OBJECTIVES OF THE STUDY

-To study the products of PepsiCo .

- To study the distribution services provided by the PepsiCo and Competitor.

- To analysis the market shares of PepsiCo & other companies .

- To investigate the problems of retailers with regards to products of PepsiCo.

- To get practical exposure in the corporate world.

-To have a proper balance between the theory and practical knowledge

- To study 4 Ps marketing strategy of the organization.

SCOPE OF STUDY:

- This study focuses only on the beverage products.

- The study only focuses on strategies used by PepsiCo only.

- This study only focuses on problems related to distribution, services & storage capacity of
the retailers related to PepsiCo.

- This study is only related to area nearby jalandhar and some part of phagwara.

IMPORTANCE OF THE STUDY:

- This study is help to the company to know the problems of retailers.

- This study also helps to the distributors to know the satisfaction of the retailers about the
distribution services.

- This study help to the distributors to know the stock of both companies products
maintaining by the different retailers.

- It helps me to understand customers preferences towards the Soft drinks.

- It helps me to understand the various services provided by the PepsiCo.

RESEARCH METHODOLOGY
A sincere attempt has been made to know the Procedure and Documentation for Exporting
Grapes. The Research Methodology used to serve the above purpose involves.

Data Collection
There are two types of data considered for collecting information.

Primary Data
Data has been mainly collected form primary source. The method was combination of
direct personal interview , mostly data being collected by meeting soft drink retailers
directly. As per the nature of my study I have collected primary information from customers
and also from the company officials.

Secondary Data
Data have obtained regarding the information relates to soft drink industry profile i.e.
industry growth, present status of industrial background, govt. And trade report, company
records, sales force reports etc. To study the basic of comparative study I have referred
various marketing related books and magazines. Also to collect the information about
company & industry I have referred various sites.
 INDUSTRY PROFILE
INDUSTRY PROFILE

A BRIEF INSIGHT - THE FMCG INDUSTRY IN INDIA

Fast Moving Consumer Goods (FMCG), also known as Consumer Packaged Goods
(CPG) are products that have a quick turnover and relatively low cost. Consumers
generally put less thought into the purchase of FMCG than they do for other products.

The Indian FMCG industry witnessed significant changes through the 1990s. Many
players had been facing severe problems on account of increased competition from
small and regional players and from slow growth across its various product
categories. As a result, most of the companies were forced to revamp their product,
marketing, distribution and customer service strategies to strengthen their position in
the market.

By the turn of the 20th century, the face of the Indian FMCG industry had changed
significantly. With the liberalization and growth of the Indian economy, the Indian
customer witnessed an increasing exposure to new domestic and foreign products
through different media, such as television and the Internet. Apart from this, social
changes such as increase in the number of nuclear families and the growing number
of working couples resulting in increased spending power also contributed to the
increase in the Indian consumers' personal consumption. The realization of the
customer's growing awareness and the need to meet changing requirements
and preferences on account of changing lifestyles required the FMCG

producing companies to formulate customer-centric strategies. These changes had

a positive impact, leading to the rapid growth in the FMCG industry. Increased
availability of retail space, rapid urbanization, and qualified manpower also boosted
the growth of the organized retailing sector.

A BRIEF INSIGHT - BEVERAGE INDUSTRY IN INDIA

In India, beverages form an important part of the lives of people. It is an industry, in which the
players constantly innovate, in order to come up with better products to gain more consumers and
satisfy the existing consumers.

BEVERAGES

NON-
A L C O H O L IC
A L C O H O L IC

NON-
CARBO N ATED
CARBO N ATED

C O LA N O N -C O L A N O N -C O L A

Fig 2.0 BEVERAGES IN INDIA

The beverage industry is vast and there various ways of segmenting it, so as to cater the right
product to the right person. The different ways of segmenting it are as follows:
 v Alcoholic, non-alcoholic and sports beverages.

v Natural and Synthetic beverages.

v In-home consumption and out of home on premises consumption.

v Age wise segmentation i.e. beverages for kids, for adults and for senior citizens.

v Segmentation based on the amount of consumption i.e. high levels of consumption and low
levels of consumption.

