CONTENTS

Life is about moments

4

Heritage
8

Clifton
18

Capeland
44

Classima
54

Promesse
80

Linea
98

Hampton
108

Watchmaking expertise
116

3
 MOMENTS

L I F E I S A B O U T M O M E N T S
C E L E B R AT I N G E L E G A N C E S I N C E 1 8 3 0

4
5
6
 MOMENTS

The Baume & Mercier watchmaking Maison has

always carried powerful emotional and festive con-
notations, while expressing watchmaking excellence
in all its creations through a single, straightforward
motto established by its founders: Accept only per-
fection, only manufacture watches of the highest
quality. For Baume & Mercier, time is far more
than just a sequence of seconds, minutes and hours:
it is punctuated by rare moments. Life is made of
these special events that we love to celebrate: Life
is about moments. Baume & Mercier timepieces set
a unique seal on the ties that bind us to those we
cherish. These elegant and timeless watches for both
men and women bear enduring witness to our deeply
personal stories.

Baume & Mercier enjoys international renown as

one of the worlds oldest watch brands. Since 1830,
it has embodied a family saga in which a passion for
details and the quest for excellence convey a solemn
commitment: to perpetuate its heritage while becom-
ing an inescapable partner of red-letter moments.

Alain Zimmermann
CEO, Baume & Mercier

7
8
 H E R I TAG E

OUR HERITAGE
186 years of History

9
 H E R I TAG E

1830 1852 1892

Frres Baume Baume Brothers Baume Brotherstriumphs in
open their watch arrives in Australia. the chronometer competition
business in Les Bois, at Kew Observatory, setting
in the SwissJura. a record for accuracy
which remains unbeaten
for over a decade.

1918
Paul Mercier enters into
1851
Baume Brothers 1869 partnership with William Baume
and sets up Baume & Mercier
opens in London. Louis-Victor was
in Geneva.
a true visionary who
already intuitively
sensed womens interest
in watchmaking and
gifted his daughter
Mlina a gold pocket-
watch in 1869.

1880 1885
Baume Brothers wins Baume Brothers wins
the gold medal at the another gold medal
Melbourne International at the Great Exhibition
Exhibition. in London.

10
 H E R I TAG E

1919 1964 2014 2015

Baume & Mercier receives
the distinguished Geneva
Hallmark.
Baume & Mercier registers Introduction of the New Classima
the greek symbol Phi Promesse ladies Collection. for both men
and begins to use it and women.
as its emblem on all
the company designs.

1921 2016
The company is awarded The story
a diploma for producing 1973 goes on
the largest number of Geneva The Stardust is 2015
Hallmark movements. awarded the prestigious Maisons
Baden-Baden Golden Rose anniversary.
in Dsseldorf.

2002
Baume & Mercier opens
its own watchmaking
workshops in Les Brenets,
in the Swiss Jura.

11
 H E R I TAG E
ORIGINS IN 1830
Baume & Merciers story begins in 1830 with the
founding of a family business. Brothers Louis-Victor
and Clestin Baume opened a comptoir horloger
(watch dealership) in Les Bois, a village in the Swiss
Jura. Their company developed rapidly and earned
an excellent reputation by creating exceptional
models incorporating cutting-edge innovations.
Loyal to their motto Accept only perfection, only
manufacture watches of the highest quality, the
Frres Baume company enjoyed rapid growth.
Louis-Victor was a true visionary who already
intuitively sensed womens interest in watchmaking
and gifted his daughter Mlina a gold pocket-
watch in 1869.
LES BOIS
City in the Swiss Jura where the
Maison Baume & Mercier was founded.
12
INTERNATIONAL EXPANSION
Keenly aware of the potential represented by new
territories, the company set up a Branch in London
under the name Baume Brothers. It soon expanded
throughout the British Empire, spanning India,
Africa, Australia, New Zealand, Singapore and
Burma. By the late 19th century, the company had
already acquired a solid international reputation and
was becoming an inescapable watchmaking player
abroad. At the time, the brand was best known for
its chronographs and its grand complication models,
including minute repeaters, calendars and tourbillons.
Thanks to its time measuring instruments, the
company won ten Grand Prix awards and seven
gold medals at international exhibitions and shows
in Paris, Melbourne, Zurich, Amsterdam, London
and Chicago. As well as being beautiful and highly
complex, Baume watches also demonstrated a rare
degree of precision. They set accuracy records and
won various timekeeping competitions, particularly
the precision timing trials held by the Kew
Observatory near London. In 1892, Baume won the
latter competition with a chronometer pocket-watch
equipped with a tourbillon movement of which
the precision was to remain unmatched for over
ten years.
13
14

