Industry: Cement

Market Demand: India is the second biggest producer and consumer of cement in the world and
the total cement production in the country touched 282.79 million tons in 2016. Domestic cement
consumption grew 15.7 per cent CAGR during FY11-17 beating the cement production in India, says
a recent note by IBEF.

Organization and Industry Demand: Indias infrastructure companies have shown their expertise in
dealing with the challenges and making the most of the available opportunities both critical qualities
for achieving great success. Larsen &Toubro (L&T) remains the undisputed number one infrastructure
company in India.

Derived Demand: According to IBEF, the key drivers for the rise in demand for cement are the
affordable housing sector, infrastructure growth such as the dedicated freight corridors, airports
and ports, commercial real estate growth, smart cities, Swachh Bharat scheme, development of
metro rail in key metropolitan cities in Mumbai, Bengaluru and Hyderabad, and the rapid
urbanization of the present Indian cities.

Industry: Information Technology

Market Demand: The Indian software and services industry is one of the very few sectors worldwide
to have witnessed double digit growth. Software has become a major item of export in India. The global
IT & ITeS market (excluding hardware) reached US$ 1.2 trillion in 2016-17, while the global sourcing
market increased by 1.7 times to reach US$ 173-178 billion

Organization and Industry Demand: Large players with a wide range of capabilities are gaining ground
as they move from being simple maintenance providers to full service players, offering infrastructure,
system integration and consulting services. Of the total revenue, about 80 per cent is contributed by
200 large and medium players

Global Demand: Global BPM spending estimated to rise and reach to US$ 233 billion by 2020.

Policy Support: Tax holidays for STPI and SEZs. More liberal system for raising capital, seed money and
ease of doing business. As a part of Union Budget 2017-18, the government reduced Tax Deducted at
Source (TDS) for Business Process Outsourcing (BPO) companies from 10 per cent to 2 per cent

Domestic growth: Computer penetration expected to increase. Increasing adoption of technology and
telecom by consumers and focused government initiatives leading to increased ICT adoption

Talent pool: 6 million graduates are estimated to have been added to Indias talent pool in FY16.
Strong mix of young and experienced professionals.