If the behavioural patterns of consumers in India are closely noticed, it could be observed that
consumers perceive beverages in two different ways i.e. beverages are a luxury and that beverages
have to be consumed occasionally. These two perceptions are the biggest challenges faced by the
beverage industry. In order to leverage the beverage industry, it is important to address this issue so
as to encourage regular consumption as well as and to make the industry more affordable.
Four strong strategic elements to increase consumption of the products of the beverage industry in
India are:

v The quality and the consistency of beverages needs to be enhanced so that consumers are
satisfied and they enjoy consuming beverages.
v The credibility and trust needs to be built so that there is a very strong and safe feeling that the
consumers have while consuming the beverages.

v Consumer education is a must to bring out benefits of beverage consumption whether in terms of
health, taste, relaxation, stimulation, refreshment, well-being or prestige relevant to the category.
v Communication should be relevant and trendy so that consumers are able to find an appeal to go
out, purchase and consume.

v The beverage market has still to achieve greater penetration and also a wider spread of
distribution. It is important to look at the entire beverage market, as a big opportunity, for
brand and sales growth in turn to add up to the overall growth of the food and beverage
industry in the economy.

COMPANY PROFILE
1.1 (A) INTRODUCTION TO PEPSICO INDIA

PepsiCo entered India in 1989 and has grown to become the countrys largest
selling food and Beverage Company. One of the largest multinational investors
in the country, PepsiCo has established a business which aims to serve the long
term dynamic needs of consumers in India.

PepsiCo nourishes consumers with a range of products from treats to healthy

eats that delivery joy as well as nutrition and always, good taste. PepsiCo
Indias expansive portfolio includes iconic refreshment beverages Pepsi, 7up,
Mirinda and Mountain Dew, in addition to low calorie options such as Diet
Pepsi, hydrating and nutritional beverages such as Aquafina drinking water,
isotonic sports drink-Gatorade, Tropicana 100% fruit juices, and juice based
drinks Tropicana Nectars, Tropicana Twister and Slice, non-carbonated
beverage and a new innovation Nimbooz by 7up. Local brands Lehar Evervess
Soda, Dukes Lemonade and Mangola add to the diverse range of brands

PepsiCos foods Company, Frito-Lay, is the leader in the branded salty snack
market and all Frito Lay products are free of trans-fat and MSG. It
manufactures Lays Potato Chips; Cheetos extruded snacks, Uncle Chips and
traditional snacks under the Kurkure and Lehar brands and the recently
launched Aliva savoury crackers. The Companys high fiber breakfast cereal,
Quaker Oats, and low fat and roasted snack options enhance the healthful
choices available to consumers. Frito Lays core products, Lays, Kurkure,
Uncle Chips and Cheetos are cooked in Rice Bran Oil to significantly reduce
saturated fats and all of its products contain voluntary nutritional labeling on
their packets.

The group has built an expansive beverage and foods business. To support its
operations, PepsiCo has 36 bottling plants in India, of which 13 are Company
Owned and 23 are franchisee owned. In additional to this, PepsiCos Frito Lay
foods division has 3 state-of-the-art plants. PepsiCos business is based on its
sustainability vision of making tomorrow better than today. PepsiCos
commitment to living by this vision every day is visible in its contribution to
the country, consumers and farmers.
 A BRIEF PROFILE OF PEPSICO

Type Public (NYSE: PEP)

Industry Food Beverages
Founded New Bern, North Carolina, U.S. (1898)
Caleb Bradham Donald M. Kendall Herman W.
Founder(s)
Lay
Headquarters Purchase, New York, U.S.
Area served Worldwide
Key people Indra Nooyi (Chairperson and CEO)[1]

PepsiCo Brands
 PEPSI SEASONS BEST

DIET PEPSI LIPTON ICE TEA

PEPSI ONE TROPICANA JUI

PEPSI MAX GATORADE

SABRITAS RUFFLES

FRAPPUCCINO 7UP

MIRINDA LAYS

MOUNTAIN DEW DORITOS

SIERRA MIST DOLE JUICE

AQUAFINA TOSTITOS

ROLD GOLD SOBE

Marketing Mix of Pepsi

The second largest soft drink player in the world,pepsi has implemented several
smart strategies in the last decade to improve its turnover and profits. Pepsicos
expansion in snacks like Lays, Quaker oats,Cheetos and Kurkurae have given
them an edge over Coca cola. Although Coca cola is still the number one selling
brand, Pepsi has reduced their dependency on Soft drinks by expanding their
product mix.