NEW ENCOUNTER, NEW DISTINCTION
At the beginning of the 1920s, the company director
William Baume joined forces with Paul Mercier.
Together, they founded Baume & Mercier, Genve,
in1918. The firm soon became one of the most active
in the field of wristwatches by offering remarkably
balanced special-shaped models. In 1919, it was
awarded the highest international distinction of the
time in the shape of the Poinon de Genve quality
hallmark a token of exceptional craftsmanship
and quality.
CREATIVITY AND FEMININITY
Paul Mercier knew that it was essential for the brand
to live in step with its times and to embrace change.
During the Roaring Twenties, the brand grasped the
importance of womens emancipation and came to
regard their desires as an unquenchable source of
inspiration. In the 1940s, building on this profound
understanding of femininity, Baume & Mercier launched
one of its most successful models: the Marquise. This
jewelry-watch nestling inside a bangle-style bracelet
was both attractive and practical.
POCKET WATCH, 1940
Yellow gold case, crown-winding movement,
Poinon de Genve certification.
Baume & Mercier Museum collection.
WRISTWATCH
Diamond-set platinum case,
white gold bracelet, 1920. White gold drap bracelet, 1953.
Baume & Mercier Museum collection. Baume & Mercier Museum collection.
H E R I TAG E
Impelled by this creative momentum, the brand
creates a number of exquisitely creative and
amazingly modern ladies watches. It thereby proved
that watches for women are not merely miniaturized
and simplistic interpretations of masculine models.
Femininity was already an integral part of the
Baume & Mercier values revealing a resolutely
modern attitude.
ORIGINALITY AND AVANT-GARDE
Energized by the arrival of Paul Mercier, the company
laid the foundation of a corporate philosophy that
is still as timely as ever. From this point onwards,
horological mastery was embodied through timeless
elegance. A true trailblazer in this market segment,
Baume & Mercier made a name for itself among a
public eager for new products by launching the first
shaped (meaning other than round) wristwatches.
During the entire Art Deco period, the brand asserted its
style and left an enduring imprint on the field of watch
design. Witness the Hampton collection, inspired by
a rectangular watch launched in the 1940s. This chic,
urban watch with its timeless design keeps step with
the lifes many special moments by embodying an art
of living instilled with inimitable elegance.
WRISTWATCH WITH SECRET COVER
JEWELRY WATCH Diamond-set yellow gold case
and bracelet, 1960.
Baume & Mercier Museum collection.
15
 H E R I TAG E
CLASSICISM AND MODERNITY
During the 1950s and 60s, the company constantly in
pursuit of the equilibrium symbolized by the Greek
letter (Phi) the current Baume & Mercier logo
laid the groundwork of what is now considered the
archetypal traditional round watch. It thus launched
various chronographs equipped with functions such
as moon phase or triple date displays, as well as
collections of round watches with a simple design
and pared-down dials. These emblematic Golden
Fifties watches now enable the brand to return to its
roots and gain inspiration from the past in creating
collections such as Capeland, Classima or Clifton.
ELEGANCE AND TIMELESSNESS
During the 1970s, Baume & Mercier offered
innovatively shaped timepieces such as the Galaxie
or Stardust models. Perfectly mirroring the brands
inherent creativity, these models won prestigious
ROUND WRISTWATCH
Yellow gold case, manual-winding
movement, 1960.
Baume & Mercier Museum collection.
16
international distinctions such as the Golden Rose of
Baden-Baden. In 1973, Baume & Mercier anticipated
societal changes by presenting the Riviera, one of the
worlds first steel sports watches. In 1988, the firm
joined the Vendme group, now Richemont, and
enriched its collection with a number of successful
models which immediately established themselves
as the brands flagship lines. Baume & Mercier
currently offers six collections designed to offer the
best possible representation of quality watchmaking:
Hampton, for shaped watches intended for both
men and women; Capeland, for chronographs and
worldtimer watches; Classima for those with a
penchant for pure lines and timeless design; Linea
for elegant and dynamic women; Clifton matching
the expectations of men looking for a classic yet
contemporary timepiece and finally Promesse for
women willing to wear a delicate and precious watch.
CHRONOGRAPH WATCH
Column-wheel, 1940.
Baume & Mercier museum collection.
17
18
Combining traditional and modern approaches,
Baume & Mercier presents Clifton, a mens line
inspired by watches that enjoyed their heyday
during the Golden Fifties. Powered by mechanical
Swiss-made movements renowned for their quality,
this collection embodies Baume & Merciers ancestral
watchmaking expertise. This line features a
diverse range of models in steel, 18K red gold
or two-tone equipped with manual-winding or self-
winding movements driving various functions such
as complete calendar, dual time or chronograph
displays. This collection will appeal to a masculine
clientele keen to acquire a classic and contemporary
timepiece.
 CLIFTON
Manual Small seconds
42 mm

10060
Manufacture movement, manual, La Joux-Perret 7381,
double barrel: 90-hour power reserve, circular-grained finished plate,
bridges personalized with Ctes de Genve decor, blued steel screws
Small seconds function
42 mm case, polished/satin-finished 18K red gold
Sapphire crystal case back
Opaline & snailed silver-colored dial, riveted Arabic numerals and indexes,
gilt and blued steel hands
Black alligator strap
Pin buckle, 18K red gold
5 ATM water-resistance (approx. 50 m)

20
22
 CLIFTON
Manual 8-day power reserve
45 mm

10195
185-piece LIMITED EDITION
Manufacture hand-wound movement,
192-hour power reserve simple barrel, circular-grained plate, personalized bridges
with Ctes de Genve decor, blued steel screws
8-day power reserve, small seconds, date functions
45 mm case, polished/satin-finished 18K red gold
Sapphire crystal case back
Opaline silver-colored dial, riveted Arabic numerals and indexes,
gilt and blued steel hands
Black alligator strap
18K red gold pin buckle
5 ATM water-resistance (approx. 50 m)

23
 CLIFTON
Manual 5-minute repeater
45 mm

10253
30-piece NUMBERED LIMITED EDITION
Manufacture hand-wound movement, Dubois-Dpraz D73,
46-hour power reserve, circular-grained plate,
personalized skeleton bridges with Ctes de Genve decor, blued steel screws
5-minute repeater function
45 mm case, polished/satin-finished 18K red gold
Sapphire crystal case back
Opaline silver-colored dial, riveted Arabic numerals and indexes,
18K red gold hands
Black lambskin strap
18K red gold button and ring
5 ATM water-resistance (approx. 50 m)

