Professional Documents
Culture Documents
STRUCTURAL
Changing an organization
organizations structural components or its structural design
TECHNOLOGICAL
Adopting new equipment, tools, or operating methods that displace old skills and
require new ones
Automation: replacing certain tasks done by people with machines
Computerization
PEOPLE
Changing attitudes, expectations, perceptions, and behaviors of the workforce
Forces for Change
EXTERNAL FORCES
Marketplace
Governmental laws and regulations
Technology
Labor market
Economic changes
INTERNAL FORCES
Changes in organizational strategy
Workforce changes
New equipment
Employee attitude
Sources of Individual Resistance to Change
Selective
information Habit
processing
Individual
Resistance
Security
Fear of
the unknown
Economic
factors
Threat to Group
expertise inertia
Change Agents
Persons who act as catalysts and assume the responsibility for
managing the change process.
Kurt Lewin wrote that "An issue is held in balance by the interaction of two opposing sets of
forces - those seeking to promote change (driving forces) and those attempting to maintain
the status quo (restraining forces)". This is much the same as the experiment we just did and
is summarised in the diagram below.
So before change the force field is in equilibrium between forces favourable to change and
those resisting it. Lewin spoke about the existence of a quasi-stationary social equilibrium.
For change to happen the status quo, or equilibrium must be upset either by adding
conditions favourable to the change or by reducing resisting forces.
What Kurt Lewin proposes is that whenever driving forces are stronger than restraining
forces, the status quo or equilibrium will change.
Now that's useful. Especially if we apply this to understanding how people move through
change and why they resist change.
There will always be driving forces that make change attractive to people, and restraining
forces that work to keep things as they are.
Successful change is achieved by either strengthening the driving forces or weakening the
restraining forces.
The force field analysis integrates with Lewins three stage theory of change as you work
towards unfreezing the existing equilibrium, moving towards the desired change, and then
freezing the change at the new level so that a new equilibrum exists that resists further
change.
These can be analysed in order to inform decisions that will make change more acceptable.
'Forces' are more than attitudes to change. Kurt Lewin was aware that there is a lot of emotion
underlying people's attitude to change.
To understand what makes people resist or accept change we need to understand the values
and experiences of that person or group.
Developing self awareness and emotional intelligence can help to understand these forces that
work within us and others. Its the behaviour of others that will alert you to the presence of
driving and restraining forces at work.
The following steps are a guide to using the force field analysis.
1. Define the change you want to see. Write down the goal or vision of a future desired
state. Or you might prefer to understand the present status quo or equilibrium.
2. Brainstorm or Mind Map the Driving Forces - those that are favourable to change.
Record these on a force field diagram.
3. Brainstorm or Mind Map the Restraining Forces - those that are unfavourable to, or
oppose change. Record these on the force field diagram.
4. Evaluate the Driving and Restraining forces. You can do this by rating each force,
from 1 (weak) to 5 (strong), and total each side. Or you can leave the numbers out
completely and focus holistically on the impact each has.
5. Review the forces. Decide which of the forces have some flexibility for change or
which can be influenced.
6. Strategise! Create a strategy to strengthen the driving forces or weaken the restraining
forces, or both.
If you've rated each force how can you raise the scores of the Driving Forces or lower
the scores of the Restraining Forces, or both?
7. Prioritise action steps. What action steps can you take that will achieve the greatest
impact? Identify the resources you will need and decide how to implement the action
steps.
Hint: Sometimes it's easier to reduce the impact of restraining forces than it is to
strengthen driving forces.
ORGANIZATIONAL DEVELOPMENT (OD)
Techniques or programs to change people and the nature and quality of
interpersonal work relationships.
Organizational Development
Planned change programs intended to help people and organizations
function more effectively.
Techniques or programs to change people and the nature and quality
of interpersonal work relationships.
OD Values
Respect for people
Trust and support
Power equalization
Confrontation
Participation
Organizational Development Techniques
LEARNING
Any relatively permanent change in behavior that occurs as a result of experience.
Learning
Involves change
Is relatively permanent
Is acquired through experience
Theories of Learning
Classical Conditioning
A type of conditioning in which an individual responds to some stimulus that would not ordinarily produce such a
response.
Key Concepts
Unconditioned stimulus
Unconditioned response
Conditioned stimulus
Conditioned response
Classical Conditioning (Ivan Pavlov)
Several types of learning exist. The most basic form is associative learning, i.e., making a new association
between events in the environment. There are two forms of associative learning: classical conditioning (made
famous by Ivan Pavlovs experiments with dogs) and operant conditioning.