We are discussing the marketing mix of Pepsi. We know that the marketing mix
is a dynamic process and is always changing with respect to price and
promotion. Thus, kudos to Pepsi, which has always kept changing their
marketing mix with the changing enviroment .Here is the Pepsi marketing mix
or the 4Ps of Pepsi.

Product in the marketing mix of Pepsi

There are 2 main product types in which Pepsi is present in India.

Beverages
Soft drinks 7up, Dukes, Mirinda,Mountain dew, Nimbooz, Pepsi,
Slice,Tropicana,
Mineral / Bottled water Aquafina
Sports Drink Gatorade

Food products
Snacks Cheetos, Kurkure, Lays, Lehar, Uncle chipps
Breakfast Quaker oats
Thus, Pepsi, unlike its major competitor Coca cola, has expanded in the
breakfast as well as snacks segment. Coca cola on the other hand is present only
in the beverages section. The advantage of Pepsis snacks segment is that
brands like Lays, Kurkure and Cheetos are in great demand. Quaker oats which
is a recent addition is also increasing in demand. Thus the turnover resulting
from the Food products is helping the bottom line of the company.

Price in the marketing mix of Pepsi

Pepsi is in an industry which is dominated by the two biggies Coca cola and
Pepsi. Thus the pricing of Pepsi is competitive. In a war between Coca cola and
pepsi, neither of the brands can win if they enter a price war. This is because the
cost of manufacturing and transportation is huge. Thus, these companies are
likely to enter a brand war rather than enter a price war.

Pepsi is known to give promotional discounts as well as discounts on bulk

buying. For customers, as the container size rises, the discounts also rise. Thus a
2 litre bottle of Pepsi will be relatively cheaper per 100ml as compared to a 250
ml pack. For distributors, the discount is based on the quantity as well as the
payment terms. The better the payment terms or the higher the quantity, the
more is the discount given thereby keeping the distributor motivated.

However, Pepsi has to lower its price for the top retailers and bulk buyers. For
example Indian retailers like Big bazer,Relaince fresh, as well as hypercity are
bulk buyers. Similarly fast food chains like Mcdonalds,KFC are also bulk
buyers. These bulk buyers negotiate with the soft drink brands on the basis of
price and sell their products in huge quantities. Thus, pepsi has to drop prices in
these places which affects the operating margin of the brand.The margins of the
company are better through the distributors and lesser through bulk buyers.
However, the sales of the company are higher to bulk buyers as compared to
distributors.

Place in the marketing mix of Pepsi

Pepsi has a huge distribution network in India. It has to be huge because the
brand needs to be present in every nook and corner of the country to increase its
sales. The primary mode of distribution is through distributors who in turn give
it to retailers, restaurants, and convenience stores. The secondary mode of
distribution is directly through the company to bulk buyers and major retailers
who buy directly from the company.

Thus distribution channel is as follows

1) Company > Distributor > Small retailers / Small buyers > End customer
2) Company > Bulk buyers > End customer

As cost is saved in the 2nd example, companies are able to give better margins
to Bulk buyers. The major challenge in distribution is the cost of bottling as
well as the cost of transportation.

Bottling of Pepsi is done at bottling plants. In India, Pepsi has 36 bottling plants
out of which 13 are franchisees whereas 23 are company owned. The soft drink
once packed is moved to the company warehouse from where it goes to
distributors and bulk buyers.

Several of pepsis soft drink distributors themselves might act as distributors of

Kurkure, Lays and other snacks products as the distribution is through the same
channel. The products are also sold from the same convenience store. Thus, it
makes sense if the distributor of the soft drink is given the authority to
distribute snacks as well. However, in some cases, the distributor of soft drink
might be separate from that of Snacks.

Promotions in the marketing mix of Pepsi.

One of the strongest reason Pepsi retains its brand image is its promotions.
Pepsi targets mainly youngsters through various Brand ambassadors. In India,
the brand ambassadors have been the best celebrities as well as sports person of
the country including Sachin tendulkar, M S Dhoni, Amitabh Bacchan, Ranbir
kapoor and others.
Mountain dew has a message of Darr ke age jeet hai which is again focused
on adventure sports thereby targeting youngsters. Snacks like Kurkure and Lays
target different segments. Kurkure is known to target household snacks and
middle aged group whereas Lays targets youngsters and the party mood.
Gatorade targets only sports as it is a sports drink. And Quaker oats, which is a
recent launch as compared to the other products, targets breakfast with a bit of
masala.