24
 CLIFTON
Chronograph complete calendar
43 mm
10278
Self-winding movement
Chronograph, moon phase, day & month,
central hand date functions, 24 h indicator
43 mm case, polished/satin-finished steel
Sapphire crystal case back
Sun satin-finished silver-colored dial,
Arabic numerals, rhodium-plated and blued steel hands
Black alligator strap
Adjustable triple folding buckle with security push-pieces
5 ATM water-resistance (approx. 50 m)
.....
Available with polished/satin-finished steel bracelet (10279)
26
10280
Self-winding movement
Chronograph, moon phase, day & month,
central hand date functions, 24 h indicator
43 mm case, polished/satin-finished two-tone
Sapphire crystal case back
Sun satin-finished silver-colored dial,
Arabic numerals, gilt and blued steel hands
Brown alligator strap
Adjustable triple folding buckle with security push-pieces
5 ATM water-resistance (approx. 50 m)
27
28
 CLIFTON
Complete calendar
43 mm
10055
Self-winding movement, Dubois-Dpraz 9000
Moon phase, day, month, central hand date functions
43 mm case, polished/satin-finished steel
Sapphire crystal case back
Sun satin-finished silver-colored dial,
gilt Arabic numerals and hands
Black alligator strap
Adjustable triple folding buckle with security push-pieces
5 ATM water-resistance (approx. 50 m)
29
10057
Self-winding movement, Dubois-Dpraz 9000
Moon phase, day, month, central hand date functions
43 mm case, polished/satin-finished steel
Sapphire crystal case back
Sun satin-finished blue dial,
Arabic numerals
Black alligator strap
Adjustable triple folding buckle with security push-pieces
5 ATM water-resistance (approx. 50 m)
 CLIFTON
Small complications
43 mm
10149
Self-winding movement
Retrograde date, power reserve, day functions
43 mm case, polished/satin-finished steel
Sapphire crystal case back
Sun satin-finished & snailed silver-colored dial,
Arabic numerals, gilt and blued steel hands
Brown alligator strap
Adjustable triple folding buckle with security push-pieces
5 ATM water-resistance (approx. 50 m)
30
10205
Self-winding movement
Power reserve, big date functions
43 mm case, polished/satin-finished steel
Sapphire crystal case back
Sun satin-finished silver-colored dial,
Arabic numerals, gilt and blued steel hands
Brown alligator strap
Adjustable triple folding buckle with security push-pieces
5 ATM water-resistance (approx. 50 m)
31
 CLIFTON
Chronograph
43 mm
10123
Self-winding movement
Chronograph, day, date functions
43 mm case, polished/satin-finished steel
Sapphire crystal case back
Sun satin-finished & snailed silver-colored dial,
Arabic numerals, blued steel hands
Black alligator strap
Adjustable triple folding buckle with security push-pieces
5 ATM water-resistance (approx. 50 m)
32
10129
Self-winding movement
Chronograph, day, date functions
43 mm case, polished/satin-finished steel
Sapphire crystal case back
Sun satin-finished & snailed silver-colored dial,
gilt Arabic numerals and hands
Brown alligator strap
Adjustable triple folding buckle with security push-pieces
5 ATM water-resistance (approx. 50 m)
 CLIFTON
Chronograph
43 mm
10130
Self-winding movement
Chronograph, day, date functions
43 mm case, polished/satin-finished steel
Sapphire crystal case back
Sun satin-finished & snailed silver-colored dial,
gilt Arabic numerals and hands
Polished/satin-finished steel bracelet
Triple folding clasp with security push-pieces
5 ATM water-resistance (approx. 50 m)
33
10212
Self-winding movement
Chronograph, day, date functions
43 mm case, polished/satin-finished steel
Sapphire crystal case back
Sun satin-finished & snailed black dial,
Arabic numerals
Polished/satin-finished steel bracelet
Triple folding clasp with security push-pieces
5 ATM water-resistance (approx. 50 m)
.....
Available with black alligator strap (10211)
34
 CLIFTON
Dual time
43 mm
10112
Self-winding movement
Central-hand dual time, date functions
43 mm case, polished/satin-finished steel
Sapphire crystal case back
Sun satin-finished silver-colored dial,
Arabic numerals
Black alligator strap
Adjustable triple folding buckle with security push-pieces
5 ATM water-resistance (approx. 50 m)
35
10111
Self-winding movement
Central-hand dual time, date functions
43 mm case, polished/satin-finished steel
Sapphire crystal case back
Sun satin-finished slate-gray dial,
gilt Arabic numerals and hands
Red-brown alligator strap
Adjustable triple folding buckle with security push-pieces
5 ATM water-resistance (approx. 50 m)
 CLIFTON
Small seconds
41 mm
10052
Self-winding movement
Small seconds, date functions
41 mm case, polished/satin-finished steel
Sapphire crystal case back
Sun satin-finished silver-colored dial,
Arabic numerals, blued steel hands
Black alligator strap
Adjustable triple folding buckle with security push-pieces
5 ATM water-resistance (approx. 50 m)
36
10054
Self-winding movement
Small seconds, date functions
41 mm case, polished/satin-finished steel
Sapphire crystal case back
Sun satin-finished silver-colored dial,
gilt Arabic numerals and hands
Brown alligator strap
Adjustable triple folding buckle with security push-pieces
5 ATM water-resistance (approx. 50 m)
 CLIFTON
Small seconds
41 mm
10099
Self-winding movement
Small seconds, date functions
41 mm case, polished/satin-finished steel
Sapphire crystal case back
Sun satin-finished silver-colored dial,
Arabic numerals, blued steel hands
Polished/satin-finished steel bracelet
Triple folding clasp with security push-pieces
5 ATM water-resistance (approx. 50 m)
37
10100
Self-winding movement
Small seconds, date functions
41 mm case, polished/satin-finished steel
Sapphire crystal case back
Sun satin-finished black dial,
Arabic numerals
Polished/satin-finished steel bracelet
Triple folding clasp with security push-pieces
5 ATM water-resistance (approx. 50 m)
.....
Available with brown alligator strap (10053)
 CLIFTON
Small seconds
41 mm

10141
Self-winding movement
Small seconds, date functions
41 mm case, polished/satin-finished steel
Sapphire crystal case back
Sun satin-finished silver-colored dial,
gilt Arabic numerals and hands
Polished/satin-finished steel bracelet
Triple folding clasp with security push-pieces
5 ATM water-resistance (approx. 50 m)

