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A

PROJECT REPORT
ON

A study on customer awareness to enhance market


share of Bajaj Allianz Unit Link Insurance Plan.AT
PANDHARPUR.
SUBMITTED TO

SOLAPUR UNIVERSITY, SOLAPUR

IN PARTIAL FULFILMENT OF REQUIREMENT FOR THE AWARD OF MASTER


DEGREE IN

MASTER OF BUSINESS ADMINISTRATION

SUBMITTED BY
Mr. JADHAV AKSHAY SUDHAKAR

Under the Guidance of


Mr. Dr KEDAR SIR

College of Engineering, Pandharpur


MBA Department
2016-2017
S.V.E.R.Is
COLLEGE OF ENGINEERING, PANDAHARPUR

CERTIFICATE

This is to certify that project report entitled A study on customer awareness to


enhance market share of Bajaj Allianz Unit Link Insurance Planat Pandharpurhas been
completed successfully and submitted by MR. Jadhav Akshay Sudhakar of M.B.A. Class in
the partial fulfilment for the award of masters Degree in Master of Business Administration as
per curriculum laid by the SOLAPUR UNIVERSITY, SOLAPUR during the academic year
2016-2018.
DECLARATION

I undersigned hereby declare that, the project titled, A study on customer awareness to
enhance market share of Bajaj Allianz Unit Link Insurance Plan.PANDHARPUR
submitted in partial fulfilment of the requirement for Master of Business Administration Course
is my original work and is the outcome of the practical knowledge and experience gained by me
during the course of my summer internship.

Date Signature

(Mr.Jadhav Akshay Sudhakar)


ACKNOWLEDGEMENT

I sincerely feel that the credit of the project work could not be narrowed down only to one
individual. This work is an integrated effort of all concerned with it, without their able co-
operation and guidance I could not have achieved its completion.
I would like to thank our respected Principal Dr. B.P. Ronge founder Secretary of SVERIs
COLLEGE OF ENGINEERING, PANDHARPUR for his encouragement.
I take this opportunity to express my sincere gratitude towards my guide Miss M.M BHORE for
her valuable guidance, advice and encouragement and also all the other faculty members for their
constant assistant to me. I take this opportunity to thank the library staff for their everyday
willing help.
I am greatly indebted to all the staff members of BAJAJ ALLIANZ LIFE
INSURANCE COMPANY PANDHARPUR their valuable time, creative guidance, inspiration
and all kind of help in the successful completion of this project work.
Finally I wish to thank my parents, family members and friends for their moral support

Thank you
INDEX
INDEX

Chapter No. Page No


Title

Chapter No. I INTRODUCTION TO THE STUDY

1.1 Introduction 1

1.2 Objectives and Importance of the study 2

1.3 Limitations of the study 3

1.4 Research methodology 4

Chapter No. II

2.1 Introduction to the Organization 8

2.2 Company profile 12

2.3 Organisation Structure 14

Chapter No. III THEORETICAL BACKGROUND

3.1 Basic concepts 16

3.2 Industry Profile 17

Chapter No. IV DATA ANALYSIS AND INTERPRETATION 20

Chapter No. V FINDINGS AND SUGGESTIONS 32

Chapter No. VI CONCLUSION 34

ANNEXURE

BIBLIOGRAPHY

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