Professional Documents
Culture Documents
Advantages include-
Target area is
Bagbari, Medical
,Batalia, Mirer
Moydan, Shakgat
and other close
related areas.
Market analysis
Three main markets-
People who work in the nearby areas
Grabs the attention of college & school
students youngsters.
Families looking for take-out food to
take home
Market Analysis
i) Market Trends
ii) Market Needs
iii) Market Growth
iv) Strategy and Implementation
Summary
v) Marketing Strategy:
vi) Promotion Strategy
vii) Pricing Strategy
Figure of the Pricing Strategy
Breakfast
Starting
Price 20
to 450
Launch
Starting
Price
180 to
999
Beverage
starting
price 30
to 299
Segmentation, Target Group & Positioning
(STP)