38
 CLIFTON
Small seconds
41 mm
10139
Self-winding movement
Small seconds, date functions
41 mm case, polished satin-finished two-tone
Sapphire crystal case back
Sun satin-finished silver-colored dial,
gilt Arabic numerals and hands
Brown alligator strap
Adjustable triple folding buckle with security push-pieces
5 ATM water-resistance (approx. 50 m)
39
10140
Self-winding movement
Small seconds, date functions
41 mm case, polished/satin-finished two-tone
Sapphire crystal case back
Sun satin-finished silver-colored dial,
gilt Arabic numerals and hands
Polished/satin-finished two-tone bracelet
Triple folding clasp with security push-pieces
5 ATM water-resistance (approx. 50 m)
40
 CLIFTON
Automatic
39 mm
10058
Self-winding movement
Date function
39 mm case, polished/satin-finished 18K red gold
Sapphire crystal case back
Sun satin-finished silver-colored dial,
gilt Arabic numerals and hands
Black alligator strap
Pin buckle
5 ATM water-resistance (approx. 50 m)
.....
Available with diamond-set dial (10104),
with diamond-set case and diamond-set dial (10194)
41
10059
Self-winding movement
Date function
39 mm case, polished/satin-finished 18K red gold
Sapphire crystal case back
Sun satin-finished anthracite dial,
gilt Arabic numerals and hands
Dark brown alligator strap
Pin buckle
5 ATM water-resistance (approx. 50 m)
.....
Available with diamond-set dial (10180)
 CLIFTON
Automatic
30 mm
10151
Self-winding movement
Date function
30 mm case, polished/satin-finished steel
Sapphire crystal case back
Diamond-set mother-of-pearl dial,
gilt Arabic numerals and hands
Polished/satin-finished steel bracelet
Triple folding clasp with security push-pieces
5 ATM water-resistance (approx. 50 m)
0.06 carat
.....
Available in quartz (10176)
42
10150
Self-winding movement
Date function
30 mm case, polished/satin-finished steel
Sapphire crystal case back
Sun satin-finished silver-colored dial,
gilt Arabic numerals and hands
Polished/satin-finished steel bracelet
Triple folding clasp with security push-pieces
5 ATM water-resistance (approx. 50 m)
.....
Available in quartz (10175)
 CLIFTON
Automatic
30 mm
10208
Self-winding movement
Date function
30 mm case, polished/satin-finished two-tone
Sapphire crystal case back
Sun satin-finished silver-colored dial,
gilt Arabic numerals and hands
Brown alligator strap
Pin buckle
5 ATM water-resistance (approx. 50 m)
43
10152
Self-winding movement
Date function
30 mm case, polished/satin-finished two-tone
Sapphire crystal case back
Sun satin-finished silver-colored dial,
gilt Arabic numerals and hands
Polished/satin-finished two-tone bracelet
Triple folding clasp with security push-pieces
5 ATM water-resistance (approx. 50 m)
44
The Capeland collection, bearing a name inspired
by the word escape, is an invitation to experience
time without constraint, while nonetheless
measuring its flow to perfection. These timepieces
in 44 mm diameter clearly cut out for adventure
are an encouragement to get away from city life.
Equipped with mechanical self-winding movements
powering worldtimer, flyback chronograph or
chronograph functions, these watches embody a
blend of functionality, precision and aesthetic appeal.
These Swiss-made movements are visible through the
sapphire crystal case back of the models interpreted
in steel or 18K red gold, fitted with alligator straps
or steel bracelets.
 CAPELAND SHELBY COBRA 1963
Chronograph
44 mm
10282
1963-piece LIMITED EDITION
Self-winding movement
Chronograph, tachymeter, date functions
44 mm case, polished/satin-finished steel
Sapphire crystal case back
Black dial, Arabic numerals, hands with Superluminova
Black alligator strap
Adjustable triple folding buckle with security push-pieces
5 ATM water-resistance (approx. 50 m)
Superluminova is a registered trademark not owned by Baume & Mercier.
48
10281
1963-piece LIMITED EDITION
Self-winding movement
Chronograph, tachymeter, date functions
44 mm case, polished/satin-finished steel-ADLC
Sapphire crystal case back
Black dial, Arabic numerals, hands with Superluminova
Black rubber strap
Adjustable triple folding buckle with security push-pieces
5 ATM water-resistance (approx. 50 m)
49
 CAPELAND
Flyback chronograph
44 mm
10006
Manufacture movement, self-winding, La Joux-Perret 8147-2 Bi-compax,
circular-grained finished plate and bridges, open worked oscillating weight
adorned with Ctes de Genve, snailed decor and Phi symbol,
blued steel screws
Flyback chronograph, tachymeter, telemeter, date functions
44 mm case, polished/satin-finished steel
Sapphire crystal case back
Off-white dial, Arabic numerals, blued steel hands
Black alligator strap
Pin buckle
5 ATM water-resistance (approx. 50 m)
50
10007
Manufacture movement, self-winding, La Joux-Perret 8147-2 Bi-compax,
circular-grained finished plate and bridges, open worked oscillating weight
adorned with Ctes de Genve, snailed decor and Phi symbol,
blued steel screws
Flyback chronograph, tachymeter, telemeter, date functions
44 mm case, polished/satin-finished 18K red gold
Sapphire crystal case back
Ashen dial, Arabic numerals and gilt hands
Brown alligator strap
Pin buckle, 18K red gold
5 ATM water-resistance (approx. 50 m)
 CAPELAND
Worldtimer
44 mm
10106
Manufacture movement, self-winding, circular-grained finished plate
and bridges, open worked oscillating weight adorned with
Ctes de Genve, snailed decor and Phi symbol, blued steel screws
Worldtimer (simultaneous reading of 24 time zones), date functions
44 mm case, polished/satin-finished steel
Sapphire crystal case back
Off-white dial, Arabic numerals, blued steel hands
Blue alligator strap
Pin buckle
5 ATM water-resistance (approx. 50 m)
51
10107
Manufacture movement, self-winding, circular-grained finished plate
and bridges, open worked oscillating weight adorned with
Ctes de Genve, snailed decor and Phi symbol, blued steel screws
Worldtimer (simultaneous reading of 24 time zones), date functions
44 mm case, polished/satin-finished 18K red gold
Sapphire crystal case back
Ashen dial, Arabic numerals and gilt hands
Brown alligator strap
Pin buckle, 18K red gold
5 ATM water-resistance (approx. 50 m)
 CAPELAND
Chronograph
44 mm
10065
Self-winding movement
Chronograph, tachymeter, telemeter, date functions
44 mm case, polished/satin-finished steel
Sapphire crystal case back
Sun satin-finished blue & snailed black dial,
Arabic numerals, with Superluminova hands
Black alligator strap
Adjustable triple folding buckle with security push-pieces
5 ATM water-resistance (approx. 50 m)
Superluminova is a registered trademark not owned by Baume & Mercier.
52
10066
Self-winding movement
Chronograph, tachymeter, telemeter, date functions
44 mm case, polished/satin-finished steel
Sapphire crystal case back
Sun satin-finished blue & snailed black dial,
Arabic numerals, with Superluminova hands
Polished/satin-finished steel bracelet
Triple folding clasp with security push-pieces
5 ATM water-resistance (approx. 50 m)
 CAPELAND
Chronograph
44 mm
10063
Self-winding movement
Chronograph, tachymeter, telemeter, date functions
44 mm case, polished/satin-finished steel
Sapphire crystal case back
Sun satin-finished & snailed silver-colored dial,
Arabic numerals, with Superluminova hands
Blue alligator strap
Adjustable triple folding buckle with security push-pieces
5 ATM water-resistance (approx. 50 m)
53
10064
Self-winding movement
Chronograph, tachymeter, telemeter, date functions
44 mm case, polished/satin-finished steel
Sapphire crystal case back
Sun satin-finished and snailed silver-colored dial,
Arabic numerals, with Superluminova hands
Polished/satin-finished steel bracelet
Triple folding clasp with security push-pieces
5 ATM water-resistance (approx. 50 m)
54
The Classima collection, composed of watches in
steel, 18K red gold or made of red gold capped steel
on the two-tone models, fitted with alligator straps
or steel or two-tone bracelets, is driven by mechanical
self-winding movements, mostly visible through the
sapphire crystal case back, or by Swiss-made quartz
movements. Available in 39 and 42 mm diameters,
this collection has been redesigned, in 2015, in a
40 mm-diameter version intended for men keen to
wear an elegant and discreet watch. Enlivened by a
variety of dials, including the iconic line guilloch
decor, these watches admirably combine masculine
understatement with technical sophistication.
Appreciated for their slimness and their balanced
proportions, Classima also offers ladies models.
These watches are perfect for daylong wear.
Depending on the model, the 31 and 36.5 mm
diameter comes in polished steel, adorned with a
diamond-set bezel, or in an 18K red gold capped
steel version on the two-tone model. Their mother-
of-pearl or white dials, graced with Roman numerals
and a sun guilloch decor, admirably round out the
feminine range.
 CLASSIMA
Open balance
40 mm
10274
Self-winding movement
Open balance
40 mm case, polished steel
Sapphire crystal case back
Opaline silver-colored dial, Roman numerals,
blued steel hands
Dark brown alligator strap
Adjustable triple folding buckle with security push-pieces
5 ATM water-resistance (approx. 50 m)
.....
Available in 42 mm (8688)
56
10275
Self-winding movement
Open balance
40 mm case, polished steel
Sapphire crystal case back
Opaline silver-colored dial, Roman numerals,
blued steel hands
Polished/satin-finished steel bracelet
Triple folding clasp with security push-pieces
5 ATM water-resistance (approx. 50 m)
57
58
 CLASSIMA
Dual time
40 mm
10272
Self-winding movement
Central-hand dual time, date functions
40 mm case, polished steel
Sapphire crystal case back
Opaline silver-colored dial, line guilloch decor,
Roman numerals, blued steel hands
Blue alligator strap
Adjustable triple folding buckle with security push-pieces
5 ATM water-resistance (approx. 50 m)
59
10273
Self-winding movement
Central-hand dual time, date functions
40 mm case, polished steel
Sapphire crystal case back
Opaline silver-colored dial, line guilloch decor,
Roman numerals, blued steel hands
Polished/satin-finished steel bracelet
Triple folding clasp with security push-pieces
5 ATM water-resistance (approx. 50 m)
 CLASSIMA
Automatic
42 mm

