3

1990

2002 2008

1973 30 2003
2008 2 5
66
2

1
2003

(http://www.eusa-taiwan.org/activity/Creative%20Industry/3-28%E5%B0%88%E9%A1%8C%E6%BC
%94%E8%AC%9B6%E6%9E%97%E6%87%B7%E6%B0%91.PDF)
2
2008 2 13 A4
4 2009

3
2009 5 14

300 200
2013 102 4

1990

culture
Raymond Williams
5

3
2008 2 16
4
2009 5 11
5
Raymond Williams 1989 82
 5

Julius II
Bramante
(Bernini)(Ravel)
14

market failure

James A. Caporaso and David P. Levine

public goodsmonopolies and
externalities
7
oligopoly

nonexcludability

nonrivalness

6
Bruno Frey 2003
162-165
7
James A. Caporaso and David P. Levine, 1992, Theories of Political Economy, New York: Cambridge
University Press, pp. 87-96.
6 2009

spillover

8

Bruno Frey

9John Pick
7
10

8
2002 134-141
9
Bruno Frey, op. cit., 126-127.
10
John Pick 1995
105-117
 7

John Pick

11 Bruno Frey

social optimum

Basel
54%12

4%1990

public policy13
cultural policy Ruth Rentschler

11
119
12
Bruno Frey, op. cit., pp. 127-131.
13
Thomas Dye, 2002, Understanding Public Policy, 11th ed., Upper Saddle River, N.J.: Pearson
Prentice Hall, p. 1.
8 2009

14 Nobuko
Kawashima

15 Toby Miller and George Ydice

16

paradox

1990
1981 1967

1981 11

1980

17

14
Ruth Rentschler, 2002, The Entrepreneurial Arts Leaders: Cultural Policy, Change and Reinvention,
Brisbane: University of Queensland Press, p. 17.
15
Nobuko Kawashima, 1999, Cultural Policy Research: An emerging Discipline Between Theory and
Practice, Centre for Cultural Policy Studies, University of Warwick, p. 3.
16
Toby Miller and George Ydice 1
17

Policy Studies Institute in London John Myerscough 1988
The Economic Importance of the Arts in British

18

John Myerscough John Pick

John Myerscough
1000

1600 19

1980

1997
1980
1991

20 1994
Creative Nation

18
2005
177
19
D. Keith Peacock, 1999, Thatcher's Theatre: British Theatre and Drama in the Eighties,
Santa Barbara, CA: Greenwood Publishing Group, p. 55.
20
Katya Johanson, 2008 How Australian Industry Policy Shaped Cultural Policy, International
Journal of Cultural Policy, Vol. 14, No. 2, pp.144-146.
102009

21

130 33 6

Raymond Williams
lifestyle

cultural industries

22

21

Knox23

arts policy

24
//
excellent culture

1997
Creative Industries Mapping Document
25

21
Department of Communication and the Arts (DCA), 1994, Creative Nation, Canberra: DCA, p. 7.
22
DCA, op. cit., p. 41.
23
Ruth Rentschler 2003
122200
24
Kevin V. Mulcahy, 2006, Cultural Policy: Definitions and Theoretical Approaches, The Journal of
Arts Management, Law, and Society, Vol. 35, No. 4., p. 321.
25
Department for Culture Media and Sport (DCMS), 1998, Creative Industries Mapping Document
1998, London: DCMS, p. 5.
 11

13
creative
workers

Lansing
26Richard Florida

27
lifestyle amenities

Raymond Williams

Nicholas Garnham

size and growth stand up

28

29

26
183
27
Richard Florida, 2002, The Rise of the Creative Class: And How It's Transforming Work, Leisure,
Community and Everyday Life, New York: Basic Books, pp.95, 166, 183, 226
28
Nicholas Garnham, 2005, From Cultural to Creative Industries: An Analysis of the Implications of
the Creative Industries Approach to Arts and Media Policy Making in the United Kingdom,
International Journal of Cultural Policy, Vol. 11, No. 1, pp.26-27.
29
Jennifer Craik Jennifer Craik, Libby McAllister and Glyn
122009

