PESTLE Analysis for Thailand Country

Thailand Country – Short Description

Thailand is an independent country that lies in the heart of Southeast Asia. It is bordered
to the north by Burma and Laos, to the east by Laos and Cambodia, to the south by the
Gulf of Thailand and Malaysia, and to the west by the Andaman Sea and the southern
extremity of Burma.

The country is a kingdom, a constitutional monarchy with King Bhumibol Adulyadej, the
ninth king of the House of Chakri, who has reigned since 1946, making him the world's
longest-serving current head of state and the longest-reigning monarch in Thai history.[6]
The king is officially titled Head of State, the Head of the Armed Forces, an Upholder of
the Buddhist religion, and the Defender of all Faiths.

Thailand is the world's 50th largest country in terms of total area (slightly smaller than
Yemen and slightly larger than Spain), with a surface area of approximately 513,000 km2
(198,000 sq mi), and the 21st most-populous country, with approximately 64 million
people. About 75% of the population is ethnically Thai, 14% is of Chinese origin, and 3%
is ethnically Malay;[7] the rest belong to minority groups including Mons, Khmers and
various hill tribes. There are approximately 2.2 million legal and illegal migrants in
Thailand.[8] Thailand has also attracted a number of expatriates from developed
countries.[9] The country's official language is Thai. Its primary religion is Buddhism,
which is practiced by around 95% of all Thais