretch our worked muscles as we cool down.
strength and endurance,
endurance agility and
This completes the full-body workout.
coordination
or visit:
ask your instructor
For more information
dystep
lesmills.com/bo BodyStep athletic DLE_FINAL.indd 2 15/01/14 4:15 pm
1
DLE_FINAL.indd
BodyStep athletic
Hang/place one banner Send promotional emails Put up in common areas. Instructors, members, To be available at front
in your lobby or common to your members staff: start distributing desk, next to group fitness
area as a coming soon Put up near membership/ to friends, networks, schedule or near group
Four weeks out from sales area.
attraction up to three to prospective members two fitness studio two weeks
event
four weeks prior to your Put up in and near group to three weeks pre-event. pre-event and ongoing.
launch event. Two weeks out from event fitness studios. Send as an event invitation Instructors and staff
Seven days out from
Hang a second banner in Refresh regularly using to non-converted guests distribute to current
event
group fitness studio the new material thats and prospects youve members as needed.
two weeks prior your 24 hours out from event regularly updated at come into contact with
Give to prospects along
launch event. Send promotional emails lesmills.com. over the past three months.
with guest pass.
to your guests Offer reward for members
Membership sales team
Two to three weeks and staff who have free
provides to new members
out from event passes redeemed at
on an ongoing basis.
your club.
Seven days out from
event
Two days out from event
*All resources can be found online at lesmills.com/eclub. Please contact ask@lesmills.com.au or +612 6282 8192 for your log in details
Leveraging social media is one of the cheapest and most effective ways to connect with your current members.
It creates a genuine, accessible touch-point for customers, increasing loyalty and brand awareness.
It connects members to members, building a community and generating new leads.
Event date
Event format
Event schedule
Event budget
Event debrief
Performance versus targets?
What went really well and are must-dos again at the next event?
Additional comments/thoughts...
Use Les Mills online artwork (which is free to licensees) to Local businesses may welcome the opportunity to promote
create promotional documents, website content and facility themselves at no cost to the facility in order to access a group
newsletter updates for zero additional cost. of potential new customers. Take note of any new restaurants/
cafes, sport shops, massage centers etc. and approach them.
Be bold! Some licensees have managed to get trips for
Forget about mailing flyers go with social media and emails,
two, or flat-screen TVs as prizes by offering local businesses
there is virtually no cost.
representation at an event and on event marketing material.
Take selected candidates Confirm role of each staff Instructors teach a class
though step three (one-on-one member in relation to the Product knowledge drills
interview) using the Manager launch preparation
Discuss launch event and
Recruitment Guide. Confirm deadlines promotion plan
Register successful candidates for Brainstorm additional ideas to
Order launch marketing materials
module training. create interest and enthusiasm
and/or design co-branded ones.
Begin tracking weekly attendance in club before launch event
numbers so you can benchmark. Hang coming soon or watch this Define roles for each staff
space banners or posters in or member before, during and
Assess the performance and near the group fitness studio. after the launch
impact of new programs on
business. Update club website, blog and Provide sales consultants and
Facebook accounts with coming front-desk teams with the
Read the Event Training slides
soon/watch this space info and Selling with Events training
and, if relevant to your launch
include a link to www.lesmills.com. video (if relevant).
goals, watch the Selling with
Events training video.
Instructor module training. Organize a sales and front desk
Plan launch event and establish team meeting to discuss Selling
After training, allocate tracks for with Events process, organize pre-
the marketing plan
instructors as part of the launch booking, pre-event calls, confirm
Set event goals, format preparation plan. event offers and role-play calls
and schedule
and membership presentation.
Internal and external Host an all-team staff meeting to
marketing plans discuss launch and carry out the
product knowledge training DONE
Event membership offers,
if relevant Share goals behind launch of
program(s) and launch event
Confirm when instructors will STEP 4 Start external promotion three STEP 5
receive information for first Quarterly release events weeks before the event. Quarterly release events 2
quarterly release.
Start planning first quarterly Repeat step 4.
release event, repeating Start internal promotion two
Set dates and goals for first the launch process, shifting weeks before the event.
launch. Apply the Selling with Events
the focus slightly more to process 100%.
acquisition. Open class pre-booking two
Send instructors videos for weeks before.
assessment. Review Organizing a WOW DONE
Event and Selling with Events Call all guests to pre-qualify
training. and pre-book for a membership
DONE
presentation on event day.
Organize staff meeting to
discuss next event plan. Instructor dress rehearsal two
days before the event.
Review program performance
(attendance number vs. targets Host an AMAZING quarterly
six weeks after launch) and set release event!
an action plan for growth if
relevant.
DONE
Attend instructor and manager
training/up-skilling session.
Whats next?
% of group fitness visits to club visits Retention Membership sales at last event
Original Target Actual Original Target Actual Original Target Actual Target
12 month check
% of group fitness visits to club visits Retention Membership sales at last event
Original Target Actual Original Target Actual Original Target Actual Target
Discuss the key focus and features of this release, the new exercises STEP 4
and what to bring alive with members to ensure they get the most out Dress rehearsal with group fitness manager or head teacher -
of it. Use the track focus and tips you find in the choreography notes one and a half hours
Discuss the education sessions on the DVD and how instructors can Instructors teach the tracks they will present at the event and they
incorporate the tips into their teaching need to do it well!
Physically go through the release together in front of the mirror. Each If possible, ask some members of the staff to participate in the
instructor should lead others for a few tracks. Here, the objective is class. It will help instructors to be much more effective on the day of
not to teach it really well, just to go through it together, focusing on the real launch
choreography, technique and basic coaching. The instructor teaching
Together discuss the quality of teaching and define what needs to
should also introduce the track focus and explain how they think the
improve before the event
track should be taught to achieve the best result.
Quarterly release events give you a fantastic opportunity to work
with your instructors on an ongoing basis. They should be the
foundation of your regular in-house training plan. Theyre a great
way of team building and having fun together!
Use the Les Mills assessment sheets specifically designed for group Confirming and congratulating on a key strengths
fitness managers.
Highlighting one or two things where they
When doing spot-checks, you dont always need to fill in the forms. were excellent
Ideally, you should be familiar enough with their content to know what
you are looking for without having to use the form each time. One thing specifically that they can improve
to enhance participants experience for the
Feedback can be delivered after class, by phone or email whatever next class
the instructor will find most efficient and inspiring.
If you can, on top of these informal assessments, do a six-monthly,
Focus on the big picture. What is actually going to improve the more formal assessment of your instructors using a video so you can
participants experience the most? What would help attract more watch it with your instructors as you discuss their next action steps.
people and keep them coming back for more? Forget about the
small details! REMEMBER: Assessments both short and long are a fantastic tool for
coaching and developing instructors but they should be done in such
a way that the person feels inspired by the opportunity to grow, not
destroyed. Dont forget, you are a coach, not a judge!
Do! Watch the In-house Quality Control and Feedback video on lesmills.com/eclub and
use the program coaching forms for each program you will find these in the session workbook.