8592
Self-winding movement
Date function
42 mm case, polished steel
White dial, Roman numerals
Black alligator strap
Adjustable triple folding buckle with security push-pieces
3 ATM water-resistance (approx. 30 m)
.....
Available in quartz (8485)

60
 CLASSIMA
Automatic
40 mm
10214
Self-winding movement
Date function
40 mm case, polished steel
Sapphire crystal case back
Opaline silver-colored dial, line guilloch decor,
Roman numerals, blued steel hands
Dark brown alligator strap
Adjustable triple folding buckle with security push-pieces
5 ATM water-resistance (approx. 50 m)
.....
Available in 42 mm (8731)
61
10215
Self-winding movement
Date function
40 mm case, polished steel
Sapphire crystal case back
Opaline silver-colored dial, line guilloch decor,
Roman numerals, blued steel hands
Polished/satin-finished steel bracelet
Triple folding clasp with security push-pieces
5 ATM water-resistance (approx. 50 m)
 CLASSIMA
Automatic
40 mm

10263
Self-winding movement
Date function
40 mm case, polished steel
Sapphire crystal case back
Opaline silver-colored dial, line guilloch decor,
gilt Roman numerals and hands
Brown alligator strap
Adjustable triple folding buckle with security push-pieces
5 ATM water-resistance (approx. 50 m)

62
 CLASSIMA
Automatic
40 mm
10216
Self-winding movement
Date function
40 mm case, polished two-tone
Sapphire crystal case back
Opaline silver-colored dial, line guilloch decor,
gilt Roman numerals and hands
Black alligator strap
Adjustable triple folding buckle with security push-pieces
5 ATM water-resistance (approx. 50 m)
63
10217
Self-winding movement
Date function
40 mm case, polished two-tone
Sapphire crystal case back
Opaline silver-colored dial, line guilloch decor,
gilt Roman numerals and hands
Polished two-tone bracelet
Triple folding clasp with security push-pieces
5 ATM water-resistance (approx. 50 m)
 CLASSIMA
Automatic
39 mm

10271
Self-winding movement
Date function
39 mm case, polished 18K red gold
Sapphire crystal case back
White dial, gilt Roman numerals and hands
Black alligator strap
Pin buckle
5 ATM water-resistance (approx. 50 m)

64
65
 CLASSIMA
Quartz Small complications
40 mm

10218
Quartz movement
Dual time, big date functions
40 mm case, polished steel
White dial, line decor, Roman numerals
Black alligator strap
Pin buckle
5 ATM water-resistance (approx. 50 m)
10219
Quartz movement
Moon phase, date functions
40 mm case, polished steel
White dial, line decor, Roman numerals
Black alligator strap
Pin buckle
5 ATM water-resistance (approx. 50 m)

66
 CLASSIMA
Quartz
42 mm

10144
Quartz movement
Date function
42 mm case, polished steel
Sun satin-finished silver-colored dial,
gilt Roman numerals and hands
Red-brown alligator strap
Pin buckle
3 ATM water-resistance (approx. 30 m)
10266
Quartz movement
Date function
42 mm case, polished steel
Sun satin-finished slate-grey dial,
gilt Roman numerals and hands
Black alligator strap
Pin buckle
3 ATM water-resistance (approx. 30 m)

67
 CLASSIMA
Quartz
39 mm

10097 10098
Quartz movement Quartz movement
Date function Date function
39 mm case, polished steel 39 mm case, polished steel
White dial, Roman numerals Black dial, Roman numerals
Black alligator strap Black alligator strap
Pin buckle Pin buckle
5 ATM water-resistance (approx. 50 m) 5 ATM water-resistance (approx. 50 m)

68
 CLASSIMA
Quartz
39 mm

10181
Quartz movement
Date function
39 mm case, polished steel
White dial, gilt Roman numerals and hands
Dark brown alligator strap
Pin buckle
5 ATM water-resistance (approx. 50 m)

69
 CLASSIMA LADY
Quartz Moon phase
36.5 mm

10226
Quartz movement
Moon phase, date functions
36.5 mm case, polished steel
Diamond-set mother-of-pearl dial, sunray decor, Roman numerals
Glossy blue alligator strap
Pin buckle
5 ATM water-resistance (approx. 50 m)
0.03 carat

70
Featuring an attractive 31 or 36.5 mm-diameter
size, the Classima Women references presented in
steel or two-tone versions are driven by a precise
Swiss-made quartz caliber or by a more traditional
mechanical self-winding movement visible through
the sapphire crystal case back. A distinctive token
of the Womens collection, a fine sunray guilloch
decor enhances the white or natural mother-of-pearl
dials, sometimes set with 8 diamonds, or featuring a
delicate moon-phase aperture shining out across the
Roman numerals. The hour is swept over by slender
hands. Ideal proportions, functionality and elegance:
these timepieces are complemented with a colorful
alligator strap or a metal bracelet, setting the perfect
final touch of femininity.
 CLASSIMA LADY
Quartz
36.5 mm

10227
Quartz movement
Date function
36.5 mm case, diamond-set polished steel
Mother-of-pearl dial, sunray decor,
Roman numerals
Polished steel bracelet
Triple folding clasp with security push-pieces
5 ATM water-resistance (approx. 50 m)
0.50 carat
10225
Quartz movement
Date function
36.5 mm case, polished steel
Diamond-set mother-of-pearl dial, sunray decor,
Roman numerals
Polished steel bracelet
Triple folding clasp with security push-pieces
5 ATM water-resistance (approx. 50 m)
0.03 carat

72
 CLASSIMA LADY
Quartz
36.5 mm

10261 10224
Quartz movement Quartz movement
Date function Date function
36.5 mm case, polished steel 36.5 mm case, polished steel
White dial, sunray decor, Roman numerals White dial, sunray decor, Roman numerals
Polished steel bracelet Purple alligator strap
Triple folding clasp with security push-pieces Pin buckle
5 ATM water-resistance (approx. 50 m) 5 ATM water-resistance (approx. 50 m)

73
74
 CLASSIMA LADY
Automatic
36.5 mm

10222
Self-winding movement
Date function
36.5 mm case, diamond-set polished steel
Sapphire crystal case back
Mother-of-pearl dial, sunray decor, Roman numerals
Taupe alligator strap
Pin buckle
5 ATM water-resistance (approx. 50 m)
0.50 carat