Pepsi uses all the media channels for its promotions. Along with ATL, pepsi is
also present in BTL marketing. Furthermore, along with traditional media
channels, Pepsi also uses trade promotions and sales promotions at point of
purchase. Discounts and packaging are always being bundled to give the best
combination and value to the customer to increase purchases as well as the
brand equity.

The bottomline is that Pepsi cannot exist without the proper promotions. This is
because Pepsi belongs in the FMCG market, and in FMCG, you either perform
or perish. The FMCG market is one of the toughest market for businesses.
However, Pepsi is not only surviving, but it is thriving in the FMCG market.
Thus, hoping that Pepsi keeps re inventing its marketing mix so that it remains
in the top 2 category of soft drinks.

SWOT Analysis of PepsiCo

STRENGTH OF PEPSICO INDIA:

* Its brand.
* Huge market coverage, company existence not only in urban area but also
in the rural area
* Large number of product line to satisfy consumer.
 * Verity of scheme for the retailer throughout the year. So, that retailer will
earn huge profit and also get satisfaction after selling PepsiCo product.
* Company also gives time to time schemes for the consumer. So that, final
consumer interest for repurchase &enjoy the benefit.
* PepsiCo Indias Agri-Partnerships with farmers help farmers across the
country earn
* Good CSR Image.

WEAKNESS PEPSICO INDIA:

* In distribution channel distributor is the additional person which is not

responsible for the company, because there is no direct link between
company and the retailer.
* Sales person also not feel that they are working for company, they think
only for the distributor.
* Pepsi the brand is not appreciated by the BBSR consumer, which is
mother product.

OPPORTUNITY OF PEPSICO INDIA

1. Pepsi could develop new products or product designing of Pepsi

Brand for the BBSR market
2. Competitors have poor products such as Fanta, limca.
3. End-users respond to new ideas, such as launch other flavor of slice.
4. Pepsi have a great chance to extend to rural area.
5. New specialist applications, such as Sponsorship, trade fair, free sample.

THREATS OF PEPSICO INDIA

1. Market demand very seasonal.

2. Retention of key staff is critical.
3. Retailer distract from core business, such as retailer demanded to keep
slice only
4. Legislation could impact; mean local taxation policy and business policy
of state & central government.

Marketing Strategy of Pepsi Pepsi Marketing Strategy

Operating in more than 200 countries PepsiCo, the parent company of Pepsi has
been the leading company in the food & beverages industry having more than
100 years of experience in the market.
The convenience of purchasing, availability, Low-price, favourable taste are
some of the things a customer expect in a competitive non-alcoholic beverages
market and thats what offered by Pepsi which makes it a leader in its segment
fighting neck- on the neck with Coca-Cola.
Segmentation, targeting, positioning in the Marketing strategy
of Pepsi
It uses mass marketing strategy to target the groups of the customers of
different demographics and geographic regions. Segmentation is the
important strategy which helps the brand in targetingthe specific group of
customers with differentiated offerings.

Pepsi is the mass market product which uses undifferentiated targeting

strategies in order to be competitive and increase its sales.

In the non-alcoholic beverage market, it has positioned itself as a young, vibrant

and passionate brand which challenges the conventional things.

Tagline-Lighting up lives, one bottle at a time..Pepsi Liter of Light

Competitive advantage in the Marketing strategy of Pepsi

Collaborative customer relationship: Believing in participative marketing

campaigns has helped Pepsi in understanding the changing needs of the
customers and segments/ potential group of customers in different economies.
Strong Parent company: Pepsico being present in more than 200 countries and
handling 22 brands in the food & beverages segment is the leading player in the
market with their facilities across the globe. Pepsi is financially strong company
offerings products in the food & beverages segment globally in large SKUs
(Stock Keeping Units).

Cost control: Having diversified product portfolio,

Outsourcing operations & economies of scalehelped Pepsi in cutting down its
operational cost & increase its profitability.