30

2009 5

12 6
31

1981

32

2000

2000 2001 2002 2003 2004 2005 2006 2007 2008

74.71 60.15 52.66 71.6 51.88 53.08 52.13 56.06 60.12
304.33 195.82 186.74 200.77 194.35 193.46 221.67 208.48 228.20
22347.69 16081.47 15992.89 16112.81 15669.68 15298.15 16283.51 16994.79 16283.51
/
0.33 0.37 0.33 0.44 0.33 0.35 0.32 0.33 0.37

/
24.55 30.72 28.20 35.66 26.69 27.44 23.52 26.89 26.35

Davis, 2003, Paradoxes and Contradictions in Government Approaches to Contemporary Cultural

Policy: An Australian Perspective, International Journal of Cultural Policy, Vol. 9, No. 1, pp. 29.
30
Jo Caust,2003, Putting the Art Back into Arts Policy Making: How Arts Policy has Been
Captured by the Economists and the Marketers, International Journal of Cultural Policy, Vol. 9, No.
1, pp.51-63 Hilary Glow and Katya Johanson, 2006, Looking for Cultural Value: Critiques of
Australian Cultural Policy, Asia Pacific Journal of Arts and Cultural Management, Vol. 4, Issue, 2, pp.
259-269; Paul Jeffcutt, John Pick, Robert Protherough, Culture and Industry: Exploring the Debate,
Studies in Cultures, Organizations and Societies, Vol. 6, Issue 2, pp.129-143.
31

32
81 11
2 14
 13

/
1.36 1.22 1.17 1.25 1.24 1.26 1.36 1.23 1.40

http://www.cca.gov.tw/
http://www.dgbas.gov.tw

2001 195.82 2008

228.2
1.0-1.5% 1.5% 2004
2%

20% 30% 2003
30%
30%



0.3% 0.4%

2004 2005 2006 2007 2008

1.18 1.18 1.04 1.13 1.09
4.67 5.30 4.63 4.11 3.55
5.85 6.48 5.67 5.24 4.64
51.88 53.08 52.13 56.06 60.12
15647.99 15669.68 15298.15 16283.51 16994.79
/ 9.01 9.98 8.88 7.33 5.90
/ 0.03 0.03 0.03 0.03 0.02
(http://www.dgbas.gov.tw/mp.asp?mp=1)
(http://www.cca.gov.tw/public.do?method=list&categoryId=5) 2007 31
(www.ncaf.org.tw)

50-60

4
0.02-0.03%

142009

2004 2004 4.67

2008 3.55 5
2004 2008 9

100
60 1

2-3%

100%

90%

80%

70%

60%

50%

40%

30%

20%
10%

0%
2004 2005 2006 2007 2008

(http://www.cca.gov.tw/public.do?method=list&categoryId=5)

2004-2008 10

50% 8
50%

peer
review
33

33
Bruno Frey Bruno Frey, op.
 15

arm-length

34 1
4% 40%
40%35

1997-2009

100%

80%



60%



40%



20%


0%
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

2009 1
http://www.ncaf.org.tw

589 1,477 2,581 871 1,511 530 220 83 165 19 17 250 14


6.69 14.09 20.25 19.62 21.04 6.53 4.29 1.23 2.26 0.58 0.54 2.42 0.44

cit., pp. 18-19.

34
2008 2007
13
35
31
162009

5.99 13.49 20.80 20.80 21.29 5.97 4.00 1.19 1.44 0.57 0.71 3.17 0.58


17.69 14.77 12.15 34.89 21.57 18.06 19.09 30.18 23.01 19.70 46.92 49.29 48.90
http://www.ncaf.org.tw

10

2000
1997-1999
18 36
2000 10

1990

2002

36
2000 88-86
15-19
 17

182009