75
 CLASSIMA LADY
Automatic
36.5 mm

10221
Self-winding movement
Date function
36.5 mm case, polished steel
Sapphire crystal case back
Diamond-set mother-of-pearl dial, sunray decor,
Roman numerals
Polished steel bracelet
Triple folding clasp with security push-pieces
5 ATM water-resistance (approx. 50 m)
0.03 carat
.....
Available with white dial (10220)
10223
Self-winding movement
Date function
36.5 mm case, polished two-tone
Sapphire crystal case back
White dial, sunray guilloch decor,
gilt Roman numerals and hands
Polished two-tone bracelet
Triple folding clasp with security push-pieces
5 ATM water-resistance (approx. 50 m)

76
77
 CLASSIMA LADY
Automatic
31 mm

10268
Self-winding movement
Date function
31 mm case, polished steel
Sapphire crystal case back
Diamond-set mother-of-pearl dial, sunray decor,
Roman numerals
Polished steel bracelet
Triple folding clasp with security push-pieces
5 ATM water-resistance (approx. 50 m)
0.03 carat
10267
Self-winding movement
Date function
31 mm case, polished steel
Sapphire crystal case back
White dial, sunray guilloch decor,
Roman numerals
Polished steel bracelet
Triple folding clasp with security push-pieces
5 ATM water-resistance (approx. 50 m)

78
 CLASSIMA LADY
Automatic
31 mm
10269
Self-winding movement
Date function
31 mm case, polished two-tone
Sapphire crystal case back
White dial, sunray guilloch decor,
gilt Roman numerals and hands
Polished two-tone bracelet
Triple folding clasp with security push-pieces
5 ATM water-resistance (approx. 50 m)
79
10270
Self-winding movement
Date function
31 mm case, polished 18K red gold
Sapphire crystal case back
White dial,
gilt Roman numerals and hands
Black alligator strap
Pin buckle
5 ATM water-resistance (approx. 50 m)
80
The Promesse watch, inspired by a 1970s model, was
born from the idea of incorporating an oval inside a
round shape. This singular and sophisticated design
has the effect of transforming time into a kind of
vibration concentrically reflected on the bracelet of
which the curves thus make a perfect match with
those of the polished case. The seamless integration
of the case and bracelet makes Promesse remarkably
comfortable on the wrist. This model is available in
30 or 34 mm diameters housing either a Swiss-made
quartz or mechanical self-winding movement.
This elegant and feminine watch also appears in
more distinctly precious versions by adorning its oval
bezel with mother-of-pearl, topping it with 18K red
gold or setting its surface with diamonds. Intended
to echo emotions, Promesse adopts a traditional
approach with a mother-of-pearl or silver-colored
dial featuring a delicate drap guilloch decor.
Because elegance is above all a question of
personality, Promesse welcomes a new range of
22 mm-diameter models. Petite Promesse features
a diamond-set mother-of-pearl dial framed by a
diamond-set polished steel case. These authentic style
accessories, housing a Swiss-made quartz movement
selected for its precision and mini-size, are fitted
with a smooth colorful double wrap-around calfskin
strap or steel bracelet.
 PETITE PROMESSE
Quartz
22 mm

10290
Quartz movement
22 mm case, polished diamond-set steel
Diamond-set mother-of-pearl dial
Double wrap-around orange calfskin strap
Pin buckle
Additional black calfskin single strap, pin buckle
5 ATM water-resistance (approx. 50 m)
0.32 carat

84
 PETITE PROMESSE
Quartz
22 mm

10289
Quartz movement
22 mm case, polished diamond-set steel
Diamond-set mother-of-pearl dial
Double wrap-around polished steel bracelet
Fold over clasp
5 ATM water-resistance (approx. 50 m)
0.18 carat
10288
Quartz movement
22 mm case, polished diamond-set steel
Diamond-set mother-of-pearl dial
Double wrap-around blue calfskin strap
Pin buckle
Additional black calfskin single strap, pin buckle
5 ATM water-resistance (approx. 50 m)
0.18 carat

85
 PROMESSE
Quartz
34 mm

10199
Quartz movement
34 mm case, diamond-set polished steel,
white mother-of-pearl bezel
Diamond-set silver-colored dial, drap guilloch decor,
Roman numerals
Polished steel bracelet
Triple folding clasp with security push-pieces
5 ATM water-resistance (approx. 50 m)
0.68 carat
.....
Available with white alligator strap (10165)
10166
Quartz movement
34 mm case, diamond-set polished steel,
black mother-of-pearl bezel
Diamond-set black dial, drap guilloch decor,
Roman numerals
Glossy black alligator strap
Pin buckle
5 ATM water-resistance (approx. 50 m)
0.68 carat

86
87
 PROMESSE
Quartz
34 mm

10178
Quartz movement
34 mm case, polished steel,
white mother-of-pearl bezel
Diamond-set silver-colored dial,
drap guilloch decor, Roman numerals
Polished steel bracelet
Triple folding clasp with security push-pieces
5 ATM water-resistance (approx. 50 m)
0.03 carat
10252
Quartz movement
34 mm case,
polished/satin-finished two-tone
Diamond-set mother-of-pearl dial, drap decor,
gilt Roman numerals and hands
Polished/satin-finished two-tone bracelet
Triple folding clasp with security push-pieces
5 ATM water-resistance (approx. 50 m)
0.03 carat

88
 PROMESSE
Quartz
34 mm

10262
Quartz movement
34 mm case, polished steel, white mother-of-pearl bezel
Diamond-set silver-colored dial, drap guilloch decor,
Roman numerals
Glossy red alligator strap
Pin buckle
5 ATM water-resistance (approx. 50 m)
0.03 carat

89
 PROMESSE
Quartz
30 mm

10160
Quartz movement
30 mm case, diamond-set polished steel
Mother-of-pearl dial, drap decor,
Roman numerals
Polished steel bracelet
Triple folding clasp with security push-pieces
5 ATM water-resistance (approx. 50 m)
0.17 carat

90
 PROMESSE
Quartz
30 mm

10157
Quartz movement
30 mm case, polished steel
Silver-colored dial, drap guilloch decor,
Roman numerals
Polished steel bracelet
Triple folding clasp with security push-pieces
5 ATM water-resistance (approx. 50 m)
10159
Quartz movement
30 mm case, polished/satin-finished two-tone
Silver-colored dial, drap guilloch decor,
gilt Roman numerals and hands
Polished/satin-finished two-tone bracelet
Triple folding clasp with security push-pieces
5 ATM water-resistance (approx. 50 m)

91
 PROMESSE
Quartz
30 mm

10158
Quartz movement
30 mm case, polished steel
Diamond-set mother-of-pearl dial, drap decor,
Roman numerals
Polished steel bracelet
Triple folding clasp with security push-pieces
5 ATM water-resistance (approx. 50 m)
0.03 carat

