VALUE CHAIN ANALYSIS

Samsung represents the following figures as its valu

which has a very essential contribution to the organ

RESEARCH & PRODUCT MANUFACTURI ADVERTISING /

DEVELOPMEN DEVELOPMEN NG MARKETING
T T

Assembling of
components Sales Force
Assembly Market analysis
Research Design Manufacturing Pricing
Brainstorming Layout Prototyping Market
concept Prototyping Testing Research
Raw Materials Testing Packaging
Maintenance
ALYSIS

ures as its value chain

n to the organization:

DISTRIBUTIO END USERS

N
Consumers
Repair
Warehousing Product
Order Servicing
Processing
dispatchment
Shipment
Distribution
CORPORATE VALUE CHAIN
ANALYSIS
HAIN

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 Internal Factors Analysis Summary (IFAS)
Strengths
1. Market leader in mobile industry
2. Wide reach in global market
3. Wide range of products for all class
4. Diverse workforce
5. Strong Research & Development

Subtotal

Weaknesses
1. High price compared to china mobiles
2. Slow to adopt new ways of thinking
3. Weak presences in the US and Japan
4. Technical incompetence of middle managers unlike Apple they are engineers
5. Not good at software

Subtotal
Total

External Factors Analysis Summary (EFAS)

Opportunities
1. Growing markets & presence in other countries
2. Huge loyal customer base
3. Diversification and business expansion
4. Investment and acquisitions
5. Smartphone is the future trends of cell phone.

Subtotal

Threats
1. Intense competition with other networks like iPhone and Sony
2. Prevalence of other cheaper mobile such as China, Orange, Vodafone and other operators
3. Rapidly changing technology and industry
4. Consumers became choosy and complicated with the choice of mobiles
5. China mobile which made exact copy of several Samsung phones, literally pushing the phone out of marke

Subtotal
Total
Weight Rating Weighted Score
0.150 5 0.750
0.150 5 0.750
0.150 5 0.750
0.100 4 0.400
0.100 4.5 0.450

0.650 3.100

Weight Rating Weighted Score

0.075 2 0.15
0.075 1 0.075
0.100 2 0.2
0.050 2 0.1
0.050 1 0.05

0.350 0.575
1.000 3.675

Weight Rating Weighted Score

0.200 5 1
0.150 5 0.75
0.125 4.5 0.5625
0.125 4.5 0.5625
0.100 4.5 0.45

0.700 3.325

Weight Rating Weighted Score

0.075 2 0.15
0.075 2 0.15
0.050 1 0.05
0.050 1 0.05
0.050 1 0.05

0.3 Subtotal 0.45

1.000 3.775
 INTERNAL FACTOR ANALYSIS SUMMARY (IFAS)

Based on the Internal Factor Analysis Summary(IFAS) SA

doing well having an average of 3.675 despite several
affect the operation of the company. Although it has its w
SAMSUNG remain steadfast and could adjust to all the circ
in the industry. It has been serving over 130 countries acros
for many years and still reaching out far. Having the s
overcome obstacles and given myriad of opportunities in th
it could definitely reach its victory. SAMSUNG as it was, and
be committed to serve its customers, will robustly overc
battle and every storm. It will continuously evolve to crea
where everyone is connected.
 UMMARY (IFAS)

mmary(IFAS) SAMSUNG is
espite several factors that
ugh it has its weaknesses,
ust to all the circumstances
countries across the globe
. Having the strengths to
portunities in the business,
G as it was, and will always
robustly overcome every
y evolve to create a world
 EXTERNAL FACTOR ANALYSIS SUMMARY (EFAS)

Based on the External Factor Analysis Summary(EFAS) SA

doing good having an average of 3.775 despite several
affect the operation of the company. SAMSUNG remain st
could adjust to all the circumstances in the industry. It contin
all the opportunities in order to maximize potentialities. I
serving over 130 countries across the globe for many yea
reaching out far. Those threats may have impact on Samsun
myriad of opportunities in the business, it could definite
success. SAMSUNG as it was, and will always be committ
its customers, will robustly overcome every battle and eve
will continuously evolve to create a world where everyone is
MMARY (EFAS)

mary(EFAS) SAMSUNG is
despite several threats that
UNG remain steadfast and
ndustry. It continues to take
potentialities. It has been
be for many years and still
pact on Samsung but given
could definitely reach its
ays be committed to serve
battle and every storm. It
ere everyone is connected.