Distribution strategy in the Marketing strategy of Pepsi

Whether its an urban metro or rural region, developed or developing, Pepsi has
different models of distribution to make the products available to the end user. In
many countries, its products are distributed through Direct-store-delivery network the
one, who are independent bottlers & distributors, third-party distribution channel to
wholesalers, retailers and pops & mom shops in every nook & corner of the
country. E-commerce sites, supermarkets are also the distribution points of Pepsi.

Brand equity in the Marketing strategy of Pepsi

With high TOMA (top of mind awareness) and high visibility in the shelf of the
shops/ outlets/ retail chains, Pepsi is giving head-on competition to other
beverage companies.
Many community engagement programs from different fields of music, sports
has helped Pepsi and its parent company PepsiCo in creating a strong
brand association, memories, and human connections.

Pepsi has sponsored many international events such as ICC cricket world cup,
FIFA world cup 2015 and many others which enhanced its brand equity. Equity
is derived from peoples willingness to pay a premium for the brand and an
unwillingness to accept substitutes.

Competitive analysis in the Marketing strategy of Pepsi

Big giants such as Coca-Cola, Nestle, Mondelez etc.in the nonalcoholic
beverage market have a similar or same strategy to that peers. The only way
to differentiate the offerings & retain customers is the strong brand building
activities, creating a pull in the market. Competition from local players and
counterfeit products are the major issue Pepsi is facing. In the Cola market, the
main competitor of Pepsi is Coca-Cola.

Market analysis in the Marketing strategy of Pepsi

Health awareness reforms, changing demand pattern, increasing labour cost,
Socio-economic and cultural changes are some of the factors affecting the Non-
alcoholic beverages market by and large.

Although in developed nations demands have already been saturated due to the
presence of large number of alcoholic & non-alcoholic beverages companies. In
the non-alcoholic beverage industry, the chances of customer switching to
another brand or complementary products such as mineral water, tea/ coffee are
very high.
Customer analysis in the Marketing strategy of Pepsi
A customer of Pepsi is retail customers and the resellers. In the reseller segment
grocery stores, wholesalers, distributors, convenience stores, Pops & moms
store, e-commerce e-tailers are the customers of the Pepsi. In Retail segment,
customers from all age groups are the potential customers since its a mass
market product. Some of their products are specifically meant for some section
of the society like Pepsi diet & Zero-O- Sugar for all those who are health
conscious.

PepsiCo Five Forces Analysis (Porters

Model)

PepsiCos global success is linked to its business capabilities, especially in

overcoming the challenges shown in this Five Forces analysis. Michael Porter
developed the Five Forces analysis model to determine the most significant
external factors that influence firms. For PepsiCo to maintain its market
position as the second biggest food-and-beverage company in the world, it must
address the potential problems identified in this Five Forces analysis. PepsiCo
also needs to continually adjust its strategies to effectively respond to the
external factors significant in the food and beverage industry environment
A Five Forces analysis of PepsiCo reveals that the company must prioritize the
impacts of competition and the influences of consumers and substitutes. These
forces shape PepsiCos strategies.

Overview: PepsiCos Five Forces Analysis

Because of the global nature of its business, PepsiCo faces varying external
factors in its industry environment. However, the overall impact of these factors
and the corresponding five forces are summarized as follows, with indicators of
the strengths/intensities of their forces on PepsiCo:

1.Competitive rivalry or competition (strong force)

2.Bargaining power of buyers or customers (strong force)
3.Bargaining power of suppliers (weak force)
4.Threat of substitutes or substitution (strong force)
5.Threat of new entrants or new entry (moderate force)

Competitive Rivalry or Competition with PepsiCo (Strong

Force)
The Coca-Cola Company is one of PepsiCos biggest competitors. However,
this component of the Five Forces analysis shows that there are other factors
that determine the influence of competitive rivalry. The following are the most
notable external factors that create the strong force of competition against
PepsiCo:

High aggressiveness of firms (strong force)

Low switching costs (strong force)
High number of firms (moderate force)
Most firms in the food and beverage industry are aggressive, such as in product
innovation and marketing, thereby exerting a strong force on PepsiCo.
Competitive rivalry is also strengthened because consumers can easily shift
from one provider to another (low switching costs). In addition, PepsiCo
competes with many other firms, including big ones like the Coca-Cola
Company and a multitude of small and medium ones. This component of the
Five Forces analysis shows that PepsiCo faces strong competitive rivalry as one
of its most pressing concerns