92
93
 PROMESSE
Automatic
30 mm

10184
Self-winding movement
30 mm case, diamond-set polished steel
Sapphire crystal case back
Mother-of-pearl dial, drap decor, Roman numerals
Polished steel bracelet
Triple folding clasp with security push-pieces
5 ATM water-resistance (approx. 50 m)
0.17 carat

94
 PROMESSE
Automatic
30 mm
10239
Self-winding movement
30 mm case, polished/satin-finished two-tone
Sapphire crystal case back
Diamond-set mother-of-pearl dial, drap decor,
gilt Roman numerals and hands
Polished/satin-finished two-tone bracelet
Triple folding clasp with security push-pieces
5 ATM water-resistance (approx. 50 m)
0.03 carat
95
10183
Self-winding movement
30 mm case, polished/satin finished two-tone
Sapphire crystal case back
Silver-colored dial, drap guilloch decor,
gilt Roman numerals and hands
Polished/satin-finished two-tone bracelet
Triple folding clasp with security push-pieces
5 ATM water-resistance (approx. 50 m)
96
 PROMESSE
Automatic
30 mm

10238
Self-winding movement
30 mm case, polished steel
Sapphire crystal case back
Diamond-set mother-of-pearl dial, drap decor,
Roman numerals
Polished steel bracelet
Triple folding clasp with security push-pieces
5 ATM water-resistance (approx. 50 m)
0.03 carat
.....
Available with non-set mother-of-pearl dial (10182)

97
98
Embodying a resolutely pluralistic approach, the
Linea on a steel bracelet, leather or satin straps is
endowed with all the assets required to make it a
true piece of jewelry. According to the variations,
it is adorned with a bezel bearing Arabic numerals,
while the more resolutely jewelry models dressed-up
with mother-of-pearl or diamond-set dials. It also
comes in two-tone versions to create a timeless
color combination. The clever interchangeable strap
system giving women what they want: the possibility
of personalizing themselves their timepiece. This
system is so simple that the lucky owner can change
strap in a snap and enjoy all the color and material
mix-and-match options that make the Linea both
so unique and so diverse.
 AN INTERCHANGEABLE STRAP
To suit all moods

One of the strongest assets of the Linea collection is its versatility. The clever interchangeable strap system
gives women what they want: the ability to personalize their timepiece. This interchangeable strap system is
so incredibly easy to use that the lucky owner can change strap in a snap without any tools. This simple and
ingenious system is nonetheless totally secure.

100
101
 LINEA
Quartz
27 mm

10036
Quartz movement
Date function
27 mm case, polished/satin-finished steel
Sun satin-finished & snailed silver-colored dial, riveted indexes
Interchangeable, light brown double wrap-around calfskin strap
Pin buckle
5 ATM water-resistance (approx. 50 m)
10009
Quartz movement
Date function
27 mm case, polished/satin-finished steel
Sun satin-finished & snailed silver-colored dial, riveted indexes
Interchangeable, polished/satin-finished steel bracelet
Triple folding clasp
Additional black calfskin strap, pin buckle
5 ATM water-resistance (approx. 50 m)

102
 LINEA
Quartz
27 mm

10011
Quartz movement
Date function
27 mm case, polished/satin-finished steel
Diamond-set mother-of-pearl dial
Interchangeable, polished/satin-finished steel bracelet
Triple folding clasp
Additional black satin strap, pin buckle
5 ATM water-resistance (approx. 50 m)
0.04 carat

103
 LINEA
Quartz
27 mm

10078
Quartz movement
Date function
27 mm case, diamond-set polished/satin-finished steel
Mother-of-pearl dial, riveted indexes
Interchangeable, polished/satin-finished steel bracelet
Triple folding clasp with security push-pieces
Additional black satin strap, pin buckle
5 ATM water-resistance (approx. 50 m)
0.21 carat
10013
Quartz movement
Date function
27 mm case, diamond-set polished/satin-finished steel
Mother-of-pearl dial, riveted indexes
Interchangeable, polished/satin-finished steel bracelet
Triple folding clasp with security push-pieces
Additional black calfskin strap, pin buckle
5 ATM water-resistance (approx. 50 m)
0.56 carat

104
 LINEA
Quartz
27 mm
10079
Quartz movement
Date function
27 mm case, polished/satin-finished two-tone
Sun satin-finished & snailed silver-colored dial,
riveted indexes, gilt hands
Interchangeable, polished/satin-finished steel bracelet
Triple folding clasp with security push-pieces
Additional brown satin strap, pin buckle
5 ATM water-resistance (approx. 50 m)
105
10080
Quartz movement
Date function
27 mm case, polished/satin-finished two-tone
Sun satin-finished & snailed silver-colored dial,
riveted indexes, gilt hands
Interchangeable, polished/satin-finished two-tone bracelet
Triple folding clasp with security push-pieces
Additional brown satin strap, pin buckle
5 ATM water-resistance (approx. 50 m)
 LINEA
Automatic
27 mm
10113
Self-winding movement
Date function
27 mm case, polished/satin-finished steel
Sapphire crystal case back
Diamond-set mother-of-pearl dial
Interchangeable, polished/satin-finished steel bracelet
Triple folding clasp with security push-pieces
Additional black satin strap, pin buckle
5 ATM water-resistance (approx. 50 m)
0.04 carat
106
10114
Self-winding movement
Date function
27 mm case, polished/satin-finished two-tone
Sapphire crystal case back
Diamond-set mother-of-pearl dial, gilt hands
Interchangeable, polished/satin-finished two-tone bracelet
Triple folding clasp with security push-pieces
Additional brown satin strap, pin buckle
5 ATM water-resistance (approx. 50 m)
0.04 carat
107
108
The Hampton collection comprises mens steel
models, driven by quartz or mechanical self-winding
movements and fitted with alligator or calfskin
straps. Available in various sizes, these Hampton
models make perfect pairs with the models designed
for women.
The understated contemporary interpretation of
the Hampton collection for ladies dares to offer
suggestive curves. The models are available in
steel case and steel bracelet versions or fitted with
a calfskin strap, as well as in two-tone versions.
This singular yet infinitely plural watch adopts
a jewelry approach when its rectangular shapes
directly inspired by the original model are set with
brilliant-cut diamonds. The dials with their Arabic
numerals appearing against silver-colored or natural
mother-of-pearl backgrounds lend a precious and
elegant touch to these watches radiating an aura of
timeless chic.
 HAMPTON
Automatic
Medium
10155
Self-winding movement
Date function
47 x 31 mm case, polished steel
Sapphire crystal case back
Off-white dial, Arabic numerals, blued steel hands
Black alligator strap
Adjustable triple folding buckle with security push-pieces
5 ATM water-resistance (approx. 50 m)
110
10156
Self-winding movement
Date function
47 x 31 mm case, polished steel
Sapphire crystal case back
Off-white dial, gilt Arabic numerals and hands
Brown alligator strap
Adjustable triple folding buckle with security push-pieces
5 ATM water-resistance (approx. 50 m)
112
 HAMPTON
Quartz
Medium & Small