Pavlovs Dogs
In the early twentieth century, Russian physiologist Ivan Pavlov did Nobel prize-winning work on digestion.
While studying the role of saliva in dogs digestive processes, he stumbled upon a phenomenon he labeled
psychic reflexes. While an accidental discovery, he had the foresight to see the importance of it. Pavlovs
dogs, restrained in an experimental chamber, were presented with meat powder and they had their saliva
collected via a surgically implanted tube in their saliva glands. Over time, he noticed that his dogs who begin
salivation before the meat powder was even presented, whether it was by the presence of the handler or
merely by a clicking noise produced by the device that distributed the meat powder.
Fascinated by this finding, Pavlov paired the meat powder with various stimuli such as the ringing of a bell.
After the meat powder and bell (auditory stimulus) were presented together several times, the bell was used
alone. Pavlovs dogs, as predicted, responded by salivating to the sound of the bell (without the food). The
bell began as a neutral stimulus (i.e. the bell itself did not produce the dogs salivation). However, by pairing
the bell with the stimulus that did produce the salivation response, the bell was able to acquire the ability to
trigger the salivation response. Pavlov therefore demonstrated how stimulus-response bonds (which some
consider as the basic building blocks of learning) are formed. He dedicated much of the rest of his career
further exploring this finding.
In technical terms, the meat powder is considered an unconditioned stimulus (UCS) and the dogs salivation is
the unconditioned response (UCR). The bell is a neutral stimulus until the dog learns to associate the bell with
food. Then the bell becomes a conditioned stimulus (CS) which produces the conditioned response (CR) of
salivation after repeated pairings between the bell and food.
Operant Conditioning
A type of conditioning in which desired voluntary behavior leads to a reward or prevents a punishment.
Key Concepts
Reflexive (unlearned) behavior
Conditioned (learned) behavior
Reinforcement
Social-Learning Theory
People can learn through observation and direct experience.
Key Concepts
Attentional processes
Retention processes
Motor reproduction processes
Reinforcement processes
People learn through observing others behavior, attitudes, and outcomes of those behaviors. Most human
behavior is learned observationally through modeling: from observing others, one forms an idea of how new
behaviors are performed, and on later occasions this coded information serves as a guide for action.
(Bandura). Social learning theory explains human behavior in terms of continuous reciprocal interaction
between cognitive, behavioral, and environmental influences.
Shaping Behavior
Systematically reinforcing each successive step that moves an individual closer to the desired response.
Key Concepts
Reinforcement is required to change behavior.
Some rewards are more effective than others.
The timing of reinforcement affects learning speed and permanence.
Types of Reinforcement
Positive reinforcement
Providing a reward for a desired behavior.
Negative reinforcement
Removing an unpleasant consequence when the desired behavior occurs.
Punishment
Applying an undesirable condition to eliminate an undesirable behavior.
Extinction
Withholding reinforcement of a behavior to cause its cessation.
Advantages Disadvantages
Flexibility in type and amount of labor resources Loyalty to employer or company
Save costs in benefits and tax Disturbs organizations core morale and culture
Immediate access to expertise not present internally Training costs
Savings in long-term compensation costs
People have power they dont use and may not know they possess
Reward power
Coercive power
Ability to apply punishment
Expert power
Referent power
Occurs when others identify with, like, or otherwise respect the person
CONTINGENCIES OF POWER
Substitutability
Centrality
Discretion
Visibility
INFLUENCING OTHERS
Influence is any behavior that attempts to alter someones attitudes or behavior
Applies one or more power bases
Process through which people achieve organizational objectives
Operates up, down, and across the organizational hierarchy
Types of Influence (Tactics)
Silent Authority
Following requests without overt influence
Based on legitimate power, role modeling
Common in high power distance cultures
Assertiveness
Actively applying legitimate and coercive power (vocal authority)
Reminding, confronting, checking, threatening
Exchange
Promising or reminding of past benefits in exchange for compliance
Negotiation is integral to this strategy
Networking relates to exchange influence
CoalitionFormation
Group forms to gain more power than individuals alone
1. Pools resources/power
2. Legitimizes the issue
3. Power through social identity
UpwardAppeal
Appealing to higher authority
Includes appealing to firms goals
Formal alliance or perception of alliance with higher status person