Bargaining Power of PepsiCos Customers/Buyers (Strong

Force)
Consumers are among the top priorities in pepsico mission statement. The
effects of customers on the firms industry environment are determined in this
component of the Five Forces analysis. The external factors that lead to the
strong bargaining power of PepsiCos consumers/buyers are as follows:
Low switching costs (strong force)
High access to product information (strong force)
High availability of substitutes (strong force)
As noted, consumers can easily shift from one firm to another. This condition
strengthens customers ability to influence PepsiCo. In addition, consumers
have extensive information for them to easily make choices between PepsiCo
products and competing products. Also, substitutes give buyers even more
reasons to stay away from PepsiCo products. Based on this component of the
Five Forces analysis, PepsiCo must ensure customer satisfaction to maximize
its revenues.

Bargaining Power of PepsiCos Suppliers (Weak Force)

PepsiCo must maintain profitable relationships with suppliers. This component
of the Five Forces analysis covers the impact of suppliers on the companys
industry environment. The weak bargaining power of PepsiCos suppliers is
based on the following external factors:

High overall supply (weak force)

Low forward integration of suppliers (weak force)
Moderate size of individual suppliers (moderate force)
The high overall supply increases PepsiCos options in acquiring raw materials,
thereby reducing the bargaining power of suppliers. This power is also
weakened because of the low forward integration, which limits suppliers
control of PepsiCos supply chain. These external factors weaken suppliers
influence on the company even though some of them are moderately sized or
large firms. This component of the Five Forces analysis indicates that suppliers
bargaining power are a low priority for PepsiCo.
Threat of Substitutes or Substitution (Strong Force)
PepsiCos products could be substituted, based on consumer preferences and
other variables. The influence of substitution on the firms business and
industry environment are examined in this component of the Five Forces
analysis. The following external factors contribute to the strong threat of
substitutes against PepsiCo:

High performance of substitutes (strong force)

Low switching costs (strong force)
High availability of substitutes (strong force)
Most substitutes to PepsiCos products are satisfactory. For example, consumers
easily enjoy real fruit juices and brewed coffee products instead of drinking
Pepsi or Tropicana products. Based on this component of the Five Forces
analysis, the external factors make the strong threat of substitution a priority
issue facing PepsiCo.

Threat of New Entrants or New Entry (Moderate Force)

PepsiCo must remain strong despite the possibility of new firms competing
against it. The external factors that maintain the moderate threat of new entry
against PepsiCo are as follows:

Low switching costs (strong force)

Moderate customer loyalty (moderate force)
High cost of brand development (weak force)
New firms threaten PepsiCo because consumers can easily shift from one
company to another (low switching costs). However, through moderate
customer loyalty, PepsiCo has a corresponding level of protection from new
entrants. Also, the high cost of brand development makes it difficult for new
entrants to directly compete against PepsiCo, which has one of the strongest
brands in the industry. In this component of the Five Forces analysis, external
factors make the threat of new entrants a secondary concern for PepsiCos
management.
SUGGESTIONS

1. The company providing good services but more retailers is facing problems
with the delivery of products by the company in summer period. In summer
time retailers are not get delivery on time that why they prefers other companies
products. So, Company should try to provide their product in summer period on
time.

2. The Company should provide the refrigerators to the retailers. Some retailers
who dont have refrigerators but they want to sale the Companys products if
Company provide the refrigerators.

3. For the increasing the sales of the Companys products Company should
provide the promotional tools to their retailers.

4. Some are as are facing problems related to delivery. The Company should
provide the delivery to that areas which are facing the problems of getting
product on time.

The major Problem is the delivery of the products on time in summer season.
Last summer season more retailers were not getting the products of PepsiCo on
time. The Company should try to provide the delivery of products on time in the
Summer Seasons.
 CONCLUSION

Pepsi has a long-standing commitment to protecting the consumer

whose trust and confidence in its products in the bedrock of its
success. In order to ensure thatConsumers stay inform about the
global quality of all Pepsi product sold in the world, Pepsi product
carry a quality assurance seal on them. Pepsi commitment is to
deliver sustained growth, through empowered people, acting with
responsibility and buildingtrust.
BIBLIOGRAPHY

1) Philip Kotler --- Marketing Principle, marketing books

2) Marketing Management

Web sites
A. www.indiadairy.co
B. www.google.co.in
C. www.pepsicoindia.com