10153 10186
Quartz movement Quartz movement
Date function Date function
42.6 x 29.2 mm case, polished steel 34.5 x 22 mm case, polished/satin-finished steel
White dial, White dial,
Arabic numerals Arabic numerals
Light brown calfskin strap Light brown calfskin strap
Pin buckle Pin buckle
5 ATM water-resistance (approx. 50 m) 5 ATM water-resistance (approx. 50 m)

113
 HAMPTON
Quartz
Small

10051
Quartz movement
Date function
34.5 x 22 mm case, diamond-set polished/satin-finished steel
Mother-of-pearl dial, Arabic numerals
Polished/satin-finished steel bracelet
Triple folding clasp with security push-pieces
5 ATM water-resistance (approx. 50 m)
0.19 carat
10050
Quartz movement
Date function
34.5 x 22 mm case, polished/satin-finished steel
Diamond-set mother-of-pearl dial, Arabic numerals
Polished/satin-finished steel bracelet
Triple folding clasp with security push-pieces
5 ATM water-resistance (approx. 50 m)
0.03 carat

114
 HAMPTON
Quartz
Small

10049
Quartz movement
Date function
34.5 x 22 mm case, polished/satin-finished steel
Opaline & sun satin-finished silver-colored dial,
gilt Arabic numerals and hands
Polished/satin-finished steel bracelet
Triple folding clasp with security push-pieces
5 ATM water-resistance (approx. 50 m)
10108
Quartz movement
Date function
34.5 x 22 mm case, polished/satin-finished steel
Opaline & sun satin-finished silver-colored dial,
gilt Arabic numerals and hands
Polished/satin-finished two-tone bracelet
Triple folding clasp with security push-pieces
5 ATM water-resistance (approx. 50 m)

115
116
 E X P E RT I S E

WATCHMAKING EXPERTISE

Accept only perfection, only manufacture

watches of the highest quality
Louis-Victor & Clestin Baume, founders of the
Frres Baume company in 1830.

117
 E X P E RT I S E

DESIGN STUDIO
A Baume & Mercier watch has a soul and history.
Each watch is born from our watchmakers passion
and from their tireless quest for perfection. Each
begins with an inspiration, a desire to surprise and
to innovate that will take shape through thousands
of sketches, hundreds of hours spent modeling, and
years of development. Above and beyond a unique
shape, the process may involve inventing a case,
a dial, a mechanism and a strap or bracelet. Each
model thus has its own history and is part of the
broader History of the company since 1830.

Freehand sketch of the

Classima collection.

118
119
120
 E X P E RT I S E

OUR WORKSHOPS
The best of tablissage and watch manufacturing.
Traditional Swiss watchmaking is based on
tablissage the meticulous art of assembling
parts that have been made according to stringent
technical and aesthetic standards. The practice of
tablissage in the Jura is hundreds of years old, and
Baume & Mercier combines the best of this age-
old tradition with state-of-the-art methods. Each
Baume & Mercier watch is assembled by expert
artisans with a dexterity backed by the utmost
vigilance. Each component, after undergoing rigorous
inspection, is assembled in an immaculately clean,
atmospherically controlled workshop. Every aspect
of each watch complies with the rigorous standards
established by Baume & Merciers founding family
in 1830 from the flawless integrity of straps and
bracelets to the water-resistance of the case, as
well as the smooth running of each horological
complication and adherence to strict standards of
accuracy. It is the unique chemistry achieved by
associating the tablissage tradition with the avant-
garde methods of modern watchmaking that gives
each Baume & Mercier watch its unique character.
Throughout its history, Baume & Mercier has
always striven to combine traditional watchmaking
techniques with advanced technical knowledge. This
enduring alliance has enabled it over the centuries to
achieve a degree of reliability and precision worthy
of customersutmosttrust.
Since the establishment of the Maison dHorlogerie
in La Chaux-de-Fonds in 1900 and then in Geneva
in 1920, as well as through its presence in the
Swiss Jura in the 1950s, Baume & Mercier has
remained true to its founders promise enshrined in
the company motto: Accept only perfection, only
manufacture watches of the highestquality.

Freehand sketch for the

Clifton collection.

121
123
 E X P E RT I S E
CUSTOMER SERVICE AND RESTORATION
Watches are lifetime companions. That is exactly
why Baume & Mercier is dedicated to maintaining
and restoring its timepieces through a global
network of qualified and experienced experts able
to guarantee that each watch retains its value and
that its movement continues to run smoothly for
as long as possible. Baume & Mercier is indeed
one of the rare watchmaking houses capable of
Watch before repair.
124
repairing and restoring any watch it has ever made,
including its remarkable precise and complicated
19th century wristwatches. By devoting particular
care to the maintenance and repair of its watches,
Baume & Mercier is perpetuating the demand
for uncompromising commitment to perfection
established by its founders.
Watch after repair.
125
126
 STORE
A DISTRIBUTION NETWORK AT YOUR SERVICE
Baume & Mercier sells its timepieces through an
exclusive international distribution network so as to
provide its customers with peerless service quality.
Discover our collections and benefit from the advice
of the experts on hand at our authorized retailers.
Purchasing a watch through an authorized network
OFFICIAL AGENT
facebook.com/baumeetmercier
twitter.com/baumeetmercier
google.com/+baumeetmercier
youtube.com/baumeetmercier
WeChat
127
guarantees an authentic experience and appropriate
guidance enabling you to acquire a timepiece that
meets your expectations. Check our website to find
your nearest boutique and keep track of our news on
our social networks.
instagram.com/baumeetmercier
linkedin.com/company/baume-&-mercier
pinterest.com/baumeetmercier
e.weibo.com/baumemercier
 COMMITMENT

RESPONSIBLE LUXURY
As a luxury brand whose fundamental identity
revolves around values of authenticity and accessibility,
Baume & Merciers core emotional qualities are based
on cherishing lifes most important moments and
memories. The practice of high ethical standards is
an essential aspect of Baume & Merciers corporate
identity. We take pride in our responsible business
practices, rooted in social responsibility and the
ethical use of natural resources. To this end,
Baume & Mercier is a member of the Responsible
Jewellery Council (RJC).
socially responsible practices in the supply chain
for gold, platinum and diamonds. Baume & Mercier
is a member of the RJC since 2008, originally
certified in2011 and recertified during summer 2014,
according to the new Code of Practices.
For Baume & Mercier, sustainable and ethical
business practices, intellectual leadership and the
core principles of fine watchmaking, articulated by
our founders, all go hand in hand.

The RJC is an international not-for-profit organization,

which through a mandatory system of certification
based on third party auditing, promotes ethical and

Baume & Mercier S.A. Made in Switzerland 04.16 - MPP50144 25655

128