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eCommerce market as percentage of total B2C e-commerce as percentage of GDP in South Korea: 2.53% (2015
GDP est.)
Source: Statista, http://www.statista.com/statistics/324590/b2c-e-
commerce-as-percentage-of-gdp-south-korea/
Market share for eCommerce for B2B vs. B2B 91.0%, B2C 2.0% (2013)
B2C Source: KOSTAT (Statistics Korea)
Average spending per online shopper Average revenue per user in the eCommerce market: USD 790.91 (2016
est.)
Source: Statista,
http://www.statista.com/outlook/243/125/ecommerce/south-korea#
Types of payment
Preference by shopper: credit card 72.5%, debit card 42.9%, bank transfer 38.9%, small settlements charged to cell-phone
26.6%
Source: KISA